What SaoViet does

Định Vị Sao Việt (legal entity: Công Ty TNHH Kinh Doanh và Công Nghệ Sao Việt) is a privately held Vietnamese limited liability company headquartered in Hanoi that operates as a nationwide distributor and installer of GPS vehicle tracking devices and dashcams. The company sells a multi-brand portfolio spanning its own-brand wired and wireless GPS trackers (S09A, S09A Pro, VT02S Pro, A9 Mini, A9+, AT4) and authorized third-party dashcams (70mai line including T800, A810S, A510, M800, T400, S500; VietMap smart mirror and online cameras), complemented by Android head units, CarPlay retrofit kits, 360-degree camera systems, and automotive accessories. Products are built on 4G GPS modules (with MT3336 and AT6558 GPS chips), Sony STARVIS 2 image sensors on premium dashcams, and integration with white-label Vietnamese-language monitoring platforms (iTrack for wireless, Protrack for wired) backed by Google Maps.

SaoViet serves two primary customer segments: individual vehicle owners (cars, motorcycles, electric bikes) seeking anti-theft and family safety monitoring, and commercial fleet operators (taxi, delivery, freight, regulated commercial transport under Vietnam's Decree 10) requiring fleet management and regulatory compliance. Revenue is generated primarily through one-time hardware sales (1.19M-6.79M VND per unit) with a layered recurring software/data subscription (GPS software at 600,000 VND/year and 4G SIM data at 240,000 VND/year bundled into the first year of ownership). Distribution is multi-channel: a 600+ authorized dealer network spanning all 63 Vietnamese provinces, a company-operated e-commerce site (saovietjsc.vn), a Shopee marketplace storefront, and direct B2B/project sales for enterprise fleet and government contracts. Free installation is offered in major cities (Hanoi, HCMC, Binh Duong, Dong Nai), with regional offices in Hanoi, Ho Chi Minh City, Dong Nai, Nghe An, and Hai Phong supporting the dealer network. The company holds regulatory certification (QCVN 12:2015/BTTTT and QCVN 86:2015/BTTTT) on core GPS products, which is a requirement for commercial fleet compliance.

Name

SaoViet

Legal name

Công Ty TNHH Kinh Doanh và Công Nghệ Sao Việt

Website

https://saovietjsc.vn

Company type

Private

Operating status

Operating

Short description

Định Vị Sao Việt is a privately held Vietnamese distributor and installer of GPS vehicle trackers and dashcams, selling its own-brand 4G trackers and authorized 70mai and VietMap dashcams through 600+ dealers across all 63 provinces of Vietnam, serving individual vehicle owners and commercial fleet operators.

Ownership category

akta.pro rank

Product category

Vehicle GPS Tracking & Dashcam Distribution

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

Keywords

• GPS tracking devices
• Vehicle dashcams
• Vehicle monitoring
• Fleet management hardware
• Automotive electronics distribution

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. GPS Tracking Device Sales: Sales of wired and wireless GPS tracking devices for vehicles including cars, motorcycles, and electric bikes. Devices range from budget models (VT02S Pro at 1,190,000 VND) to premium models (AT4 at 2,500,000 VND). Revenue is one-time hardware purchase with additional subscription costs.
2. Dashcam and Camera Sales: Sales of dashcams including 70mai, Vietmap, and Korean brands. Products range from budget options (70mai A200) to premium 4K models (70mai A810S at 4,690,000 VND, M800 at 5,890,000 VND).
3. Software/Subscription Services: Annual software subscription fees for GPS monitoring platforms. Includes 4G SIM data plans (240,000 VND/year value) and GPS software licenses (600,000 VND/year value). Software provides real-time tracking, route history, and alerts.
4. Installation and Professional Services: Free installation services for customers in major cities (Hanoi, HCMC, Binh Duong, Dong Nai). Additional services include on-site installation and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SaoViet is a Vietnamese distributor and authorized dealer that sells GPS tracking devices and dashcams for vehicles (cars, motorcycles, electric bikes) under brands including 70mai, VietMap, and proprietary SKUs. The company offers wired and wireless 4G GPS trackers, multi-channel dashcams, Android head units, CarPlay retrofit kits, 360-degree camera systems, and automotive accessories, bundled with subscription-based monitoring software (Protrack, iTrack) and free installation services in major cities.

Product overview

SaoViet is a Vietnamese distributor and installer of GPS tracking devices and dashcams, operating as a multi-brand portfolio company rather than a single unified product platform. The product portfolio spans two main categories: (1) GPS tracking devices including wired trackers (S09A 4G, S09A Pro 4G, VT02S Pro 4G) and wireless battery-powered trackers (A9+, A9 Mini, AT4 with 30-day battery); and (2) dashcam/camera systems including 70mai branded dashcams (T800, A810S, T400, A510, M800, S500), VietMap smart mirror cameras (iDVR P1, G39), and VietMap VM300 online dashcam. Additional products include Android car entertainment boxes (BX6/BX8/BX9), CarPlay retrofit kits, Zestech Android screens, 360-degree camera systems, and VietMap S1 navigation software licenses. Products are distributed through a nationwide dealer network with installation services in major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• S09A 4G GPS Tracker Wired GPS tracking device for cars and motorcycles with 4G connectivity, supporting real-time positioning, route history, geofencing, and remote engine cutoff. Certified compliant with Vietnamese telecommunications standards.
• S09A Pro 4G GPS Tracker Advanced wired GPS tracker with 4G LTE technology, ultra-precise 5m positioning accuracy, remote audio monitoring, engine cutoff, and extended 650mAh backup battery supporting 9-90VDC vehicles.
• VT02S Pro 4G GPS Tracker Compact wired GPS tracker supporting cars and motorcycles with 4G connectivity, vibration alerts, and geofencing capabilities at budget-friendly price point (1,190,000 VND).
• A9+ Wireless GPS Tracker Wireless GPS tracker with built-in 6000mAh battery providing 15-18 days of continuous operation, magnetic mount for discreet placement, and audio surveillance capability.
• A9 Mini Wireless GPS Tracker Ultra-compact wireless GPS tracker with 3000mAh battery lasting 7 days, magnetic mount, IP67 water resistance, and ambient audio monitoring within 5 meters.
• AT4 Wireless GPS Tracker Premium wireless GPS tracker with 10,000mAh battery providing up to 30 days of continuous use, IPX5 water resistance, built-in microphone for audio surveillance, and industrial-grade magnetic mount. Available with 1-year or lifetime software license.
• 70mai 4K T800 Dashcam Premium 4K dashcam with 3-channel HDR recording capability and 4G connectivity for remote monitoring, supporting front, rear, and interior camera coverage.
• 70mai A810S 4K HDR Dashcam High-end 4K dashcam with Sony STARVIS 2 sensor featuring MaiColor Vivid+ Solution, Night Owl Vision for superior night recording, 4G remote monitoring, and parking surveillance with AI motion detection.
• 70mai T400 2.5K Dashcam Mid-range 2.5K dashcam with 3-channel recording for comprehensive vehicle coverage at affordable price point.
• 70mai A510 3K HDR 4G Dashcam Connected dashcam featuring 3K HDR recording with 4G connectivity for real-time vehicle monitoring and remote access.
• 70mai M800 4K Dashcam Flagship 4K dashcam with Sony STARVIS 2 sensors, AI-powered image processing, and super capacitor for extended durability. Sold as front-only (5,890,000 VND) or front+rear (6,790,000 VND).
• 70mai S500 Mirror Dashcam Rearview mirror-style dashcam with 3K HDR recording that replaces or mounts over existing rearview mirror for discreet installation.
• VietMap iDVR P1 Android Mirror Camera Android-based smart rearview mirror with built-in dashcam, 3G connectivity, online GPS tracking, live streaming, and integrated VietMap S1 navigation.
• VietMap G39 Smart Mirror Camera Smart rearview mirror dashcam with electronic smart mirror functionality combining rear camera display with dashcam recording capabilities.
• VietMap VM300 Online Dashcam Connected dashcam with real-time online monitoring capability meeting Vietnamese government Decree 10 regulations for commercial vehicles.
• Android Box (BX6, BX8, BX9) Android-powered in-car entertainment boxes (BX6, BX8, BX9) converting standard car stereos to smart Android systems with navigation, entertainment, and connectivity features.
• Kit Carplay Aftermarket CarPlay retrofit kit enabling Apple CarPlay functionality on existing car infotainment systems.
• Zestech Android Screen Android-powered car head unit display replacing factory stereo with touchscreen infotainment system.
• 360 Camera System 360-degree surround view camera system providing bird's eye parking assistance and blind spot monitoring for vehicles.
• Car Accessories Range of automotive accessories including Bosch, Valeo, SWF windshield wipers, tire pressure sensors, and 70mai/Xiaomi/VietMap branded accessories such as tire inflators and jump starters.
• VietMap S1 Navigation License Key Official VietMap S1 navigation software license key for Android car stereos, providing turn-by-turn directions with lifetime map updates.

Quantifiable outcome

• Positioning accuracy of 5-10 meters depending on device model
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• 70maicoreChannel Partner/ Reseller/ DistributorSao Viet is the authorized distributor of 70mai dashcam products in Vietnam. Products include the 70mai T800 (4K, 3-channel, 4G), T400 (2.5K, 3-channel), A510 (3K, 4G), A810S (4K HDR, 4G), and M800 (4K) dashcams. These products are prominently featured on the Sao Viet website with exclusive bundles and promotions.
• VietmapcoreChannel Partner/ Reseller/ DistributorSao Viet is an authorized Vietmap dealer in Hanoi and HCMC, distributing Vietmap dashcams (VM300, G39, G79, iDVR P1), GPS navigation software (Vietmap S1), and Android head units. The company sells Vietmap S1 activation codes at 600,000 VND for authorized software.
• iTrackcoreTechnology or IntegrationSao Viet uses iTrack software platform for wireless GPS tracking devices including the AT4. The platform provides mobile app tracking, battery monitoring, and remote management features for battery-powered tracking devices.
• ProtrackcoreTechnology or IntegrationProtrack is the software platform used for wired GPS tracking devices (S09A, VT02S series). The Vietnamese-language application provides real-time tracking, route history, geofencing, and remote engine control features.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• VietMap: Vietnamese maker of GPS navigation software (VietMap S1) and a competing dashcam line (iDVR P1, G39, VM300). VietMap is both a SaoViet supplier/partner and a direct competitor selling its own branded cameras and navigation licenses to Vietnamese consumers and fleets, directly overlapping SaoViet's dashcam and navigation offerings.
• 70mai: Global Chinese dashcam brand (Xiaomi ecosystem) whose entire Vietnam retail and installation channel runs through SaoViet. 70mai sells direct in other markets and could disintermediate SaoViet; they are the primary competitor to any Vietnamese dashcam retailer and the dominant brand in SaoViet's catalog.
• VIOFO: Global dashcam brand whose motorcycle-focused VIOFO MT1 unit is already distributed by SaoViet. VIOFO sells across multiple retail channels in Southeast Asia and competes with the 70mai and VietMap dashcam lines SaoViet carries, with overlapping consumer and rider use cases.
• Viettel (V-Tracking): Vietnamese state-owned telecom's vehicle telematics arm offering 4G GPS trackers, fleet management software, and subscription data plans. Viettel serves the same individual-owner and commercial-fleet segments as SaoViet with a vertically integrated telecom-owned stack and broader enterprise reach.
• VNPT (Smart Motor / VNPT Tracking): Vietnamese telecom group offering vehicle GPS tracking services (commonly branded Smart Motor / VNPT Tracking) bundled with cellular connectivity for consumer and commercial vehicle customers. Directly competes with SaoViet's wired and wireless GPS product lines on subscription-bundled telemetry for the same Vietnamese audience.

Broad incumbents

• Garmin: Global GPS and wearable technology company with a broad automotive portfolio including dashcams (e.g., Dash Cam series) and personal navigation. Garmin-branded units are sold through Vietnamese retail channels and overlap with SaoViet's dashcam and navigation offerings, but Garmin's focus spans many categories (marine, aviation, fitness, outdoor) beyond vehicle electronics.
• BlackVue: Premium Korean-made dashcam brand with cloud-connected 4G LTE models positioned in the same flagship tier as 70mai's A810S/M800 (also distributed by SaoViet). Sold through authorized distributors in Vietnam and directly competes at the high end of SaoViet's dashcam catalog.
• Thinkware: Korean dashcam manufacturer offering FHD-4K dashcams with parking surveillance and connected features (F200, X1000, U3000). Distributed in Vietnam through electronics retailers and competes with SaoViet's 70mai and VietMap dashcam lines for the same consumer and fleet customer segments.
• Nextbase: UK-based dashcam manufacturer (Nextbase iQ, 622GW, 522GW) with growing presence in Asia-Pacific. Operates through regional distributors in Southeast Asia and competes at the higher end of the dashcam market where SaoViet's 70mai A810S and M800 sit.

Emerging players

• BKAV: Largest Vietnamese cybersecurity and AI company, which has expanded into AI dashcams and smart vehicle/security products. Less of a direct nationwide distributor than SaoViet, but a domestic Vietnamese brand leveraging its installed base and brand recognition to enter the same vehicle electronics category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/saovietjsc1
• YouTubeyoutube.com/c/Saovietjsc
• Facebookfacebook.com/saovietjsc.vn
• LinkedInlinkedin.com/company/dinhvisaoviet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaoViet