What PROTRACK GPS does

Protrack GPS, operated by Shenzhen iTrybrand Technology Co., Ltd., is a vertically integrated GPS tracking solutions provider headquartered in Shenzhen, China. The company designs and manufactures its own GNSS hardware trackers (the VT series, including both hardwired and wireless models with 2G/4G connectivity, IP65 water resistance, and remote immobilization capability) and operates the Protrack365 cloud-based telematics platform, which integrates more than 50 communication protocols, supports over 500 GPS tracker types, and is available in 18 languages. The company additionally provides global roaming IoT SIM cards and offers full OEM/ODM customization for brand owners seeking white-label hardware and platform solutions.

The business operates a multi-channel go-to-market model targeting fleet operators, individual consumers, professional monitoring centers, dealerships and resellers, OEM brand owners, and construction/logistics asset tracking customers across 150+ countries. Revenue is generated through four streams: hardware wholesale sales of proprietary trackers, recurring SaaS subscriptions for the Protrack365 platform, IoT SIM connectivity services, and professional OEM/ODM customization services, with pricing provided on a quote basis and distributed via factory-direct wholesale and a global channel partner network. Protrack differentiates on the basis of its in-house factory, multi-protocol platform breadth, multilingual support, and a rigorous multi-layer quality control process (IQC, AOI, aging tests, 100% FQC). The company is privately held, founder/management-owned, and bootstrapped, with no disclosed external funding.

Name

PROTRACK GPS

Legal name

Shenzhen iTrybrand Technology Co., Ltd.

Website

https://gps-protrack.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Protrack GPS (Shenzhen iTrybrand Technology Co., Ltd.) designs and manufactures proprietary GNSS GPS trackers and operates the Protrack365 cloud telematics platform, serving fleet operators, monitoring centers, resellers, OEM brand owners, and individual consumers across 150+ countries through hardware sales, SaaS subscriptions, IoT SIM services, and OEM/ODM customization.

Ownership category

akta.pro rank

Product category

Fleet Telematics and GPS Tracking Hardware

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

Keywords

• GPS tracking hardware
• Fleet telematics platform
• Vehicle tracking devices
• Asset monitoring solutions
• GPS tracker OEM services

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. GPS Tracker Hardware Sales: Protrack designs and manufactures proprietary GPS tracking devices (VT series) sold to fleet operators, individual vehicle owners, and channel partners. Both wired and wireless tracker models are sold, along with accessories. Factory-direct wholesale pricing is offered to partners.
2. GPS Tracking Platform/SaaS Subscription: Protrack provides its Protrack365 telematics platform as a subscription service. The platform integrates tracking, monitoring, fleet management, and analytics. White-label and OEM platform customization services are also offered as a separate revenue stream.
3. IoT SIM Card Services: Protrack provides global roaming IoT SIM cards suitable for various GPS tracking devices, generating recurring connectivity revenue from device users.
4. OEM/ODM Customization Services: Protrack offers custom hardware design (GPS tracker appearance, structure, PCBA) and software platform customization (branding, device compatibility, account capacity) as professional services for brand owners and enterprise clients. Payment methods include T/T, Western Union, PayPal, and Letter of Credit.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

Protrack designs, manufactures, and sells proprietary GPS tracking hardware (wired and wireless GNSS trackers) and operates the Protrack365 cloud-based telematics platform. The company also offers global roaming IoT SIM cards, mobile applications, and full OEM/ODM customization services including custom hardware design, PCBA development, and white-label platform branding for partner businesses.

Product overview

Protrack GPS is a comprehensive GPS tracking solutions provider offering an integrated portfolio of hardware trackers and cloud-based software platform. The product lineup includes portable and vehicle-mounted GPS trackers (VT03SF, VT08F, VT05R, wired and wireless GNSS trackers), the Protrack365 tracking platform supporting 500+ device types across 50+ protocols in 18 languages, IoT SIM cards for global connectivity, and mobile applications. The company also provides industry-specific solutions for asset security, monitoring centers, unpowered assets (trailers, containers), and construction equipment billing. Both hardware and software are available for OEM/ODM customization with white-label options, enabling partners to rebrand the products under their own identity. Protrack operates as Shenzhen iTrybrand Technology Co., Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• VT03SF Tracker Smart portable GPS tracker with 3 working modes, intelligent circuit control for battery power management, and a lighting sensor for asset tracking applications. Targeted at personal-use buyers and resellers.
• VT08F Tracker Vehicle GPS tracker with IP65 water-resistance rating for cars and motorcycles. Features include SOS, fuel cutoff, electricity failure alerts, geo-fence, over-speed warning, and historical data recording.
• VT05R Tracker Vehicle GPS tracker for cars, motorcycles, and other vehicles supporting historical trajectory review, remote engine stop, and real-time engine status reporting.
• Wired GNSS Tracker Hardwired GNSS tracker supporting 2G and 4G cellular networks with built-in magnets and a long-life battery for continuous real-time tracking.
• Wireless GNSS Tracker Wireless GNSS tracker with removal alert capability for enhanced security monitoring of assets and vehicles without requiring a wired power connection.
• Protrack365 GPS Tracking Platform Cloud-based GPS tracking software platform providing real-time tracking, geofencing, trajectory history, mileage and engine hours counters, and fleet analytics. Integrates 50+ communication protocols and supports 500+ GPS tracker models in 18 languages, with white-label and OEM customization options.
• IoT SIM Card Global roaming IoT SIM card solution suitable for various GPS tracking devices, enabling seamless worldwide connectivity for tracked assets.
• Protrack GPS Mobile App All-in-one mobile application providing real-time tracking, trip history, statistics, notifications, mileage counters, engine hours tracking, and security fence features across iOS and Android.
• Asset Security and Theft Recovery Solution Comprehensive security and theft recovery solution for vehicles and assets combining Protrack GPS trackers, the telematics platform, and remote immobilization capabilities.
• Monitoring Center Solution All-in-one solution for monitoring centers combining hardware devices and the Protrack365 software platform for establishing reliable 24/7 security service operations.
• Unpowered Assets Tracking Solution Wireless GPS tracking solution specifically designed for non-powered assets such as trailers, containers, generators, and construction equipment.
• Construction Equipment Billing Solution GPS-based billing solution for construction equipment tracking and usage monitoring, enabling time-based rental billing.
• GPS Tracker OEM/ODM Services Custom GPS tracker design and manufacturing services for brand owners including product ID, mechanical design, prototyping, tooling, PCBA production, packaging, and white-label branding.
• Tracking Platform OEM Services Custom GPS tracking platform development and branding services including server configuration, software installation, portal development, multi-language support, and account capacity customization.

Quantifiable outcome

• The platform supports over 500 types of GPS trackers and integrates more than 50 types of protocols
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Local DistributorscoreChannel Partner/ Reseller/ DistributorProtrack maintains a network of local distributors across 150+ countries who handle retail distribution, pre-sale consultation, and after-sales support for end customers purchasing GPS trackers for personal or business use. These partners receive localized service training and customer referral support from Protrack.
• Referral Agent PartnersminorChannel Partner/ Reseller/ DistributorProtrack operates a referral agent program where partners refer local business projects to Protrack. Individual consumer inquiries are referred back to local distributors, while project-based business inquiries are handled directly by Protrack's sales team with project-specific solutions.
• Brand Owners (OEM/ODM Clients)coreOEM/ Whitelabel/ Licensing PartnerProtrack provides OEM hardware customization and white-label platform services to brand owners worldwide. Services include custom GPS tracker appearance and hardware design, PCBA development, multilingual platform branding across 18+ languages, and account capacity customization. These partners leverage Protrack's manufacturing capability and platform infrastructure to launch their own branded GPS tracking products.
• Amazon Sellers and Drop ShippersminorChannel Partner/ Reseller/ DistributorProtrack provides ready-to-sell GPS products to Amazon sellers and drop shippers with fulfillment services including product labeling, sticker application, and customized packaging, enabling rapid e-commerce distribution of Protrack GPS trackers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Verizon Connect: Telematics incumbent offering fleet, asset, and video telematics as part of a broader Verizon IoT portfolio; competes with Protrack in mid-market fleet deals, particularly in North America.
• Samsara: Broad IoT and fleet telematics platform combining hardware sensors, dashcams, and SaaS analytics; an aspirational incumbent whose roadmap defines the feature bar Protrack must match to win larger enterprise deals.
• Geotab: Large incumbent fleet telematics SaaS provider with deep enterprise features (AI, EV reporting, integrations); competes with Protrack365 at the upper end of the fleet market and sets a ceiling on what SMB fleets expect from a platform.

Direct peers

• Queclink Wireless Solutions: Global IoT and telematics hardware OEM/ODM provider of GNSS trackers and modules, comparable to Protrack's hardware line and white-label model for brand owners and fleet operators.
• Jimi IoT (Jimi Technology): Shenzhen-headquartered GPS tracker maker offering vehicle, asset, and personal trackers with a companion cloud platform, competing head-to-head with Protrack in OEM/ODM and global channel sales.
• Teltonika Telematics: European GPS tracker and telematics platform vendor offering hardware plus a cloud fleet management suite, directly comparable in product breadth, OEM capabilities, and global channel distribution.
• Concox: China-based GPS tracker hardware manufacturer selling wired and wireless GNSS devices plus a cloud platform, directly overlapping with Protrack's VT-series hardware and Protrack365 platform offering to fleets and resellers.
• Suntech International: Manufacturer of GPS tracking devices and telematics solutions for fleet, asset, and personal tracking with a cloud platform, overlapping with Protrack's integrated hardware + SaaS offering.
• Eelink Communication: Chinese GPS/IoT hardware manufacturer focused on vehicle and asset trackers with OEM/ODM services, closely comparable to Protrack's hardware-first, white-label model.

Emerging players

• LKG Group (TK Star / LK GPS): Shenzhen-based GPS tracker maker with personal, vehicle, and pet trackers sold globally through e-commerce and resellers, comparable to Protrack's consumer and SMB retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/protrack-gps-tracker-and-solution

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROTRACK GPS