Global Counseling Network
Global Counseling Network is a faith-integrated online counseling platform founded in 2015 that delivers individual and group therapy via a HIPAA-compliant video service, combining evidence-based clinical methods with a biblical narrative framework for clients across all 50 US states and globally.
- Company typePrivate
- Founded2015
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Global Counseling Network does
Global Counseling Network (GCN) is a St. Louis-based, faith-integrated online counseling provider founded in 2015 by former Cru missionaries Mike Sense and Dr. Mark Pfuetze to deliver confidential, professional mental-health support to missionaries and other isolated populations. The company operates a proprietary, HIPAA-compliant, web-based video platform that requires no client download and supports individual counseling sessions of 50–55 minutes delivered one-on-one by an assigned, vetted counselor (minimum master's-degree level), with the same counselor retained for the duration of care. Therapeutic methodology combines evidence-based modalities (EMDR, IFS, CBT, EFT, Gottman, story work) with a biblical narrative framework, while remaining open to clients of any faith background.
GCN's service portfolio spans three pillars: (1) Individual Counseling on a per-session, pay-as-you-go basis with rates disclosed upfront and a no-insurance model that supports out-of-network reimbursement documentation; (2) Group Programs, an enterprise offering for churches, ministries, campus organizations, and similar institutions, delivered through a four-stage Discovery-Development-Discernment-Deployment engagement; and (3) Content and community assets, including the Fully Human monthly newsletter and an article library. Counselors are 1099 contractors licensed across all 50 US states, enabling nationwide and global delivery.
Go-to-market is primarily direct-to-consumer via organic search, word-of-mouth, and a high-trust partner referral network of Christian ministry and educational organizations (Cru, Young Life, Athletes in Action, Serge, Geneva, CPC, Sattler College, Refuge Oasis, Grace, Collide), supplemented by an enterprise outreach motion for Group Programs and case-by-case accommodation of employer-sponsored counseling benefits. The organization is structured as a non-profit, is founder- and president-led (Mike Sense as Founder, Ken McDonald as President, Dr. Mark Pfuetze as Clinical Director), and discloses no external funding, parent company, or M&A activity.
Global Counseling Network firmographics
Firmographics- Name
- Global Counseling Network
- Legal name
- Global Counseling Network
- Website
- https://globalcounselingnetwork.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Global Counseling Network is a faith-integrated online counseling platform founded in 2015 that delivers individual and group therapy via a HIPAA-compliant video service, combining evidence-based clinical methods with a biblical narrative framework for clients across all 50 US states and globally.
- Ownership category
- akta.pro rank
Global Counseling Network industry classification
Industry- Product category
- Online Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Religious Organizations (8131)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH), Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Global Counseling Network is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Global Counseling Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Individual Counseling Sessions (Per-Session Fees): Clients pay per counseling session. Session rates vary based on the counselor's experience level and sometimes the complexity of the issue. Rates are disclosed upfront before commitment. Payment is charged after each session via card on file (encrypted and secure). Does not accept insurance, but can provide documentation for out-of-network reimbursement. Employer-sponsored counseling benefits are also accommodated on a case-by-case basis.
- Group Programs for Organizations: Custom counseling and support programs for organizations and teams, developed based on the organization's needs and budget. Revenue is negotiated per engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard counseling session — rate varies by counselor experience |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Global Counseling Network product offering
Product offeringCore offering
Global Counseling Network delivers online Christian counseling using licensed and pastoral counselors matched one-to-one with individual clients and providing 50–55 minute video sessions on a HIPAA-compliant platform with no client download required. Its core modalities include EMDR, IFS, CBT, EFT, Gottman, and story work, framed within a biblical narrative context but offered to clients regardless of faith background. Beyond individual counseling, GCN designs custom Group Programs for organizations (churches, ministries, campuses) through a four-step Discovery, Development, Discernment, and Deployment process.
Product overview
Global Counseling Network offers a unified online counseling platform centered on Integrated Counseling, which combines evidence-based therapeutic techniques with a biblical narrative framework. The core product includes individual one-on-one counseling sessions conducted via secure live video with assigned counselors, supplemented by Group Programs for organizations. The company also provides content resources including the Fully Human newsletter and articles. All services are delivered through a proprietary HIPAA-compliant video platform that requires no client downloads. The company operates on a counselor-first model, serving clients globally across all 50 US states and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counseling Sessions One-on-one online counseling delivered via secure, HIPAA-compliant video sessions running 50–55 minutes, with the same counselor assigned at intake and continuing for all subsequent sessions. Evidenced-based techniques (EMDR, IFS, CBT, EFT, Gottman, story work) are integrated with a biblical narrative framework; targeted to individuals facing anxiety, depression, trauma, attachment issues, postpartum concerns, marital and relational conflicts, and personal growth needs.
- Group Programs for Organizations Custom counseling and wellness programs co-designed with churches, ministries, and other institutions through a four-step process (Discovery, Development, Discernment, Deployment), addressing organizational need and budget. Aimed at institutions (e.g., Young Life, Cru, Geneva, Serge, Athletes in Action) seeking confidential mental wellness support for their staff, members, or ministry communities.
Quantifiable outcome
- Sessions run 50 to 55 minutes; most clients do 10 to 15 sessions
- +1 more outcomes
Companies that use Global Counseling Network
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Global Counseling Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Global Counseling Network partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Campus Partners for Christ (CPC)minorDisplayed as a partner logo on the GCN homepage. No formal partnership description provided in source data. Likely a referral or community partner serving the Christian ministry community.
- Young LifeminorDisplayed as a partner logo on the GCN homepage. Young Life is a Christian youth ministry organization. Nature of partnership not explicitly described in available source data.
- CruminorDisplayed as a partner logo on the GCN homepage. Cru (formerly Campus Crusade for Christ) is a global Christian ministry. GCN's founder Mike Sense and clinical director Mark Pfuetze are former missionaries with Cru, suggesting a founding relationship and ongoing community connection.
- Athletes in ActionminorDisplayed as a partner logo on the GCN homepage. Athletes in Action is a Christian sports ministry. Nature of partnership not explicitly described in available source data.
- SergeminorDisplayed as a partner logo on the GCN homepage. Serge is a Christian mission organization serving missionaries. Nature of partnership not explicitly described in available source data.
- Sattler CollegeminorDisplayed as a partner logo on the GCN homepage. Sattler College is a Christian college. Nature of partnership not explicitly described in available source data.
- GenevaminorDisplayed as a partner logo on the GCN homepage. Nature of partnership not explicitly described in available source data.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Global Counseling Network competitors and assessment
Company assessmentEmerging players
- Alma: Alma is an in-network, insurance-accepting therapist directory and platform that helps licensed therapists run cash or insurance-billed practices. It is comparable as a structural alternative for both clients seeking online therapy and counselors seeking a platform, contrasting with GCN's out-of-pocket faith-based model by emphasizing insurance billing and clinical autonomy.
- Cerebral: Cerebral is an online mental-health subscription platform focused on anxiety, depression, and ADHD with therapy plus medication management. Comparable as a venture-backed online behavioral-health player expanding into talk-therapy adjacencies, though Cerebral's combination with pharmacotherapy and insurance billing makes its business model distinct from GCN's therapy-only, faith-integrated approach.
Broad incumbents
- BetterHelp: BetterHelp is the largest consumer online therapy platform, offering individual, couples, and teen therapy via subscription-based messaging, phone, and live video. It is comparable as the dominant mainstream analog of GCN's offering — same online talk-therapy format, much larger scale, broader (non-faith) positioning, and owns Faithful Counseling as its faith-focused vertical.
- Lyra Health: Lyra Health is a well-capitalized mental-health benefits platform that contracts with employers to provide therapy and coaching services to employees. It is comparable as the employer-sponsored therapy channel that GCN also pursues via Group Programs and per-case employer benefit accommodations, but with vastly greater scale, insurance integration, and B2B sales motion.
- Talkspace: Talkspace is a publicly traded online therapy platform providing text, audio, and video therapy with licensed therapists, often reimbursed via insurance or employer benefits. It is comparable in core product (online talk therapy with licensed counselors) but operates at vastly greater scale and with insurance/B2B go-to-market that GCN does not pursue.
Direct peers
- Faithful Counseling: Faithful Counseling is a teletherapy platform owned by Teladoc/BetterHelp that matches clients with licensed Christian counselors for online sessions. It is the closest direct competitor to GCN — both serve individuals seeking biblically integrated talk therapy, both operate online, and both rely on licensed counselors as the supply side. They compete for the same niche faith-based client.
- Pure Hope Counseling: Pure Hope Counseling is a faith-based telehealth and in-person counseling practice serving individuals, couples, and families with biblically grounded therapy. It is comparable as another small, faith-integrated therapy provider in the same niche where GCN competes, though it is a smaller regional/specialty practice rather than a national 50-state network.
Others
- American Association of Christian Counselors (AACC): AACC is a membership and certification body for Christian counseling professionals and a referral ecosystem for faith-integrated therapy. It is comparable as the broader industry infrastructure and indirect pipeline for faith-based therapists — GCN's counselor pool is recruited from the same professional universe that AACC credentials and serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Global Counseling Network social profiles
Digital presenceGlobal Counseling Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Counseling Network leadership team
Management profileNumber of profiles
Profiles9 records
Global Counseling Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Counseling Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Counseling Network
What does Global Counseling Network do?
Global Counseling Network delivers online Christian counseling using licensed and pastoral counselors matched one-to-one with individual clients and providing 50–55 minute video sessions on a HIPAA-compliant platform with no client download required. Its core modalities include EMDR, IFS, CBT, EFT, Gottman, and story work, framed within a biblical narrative context but offered to clients regardless of faith background. Beyond individual counseling, GCN designs custom Group Programs for organizations (churches, ministries, campuses) through a four-step Discovery, Development, Discernment, and Deployment process.
Is Global Counseling Network a public or private company?
Global Counseling Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Global Counseling Network founded?
Global Counseling Network was founded in 2015. It employs 51 to 100 people.
Where is Global Counseling Network based?
Global Counseling Network is headquartered in St Louis, United States, in the North America region.
How does Global Counseling Network make money?
Two revenue lines are on record. Individual Counseling Sessions (Per-Session Fees) is the primary driver. The others are group Programs for Organizations.
Who are Global Counseling Network's main competitors?
Emerging players on record are Alma and Cerebral. Broad incumbents are BetterHelp, Lyra Health and Talkspace. Direct peers are Faithful Counseling and Pure Hope Counseling. American Association of Christian Counselors (AACC) is listed as an others.
Does Global Counseling Network have an API?
No public API is recorded for Global Counseling Network.
What industry is Global Counseling Network in?
Global Counseling Network's product category is Online Mental Health Counseling Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of BPAGAJAH, Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions). Its NAICS code is 621420 and its SIC code is 8090.