Today Media Custom Communications

What Today Media Custom Communications does

Today Media Custom Communications (TMCC) is a Baltimore-headquartered, family-owned subsidiary of Today Media that provides turnkey custom publishing and integrated marketing services to regional and national clients. Since 1995, the company has produced more than 1,500 client publications and 75,000+ pages of content across visitor guides, membership directories, alumni magazines, healthcare publications, anniversary books, and economic-development collateral. Its service portfolio spans Custom Publishing, Multi-Platform Marketing, Content Creation, Digital Marketing, Graphic Design, Advertising Sales, and Strategic Vision, delivered through offices in Baltimore (MD), Wilmington (DE), and Rye (NY).

TMCC's underlying capability combines editorial and design production with a digital marketing stack that includes programmatic display, retargeting, geofencing, native advertising, pre-roll video, ConnectedTV, and email marketing to a stated opt-in list of 140+ million consumer and business contacts. The custom-publishing workflow covers concept development, editorial planning, copywriting, graphic design, printing management, fulfillment, and distribution, while the advertising-sales team handles rate-setting, prospect research, ad production, trafficking, invoicing, and revenue-share reporting on behalf of clients.

TMCC operates a sales-led, project-based business model with quote-based pricing and flexible commercial structures—including a guaranteed project fee or an advertising revenue-share option—directed primarily at Tourism & Destination Marketing Organizations (its core segment), Hospitals & Healthcare, B2B/Trade Associations, Education, Economic Development & Government, Arts & Lifestyle, and Keepsake/Anniversary Books. Client relationships are notably long-tenured (commonly 5–15+ years) and the firm cross-leverages its parent company's regional magazines (Westchester, Hudson Valley, Delaware Today, Main Line Today, The Hunt) and 4 million+ annual website visitors for brand credibility and inbound demand generation.

Name

Today Media Custom Communications

Legal name

Today Media Custom Communications

Website

https://todaymediacustom.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Today Media Custom Communications is a Baltimore-based, family-owned custom publishing and integrated marketing agency serving tourism boards, healthcare systems, universities, and trade associations with editorial, design, digital marketing, and advertising-sales services since 1995.

Ownership category

akta.pro rank

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Publishing Services: Turnkey publishing services including concept development, editorial planning, copy writing, graphic design, printing management, fulfillment, and distribution for client-specific publications. Revenue derived from project fees charged to clients.
2. Advertising Sales (Print & Digital): TMCC's veteran sales staff generates advertising revenue in both print and online formats to help cover client project costs. Services include rate-setting, ad copy writing, design, production, trafficking, invoicing, collections, and royalty/revenue-share reporting. Ad sales revenue is shared with or retained by TMCC depending on client arrangement.
3. Multi-Platform Digital Marketing: Digital marketing services including programmatic display ads, retargeting, geofencing, email marketing to 140+ million opt-in consumers, native advertising, and pre-roll video. These are offered as part of integrated campaign packages, generating fees for campaign setup and management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Today Media Custom Communications provides turnkey custom publishing services (custom magazines, visitor guides, directories, and anniversary books) combined with multi-platform digital marketing (programmatic advertising, email marketing, ConnectedTV, retargeting, geofencing) and in-house graphic design, content creation, and advertising sales. The company bundles concept development, editorial, design, print production, fulfillment, and digital distribution into integrated communications programs for tourism boards, healthcare, education, government, and trade association clients.

Product overview

Today Media Custom Communications (TMCC) offers turnkey publishing, content, and digital marketing solutions. The company's core portfolio consists of Custom Publishing services (creating print publications since 1995), Multi-Platform Marketing (programmatic advertising, email marketing, ConnectedTV), Content Creation, Digital Marketing, Graphic Design, Advertising Sales, and Strategic Vision consulting. These services work together to provide clients with integrated communications programs combining print publications, digital marketing tools, and advertising sales support. TMCC serves diverse sectors including tourism, education, healthcare, business associations, the arts, and economic development.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Publishing Turnkey creation of high-quality custom print solutions for B2B clients, including magazines, visitor guides, membership directories, and anniversary books. Includes concept development, editorial planning, copy writing, graphic design, printing management, fulfillment, and distribution.
• Multi-Platform Marketing Multi-channel digital marketing program combining programmatic display ads, retargeting, geofencing, email marketing to 140+ million opt-in contacts, native advertising, pre-roll video, and ConnectedTV, all backed by detailed analytics. Designed for B2B clients seeking multi-channel audience reach.
• Content Creation Editorial and copywriting services including content planning, research, copy writing for print and web, editing, data collection and corroboration, database management, native content writing, and proofreading for B2B clients.
• Digital Marketing Multi-channel digital marketing services including programmatic display ads, retargeting, geofencing, email marketing, native advertising, and pre-roll video targeting, all backed by analytics, delivered to B2B clients.
• Graphic Design Design services including publication design and redesign, stock and historical image research, original photography and illustrations, map design, publication layout, page production, and digital magazine creation/hosting for B2B clients.
• Advertising Sales Turnkey advertising sales services for print and digital publications, including rate-setting, prospect research, sales outreach, ad production, trafficking, invoicing, and royalty/revenue-share reporting. Revenue may be shared with or retained by TMCC depending on client arrangement.
• Strategic Vision Integrated communications consulting that helps B2B clients maximize impact through content, design, online/digital marketing, and targeted distribution as part of a comprehensive communications program.

Quantifiable outcome

• TMCC has produced 1,500+ client publications and 75,000+ pages of content, with millions of dollars in ad sales generated.
• +1 more outcomes

Named customers31 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Today Media (Parent Company)coreOthersTMCC is the custom content and integrated marketing division of Today Media, a family-owned communications company. Today Media publishes award-winning city and regional magazines (Westchester, Hudson Valley, Delaware Today, Main Line Today, and The Hunt) with 150,000+ monthly circulation and 4 million+ website visitors annually. This parent-subsidiary relationship provides TMCC with brand credibility, industry relationships, and cross-selling opportunities.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Godfrey: B2B integrated marketing and content agency with strong custom publishing and content marketing capabilities for industrial and professional-services clients — comparable to TMCC's association and B2B publishing work.
• Miles Partnership: Destination marketing agency providing custom publishing, content, digital marketing and media services to DMOs and tourism boards — directly comparable to TMCC's tourism-vertical custom communications model.
• Swanson Russell: Integrated marketing agency with deep tourism and healthcare verticals, providing custom publications, content, digital and media services — comparable to TMCC in vertical mix and integrated offering.
• Pace Communications: Custom content and publishing agency serving travel, tourism and B2B clients with magazines, custom publications and integrated marketing — closely aligned with TMCC's turnkey custom publishing offering.
• Madden Media: Destination marketing agency focused on tourism boards and DMOs, providing custom publications, content, digital and media services — a direct competitor in TMCC's primary tourism segment.
• Development Counsellors International (DCI): Economic development marketing agency providing research, branding, public relations and custom publications to state, regional and local economic development organizations — comparable to TMCC's economic development and government vertical.
• Princeton Partners: Mid-Atlantic integrated marketing and public relations agency serving corporate, healthcare and nonprofit clients with custom publications and digital services — directly comparable by geography and service mix to TMCC.

Broad incumbents

• e.Republic: Media and events company focused exclusively on state and local government, including Governing magazine and Government Technology — overlaps with TMCC's government publishing work but as a larger, broader portfolio player.
• Lewis Communications: Larger integrated marketing agency offering branding, content, digital and media services across multiple verticals — overlaps with TMCC's broader integrated marketing stack though it serves a wider and deeper national client base.
• Questex: Large B2B media and events company operating across multiple industries with custom publishing, content and events — a broader incumbent that competes for some of TMCC's trade-association and B2B custom publishing engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today Media Custom Communications