What Tuia does

Tuia is a Brazilian UX consulting and research firm headquartered in São Paulo that has been operating since 2009 under the registered name Tuia - Consultoria de UX e Pesquisa. The firm provides user experience services including UX research, design systems development, and digital transformation consulting. Its client base spans multiple sectors — automotive (Renault), fitness (Smart Fit), media (Estadão), retail and food service (Martins Atacadista, Subway, Gazin), education (FTD Educação), and weather services (Climatempo) — indicating a horizontal enterprise practice rather than a vertical specialist.

The firm operates on a professional services model, delivering project-based consulting engagements to enterprise clients on a direct sales basis. Tuia does not develop or sell proprietary technology platforms; its deliverable is human practitioner expertise in UX methodology, co-creation, and design system implementation. The company supplements client work with a multi-channel content presence including a blog, the Tuia Design Talks podcast, and active accounts on LinkedIn, Instagram, Facebook, YouTube, and TikTok, which function as both brand-building and lead-generation assets.

Tuia is privately held with no disclosed funding rounds, no parent company, and no documented leadership or headcount figures, consistent with a bootstrapped specialist consultancy. The corporate website is offered in English and Spanish in addition to Portuguese, which may signal latent interest in cross-border clients, though there is no evidence of active international delivery.

Name

Tuia

Legal name

Tuia

Website

https://tuia.me

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tuia is a São Paulo-based UX consulting and research firm serving enterprise clients across automotive, retail, media, fitness, and education with UX research, design systems, and digital transformation services since 2009.

Ownership category

akta.pro rank

Product category

UX Consulting Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• UX consulting services
• Design system services
• User research services
• Design strategy consulting
• Digital transformation consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. UX Consulting Services: Tuia generates revenue through professional consulting engagements focused on UX research, design strategy, and design system development. Projects range from initial research and mapping to ongoing product evolution and optimization. The engagement model appears project-based and custom to each client's needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Tuia is a UX consulting and research firm that co-creates products, processes, and design culture with enterprise clients. Its work is organized into four phases — Understanding (mapping business needs), Planning (journeys and digital products), Building (transforming insights into experiences), and Growing (metrics and optimization) — and includes UX research, design strategy, and design system development projects.

Product overview

Tuia is a UX consulting and research firm offering a portfolio of services including UX consulting, design system development, and user research. The company works with projects spanning from strategy to continuous evolution, organized around four phases: Understanding (mapping needs), Planning (journeys and products), Building (transforming insights into experiences), and Growing (metrics and optimization). Tuia also produces the Tuia Design Talks podcast. The company does not offer a software product but rather provides consulting services to clients across various industries including education, retail, automotive, and media.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Consulting Services

Quantifiable outcome

• Renault achieved a more structured website and better conversion rate from visit to lead
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Work & Co: Digital product agency that designs and builds user-centered products and platforms for major brands. Comparable to Tuia's design strategy, design system development and digital transformation engagements.
• Frog (Capgemini Engineering): Design consultancy specializing in human-centered design, research and product strategy for global enterprises. Closely comparable to Tuia's research-driven, design-system-oriented engagements with large brands.
• Fantasy: Independent digital experience agency focused on designing, building and launching customer-facing products. Overlaps Tuia in user-centered design, design systems and enterprise digital product engagements.
• Nielsen Norman Group: UX research and training consultancy producing authoritative research, usability guidance and enterprise advisory. Overlaps Tuia's emphasis on UX research methodology and thought leadership content.
• Huge: Digital experience agency delivering strategy, design and technology services to enterprise clients across industries. Directly comparable in targeting large brands with UX-led digital transformation.
• R/GA: Global experience design agency combining brand, product and innovation work. Overlaps Tuia in delivering design systems, customer experience strategy and digital product work for large enterprises.
• IDEO: Global design and innovation consultancy offering UX research, design strategy and design system work to enterprise clients. Highly comparable to Tuia on service portfolio, though operating at much larger scale and international footprint.

Regional players

• CI&T: Brazilian-origin digital, design and technology consultancy serving global enterprises. Directly comparable as a Brazilian-headquartered peer competing for similar enterprise digital transformation mandates, though at much larger scale.
• MJV Technology & Innovation: Brazilian innovation and design consultancy offering UX research, design thinking and digital transformation to large Latin American enterprises. Comparable geography, customer profile and service mix to Tuia.
• Stefanini: Brazilian-founded IT and digital services firm offering consulting, design and technology solutions across Latin America and globally. Comparable in geography and enterprise customer base, though broader in scope than Tuia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@tuia.design
• Facebookfacebook.com/tuiaux
• LinkedInlinkedin.com/company/tuiadesign
• Instagraminstagram.com/tuia.design
• TikToktiktok.com/@tuia.design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuia