What VYPER Global does

VYPER Global, founded in 2010 by Fred Camrass, is a privately held e-commerce trading agency that helps consumer brands launch, operate, and scale on international online marketplaces. Headquartered in Enfield (London), UK, the company maintains wholly owned operating subsidiaries in Japan, Germany, Sri Lanka, and South Korea, supported by its own warehousing infrastructure (The Grid in the UK at 10,000+ sq ft, Hideyoshi in Japan at 20,000+ sq ft, Friedrich in Leipzig, and a facility in Gimpo, Korea). VYPER acts as exclusive agent and seller of record for brands on Amazon and eBay across APAC and EMEA, managing the end-to-end stack of catalog, content, advertising, pricing, fulfillment, customer service, returns, and local tax compliance.

VYPER's service architecture is organized into discrete modules — Fulfill, Process, Visibility, Growth, Troubleshooting, Enter, Acculturate, Supply, and Campaign — covering warehousing and logistics, account performance, content and advertising, market-entry advisory, local operations, and PPC/PROMO execution. A separate digital product, VYPER Cloud, provides a brand portal for managing brand assets and content. The underlying technology is operational rather than productized: proprietary internal tooling for supply recapture is referenced, but the core capability rests on certified Amazon Partner Network membership, multi-jurisdictional seller-of-record authority, and in-country execution teams supported by an Amazon Centre of Excellence in Sri Lanka.

The business model is professional services plus fulfillment pass-through. VYPER earns retainers for account management, content, and advertising services, and takes margin on warehousing, logistics, and import services performed on behalf of brands. It sells exclusively direct to enterprise consumer brands (GoPro, KIND, York Fitness, G-Form, Dalston's, Candy Kittens, Oatly, Vita Coco, Mars Wrigley Confectionery) via dedicated account managers across its five country offices; pricing is not publicly disclosed. The company is founder-owned, has reported no external funding rounds, and serves 80+ clients across 104 countries.

Name

VYPER Global

Legal name

Vyper Industries Ltd

Website

https://vyper.global

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

VYPER Global is a privately held e-commerce trading agency founded in 2010 that acts as exclusive seller-of-record and operating partner for consumer brands on Amazon and eBay across UK, EU, Japan, Korea, and broader APAC, providing warehousing, advertising, content, and fulfillment through wholly owned local entities.

Ownership category

akta.pro rank

Product category

Ecommerce Trading Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

Keywords

• Ecommerce trading agency
• Amazon brand management
• Marketplace fulfillment services
• International ecommerce expansion
• Amazon advertising management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. E-Commerce Trading Agency Services: Provides brands with access and local fulfilment to international ecommerce platforms. Services span Amazon advertising, account management, operational services, warehousing, logistics, content development, and international expansion support. Acts as exclusive agent and seller of record for major brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

VYPER Global is an ecommerce trading agency that provides consumer brands with access and local fulfillment to international ecommerce platforms including Amazon, eBay and Shopify. The company acts as exclusive agent and seller of record, delivering end-to-end services spanning marketplace account management, Amazon advertising, content and catalogue development, warehousing, logistics, import and tax compliance, customer service and international expansion. It is supplemented by VYPER Cloud, a brand-asset portal offered as a separate digital product.

Product overview

VYPER Global is an ecommerce trading agency providing brands with access and local fulfillment to international ecommerce platforms. The company operates a multi-module service architecture centered around Amazon marketplace management, supplemented by VYPER Cloud (a brand portal tool). The core service modules include Fulfill (warehousing/logistics), Process (performance/reporting), Visibility (content/advertising), Growth (strategy/account management), Troubleshooting (reclaims/disputes), Enter (market entry advisory), Acculturate (local operations), Supply (fulfillment/customer service), and Campaign (PPC/PR). Services span Amazon, eBay, and Shopify platforms across UK, EU, APAC regions.

Differentiator

Problem solved

Functional benefit

Brands

• VYPER Cloud: Brand portal platform mentioned on the website

Products and services

• Ecommerce Trading Agency Services End-to-end ecommerce trading services for consumer brands wanting to access international ecommerce platforms, covering account management, Amazon advertising, content and catalogue development, warehousing, logistics, import and tax compliance, customer service, and international expansion. Spans Amazon, eBay and Shopify across UK, EU and Asia-Pacific, delivered through dedicated Account Managers as exclusive agent and seller of record for major brands.
• VYPER Cloud Brand portal tool for managing brand assets and content, sold as a distinct digital offering alongside the firm's core agency services.

Quantifiable outcome

• 241% year-on-year sales increase for KIND brand
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GoProcoreStrategic or Co-development Partner · 1 January 2014Since late 2014, Vyper has worked alongside GoPro as exclusive agent and later seller of record. Vyper has sole responsibility for GoPro's business on Amazon APAC (JP, CN, SG, AU, IN) and eBay EMEA (UK, DE, FR, ES, IT) platforms. A critical go-to-market partner for GoPro in these important regions.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Others

• Profitero: Profitero provides e-commerce analytics, digital shelf monitoring and competitive intelligence for CPG brands. Adjacent to VYPER because brand customers often use both Profitero (analytics) and VYPER (execution) in complementary roles.
• ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands list, syndicate and manage inventory across hundreds of marketplaces. Adjacent / enabling peer to VYPER because it operates one layer below agencies, providing the marketplace connectivity that agencies like VYPER use or compete against.
• SoStocked: SoStocked provides inventory planning and forecasting software specifically for Amazon FBA and multi-channel sellers. Adjacent to VYPER's Process and Supply service modules, where inventory forecasting is an in-house capability that VYPER could productize or be displaced by.
• Helium 10: Helium 10 is a SaaS suite of tools for Amazon sellers covering keyword research, listing optimization, and PPC automation. Adjacent to VYPER because it both enables brand sellers and competes for part of the analytics/PPC workflow that agencies like VYPER also monetize.

Direct peers

• Podean: Podean is an Amazon and marketplace marketing agency that combines advertising, content and brand growth services across global regions. It is a direct peer to VYPER given overlapping Amazon advertising focus, content production, and international market-entry capabilities.
• CPC Strategy: CPC Strategy is an Amazon and e-commerce consultancy offering paid media, content, SEO and analytics services to brand owners. Comparable to VYPER on PPC management, content development and performance reporting for marketplace sellers.
• Amify: Amify is an Amazon agency that provides seller-of-record, PPC, and brand management services to consumer brands, including fulfillment support. Closely comparable to VYPER on seller-of-record positioning and Amazon-native brand growth.
• Pattern: Pattern is a US-based marketplace accelerator that acts as exclusive or authorized seller for brands on Amazon and other marketplaces globally. It is the most directly comparable peer to VYPER: multi-brand portfolio, seller-of-record model, owned fulfillment, and emphasis on international brand expansion mirror VYPER's structure.
• Buy Box Experts: Buy Box Experts is an Amazon-specific digital agency focused on PPC management, account optimization, and listing content for brand owners. It is directly comparable to VYPER's Visibility and Campaign service modules and shares the same Amazon Partner Network DNA.
• eStore Factory: eStore Factory is a full-service e-commerce agency offering Amazon store setup, PPC management, content optimization, and international expansion. Directly comparable to VYPER's growth, visibility and enter service modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vyperglobal
• YouTubeyoutube.com/c/VyperLive
• Facebookfacebook.com/vyperglobaluk
• LinkedInlinkedin.com/company/vyper-industries-ltd
• Instagraminstagram.com/vyperglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VYPER Global