DataLion

What DataLion does

DataLion GmbH is a Munich-based SaaS company that operates a single, end-to-end market research and consumer insights platform spanning survey creation, data preparation, statistical analysis, dashboarding, and report export. The platform is built around a survey-native data model that treats multi-response questions, scales, weighting, and cell-level significance as first-class concepts, eliminating the manual reshaping and DAX/R scripting typically required when market researchers use general BI tools. Statistical computation is R-backed and exposed point-and-click via 50+ chart types, crosstabs, regression, ANOVA, driver analysis, MaxDiff, and Van Westendorp PSM, with natively editable PowerPoint and Excel report exports. The platform is hosted in ISO 27001-certified German data centers (Hetzner) with full GDPR compliance, and offers on-premise deployment.

The company's revenue model combines a self-service SaaS tier starting at €100/month with a 14-day free trial against a field-sales motion and data consultancy/professional services for enterprise deployments. GTM spans product-led growth, enterprise field sales, and a channel of consulting, reselling, and technology partners. Named customers include Nielsen Sports, Psyma, YouGov, Mediengruppe RTL, Seven One Media, mobile.de, eBay, L'Oréal, Hubert Burda Media, Telekom, and Hartmann, spanning market research institutes, media, telecommunications, e-commerce, consumer goods, and healthcare.

The product roadmap has steadily absorbed AI capabilities — AI questionnaire builder (2023), AI-powered sentiment/topic analysis (2023), and a Claude/MCP integration (2024) for natural-language platform control — positioning the platform against both traditional MR tools (SPSS, Displayr) and general BI tools (Tableau, Power BI) that require customization to handle survey data. The company is privately held, founder-led (CEO Dr. Benedikt Koehler and co-founder Wolfgang Dittrich), and has no disclosed external funding.

Name

DataLion

Legal name

DataLion GmbH

Website

https://datalion.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

DataLion is a Munich-based SaaS platform that provides end-to-end survey-to-dashboard market research analytics — including statistical analysis, weighting, significance testing, and AI-driven workflows — for research institutes, consumer insights teams, and agencies primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Market Research Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industries

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• Market research software
• Survey analytics platform
• Interactive dashboard builder
• Statistical analysis SaaS
• Business intelligence tool

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Software): Self-service tier starting at €100/month with 14-day free trial, flexible usage-based licensing. Enterprise tiers with additional features. No per-user pricing mentioned explicitly; usage-based model.
2. Professional Services: Data Consultancy, Quickstart Package, Data Science services, Custom Charts, and Trainings offered as separate services to support software adoption and provide additional revenue from enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

DataLion provides a web-based, end-to-end SaaS platform for market research and consumer insights. It combines survey creation/import (SPSS, Excel, CSV, databases), statistical analysis (weighting, crosstabs, significance testing, regression, MaxDiff, Van Westendorp PSM), interactive dashboard building, and automated report export to natively editable PowerPoint, Excel, and PDF — all without code or BI-tool skills. The platform is complemented by Data Consultancy, Quickstart Package, Data Analysis, and Data Science professional services.

Product overview

DataLion is a web-based, end-to-end market research and consumer insights platform built as a single unified product — not a modular stack. The platform encompasses three integrated layers: (1) Survey Software with AI-assisted questionnaire building (KI-Fragebogen) and Survey-to-Dashboard automation; (2) Data Preparation & Analysis including data import from SPSS/Excel/CSV/databases with AI-assisted codebook mapping, weighting, significance testing, crosstabs, regression, ANOVA, driver analysis, MaxDiff, and Van Westendorp PSM — all point-and-click; and (3) Dashboard & Reporting including a drag-and-drop dashboard builder (50+ chart types), auto-updating tracker dashboards for wave-over-wave studies, and automated exports to natively editable PowerPoint in the user's own corporate identity, Excel report books, and PDF. AI capabilities are delivered via a native Claude/MCP integration for natural-language platform control and AI-powered sentiment/topic analysis of open-end text responses. The platform is hosted in ISO 27001-certified data centers in Germany, is 100% GDPR-compliant, and is complemented by Data Consultancy, Quickstart Package, Data Analysis, and Data Science professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• DataLion Platform (Core SaaS Product) Web-based SaaS platform combining survey creation/import, R-backed statistical analysis, interactive dashboard building, and automated report export — built specifically for market research institutes, in-house consumer insights teams, and agencies. Sold via self-service subscription starting at €100/month with 14-day free trial, plus enterprise tiers with consulting support.
• Data Consultancy

Quantifiable outcome

• Time savings: Embedding function creates insights for audiences and customers in less than half the previously required time
• +1 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature11 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 212MediaminorChannel Partner/ Reseller/ DistributorConsulting partner providing DataLion software deployment support for enterprise clients. Part of DataLion's partner ecosystem.
• DatarellaminorChannel Partner/ Reseller/ DistributorConsulting partner providing DataLion software deployment support for enterprise clients. Part of DataLion's partner ecosystem.
• dcoreminorChannel Partner/ Reseller/ DistributorMedia research agency and consulting partner. Founded by DataLion co-founder Wolfgang Dittrich. Provides DataLion deployment support and uses the platform for client work.
• Hetzner Online GmbHcoreTechnology or IntegrationPrimary hosting provider. DataLion hosts in Hetzner Online GmbH's ISO 27001-certified data centers in Germany. Data processing agreement (Art. 28 GDPR) in place per privacy policy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tableau: Tableau is a broad BI/dashboarding incumbent that DataLion explicitly positions against for enterprise in-house research teams wanting survey-native analysis without DAX or shaping work.
• SurveyMonkey: SurveyMonkey is a broad survey platform with an enterprise analytics tier; DataLion explicitly lists it as a competitor and ingests its exports, making it adjacent in the same buying centre for survey-led insights.
• Microsoft Power BI: Power BI is the dominant broad-based enterprise BI suite and a named DataLion competitor for in-house research analytics; overlap is partial because Power BI lacks survey-native weighting/significance out of the box.

Direct peers

• Sawtooth Software: Sawtooth Software provides specialized conjoint/MaxDiff and survey analysis tools for market researchers; DataLion's MaxDiff and Van Westendorp modules compete head-on with its Lighthouse and SMRT platforms.
• Forsta (Confirmit): Forsta is an enterprise feedback and market research technology platform combining survey, analytics, and reporting — directly competitive for the same institute and in-house insights buyers DataLion serves.
• Displayr: Displayr is a cloud-based survey analytics and dashboarding platform purpose-built for market research, directly overlapping DataLion's survey-to-dashboard + PowerPoint workflow and MR-native weighting/significance features.
• Qualtrics: Qualtrics is an enterprise experience management and survey platform with deep analytics and dashboarding capabilities. DataLion explicitly names it as a competitor for in-house research teams and integrates with its exports, putting them in the same MR-tech buying process.
• IBM SPSS Statistics: SPSS is the legacy statistical workhorse DataLion is actively displacing with direct .sav file import (with labels preserved) and AI-assisted codebook mapping — same analytical buyer, very different delivery model.

Regional players

• Unipark / EFS Survey (Tivian): Unipark (now Tivian) is a German enterprise survey platform named explicitly as a competitor in DataLion's materials; it is a strong regional incumbent in DACH for academic and enterprise research teams.

Emerging players

• QuestionPro: QuestionPro is a survey + analytics suite with dashboards and MaxDiff/conjoint modules, competing with DataLion for mid-market in-house research teams but with less MR-native statistical depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/datalion_en
• Facebookfacebook.com/datalion.muc
• LinkedInlinkedin.com/company/datalion

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataLion