Milk Plan
Milk Plan Consultoria Veterinária Ltda is a Brazilian veterinary consulting firm founded in 2018 in Viçosa, MG, providing specialized technical and managerial advisory plus a digital diagnostic tool (MilkPlan Forms) to mid-market dairy cattle producers and processors across Brazil.
- Company typePrivate
- Founded2018
- HeadquartersViçosa, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Milk Plan does
Milk Plan Consultoria Veterinária Ltda is a privately held Brazilian veterinary consulting firm founded in 2018 and headquartered at Parque Tecnológico de Viçosa (TecnoPARQ) in Minas Gerais. The firm provides specialized technical and managerial consulting to mid-market dairy cattle producers, covering property diagnostics, reproductive efficiency, zootechnical management, milk quality, economic planning, and implementation of Brazilian regulatory programs, principally Instruções Normativas 76 and 77 governing dairy quality and safety, as well as the federal 'Programa Mais Leite Saudável' tax credit program. Co-owners André Andrade and Lucas Repolês, both veterinarians from Universidade Federal de Viçosa with specialization in dairy cattle and prior Educampo project experience alongside Danone and Vigor, lead a field team of veterinarians and animal scientists (zootecnistas) selected and trained around a semi-annual curriculum.
The firm's core commercial product is MilkPlan Forms, an automated digital diagnostic tool designed to enable dairy processors (laticínios) to rapidly and precisely diagnose 100% of their PQFL (Programa de Qualidade do Leite) suppliers under IN76/IN77. This sits alongside a portfolio of recurring consulting services — general property diagnostics, action plans for improvement, short- and medium-term planning cycles, and reproductive and economic management — delivered through structured multi-year engagements. Revenue derives from professional-services consulting fees structured as custom engagements; no transactional SaaS pricing or public rate cards are disclosed.
The go-to-market motion is sales-led and direct, with prospects engaged via the company website, WhatsApp, phone, and email. Marketing is heavily content-driven through social channels (Facebook, Instagram, TikTok) and an educational YouTube property ('O Pulo da Vaca'). The firm operates exclusively in Brazil, with no disclosed intent to expand internationally, and is not backed by institutional capital; ownership and management remain concentrated among the two co-founders.
Milk Plan firmographics
Firmographics- Name
- Milk Plan
- Legal name
- Milk Plan Consultoria Veterinária Ltda
- Website
- https://milkplan.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Milk Plan Consultoria Veterinária Ltda is a Brazilian veterinary consulting firm founded in 2018 in Viçosa, MG, providing specialized technical and managerial advisory plus a digital diagnostic tool (MilkPlan Forms) to mid-market dairy cattle producers and processors across Brazil.
- Ownership category
- akta.pro rank
Milk Plan industry classification
Industry- Product category
- Dairy Cattle Consulting
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)
- akta.pro secondary industry
- Dairy Farm Labor & Contract Milking (AFAEACAF)
Keywords
Where Milk Plan is headquartered
LocationHeadquarters
- HQ city
- Viçosa
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Milk Plan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Technical Consulting Services: MilkPlan provides specialized technical consulting services to dairy cattle producers, encompassing diagnostic assessments, strategic planning, reproductive and productive management, quality improvement, economic planning, and result-oriented management. Revenue is generated through consulting engagements with a focus on dairy farm operations in Brazil.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Milk Plan product offering
Product offeringCore offering
MilkPlan provides specialized technical and managerial consulting services to Brazilian dairy cattle producers, covering farm diagnostics, reproductive management, milk quality improvement, zootechnical property management, and economic/financial planning. Its flagship digital product is MilkPlan Forms, an automated diagnostic tool designed to comply with Brazilian dairy regulations (Instruções Normativas 76 and 77), enabling dairy processors to rapidly diagnose 100% of milk suppliers in the PQFL program.
Product overview
Milk Plan is a specialized veterinary consulting company for dairy cattle producers in Brazil, offering a portfolio of consulting services and a proprietary diagnostic software tool. The core product is MilkPlan Forms, an automated digital tool for property diagnosis compliant with Brazilian dairy regulations IN76 and IN77. The service portfolio includes specialized dairy cattle consulting, economic management, reproductive efficiency, zootechnical management, and implementation of government programs like "Mais Leite Saudável." The company operates through a team of veterinarians and animal scientists who provide diagnosis, planning, and periodic follow-up for farm operations.
Differentiator
Problem solved
Functional benefit
Products and services
- MilkPlan Forms Automated digital diagnostic tool for rural property assessment, designed to comply with Brazilian dairy regulations Instruções Normativas 76 and 77, enabling dairy processors to rapidly and precisely diagnose 100% of milk suppliers in the PQFL (Programa de Qualificação de Fornecedores de Leite).
- Consultoria Especializada em Pecuária Leiteira Specialized managerial and technological consulting service for dairy cattle producers, focused on increasing production and productivity, improving milk quality, and enhancing farm financial results.
- Implantação do Programa Mais Leite Saudável Implementation service for the federal Mais Leite Saudável program, which provides presumptive PIS/Pasep and Cofins credit discounts on acquisitions of raw milk used as input in human or animal food production.
- Implantação das Normativas IN76 e IN77 Service for implementing Brazilian dairy industry regulations Normativas IN76 and IN77, with diagnostic coverage of 100% of PQFL suppliers delivered rapidly and precisely via the MilkPlan Forms tool.
- Gestão Econômica e Indicadores de Eficiência Implementation service for economic management and efficiency indicators, aimed at maximizing dairy business revenue through structured activity planning within the property.
- Melhoria da Eficiência Reprodutiva Reproductive management service for dairy herds, focused on increasing reproductive efficiency through dedicated handling protocols.
- Gestão Zootécnica da Propriedade Zootechnical property management service covering planning, organization, and financial control of farm activities.
- Diagnóstico Geral da Propriedade General property diagnostic service covering roughage planning, herd reproduction and nutrition, herd health, milk quality, and economic management, used as the foundation for strategic action planning.
- Planejamento de Curto e Médio Prazo Short- and medium-term planning service, including new year-end diagnostics and the development of updated action plans based on identified weaknesses and unmet goals.
Companies that use Milk Plan
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Milk Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Milk Plan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sebrae Minas - EducampominorThe founders previously worked on the Educampo project of Sebrae Minas, a Brazilian micro and small business support organization. The project was conducted in partnership with Danone and Vigor, providing consulting support to dairy cattle producers. This represents past professional experience rather than an active business partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Milk Plan competitors and assessment
Company assessmentDirect peers
- Prodap: Prodap is a Brazilian agribusiness consulting and technology firm offering animal nutrition advisory, farm management systems, and technical services to beef and dairy producers. It overlaps with MilkPlan in providing consulting and digital tools aimed at improving productivity and economic outcomes on Brazilian livestock operations.
- IDEAGRI: IDEAGRI provides dairy farm management software and technical advisory services to Brazilian dairy producers, combining digital tools with on-farm consulting. It is comparable to MilkPlan because both target Brazilian dairy farms with a mix of management technology and specialized consulting services.
- Scot Consultoria: Scot Consultoria is a long-established Brazilian livestock and beef/dairy advisory firm providing technical consulting, market intelligence, and on-farm efficiency programs. It is comparable to MilkPlan in delivering fee-based consulting that improves productivity, reproduction, and economics for Brazilian cattle producers.
- Rehagro: Rehagro is one of Brazil's largest agribusiness education and consulting groups, offering technical training, on-farm consulting, and managed production services to cattle and dairy producers. It is comparable to MilkPlan because both sell multi-disciplinary technical consulting engagements (reproductive, nutritional, economic, management) to mid-market Brazilian dairy farms.
Broad incumbents
- Tortuga | DSM: Tortuga, now part of DSM, is a major Brazilian animal nutrition and supplement company that pairs nutritional inputs with technical advisory services to livestock and dairy producers. It overlaps with MilkPlan in delivering field-level technical support and management guidance to Brazilian dairy farms as part of a broader product portfolio.
- Zoetis Brasil: Zoetis is one of the largest animal health companies in Brazil, combining pharmaceutical products with field technical services and herd health advisory for dairy and beef producers. It is comparable to MilkPlan because its Brazilian field force also provides consultative technical support to dairy customers alongside product sales.
- Alta Genetics Brasil: Alta Genetics operates in Brazil providing dairy and beef genetics, reproductive consulting, and herd management advisory to commercial producers. It is comparable to MilkPlan because its Brazilian business combines technical reproductive and management consulting with on-farm service delivery to dairy customers.
- CRV Brasil: CRV is a global dairy and beef genetics cooperative with a Brazilian operation providing genetic consulting, reproductive services, and herd improvement programs to dairy producers. It is comparable to MilkPlan in offering specialized, reproductive-focused technical services to Brazilian dairy farms.
- Boehringer Ingelheim Animal Health Brasil: Boehringer Ingelheim's animal health division in Brazil delivers vaccines, reproductive technologies, and technical services to dairy and beef producers. It overlaps with MilkPlan in providing specialized reproductive and herd-health advisory to mid-market and large Brazilian dairy operations.
Emerging players
- AgriPoint: AgriPoint operates one of Brazil's leading dairy and cattle information portals, producing educational content, market data, and producer-facing services. It is comparable to MilkPlan as a niche content-and-services platform targeting Brazilian dairy producers with educational and operational support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Milk Plan social profiles
Digital presenceMilk Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milk Plan leadership team
Management profileNumber of profiles
Profiles2 records
Milk Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milk Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milk Plan
What does Milk Plan do?
MilkPlan provides specialized technical and managerial consulting services to Brazilian dairy cattle producers, covering farm diagnostics, reproductive management, milk quality improvement, zootechnical property management, and economic/financial planning. Its flagship digital product is MilkPlan Forms, an automated diagnostic tool designed to comply with Brazilian dairy regulations (Instruções Normativas 76 and 77), enabling dairy processors to rapidly diagnose 100% of milk suppliers in the PQFL program.
Is Milk Plan a public or private company?
Milk Plan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Milk Plan founded?
Milk Plan was founded in 2018. It employs 11 to 50 people.
Where is Milk Plan based?
Milk Plan is headquartered in Viçosa, Brazil, in the Latin America region.
How does Milk Plan make money?
One revenue line is on record: technical Consulting Services.
Who are Milk Plan's main competitors?
Direct peers on record are Prodap, IDEAGRI, Scot Consultoria and Rehagro. Broad incumbents are Tortuga | DSM, Zoetis Brasil, Alta Genetics Brasil, CRV Brasil and Boehringer Ingelheim Animal Health Brasil. AgriPoint is listed as an emerging player.
Does Milk Plan have an API?
No public API is recorded for Milk Plan.
What industry is Milk Plan in?
Milk Plan's product category is Dairy Cattle Consulting. Its primary akta.pro industry code is AFAEALAK, Milking Parlor & Dairy Farm Support Services (Non-veterinary), with a secondary code of AFAEACAF, Dairy Farm Labor & Contract Milking. Its SIC code is 700.