Name

Amify

Legal name

Amify

Website

https://goamify.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Amazon Agency Services: Full-service Amazon agency providing comprehensive seller central solutions including platform management, advertising (PPC), creative content, strategy & analytics, and supply chain strategy. Revenue generated through service fees for managing brands' Amazon presence.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Amify is a full-service Amazon agency that operates as an end-to-end partner for direct-to-consumer brands seeking to grow on the Amazon marketplace. Its offering combines five integrated service modules: Amazon Platform Management (account health, brand registry, unauthorized seller removal), Amazon Advertising/PPC (sponsored products, brands, display, and video ads), Amazon Creative Content (SEO, A+ content, Storefront design), Amazon Strategy & Analytics (category and customer behavior analysis), and Amazon Supply Chain Strategy (inventory, demand planning, FBA shipment management). The services are delivered by a 60+ person team of Amazon professionals supported by proprietary marketplace optimization software.

Product overview

Amify is a full-service Amazon agency operating as a unified platform with five integrated service modules. The core offering combines Amazon Platform Management (account health, brand protection, seller monitoring), Amazon Advertising/PPC (sponsored products, brands, display, video ads), Amazon Creative Content (SEO, A+ content, storefronts, brand story), Amazon Strategy & Analytics (category analysis, customer insights), and Amazon Supply Chain Strategy (inventory management, demand planning, FBA/FBM fulfillment). Together, these modules provide end-to-end Amazon channel management for DTC brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Platform Management Establishes and maintains healthy Amazon seller accounts for DTC brands, including listing setup, brand registry, unauthorized seller monitoring and removal, and Amazon case management. Designed for brands seeking to protect and stabilize their Amazon storefront.
• Amazon Advertising (PPC) Data-driven Amazon advertising service covering sponsored products, sponsored brands, display, and video ads, with detailed reporting to optimize ROAS and drive growth for DTC brands.
• Amazon Creative Content Creative content service for Amazon including SEO optimization, A+ Content creation, Amazon Storefront design, and brand storytelling to enhance discoverability and drive conversions.
• Amazon Strategy & Analytics Data-driven category analysis and customer behavior insights used to develop Amazon channel strategies rooted in data analysis for DTC brands.
• Amazon Supply Chain Strategy Modernized Amazon supply chain service covering demand planning, inventory optimization, FBA shipment management, and returns handling to streamline operations and reduce costs for brands selling on Amazon.

Quantifiable outcome

• 100% average 1st year growth for brands partnering with Amify
• +5 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Cart.comcoreStrategic or Co-development Partner · 1 January 2024Amify was acquired by Cart.com in early 2024, enhancing Cart.com's Amazon marketplace capabilities for mid-market and enterprise brands. Amify now operates as part of Cart.com's unified commerce and logistics solutions.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Criteo: Criteo is a global commerce media platform serving retailers and brands with advertising and retargeting technology, addressing some of the same Amazon advertising and demand-generation problems that Amify solves through managed services.
• GroupM Nexus: GroupM Nexus is the commerce arm of WPP's media investment group, offering Amazon and marketplace services as part of a broader media and commerce portfolio for enterprise brands—overlapping with Amify at the high end of the market.

Emerging players

• ChannelEngine: ChannelEngine is a marketplace integration platform helping brands list, sell, and optimize across dozens of marketplaces, addressing adjacent marketplace management pain points that overlap with Amify's Amazon platform and supply chain management services.
• Jungle Scout: Jungle Scout provides Amazon seller software for product research, sales analytics, and inventory management, addressing some of the same Amazon growth and category intelligence pain points that Amify solves through services.
• Helium 10: Helium 10 is a leading SaaS platform for Amazon sellers offering keyword research, listing optimization, and analytics tools, competing with parts of Amify's strategy and analytics offering via software rather than full-service agency.

Direct peers

• Wpromote: Wpromote is a performance marketing agency that has built a significant Amazon and marketplace services practice, competing with Amify for the same enterprise DTC brands seeking full-service Amazon growth, media, and analytics support.
• Stella Rising: Stella Rising is a digital marketing agency with deep DTC and Amazon expertise, providing performance marketing, SEO, and marketplace services to premium consumer brands—directly comparable to Amify's enterprise DTC focus.
• Pacvue: Pacvue is a commerce acceleration platform combining marketplace software with managed services across Amazon, Walmart, and other marketplaces, directly competing with Amify's Amazon-as-a-Service offering on both technology and agency services.
• Acceleration Partners: Acceleration Partners is a performance marketing agency specializing in affiliate, partner, and digital commerce programs including Amazon, addressing overlapping customer needs around channel optimization and growth.
• Tinuiti: Tinuiti is a leading performance marketing agency with a dedicated Amazon and marketplace practice, competing directly with Amify for mid-market and enterprise DTC brand mandates on Seller Central services, PPC, and brand protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amify
• Instagraminstagram.com/goamify
• Xx.com/Go_Amify

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amify