What SNFT does

SNFT Inc. (SNFT株式会社) is a Japanese NFT marketplace and wholly-owned subsidiary of Sony Group Corporation, headquartered in Minato-ku, Tokyo. Founded on December 1, 2022, the company operates a multi-sided digital collectibles platform at snft.jp that enables primary sales through brand-operated official stores, peer-to-peer secondary trading via 'Your Marketplace,' and 3D virtual gallery display of owned NFTs through the ROOMS feature launched in February 2024. Items are issued off-chain initially and can be withdrawn (出庫) to user-controlled wallets as ERC-721 tokens on Polygon and Soneium blockchain networks, with MetaMask as the officially supported wallet.

The platform's product catalog spans anime NFTs (Mushoku Tensei, Onimai, Lycoris Recoil via A-1 Pictures), sports digital collectibles (Japan national rugby team bobbleheads, professional golfer Kaito Onishi acrylic stands), music artist content (LiSA COCKTAiL PARTY live photos), film IP collaborations (Sony Pictures titles including Venom and Spider-Man), and adjacent verticals such as railway commemoratives (Tasuki Project, EKITAG) and physical-digital hybrid projects (BONSAI NFT GALLERY). A distinguishing product mechanism is the 'sustainable original artwork' model under which buyers of limited-edition digital items acquire the right to commission a numbered physical print, with serial numbers and the owner's name embedded on the print and revenue partly supporting artwork preservation.

SNFT's business model combines marketplace transaction commissions on primary sales, fees on secondary peer-to-peer trading, auction-based premium pricing (timed ascending-bid auctions with five-minute auto-extensions), and commissioned B2B NFT issuance services for Sony Group affiliates including Sony Bank CONNECT and Sony Sompo. Distribution is concentrated in Japan and heavily event-driven, with exclusive drops at Anime Japan conventions, the EVO Japan esports event, iREX robotics exhibitions, and Rugby World Cup 2023 commemoratives. Marketing leverages an official X (Twitter) account and Note.com documentation, supplemented by partner cross-promotion with Sony Pictures, Sony Bank, and other Sony entities. Pricing ranges from ¥550 entry-level figurines to premium sustainable artworks commanding over ¥170,000 at auction.

Name

SNFT

Legal name

SNFT株式会社

Website

https://snft.jp

Company type

Private

Founded year

2022

Operating status

Operating

Short description

SNFT Inc., a Sony Group subsidiary, operates a Japan-focused NFT marketplace on Polygon and Soneium blockchains connecting entertainment IP holders (anime, sports, music, film) with digital collectible collectors via official stores, secondary trading, and 3D gallery display.

Ownership category

akta.pro rank

Product category

NFT Marketplace

NAICS

Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

General NFT Marketplaces (Multi-Category) (FSADANAA)

akta.pro secondary industries

Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM), NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)

Keywords

• NFT marketplace platform
• Digital collectibles trading
• Anime NFT distribution
• Blockchain secondary marketplace
• Virtual NFT gallery

Headquarters

HQ city

Fujisawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Primary NFT Sales Commission: SNFT earns commissions from primary sales of NFTs on the marketplace. Sellers pay marketplace fees when transactions are completed.
2. Secondary Market Trading Fees: The Your Marketplace section facilitates peer-to-peer trading of NFTs. SNFT takes transaction fees on secondary sales.
3. Auction Services: Platform operates timed auction format for premium items with buyer paying via credit card or bank transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

SNFT operates a Japanese NFT marketplace that enables users to purchase digital items from official brand stores via credit card or cryptocurrency, participate in timed auctions, and resell NFTs peer-to-peer on its secondary "Your Marketplace" venue. The platform hosts official stores from anime studios (Mushoku Tensei, Onimai, Lycoris Recoil), sports organizations (Japan Rugby), music artists (LiSA), and Sony Group affiliates (Sony Bank, Sony Pictures, Sony Sompo), while supporting NFT withdrawal to MetaMask wallets on Polygon and Soneium blockchains.

Product overview

SNFT is a comprehensive NFT marketplace operated by SNFT Inc. (a Sony Group company), offering a multi-component platform consisting of: (1) the core SNFT Marketplace for purchasing digital items via credit card or cryptocurrency, (2) Your Marketplace for peer-to-peer secondary trading, (3) ROOMS for 3D virtual NFT gallery displays, and (4) an ecosystem of Official Stores featuring anime NFTs (Mushoku Tensei, Onimai, Lycoris Recoil), sports digital collectibles (rugby bobbleheads, golf items), music event content (LiSA, JUJU), and art projects (bonsai NFTs). The platform supports auction-based sales, sustainable print-to-own artwork programs, and AR-compatible 3D figure collectibles. Items are issued on Polygon and Soneium blockchains with MetaMask as the primary supported wallet.

Differentiator

Problem solved

Functional benefit

Products and services

• SNFT Marketplace Primary NFT marketplace platform where users can purchase digital items from official brand stores using credit card or cryptocurrency, participate in auctions, and access the secondary Your Marketplace. Digital items are initially managed off-chain and can be withdrawn to user-controlled wallets as NFTs on Polygon or Soneium blockchain.
• Your Marketplace Peer-to-peer secondary trading marketplace where users buy and sell previously purchased NFTs using WETH or POL cryptocurrency. Supports resale of eligible items that permit secondary trading per their individual terms of use.
• ROOMS (NFT 3D Gallery) 3D virtual gallery feature where users display their owned NFTs in virtual rooms. Users can visit other users' rooms, give likes, and arrange their NFT collections in virtual spaces for showcase purposes.
• Official Stores Individual storefronts within SNFT operated by brands, entertainment companies, sports teams, and organizations. Each store sells or distributes digital items including anime NFTs, campaign promotional items, sports digital bobbleheads, music event content, and limited-edition collectibles.
• NFT Auction Timed auction feature using ascending-price format with automatic 5-minute extension when bids are placed within 5 minutes of end time. Requires identity verification and SMS authentication for participation. Buyers can pay via credit card or bank transfer.
• Sustainable Original Artworks NFT collection featuring original artwork designs from anime series where each digital item includes the right to apply for physical print production. Printed copies include unique serial numbers and the owner's name. Part of the revenue supports artwork preservation.
• Rugby Japan Digital Bobblehead 2023 Digital bobblehead NFTs of Japan national rugby team members from Rugby World Cup 2023 France. Includes AR functionality to place characters in real-world locations for photo/video content creation.
• Kawashiri Kodama Limited Digital Goods NFT AR-compatible 3D figure digital goods featuring manga artist Kawashiri Kodama's characters. 1,000 limited-edition items with AR photography functionality allowing users to place characters in various scenes. Secondary trading supported.
• Lycoris Recoil NFT by A-1 Pictures NFT auction featuring valuable production materials from TV anime 'Lycoris Recoil' including key animation corrections, original drawings, background art, and main filming footage. Available via auction with identity verification required.
• Bonsai NFT Gallery Digital-physical art project connecting physical bonsai artworks with NFT ownership rights. Modern bonsai created by artists are managed at partner nurseries with ownership tokenized as NFTs. Sony digital technology captures the long-term temporal characteristics of bonsai through video and photography.
• EKITAG NFT Shop Railway-themed NFT shop in partnership with station stamp app 'EKITAG'. Offers railway-related NFTs including commemorative logos, departure signs, and stamp rally items from various Japanese railways.

Quantifiable outcome

• Sustainable artwork auctions attract over 100 bids per item
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sony Bank (Sony Bank CONNECT)coreGTM or Marketing Partner · 1 March 2026Sony Bank委託SNFT提供NFT発行・配布サービス。Sony Bank CONNECT应用程序集成SNFT内容展示，实现跨平台用户体验。Multiple campaigns including AIBO collaboration, golf promotions, and event certificates.
• Sony Pictures Entertainment JapancoreGTM or Marketing Partner · 1 January 2025Collaboration campaigns featuring Sony Pictures film properties including Spider-Man: Across the Spider-Verse, Venom: The Last Dance, 28 Days Later, and Best Kid: Legends. Includes digital trading cards and screening invitations.
• BONSAI NFT CLUB (まじすけ株式会社)minorGTM or Marketing Partner · 1 January 2025Modern bonsai art NFT project combining physical bonsai ownership with digital blockchain records. Sales started March 31, 2025.
• 房総横断鉄道 (Tasuki Project)minorGTM or Marketing Partner · 1 January 2025Railway enthusiast project combining two regional railways (小湊鐵道 and いすみ鉄道) with NFT commemorative items.
• Sony Sompo (Sony損保)coreGTM or Marketing Partner · 1 January 2024Official store for Sony Sompo campaign digital goods. Distributes promotional items including mascot character NFTs and CM merchandise.
• EGG FIRM (IP holder for 無職転生)coreGTM or Marketing Partner · 1 January 2024Sustainable original artwork projects for 'Mushoku Tensei' anime series. Special Anime Japan exclusive sales at event booth A-16.
• EGG FIRM (IP holder for おにまい)coreGTM or Marketing Partner · 1 January 2024Sustainable original artwork projects for 'Onimai' anime series. Both general and Anime Japan exclusive sales.
• A-1 PicturescoreGTM or Marketing Partner · 1 January 2024Auction of Lycoris Recoil production materials including key animation corrections, original art, and background美术 as NFTs.
• 川尻こだま (Kawashiri Kodama)minorGTM or Marketing Partner · 1 January 2024Manga artist collaboration for limited digital goods NFTs featuring AR-enabled 3D figurines. Individual limited edition sales.
• Japan Rugby Football UnionminorGTM or Marketing Partner · 1 January 2023Japan National Rugby Team digital bobblehead NFTs commemorating Rugby World Cup 2023 France.
• Remote RoboticsminorGTM or Marketing Partner · 1 January 2023Digital content distribution for iREX 2023 robot exhibition booth commemorative NFTs.
• MetaMaskcoreTechnology or Integration · 1 January 2022Recommended cryptocurrency wallet for SNFT service. Required for NFT withdrawal (出庫) functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• X2Y2: X2Y2 is an Ethereum/Polygon-focused NFT marketplace emphasizing low-fee peer-to-peer trading and bulk operations. It is comparable to SNFT's secondary marketplace tier, though without the JP-first IP distribution focus.
• Magic Eden: Magic Eden is a multi-chain NFT marketplace that expanded from Solana to Ethereum/Polygon, supporting broader collectibles, gaming, and art verticals. Comparable to SNFT in marketplace mechanics (primary drops, secondary trading, royalties) and overlapping in Polygon-based anime and gaming NFT categories.
• OpenSea: OpenSea is the largest global NFT marketplace, supporting Polygon (which SNFT also uses) and offering secondary trading for several SNFT-issued partner collections (FZMZ, JUJU, QPK9, 6town Port Rebels). It is the dominant global reference point against which SNFT measures liquidity and discovery.
• LINE NFT: LINE NFT is a Japan-focused NFT marketplace operated by LY Corporation (LY Corporation is the LINE/Yahoo Japan parent). It operates as a direct competitor to SNFT in the same Japanese market, supporting primary NFT sales, auctions, and distribution of IP-based digital collectibles for anime, music, and entertainment brands.
• Blur: Blur is a pro-trader NFT marketplace emphasizing fast bulk bidding and aggregated liquidity. It overlaps SNFT's 'Your Marketplace' secondary functionality and competes for the higher-frequency secondary-trading segment of Japanese IP NFT collectors who use Polygon.
• Rakuten NFT: Rakuten NFT is a Japanese NFT marketplace run by Rakuten Group, offering sports collectibles (notably J.League), music, and anime-licensed NFTs. It is the closest big-tech Japanese competitor to SNFT, with overlapping IP distribution, auction mechanics, and primary/secondary marketplace structure.
• Binance NFT: Binance NFT is the marketplace operated by Binance, supporting mystery boxes, primary drops, and secondary trading across categories including art, sports, and entertainment. Comparable to SNFT in supporting event-driven brand campaigns and Polygon-based trading for a global collector base.

Broad incumbents

• Coinbase NFT: Coinbase NFT is the NFT marketplace arm of Coinbase, a major US-listed crypto exchange. It is a broader incumbent offering NFT trading as part of a much larger exchange and custody platform, making it an adjacent competitor rather than a direct specialized match to SNFT's brand-IP focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/snft_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNFT