What Axonet does

Axonet operates a first-party media network (1PMN) purpose-built for the convenience store (C-store) channel, aggregating shopper data, loyalty audiences, and retail media inventory from thousands of fragmented C-store locations into a single national platform. The company functions as a two-sided retail media network (RMN): it recruits C-store chains—including flagship partners bp (8,500+ locations), EG America (1,500+), and Parker's Kitchen (100+)—to contribute first-party data and on-premise media assets, then sells that aggregated inventory to CPG brands, tobacco, adult beverage, and non-endemic advertisers seeking to reach high-frequency, impulse-driven convenience shoppers. Its core products are Activate (omnichannel campaign activation across offsite, on-premise, and CRM touchpoints) and Audience (first-party segmentation and privacy-safe collaboration), complemented by the Allure national offer network (vendor-funded digital coupons and rebates delivered through Inmar Intelligence) and Sophia AI (real-time analytics and measurement).

Underlying technology is assembled from a best-of-breed partner ecosystem rather than built entirely in-house: a Habu-powered data clean room for privacy-safe data collaboration, Zitcha for campaign management and unified ad buying (Meta, Trade Desk), MediaMath for programmatic display/video/CTV/streaming audio activation, Qsic for AI-driven in-store audio, and AWS/Azure/GCP/Snowflake/Databricks interoperability. The pending acquisition of RightSense AI will add a GPT-4-powered analytics and anomaly detection layer (Fusion AI), with the RightSense CEO joining as Axonet's first CTO. Axonet generates revenue through retail media advertising (media spend across omnichannel C-store touchpoints), transaction fees on Allure coupon/redemption activity, and data/analytics services for CPG advertisers. The company is privately held as a division of W. Capra Consulting Group, which contributes two decades of C-store and energy retail expertise; it does not publicly disclose revenue or pricing, operating on quote-based B2B enterprise contracts with both retailer partners and CPG advertisers.

Name

Axonet

Legal name

Axonet, LLC

Website

https://axonet.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Axonet operates an aggregated first-party retail media network for U.S. convenience stores, pooling shopper data and media inventory from 20,000+ outlets across bp, EG America, and other chains to let CPG brands activate omnichannel campaigns and vendor-funded digital offers at national scale.

Ownership category

akta.pro rank

Product category

Retail Media Network (C-store)

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

akta.pro secondary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Retail media network
• Convenience store advertising
• CPG shopper data
• First-party media
• Digital coupon network

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Retail Media Advertising: Axonet earns revenue by enabling CPG brands to advertise across its aggregated network of convenience store retail media touchpoints. This includes offsite display/video/streaming ads, on-premise digital signage and audio, and in-app/loyalty program placements. Revenue is generated through media buying across these omnichannel touchpoints.
2. National Offer Network: Through the Allure national coupon network, Axonet facilitates manufacturer-funded digital coupons and rebates at convenience stores, earning a take-rate or transaction fee on processed offers redeemed at network retailers.
3. Data & Analytics Services: Revenue generated from providing first-party data insights, audience segmentation, and measurement services to CPG brands seeking to understand and target convenience store shoppers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Axonet operates a first-party media network (1PMN) for the convenience store industry, aggregating regional retail media networks, first-party shopper data, and retail media activation into a single platform. It enables CPG brands to plan, activate, and measure omnichannel advertising campaigns (offsite, on-premise, CRM) across 20,000+ retail outlets and 30M+ consumers, while giving retailers a turnkey platform to monetize first-party data through branded media, audience segmentation, and a national vendor-funded digital coupon/offer network.

Product overview

Axonet operates as a C-store Retail Media Network (RMN) built on an aggregated first-party media network (1PMN) architecture. The core platform aggregates C-store shopper data and retail media touchpoints from thousands of convenience store locations into a unified network, enabling CPG brands to reach 20,000+ retail outlets and 30M+ consumers at national scale. The product portfolio comprises two primary solutions: Activate (campaign activation across offsite, on-premise, and CRM channels) and Audience (first-party data segmentation and clean room collaboration). These are complemented by Allure (national coupon/offer network powered by Inmar Intelligence), Sophia AI (real-time analytics and measurement), and Fusion AI (acquisition-pending AI analytics platform from RightSense AI). The platform leverages a best-of-breed partner ecosystem including Zitcha (campaign management), Habu (data clean rooms), Qsic (in-store audio), MediaMath (programmatic), and Inmar Intelligence (coupon clearing) to deliver omnichannel retail media capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Allure: Axonet's National Offer Network that delivers coupons and rebates to C-store shoppers through digital channels.
• Activate
• Sophia AI

Products and services

• Axonet Activate Activate is a campaign activation platform that gives CPG brands a single view for activating new C-store audiences and measuring return on ad spend across offsite (Meta, Trade Desk), on-premise (digital signage, in-store audio, in-dispenser), and CRM (email, SMS) omnichannel touchpoints.
• Axonet Audience Audience is Axonet's first-party data and segmentation product, providing CPG brands access to purchase behavior segmentation and privacy-safe data collaboration through a Habu-powered data clean room. It enables audience addressability and custom segment creation across the C-store network.
• Axonet Allure Allure is Axonet's National Offer Network that delivers vendor-funded digital coupons and rebates to C-store shoppers at scale. It is operated in partnership with Inmar Intelligence as exclusive content provider, processor, and clearinghouse, and supports activation in regulated product categories including alcohol and tobacco.
• Axonet Sophia AI Sophia AI is Axonet's AI-powered analytics and real-time intelligence tool providing shopper behavior insights, category performance metrics, and media measurement. It is integrated into the Axonet Adtech platform to reinforce AI capabilities across the network.
• Fusion AI (RightSense AI) Fusion AI is an AI-driven analytics platform from RightSense AI providing automated Data Stories integrated with GPT-4-powered chat, dynamic KPI insights, anomaly/outlier detection, predictive AI/ML models, and natural-language query capabilities. Upon acquisition close it will be integrated into the Axonet platform to enhance retail intelligence, media, and measurement.
• Axonet First-Party Media Network (1PMN) The 1PMN is Axonet's aggregated retail media network platform that pools first-party shopper data, retail media inventory, and retailer audiences from thousands of C-store locations into a single platform. It provides national scale of 20,000+ outlets and 30M+ consumers with unified activation, audience, and offer capabilities for CPG brands and retailers.

Quantifiable outcome

• 2.7M impressions generated from 8-door in-store digital screen activation with 2x return on ad spend
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, flagship and supporting.

• RightSense AIcoreTechnology or Integration · 28 April 2026Axonet announced letter of intent to acquire RightSense AI, a provider of AI-driven analytics solutions. The acquisition includes RightSense's Fusion AI platform, technology, team, and customer base. RightSense CEO Sangam Sangameswara will join as Axonet's first Chief Technology Officer to lead AI, data science, and platform development.
• bpflagshipStrategic or Co-development Partner · 27 August 2025bp's U.S. retail footprint of 8,500+ locations (Amoco, Thorntons, ampm, TravelCenters of America) joined the Axonet Retail Media Network. Through bp's Earnify loyalty program and in-store touchpoints, Axonet enables CPG brands to connect with bp customers through targeted media and national offers. bp also participates in Allure coupon network for digital coupons redeemable at bp locations.
• Parker's KitchencoreStrategic or Co-development Partner · 30 July 2025Regional C-store chain with 100+ locations across Georgia and South Carolina joined the Axonet Retail Media Network. Parker's launched media assets including in-store digital signage and in-store audio, executing campaigns with brand partners.
• EG AmericacoreStrategic or Co-development Partner · 22 April 2025EG America (fifth-largest US convenience chain with 1,500+ locations) launched retail media network capabilities with Axonet. Partnership enables advertisers to engage EG America shoppers across touchpoints from offsite to in-store experiences, leveraging EG America's SmartRewards loyalty program.
• MediaMath (by Infillion)coreTechnology or Integration · 9 October 2024Strategic partnership to expand advertisers' reach of C-store shoppers through new ad channels including programmatic display, video, streaming audio, connected TV (CTV), and rich media mobile ads. Enables activation of targeted C-store shopper segments via first-party and third-party data.
• Inmar IntelligencecoreTechnology or Integration · 24 July 2024Partnership to deliver Axonet's Allure national coupon network through Inmar Intelligence's digital incentives platform. Inmar serves as exclusive content provider, processor, and clearinghouse for digital incentives in the Axonet Allure network, enabling coupons and alcohol rebates at convenience stores. Extended in January 2026 to launch first-of-its-kind digital coupons program for consumer packaged goods through bp's Earnify app.
• QsicsupportingTechnology or Integration · 29 February 2024Partnership to provide AI-driven audio retail media in C-stores. Qsic's AI Audio Platform creates a new channel of on-site ads in the Axonet network, enabling CPG brands to connect with shoppers at point of purchase through personalized audio messaging.
• ZitchacoreTechnology or Integration · 11 January 2024Partnership with Zitcha, the world's first unified omnichannel retail media platform, to provide CPG brands with a compelling offering for C-store retail media. Zitcha's platform runs Meta and Trade Desk ads through Axonet's network, providing single-pane view of campaign performance across channels.
• HabucoreTechnology or Integration · 14 December 2023Strategic partnership for data clean room capabilities enabling privacy-safe data collaboration between CPG brands and C-stores. Habu's platform allows secure sharing of anonymized shopper data for audience segmentation, campaign measurement, and attribution while ensuring data privacy compliance.
• W. Capra Consulting GroupflagshipOthersAxonet is a division of W. Capra Consulting Group, a professional services firm focused on technology solutions for Fortune 100+ clients. W. Capra's 20+ years of experience in convenience and energy retailing underpins Axonet's industry expertise and market positioning.

Scale indicators7 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Walmart Connect: Walmart's owned retail media platform offering offsite, on-site, and sponsored products advertising with closed-loop measurement. A broad incumbent competitor for CPG advertising budgets and a benchmark Axonet explicitly cites for retail media economics; not C-store focused but competes for the same advertiser wallet.
• Instacart Ads: Instacart's CPG advertising platform enabling brand media buys tied to grocery e-commerce occasions. While grocery rather than C-store, it competes for the same CPG media budgets, has scaled data partnerships across thousands of retail banners, and sets the standard for omnichannel retail media activation that Axonet's Activate product mirrors.
• Albertsons Media Collective: Albertsons Companies' owned retail media network offering CPG brands audience targeting and closed-loop measurement across its grocery banner footprint. Comparable to Axonet as a retailer-owned RMN monetizing first-party shopper data, though focused on grocery rather than convenience.
• Roundel (Target): Target's owned retail media business monetizing first-party shopper data across offsite and on-site channels. A broad incumbent comparator that exemplifies the retailer-owned RMN model Axonet pitches its 1PMN against, and a likely reference point for CPG advertisers weighing where to allocate retail media budgets.

Emerging players

• Vibenomics: In-store audio and digital signage retail media platform enabling CPG brands to reach shoppers at point of purchase. Directly comparable to the Qsic-powered audio channel Axonet integrates into its 1PMN; competes for the on-premise C-store media budget that Axonet aggregates for brands.
• Zitcha: Unified omnichannel retail media platform that powers Axonet's campaign management and integrates Meta and Trade Desk ads. While a current Axonet technology partner, Zitcha also serves as a potential competitor to Axonet Activate, offering retailers a direct unified buying experience without an aggregator layer.

Others

• Inmar Intelligence: Data and technology provider for digital incentives, coupon clearing, and media. Strategic Axonet partner powering Allure's national offer network and the bp Earnify digital coupons program; comparable as an enabling infrastructure provider in retail media and promotions that could potentially compete or expand into aggregator territory.

Direct peers

• Kroger Precision Marketing: Kroger's owned retail media network offering first-party data, audience targeting, and closed-loop measurement for CPG brands. Directly comparable to Axonet's 1PMN model, but anchored to Kroger's grocery footprint rather than C-stores; former Mars United Commerce colleagues of Axonet's Meg Kovach worked on KPM, evidencing direct competitive overlap.
• 7-Eleven (Gulp Media Network / 7Eleven Media Platform): 7-Eleven's in-house retail media network (Gulp Media Network) targeting C-store shoppers across offsite and on-premise channels. Most direct C-store RMN peer; Meg Kovach supported Gulp Media Network positioning at Mars United Commerce before joining Axonet, confirming head-to-head competition for CPG budgets in the convenience channel.
• Circle K / Couche-Tard Retail Media: Alimentation Couche-Tard's Circle K operates one of the largest C-store footprints in North America and is investing in retail media and loyalty-driven media monetization. As a vertically integrated RMN it competes for the same advertiser dollars Axonet targets and represents the most obvious 'build vs. join' alternative for C-store media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/axonet-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axonet