Gric Group

What Gric Group does

Gric Group (GricGroup S.A.) is a privately held B2B wholesale distributor founded in 2008 in Athens, Greece. The company imports and distributes consumer electronics, premium mobile accessories, screen protection products, and technology toys from a portfolio of more than 20 exclusive brands — including ZAGG, Mophie, Invisible Shield, ProtectionPro by Madico, CG Mobile (licensed by Ferrari, Mercedes-Benz, BMW, MINI, Guess, Karl Lagerfeld, and U.S. POLO ASSN.), PlayShifu, eKids, NGS, Tellur, and others — to retailers, telecommunications companies, electronics and technology chains, supermarkets, and the Apple reseller channel in Greece and Cyprus. The portfolio spans more than 1,600 SKUs across categories such as screen protection, mobile cases and accessories, consumer electronics, smart home, audio, charging, smartwatches, and educational/AR toys.

The business is operated through a proprietary B2B online portal (b2b.gricgroup.gr) with separate endpoints for Greece and Cyprus, allowing registered partners to browse products, place orders, and track order history and new arrivals. A privately owned warehouse and logistics center acquired in January 2021 enables same/next-day delivery within Attica and 48-hour delivery elsewhere in Greece. Direct sales agents manage key accounts, and the company also uses trade exhibitions and social channels for partner acquisition. Cyprus operations were launched in September 2021 through a Nicosia-based office.

Gric Group generates revenue exclusively through wholesale distribution of third-party branded goods, earning product margin on one-time sales to registered B2B partners. Pricing is not publicly disclosed and is only visible to verified partners with a valid VAT number. The company is founder-led under CEO and Founder Constantinos Kanas, has 11–50 employees, and operates without disclosed external funding, making it a closely held, organically grown distribution business focused on the Greek and Cypriot markets.

Name

Gric Group

Legal name

GricGroup S.A.

Website

https://gricgroup.gr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Gric Group is a privately held B2B wholesale distributor that imports and resells consumer electronics, premium mobile accessories, and technology toys from 20+ exclusive brands to retailers, telcos, and technology chains across Greece and Cyprus.

Ownership category

akta.pro rank

Product category

Consumer Electronics Wholesale Distribution

akta.pro primary industry

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)

Keywords

• Consumer electronics distribution
• Mobile accessories wholesale
• B2B distribution platform
• Screen protection distribution
• Technology toys wholesale

Headquarters

HQ city

Agía Paraskeví

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale distribution of consumer electronics and mobile accessories: Gric Group generates revenue through the wholesale import, distribution, and sale of consumer electronics and premium mobile accessories to retailers and resellers across Greece and Cyprus. Revenue is derived from product margin on the sale of third-party branded goods, including screen protectors, phone accessories, audio products, smart home devices, peripherals, charging solutions, smartwatches, and technology toys. The company sells exclusively to registered B2B partners through its wholesale platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gric Group is a B2B wholesale distributor that imports and supplies consumer electronics and premium mobile accessories to registered retail partners in Greece and Cyprus. The company carries a portfolio of more than 20 exclusive third-party brands and over 1,600 SKUs across screen protection, mobile cases, charging, audio, smart home, peripherals, smartwatches, and technology toys, fulfilled from a privately owned warehouse and logistics center. Orders are managed through a proprietary B2B online portal (b2b.gricgroup.gr) with partner registration gated by VAT verification.

Product overview

Gric Group is a leading distribution company for Consumer Electronics and Premium Mobile Accessories operating in Greece and Cyprus. The company distributes a portfolio of over 20 exclusive brands with more than 1,600 products through a B2B portal platform. Product categories include screen protection (ProtectionPro, Invisible Shield, ZAGG), mobile accessories and cases (GreenMouse, CG Mobile, Mophie, Gear4, Vonmählen, Tellur, Allocacoc), consumer electronics (NGS), smart home products, sound products, games and technology toys (PlayShifu, eKids, Wow! Stuff, HoloToyz, Aqua Dragons, Abacus, The Source). The company operates its own logistics center enabling same/next day delivery within Attica and 48-hour delivery outside Attica, and offers a B2B platform for partners to view products, place orders, and track order history.

