HomePro

What HomePro does

HomePro (legal entity: SOLUCIONES ESPECIALIZADAS PARA PROFESIONALES DE SERVICIO, MANTENIMIENTO, REPARACION Y REMODELACION DE CASAS Y OFICINAS SA de CV) is a Mexico-based provider of repair, maintenance, and remodeling services, headquartered in Mexico City and serving CDMX, Estado de México, and Hidalgo (Tula). Founded in 2023 as a digital platform connecting homeowners and businesses with vetted independent service professionals, the company transitioned in early 2026 from a marketplace model to an in-house operational model that deploys its own REPSE-certified technical teams for commercial clients. Its core technology layer combines a quote-request web flow, protected payments, real-time project management and quoting tools, digital service tracking with photographic reporting, and the HomePro Guarantee (money-back up to $10,000 MXN and property damage coverage up to $50,000 MXN).

The commercial product line, branded HomePro Empresas, packages multi-discipline facility maintenance (HVAC/refrigeration, electrical, plumbing, painting, drywall, waterproofing) with monthly-to-annual preventive maintenance contracts (pólizas) and 24/7 SLA-backed emergency response (sub-4-hour). Target segments include corporate offices, restaurants and food service, condominiums, coworking spaces, medical consultories, industrial parks in Estado de México, and premium residential / short-term rental properties. Pricing is predominantly quote-based, with cost benchmarks published periodically via Maintenance Cost Index and Labor Cost Index reports; the legacy platform tier monetized through a $250 MXN/month professional membership plus a 25% commission on work value.

Revenue mechanics are in transition: legacy marketplace commission (25% of job value, excluding materials) and professional membership ($250 MXN/month) are being supplemented — and in the commercial segment likely supplanted — by recurring póliza contracts, on-demand emergency work, and ancillary installation services. The company claims over 500 commercial clients served, holds REPSE registration AR192868/2025 (enabling corporate tax deductibility of maintenance spend), and operates with a 1-10 employee headcount. CEO Daniel Lampert leads the firm; no institutional investors, funding rounds, or M&A activity are disclosed.

Name

HomePro

Legal name

SOLUCIONES ESPECIALIZADAS PARA PROFESIONALES DE SERVICIO, MANTENIMIENTO, REPARACION Y REMODELACION DE CASAS Y OFICINAS SA de CV

Website

https://homepro.com.mx

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

HomePro is a Mexico-based home and commercial maintenance provider operating in Mexico City, Estado de México, and Hidalgo, delivering HVAC, electrical, plumbing, painting, and waterproofing services via in-house REPSE-certified technical teams under recurring maintenance contracts and on-demand emergency response.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Network Membership (Platform Commission): HomePro charges independent service professionals a monthly membership fee of $250 MXN for platform access, plus a 25% commission on the total cost of work (excluding materials). This is the core revenue model from the platform phase, though the company has been transitioning toward an in-house service delivery model since early 2026, which may shift revenue toward managed service contracts.
2. Maintenance Contracts (Pólizas de Mantenimiento): HomePro offers monthly to annual maintenance contract packages (pólizas) to commercial clients covering HVAC, electrical, plumbing, and general facility maintenance. These recurring service contracts represent a shift toward in-house delivery and professional services revenue.
3. Emergency and On-demand Services: On-demand repair and emergency services billed per incident, with priority response (under 4 hours for contract clients). Pricing benchmarks are published via periodic Maintenance Cost Index reports for electrical ($7,860 MXN avg), HVAC ($11,924 MXN), plumbing ($14,764 MXN), and general maintenance ($20,873 MXN).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HomePro delivers multi-discipline facility maintenance and repair services (HVAC, electrical, plumbing, painting, waterproofing, installations) for residential and commercial clients in Mexico City and Estado de México. The company operates a hybrid model combining a digital marketplace connecting clients with professionals and an in-house technical team delivering SLA-backed preventive maintenance contracts (pólizas) and 24/7 emergency response for businesses.

Product overview

HomePro operates as a dual-sided marketplace platform that connects homeowners and businesses with verified service professionals for repair, maintenance, and remodeling services in Mexico. The platform combines a technology layer with an in-house operational model since February 2026, deploying dedicated technical teams rather than relying solely on third-party contractors. The core offering includes the HomePro Empresas commercial maintenance program offering preventive maintenance policies, emergency services, and specialized maintenance in HVAC, electrical, plumbing, painting, and waterproofing. Additional platform features include protected payment systems, transparent client reviews, real-time quoting tools, and the HomePro Guarantee providing financial protection up to $50,000 MXN for property damage.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Services (Servicios Residenciales) Home repair, maintenance, and remodeling services for homeowners, including plumbing, electrical work, painting, and drywall (tablaroca) services.
• HomePro Empresas (Commercial/Business Services) Comprehensive maintenance and repair services for businesses, corporations, and condominiums, covering HVAC, electrical, plumbing, and general installation maintenance with preventive maintenance policies (pólizas) and 24/7 emergency response.
• HVAC and Refrigeration Maintenance Installation, repair, and maintenance of air conditioning, heating, ventilation, cold rooms, chillers, minisplits, package units, and air extraction systems for commercial and industrial facilities.
• Electrical Maintenance Electrical repairs, wiring, load balancing, lighting installation, pump automation, electrical panel service/replacement, intercom installation, and fan installations.
• Plumbing Services Water and gas leak repairs, pump and pressure system services, water heater installation and repair, drain cleaning (desazolves), pipe installation, and hydraulic systems.
• Installation Maintenance Painting, drywall (tablaroca), waterproofing, finishing work, and minor civil construction to maintain facilities in optimal condition with a single responsible provider.
• Preventive Maintenance Policies (Pólizas de Mantenimiento) Structured maintenance programs offered monthly to annually, including periodic inspections, extended equipment life, and prevention of emergencies, with SLA response times under 4 hours.
• Emergency Services Immediate response emergency maintenance available 24/7 for clients with active maintenance policies, prioritizing urgent issues to avoid business interruptions.
• Painting Services Interior and exterior painting services for homes, offices, restaurants, and commercial spaces, with pricing ranging from $50-180 MXN per m² depending on materials inclusion.
• Waterproofing (Impermeabilización) Roof and surface waterproofing services using various materials including asphalt membranes, acrylic sealants, polyurethane, liquid membranes, and cement waterproofing, with costs ranging from $120-500 MXN per m².
• HomePro Guarantee (Garantía HomePro) Customer protection program offering money-back guarantee up to $10,000 MXN and property damage coverage up to $50,000 MXN for services booked through the platform.

Quantifiable outcome

• 85% reduction in critical failures for an industrial client with 3 plants in the ZMVM
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Secretaría del Trabajo y Previsión Social (STPS)coreOthersHomePro maintains REPSE (Registro de Prestadoras de Servicios Especializados) registration AR192868/2025 with Mexico's Ministry of Labor, a mandatory compliance requirement for specialized service providers. This registration enables corporate clients to deduct maintenance expenses and confirms legal standing as a formal employer.
• Google (Reviews)minorOthersHomePro displays a 4.6-star Google rating with 25 customer reviews on its website, used as social proof for prospective clients. Reviews are publicly visible and linked via Google Maps.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Angi: Public US home services marketplace and lead-generation platform (formerly Angie's List) covering hundreds of service categories with national brand recognition and scaled marketing. Comparable in marketplace-and-services hybrid model but at far greater scale.
• HomeServe: Public US-listed provider of home repair and maintenance service plans (subscription contracts) covering plumbing, electrical, HVAC, and appliances. Highly comparable to HomePro's p\u00f3lizas de mantenimiento recurring contracts in business model.

Direct peers

• Thumbtack: A US marketplace that matches customers with local professionals across more than 1,000 service categories, including home maintenance, plumbing, electrical, and HVAC. Comparable to HomePro in its marketplace model and customer-acquisition approach via content and SEO.
• Handy: Angi-owned platform for booking home cleaning, handyman, and maintenance services. Comparable in offering online booking for home services with vetted professionals, including recurring and one-time maintenance plans.
• TaskRabbit: Operates a digital marketplace connecting customers with freelance labor for home repairs, maintenance, and cleaning tasks. Closely comparable to HomePro's original platform model in matching homeowners and SMBs with verified service professionals.

Regional players

• GetNinjas: Brazil's largest home services marketplace connecting customers with professionals across dozens of categories including maintenance, repairs, and remodeling. Comparable marketplace model but focused on Brazil rather than Mexico.
• Habitissimo: Spain- and LATAM-headquartered marketplace for home renovation, maintenance, and repair services. Operates in several Latin American countries with a comparable lead-generation and marketplace model.

Emerging players

• Mr Jeff: LATAM-focused home services franchise and platform operating across multiple Spanish-speaking countries including Mexico. Comparable multi-service home maintenance offering with both platform and operational components in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomePro