Jurd's Real Estate
Jurd's Real Estate is a Cessnock-based, privately held real estate agency serving the Hunter Valley wine country with sales and property management services across residential, rural, lifestyle, commercial, and tourism-accommodation segments.
- Company typePrivate
- Founded1995
- HeadquartersCessnock, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Jurd's Real Estate does
Jurd's Real Estate is a privately held, partnership-owned real estate agency headquartered at 10 Allandale Road, Cessnock, NSW, Australia, operating continuously since 1995 with approximately 12 staff across sales, property management, and back-office functions. The firm serves the Hunter Valley wine country region through two core divisions: a Property Sales division covering residential, rural, lifestyle, and commercial transactions, and a Property Management (Rentals) division providing tenant placement, rent collection, inspections, and maintenance coordination. Its customer base is composed of individual SMB and consumer clients, including first-home buyers, upsizers, downsizers, lifestyle property purchasers, SMSF commercial investors, and rental landlords/tenants.
Jurd's Real Estate firmographics
Firmographics- Name
- Jurd's Real Estate
- Legal name
- Jurd's Real Estate
- Website
- https://jurds.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jurd's Real Estate is a Cessnock-based, privately held real estate agency serving the Hunter Valley wine country with sales and property management services across residential, rural, lifestyle, commercial, and tourism-accommodation segments.
- Ownership category
- akta.pro rank
Jurd's Real Estate industry classification
Industry- Product category
- Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Land & Development Site Brokerage (BPAJABAG), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where Jurd's Real Estate is headquartered
LocationHeadquarters
- HQ city
- Cessnock
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Jurd's Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Property Sales Commissions: Commission-based revenue from residential, rural, lifestyle, and commercial property sales in the Hunter Valley region. Agents earn percentages on successful property transactions.
- Property Management Fees: Ongoing property management services including tenant placement, rent collection, property inspections, and maintenance coordination for landlord clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based pricing for property sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Jurd's Real Estate product offering
Product offeringCore offering
Jurd's Real Estate is a Hunter Valley real estate agency that sells residential, rural, lifestyle, commercial, and vacant land properties, and manages rental properties on behalf of landlords. Services include property appraisals, marketing, open homes, auctions, buyer matching via a global buyer database, tenant placement, rent collection, and ongoing property inspections. Two operating divisions — Sales and Rentals — run from the Cessnock office.
Product overview
Jurd's Real Estate operates as a specialized Hunter Valley real estate agency offering a comprehensive portfolio of services through two core divisions: Property Sales (covering residential, rural, lifestyle, and commercial segments) and Property Management (rental services). The company positions itself as the premiere agent for prestige property sales in the region, leveraging an extensive international buyer database. Additional offerings include tourism and lifestyle accommodation management for short-stay properties, buyer services (suburb profiles, calculators, alerts), and seller services (appraisals, marketing support). The platform is built on the Rex Software real estate website platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Real estate sales service covering residential, rural, lifestyle, and commercial properties across the Hunter Valley wine country region, with international buyer database exposure for prestige properties.
- Property Management (Rentals) Rental property management service including tenant placement, rent collection, routine inspections, maintenance coordination, and trust account management for landlord clients in the Hunter Valley.
- Tourism & Lifestyle Accommodation Management Short-stay tourist accommodation management for rural lifestyle properties in the Lovedale and Hunter Valley wine region, including holiday cottage rentals, guest house operations, and vineyard estate accommodations.
Companies that use Jurd's Real Estate
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Jurd's Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Jurd's Real Estate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered industry, regulatory, core, regional and support.
- Real Estate Institute of NSW (REI NSW)industryProfessional industry body membership providing access to real estate industry resources, professional development, and industry standards. Links to consumer information about buying and selling property.
- NSW Office of Fair TradingregulatoryGovernment regulatory body for property transactions in NSW. Referenced for swimming pool compliance and consumer protection information.
- Rex SoftwarecoreTechnology provider powering the company's real estate website platform (Rex Websites). Enables property listings, search functionality, and digital marketing tools.
- Wine Country TourismregionalRegional tourism organization for Hunter Valley wine country. Cross-promotional relationship connecting wine tourism visitors with real estate investment opportunities.
- Law Society of NSWsupportLegal services referral partner for property transactions, conveyancing, and legal advice related to real estate purchases and sales.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Jurd's Real Estate competitors and assessment
Company assessmentDirect peers
- Raine & Horne: Australian real estate group with strong rural and regional NSW footprint. Overlaps with Jurds on rural, lifestyle, and residential sales in the Hunter Valley, with comparable agent-led service delivery.
- Belle Property: Premium-positioned Australian residential real estate brand with regional NSW offices. Closely comparable to Jurds on prestige residential, lifestyle, and rural sales in wine country / Hunter Valley markets.
- McGrath Estate Agents: Australian prestige-focused real estate agency with strong presence in regional NSW. Directly comparable to Jurds on premium residential sales positioning, agent-led model, and Sydney/wine country market overlap.
- Ray White: Australia's largest residential real estate franchise network. Operates in the same Hunter Valley geography with deeper marketing budgets, established referral networks, and a franchise model that competes directly with independent agencies.
- LJ Hooker: Long-established Australian real estate franchise with offices across NSW regional markets. Competes with Jurds in residential sales, rentals, and property management within the Cessnock / Hunter Valley catchment.
- Stone Real Estate: Sydney and NSW-focused boutique agency with premium positioning. Comparable to Jurds on prestige residential and lifestyle sales in regional NSW markets.
- First National Real Estate: Cooperative-style Australian real estate network with regional NSW presence. Directly comparable to Jurds on agent-led residential, rural, and lifestyle sales, plus property management.
- Harcourts: International real estate franchise operating across Australia with regional NSW offices. Comparable to Jurds in residential sales and property management, with similar commission-based revenue model.
- Richardson & Wrench: NSW-focused real estate agency with regional offices. Comparable on residential sales, auctions, and property management services in the Hunter Valley market.
- Elders: Australian rural services and real estate brand with strong Hunter Valley presence. Comparable to Jurds on rural, lifestyle, and acreage property sales, with overlapping customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Jurd's Real Estate social profiles
Digital presenceJurd's Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jurd's Real Estate leadership team
Management profileNumber of profiles
Profiles6 records
Jurd's Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jurd's Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jurd's Real Estate
What does Jurd's Real Estate do?
Jurd's Real Estate is a Hunter Valley real estate agency that sells residential, rural, lifestyle, commercial, and vacant land properties, and manages rental properties on behalf of landlords. Services include property appraisals, marketing, open homes, auctions, buyer matching via a global buyer database, tenant placement, rent collection, and ongoing property inspections. Two operating divisions — Sales and Rentals — run from the Cessnock office.
Is Jurd's Real Estate a public or private company?
Jurd's Real Estate is a private company. It is classified as management employee owned and is currently operating.
When was Jurd's Real Estate founded?
Jurd's Real Estate was founded in 1995. It employs 1 to 10 people.
Where is Jurd's Real Estate based?
Jurd's Real Estate is headquartered in Cessnock, Australia, in the Oceania region.
How does Jurd's Real Estate make money?
Two revenue lines are on record. Property Sales Commissions are the primary driver. The others are property Management Fees.
Who are Jurd's Real Estate's main competitors?
Direct peers on record are Raine & Horne, Belle Property, McGrath Estate Agents, Ray White, LJ Hooker, Stone Real Estate, First National Real Estate, Harcourts, Richardson & Wrench and Elders.
Does Jurd's Real Estate have an API?
No public API is recorded for Jurd's Real Estate.
What industry is Jurd's Real Estate in?
Jurd's Real Estate's product category is Real Estate Agency Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.