Peterborough Phantoms

What Peterborough Phantoms does

Peterborough Phantoms is a semi-professional ice hockey club headquartered in Peterborough, United Kingdom, operating as a privately held company (Peterborough Phantoms Limited, Company Registration Number 13282226). The club competes in the NIHL National League — an 11-team semi-professional competition — and plays a 54-game regular season (September to April) at the Planet Ice Arena in Peterborough, with home fixtures concentrated on Sunday evenings and select Saturdays and mid-week slots. The franchise traces its lineage to the Peterborough Pirates (formed 1982), with the Phantoms brand relaunched in 2002; current ownership transferred in 2022 to four company directors (Jon Kynaston, Nik Day, Ian Offers, Nicki Thomas).

The club operates a diversified revenue stack combining match-day ticketing (single-game £17.50 adult online, family packages from £30.50), annual season tickets (adult £468), a tiered corporate and kit sponsorship grid (£10 leg tape through £150 sticks), VIP hospitality boxes seating 8–12, the Phantoms Lotto monthly draw (£5/number/month), merchandise, and the Phan TV pay-per-view live streaming service. Operational infrastructure is built on WordPress (CMS), Shopify (PCI-DSS compliant e-commerce), Planet Ice's IceAccount platform (ticketing, with a 12% booking fee on online/phone bookings), PayPal (live-stream payments), Microsoft Exchange 365 (email), Google Analytics (traffic analytics), and EliteProspects (third-party player statistics).

The Phantoms serve three primary segments: a local/regional base of ice hockey fans and families attending matches and consuming live streams, local and regional businesses purchasing sponsorship and hospitality packages (Premier Sponsor SLS UK in its fifth consecutive season, Wendy's, Holiday Inn Peterborough West, Microlise, Canter Holland, DLS Medical, MB Flooring, Burgh Thorpe Solicitors, Bauer Hockey, Rose Group, and others), and youth/junior players progressing through the club's youth development policy toward senior, national, and Great Britain representation. Off-ice commercial activity is run by a small team (11–50 employees) under a director-led operating model.

Name

Peterborough Phantoms

Legal name

Peterborough Phantoms Limited

Website

https://gophantoms.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Peterborough Phantoms is a semi-professional ice hockey club based in Peterborough, UK, competing in the NIHL National League. It operates Planet Ice Arena home games, season and single-match ticketing, corporate sponsorship and hospitality, Phan TV pay-per-view live streaming, merchandise, and a monthly Phantoms Lotto for fans and local businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Single match tickets sold online and in-person at the arena. Adults £17.50 online, £20.00 in-person. Various concession pricing available.
2. Season Tickets: Annual season ticket packages sold for the full season. Adults £468, various concession rates available.
3. Corporate Sponsorship: Kit sponsorship grid where fans can sponsor individual player equipment items. Also includes hospitality boxes and VIP experiences.
4. Hospitality Services: VIP boxes seating 8-12 people per game or season, including catering and player visits.
5. Phantoms Lotto: Monthly lottery competition at £5 per number per month with cash and merchandise prizes.
6. Merchandise: Online shop and match-night shop selling player memorabilia, kit sponsorship items, and apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Peterborough Phantoms is a semi-professional ice hockey club that competes in the NIHL National League at the Planet Ice Arena in Peterborough, United Kingdom. The club sells single-match and season tickets, pay-per-view home game live streams, VIP hospitality boxes, merchandise, a kit sponsorship grid, corporate sponsorship packages, and a monthly lottery. It also fields a second-tier NIHL 2 development team and operates a youth development pathway feeding senior and Great Britain teams.

Product overview

Peterborough Phantoms is a semi-professional ice hockey club operating as a unified sports entertainment product with multiple integrated service modules. The core offering is the NIHL National League ice hockey team (Peterborough Phantoms) and second-tier developmental team (Phantoms NIHL 2), providing live sports entertainment at Planet Ice Arena. Supporting products include match ticketing, Phantoms TV live streaming, VIP hospitality boxes, kit sponsorship grid, corporate sponsorship packages, Phantoms Lotto, and an online Shopify merchandise store. The club utilises WordPress CMS for content management, Shopify for e-commerce, PayPal for payments, and integrates with EliteProspects for player statistics.

Differentiator

Problem solved

Functional benefit

Brands

• Phantoms Lotto: Monthly competition with prize draws including monetary jackpot, merchandise and Phantoms prizes.

Products and services

• Peterborough Phantoms Ice Hockey Team Semi-professional ice hockey team competing in the NIHL National League, playing home games at the Planet Ice Arena in Peterborough with 60-minute matches featuring 5 skaters and 1 goalie per team. The regular season runs from September to April and culminates in the NIHL Play-Off Championship Finals.
• Peterborough Phantoms NIHL 2 Second-tier ice hockey team competing in NIHL 2, providing development opportunities for players and additional match entertainment for fans.
• Match Tickets
• Season Tickets
• Phan TV Live Stream
• VIP Hospitality Boxes
• Corporate Sponsorship Packages
• Kit Sponsorship Grid
• Phantoms Lotto
• Phantoms Online Merchandise Store

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• SLS UKflagshipGTM or Marketing Partner · 25 June 2026SLS UK becomes the club's Premier Sponsor for 2026/27 season, marking their fifth consecutive season supporting the Peterborough Phantoms. The security company provides match-night security operations, arena branding, team sheets, and jersey sponsorship. Headquartered in Spalding, Lincolnshire, with additional offices in York and Portsmouth.
• Wendy'sflagshipGTM or Marketing Partner · 24 June 2026Wendy's continues as sponsor for the 2026/27 season, having been a proud sponsor for the past two years including 2025/26 as Premier Partner. Wendy's UK franchisee is Blank Table Ltd. Offers discount to Phantoms season ticket holders.
• Holiday Inn Peterborough WestcoreGTM or Marketing Partner · 11 June 2026AA 4-star hotel in Thorpe Wood Peterborough, sponsoring for third consecutive year. Modern hotel with gym, spa, indoor pool located five minutes from city centre.
• Canter HollandcoreGTM or Marketing Partner · 12 May 2026Financial services business founded in 2001 by Richard Allen and Karel Jacobs, offering advice to individuals and businesses. Sponsoring Luke Ferrara for third season.
• Burgh Thorpe SolicitorscoreGTM or Marketing PartnerBoutique law firm based in Peterborough sponsoring player Brad Bowering for the 2026/27 season. Rebecca Coombes is Partner and Deputy Head of Residential Conveyancing.
• MB FlooringcoreGTM or Marketing PartnerQuality flooring provider with over 20 years of experience, sponsoring player Ewan Hill for the 2026/27 season.
• MicroliseminorGTM or Marketing PartnerTechnology partner listed among club sponsors.
• DLS MedicalcoreGTM or Marketing PartnerMedical supplies company sponsoring players Louie Kynaston and Joe Gretton for 2026/27 season. Nearly 20 years of product evolution with clean room packing, ethylene oxide sterilisation, storage and distribution capabilities.
• Bauer HockeyminorGTM or Marketing PartnerEquipment manufacturer and sponsor listed among club partners.
• Rose GroupminorGTM or Marketing PartnerBuilding supplies company sponsoring the club.
• Ultimate Performance LifestylecoreGTM or Marketing PartnerTeam Physiotherapist providing sports therapy services to the Phantoms.
• University Centre PeterboroughminorGTM or Marketing PartnerHigher education partner listed among club sponsors.
• Peterborough UnitedminorStrategic or Co-development PartnerLocal football team relationship providing cross-promotion opportunities within the Peterborough sporting community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Manchester Storm: EIHL club offering the same core product (live ice hockey entertainment, ticketing, sponsorship) at a larger commercial scale, providing a useful benchmark for upper-tier UK ice hockey economics.
• Nottingham Panthers: EIHL (Elite Ice Hockey League) club operating at a higher tier of UK professional ice hockey; comparable product (tickets, season tickets, sponsorship, hospitality) but at greater scale, with the Panthers effectively the ceiling tier Phantoms could aspire to.
• Sheffield Steelers: The flagship EIHL franchise and one of the most commercially developed UK ice hockey brands; serves as a strategic ceiling for what an ambitious NIHL club like the Phantoms could scale into with sustained success.
• Guildford Flames: EIHL club with a comparable regional fan-base model and a strong youth-development tradition analogous to Phantoms' academy; useful for benchmarking sponsorship and streaming monetization at the higher tier.

Direct peers

• Telford Tigers: Historic UK ice hockey club competing in NIHL National; same league, similar semi-professional operations and community-driven sponsorship model.
• Basingstoke Bison: Another NIHL National competitor offering the closest direct head-to-head comparison — same league tier, similar arena-based entertainment product, local sponsorship and ticketing revenue model.
• Milton Keynes Lightning: NIHL National team with a strong regional identity and live-streaming capabilities; overlaps with Phantoms on arena-based spectator product, sponsorship packages, and youth development pathways.
• Hull Seahawks: NIHL National rival operating from a similar mid-sized UK city arena; directly comparable in scale, league tier, and ticketed matchday economics.
• Leeds Knights: NIHL National team with a growing fan base and modern commercial setup; directly comparable to Phantoms as a competing league rival with similar matchday, sponsorship, and streaming revenue streams.
• Swindon Wildcats: Long-standing NIHL National ice hockey club based in Swindon; competes in the same 11-team league as Peterborough Phantoms with a comparable semi-professional model, ticketed home games, and sponsorship-driven revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoPhantoms
• YouTubeyoutube.com/user/OfficialPhanTV
• Facebookfacebook.com/GoPhantomsHockey
• LinkedInlinkedin.com/company/peterborough-phantoms-ice-hockey-club
• Instagraminstagram.com/gophantoms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterborough Phantoms