Differentiator

Problem solved

Functional benefit

Brands

• ProtectionPro by Madico: World leader in custom screen protection system that can be applied to any device in just minutes.
• ZAGG
• Invisible Shield
• GreenMouse
• CG Mobile
• NGS
• Allocacoc
• Tellur
• Vonmählen
• mophie
• Gear4
• The Source
• PlayShifu
• eKids
• Wow! Stuff
• HoloToyz
• Aqua Dragons

Products and services

• Wholesale Distribution of Consumer Electronics and Mobile Accessories B2B import, wholesale, and distribution of consumer electronics and premium mobile accessories from a portfolio of 20+ exclusive third-party brands and 1,600+ SKUs, sold exclusively to registered retail, telecommunications, technology chain, and supermarket partners in Greece and Cyprus.
• B2B Partner Online Portal (b2b.gricgroup.gr) Self-serve B2B ordering platform for registered wholesale partners in Greece and Cyprus, providing product catalogue access, order placement, order history, and new arrival notifications under SSL 256-bit encrypted transaction security.

Quantifiable outcome

• 24-hour delivery within Attica; 48-hour delivery outside Attica

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• HoloToyzminorChannel Partner/ Reseller/ Distributor · 1 January 2023HoloToyz produces children's products that come to life through augmented reality. Gric Group added this brand in 2023.
• eKidsminorChannel Partner/ Reseller/ Distributor · 1 January 2023eKids is the leading manufacturer of interactive and technology toys for children, featuring licensed toys from Disney, Marvel, Nickelodeon, DreamWorks, Universal, Warner Brothers, and Netflix. Gric Group added this brand in 2023.
• NGSminorChannel Partner/ Reseller/ Distributor · 1 January 2023NGS is one of the leading European multinational companies with over 30 years of experience in manufacturing consumer electronics, computer peripherals, carrying cases, and smart home products. Gric Group added NGS in 2023.
• The SourceminorChannel Partner/ Reseller/ Distributor · 1 January 2022The Source is a global supplier of gifts, gadgets, and toys present in more than 22 countries. Gric Group added this brand in 2022.
• Wow! StuffminorChannel Partner/ Reseller/ Distributor · 1 January 2022Wow! Stuff works with licensed brands to create innovative technology toys sold globally. The company won a global innovation award in February 2020. Gric Group added this brand in 2022.
• TellurminorChannel Partner/ Reseller/ Distributor · 1 January 2022Tellur is a brand of ABN Systems International (Romania), manufacturing superior mobile phone accessories and lifestyle gadgets since 2015. Gric Group added this brand in 2022.
• World AliveminorChannel Partner/ Reseller/ Distributor · 1 January 2022Gric Group expanded its product range with games in 2022, adding World Alive to its portfolio.
• CG MobilecoreChannel Partner/ Reseller/ Distributor · 1 January 2021CG Mobile is the world leader in design and manufacture of exclusive mobile phone cases and accessories, holding exclusive licenses for Ferrari, Mercedes-Benz, BMW, MINI, Guess, Karl Lagerfeld, and U.S. POLO ASSN. Gric Group took over CG Mobile representation in December 2021.
• GreenMouseminorChannel Partner/ Reseller/ Distributor · 1 January 2020GreenMouse's sustainable mobile accessories (removed from plastic packaging) are distributed by Gric Group in Greece since 2020.
• ProtectionPro by MadicocoreChannel Partner/ Reseller/ Distributor · 1 January 2020ProtectionPro is the world leader in custom screen protection. Gric Group distributes this brand in Greece since 2020.
• PlayShifuminorChannel Partner/ Reseller/ Distributor · 1 January 2020PlayShifu, a leading AR educational game company for children ages 4-12, is distributed by Gric Group in Greece since 2020.
• AllocacocminorChannel Partner/ Reseller/ Distributor · 1 January 2018Allocacoc is an industrial design company producing smart, functional, and stylish products. Gric Group has been distributing since 2018-2019.
• Gear4minorChannel Partner/ Reseller/ Distributor · 1 January 2018Gear4 creates premium mobile phone accessories using advanced materials for shock protection. Gric Group has been distributing since 2018-2019.
• VonmählenminorChannel Partner/ Reseller/ Distributor · 1 January 2018Vonmählen is a technology lifestyle brand creating functional smartphone accessories. Gric Group has been distributing since 2018-2019.
• Invisible ShieldcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Invisible Shield's advanced nanotechnology screen protection films are distributed by Gric Group, added to the portfolio in 2015.
• ZAGGcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Gric Group has been the exclusive or authorised distributor of ZAGG products (screen protection, power management, mobile keyboards, cases, and audio solutions) in Greece since 2013.
• MophiecoreChannel Partner/ Reseller/ Distributor · 1 January 2013Gric Group distributes Mophie's award-winning mobile device charging products in Greece since 2013.
• BlueloungeminorChannel Partner/ Reseller/ Distributor · 1 January 2012Gric Group first expanded its business activities to wholesale trade, import, and distribution of high-end gadgets and accessories under the Bluelounge brand in Greece in 2012.
• Aqua DragonsminorChannel Partner/ Reseller/ Distributor · 1 January 2012Aqua Dragons are award-winning educational toys featuring aquatic creatures (Artemia Salina) that can be hatched and grown at home. Gric Group distributes this brand.
• AbacusminorChannel Partner/ Reseller/ Distributor · 1 January 2012Abacus is listed as one of the brands distributed by Gric Group.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• RS (formerly RS Components): Pan-European distributor of electronics, accessories, and related products to business customers via catalog/e-commerce. Comparable B2B distribution model across CE/accessories category, though at far broader scale and product breadth.
• TD SYNNEX (formerly Tech Data): Global IT and consumer technology broadline distributor serving resellers and retailers across Europe. Comparable as a large-scale multi-brand B2B distributor in the consumer tech and mobile category, dwarfing Gric in scale.
• Esprinet: Italy/Spain-headquartered broad-line technology distributor covering Southern Europe with strong consumer electronics and accessories portfolios. Comparable as a Southern European B2B tech/CE distributor to retail and reseller channels.
• Conrad Electronic: European multi-channel distributor of consumer electronics, accessories and components serving B2B and B2C. Comparable in B2B CE/accessories distribution with curated multi-brand portfolio and logistics footprint.
• ALSO Group: Pan-European IT and consumer electronics distributor (Swiss-listed) offering logistics, financing, and digital services to resellers and retailers. Comparable as a larger-scale version of Gric's B2B distribution model across consumer tech and accessories.
• Ingram Micro Mobility: Global mobility/lifestyle/accessories distribution arm of Ingram Micro serving carriers, retailers and resellers. Comparable business model and customer base in mobile accessories distribution, though at vastly greater scale.

Direct peers

• Westcoast: UK-based broad-line IT, mobile and consumer electronics distributor with a large vendor portfolio serving retailers and resellers. Comparable as a multi-brand B2B distributor adding value through logistics, credit, and brand curation for retail partners.
• Exertis (DCC Technology): European distributor of consumer technology, mobile, and accessories to retailers and resellers. Directly comparable as a multi-brand B2B distributor serving retail chains across multiple European countries with a curated brand portfolio.

Emerging players

• ABN Systems International (Tellur): Romanian distributor/brand-owner of mobile accessories and lifestyle gadgets. Already a Gric principal partner for Tellur; comparable as a regional CE/accessories distributor and brand operator in adjacent SE European markets.

Regional players

• Mobile Acc / Mobility distributors Southern EU: Regional mobile-accessories distributors operating across Southern Europe (Italy, Spain, Greece) with curated brand portfolios serving retailers. Comparable as geographic/regional mobile-accessories distribution peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GricGroup
• Facebookfacebook.com/GricGroup
• LinkedInlinkedin.com/company/gricgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gric Group