Showroomprive Group
- Company typePublic
- Founded2006
- HeadquartersSaint-denis, France
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Showroomprive Group firmographics
Firmographics- Name
- Showroomprive Group
- Legal name
- Showroomprive.com
- Website
- https://showroomprivegroup.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Showroomprive Group industry classification
Industry- Product category
- Online Flash Sales E-commerce
- NAICS
- General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Media Buying Agencies (541830)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Off-price/Flash-sale Generalist Marketplaces (CRAFAAAH)
- akta.pro secondary industry
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
Keywords
Where Showroomprive Group is headquartered
LocationHeadquarters
- HQ city
- Saint-denis
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Showroomprive Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Flash Sales / Event Sales: The core business model involves selling brand inventory through time-limited flash sales events, generating revenue through transaction fees and margin on product sales. Average discounts range from 50% to 70%, with sales running approximately 7 days each.
- Marketplace Commission: SRP Marketplace enables third-party sellers to sell directly on the platform, earning commission on transactions
- Media and Advertising Services: Showroom Media provides retail media solutions to brands, leveraging the Group's qualified audience and data capabilities for targeted advertising
- B2B Services: SRP Services offers brands comprehensive solutions including marketplace, media, and studio services, creating multiple revenue touchpoints
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer flash sales with average 50-70% discounts |
| Other | Multi-year contract | B2B brand partnership models |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Showroomprive Group product offering
Product offeringCore offering
Showroomprive Group operates time-limited online flash sales events for fashion, beauty, and lifestyle products from 3,000+ partner brands, generating approximately 25 new sales per day at 50–70% discounts through its consumer platforms (Showroomprive.com, Beauté Privée, The Bradery, Saldiprivati). It also runs SRP Services, a B2B suite offering marketplace, retail media, and content production services to brands across five partnership models including outright purchase, dropshipment, conditional event sale, pre-delivery, and marketplace. The group serves 21 million members across 7 countries and processed approximately 1 billion euros in GMV in 2024.
Product overview
Showroomprivé Group operates as a multi-platform e-commerce group specializing in flash sales and online retail. The portfolio consists of three consumer-facing platforms (Showroomprivé for fashion, Beauté Privée for beauty, and The Bradery for premium fashion), one international platform (Saldiprivati in Italy), and a B2B services arm (SRP Services) comprising SRP Marketplace (powered by Mirakl), SRP Media (retail media network), and Show Up/SRP Studios (content agency). The Group also operates Showroom Startups incubator and the Showroom Impact CSR program. The ecosystem targets 21 million members with daily flash sales events, supporting 3,000+ partner brands across 7 countries.
Differentiator
Problem solved
Functional benefit
Brands
- SRP Marketplace: Marketplace platform developed in partnership with Mirakl for brands and retailers to sell directly to customers.
- Showroom Media
- Show Up
- SRP Impact
- Showroom Startups
Products and services
- Showroomprive.com Flagship e-commerce platform specializing in online flash sales of fashion, accessories, and lifestyle products. Offers daily sales events with 25 new sales per day featuring brands from its 3,000 partner network, targeting 20+ million members in France and internationally.
- Beauté Privée Leading online beauty flash sales platform, offering daily reduced-price sales on beauty and wellness products from 2,000 brands. Targets over 10 million members, particularly millennials and beauty enthusiasts.
- The Bradery Luxury flash sales platform targeting millennials with premium and trendy fashion brands. Offers exclusive access to high-end inventory at reduced prices.
- Saldiprivati Italian fashion flash sales platform serving 2.7 million active members with event-based fashion sales in Italy.
- SRP Marketplace Marketplace solution developed in partnership with Mirakl, enabling brands and retailers to launch direct-to-consumer sales. Provides a turnkey solution with the group's qualified traffic and expertise. Currently deployed in France and expanding to Spain.
- SRP Media Integrated retail media network offering advertising, data, and media strategy services to brands. Leverages the audience data and advertising expertise from Showroomprivé and Beauté Privée platforms.
- Show Up / SRP Studios Brand content agency with 15+ years of fashion industry expertise, providing photography, visual production, and content creation services optimized for e-commerce and web/print communication.
- SRP Services Comprehensive B2B services platform aggregating the group's commercial solutions including marketplace, media, and content services, built on 18 years of e-commerce expertise and offering five partnership models: Conditional Event Sale, Dropshipment, Pre-delivery, Outright Purchase, and Marketplace.
Quantifiable outcome
- Over 1 billion euros GMV in 2024
- +3 more outcomes
Companies that use Showroomprive Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Showroomprive Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Showroomprive Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- XiaomiminorPartnership for the launch of Xiaomi 14T series, featuring exclusive product launches and promotional campaigns on the platform.
- Lena SituationsminorInfluencer collaboration where Lena Situations served as 'personal shopper' revealing favorite brand products during a dedicated campaign.
- Rocío OsornominorSpanish influencer partnership for the launch of 'Showroomby' in Spain, extending the brand's reach in the Spanish market.
- The BraderycoreAcquisition of 51% majority stake in The Bradery, a luxury flash sales platform targeting millennials. Transaction valued at €10.2 million with option to purchase remaining 49% by 2026. Aims to expand into premium and trendy fashion segments.
- Carrefour GroupcoreStrategic partnership established in 2018 with Carrefour Group for e-commerce collaboration. Benoît Camps from Carrefour joined as censor on the board.
- MiraklcoreShowroomprivé partnered with Mirakl, the world leader in marketplace technology, to develop its SRP Marketplace platform. This partnership enables the Group to offer turnkey marketplace solutions to brands and retailers wishing to sell directly to consumers.
Scale indicators11 records
Recent moves12 records
Expansion highlights6 records
Showroomprive Group competitors and assessment
Company assessmentBroad incumbents
- ASOS: ASOS is a large European online fashion retailer targeting a similar young, digital-savvy female demographic. While it sells full-price and own-brand assortment rather than flash sales, it competes for the same consumer wallet share and brand discovery occasions as Showroomprivé.
- Amazon EU: Amazon's European operations, particularly Amazon.fr, compete with Showroomprivé for fashion, beauty, and general merchandise sales, and increasingly for retail media spend via Amazon Ads. It is the dominant broad e-commerce incumbent against which Showroomprivé positions its event-driven, brand-discovery model.
- TJX Companies: TJX is the world's largest off-price retailer (TK Maxx, Marshalls), buying branded overstock at scale and reselling at discount. It is the broader incumbent benchmark for the off-price business model that Showroomprivé operates in online form.
- Saks OFF 5TH: Saks OFF 5TH is the off-price retail division of Saks Global, offering discounted designer and branded fashion online and in stores. It represents the US off-price flash-sale model and overlaps with Showroomprivé's discount-brand positioning in fashion.
- Zalando: Zalando is Europe's largest online fashion platform, offering a much broader assortment and longer sales windows than Showroomprivé's flash events. It competes for the same digital women's audience and brand partnerships but operates a conventional e-commerce model rather than event-based sales.
Emerging players
- Mytheresa: Mytheresa is a premium luxury online fashion retailer with a curated edit and event-driven promotional calendar. It competes with The Bradery in the premium segment and overlaps with Showroomprivé's broader premium fashion aspirations.
- BrandsGateway: BrandsGateway is a smaller European flash-sale and wholesale platform focused on luxury and premium fashion brands. It overlaps with Showroomprivé's brand-overstock and premium positioning but operates at a smaller scale.
Direct peers
- BazarChic: BazarChic is a French online flash-sales and event-sales platform operating in fashion, beauty, home, and wine. It directly competes with Showroomprivé on its home French turf with a similar members-only flash-sale mechanic and brand-overstock positioning.
- Westwing Group: Westwing is a European flash-sales and inspiration-led e-commerce company focused on home and living, with operations across multiple European countries. It shares Showroomprivé's event-driven sales model and pan-European footprint, though with a narrower home/lifestyle focus.
- Veepee (formerly Vente-privée.com): Veepee is the original European flash-sales pioneer and the most direct competitor to Showroomprivé. Both operate time-limited event sales for fashion, lifestyle, and home brands, targeting digital women across multiple European countries, with parallel B2B service offerings and marketplace expansions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Showroomprive Group social profiles
Digital presenceShowroomprive Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showroomprive Group leadership team
Management profileNumber of profiles
Profiles15 records
Showroomprive Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Showroomprive Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showroomprive Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showroomprive Group
What does Showroomprive Group do?
Showroomprive Group operates time-limited online flash sales events for fashion, beauty, and lifestyle products from 3,000+ partner brands, generating approximately 25 new sales per day at 50–70% discounts through its consumer platforms (Showroomprive.com, Beauté Privée, The Bradery, Saldiprivati). It also runs SRP Services, a B2B suite offering marketplace, retail media, and content production services to brands across five partnership models including outright purchase, dropshipment, conditional event sale, pre-delivery, and marketplace. The group serves 21 million members across 7 countries and processed approximately 1 billion euros in GMV in 2024.
Is Showroomprive Group a public or private company?
Showroomprive Group is a public company. It is classified as public and is currently operating.
When was Showroomprive Group founded?
Showroomprive Group was founded in 2006. It employs 1,001 to 5,000 people.
Where is Showroomprive Group based?
Showroomprive Group is headquartered in Saint-denis, France, in the Europe region.
How does Showroomprive Group make money?
Four revenue lines are on record. Flash Sales / Event Sales are the primary driver. The others are marketplace Commission, media and Advertising Services and B2B Services.
Who are Showroomprive Group's main competitors?
Broad incumbents on record are ASOS, Amazon EU, TJX Companies, Saks OFF 5TH and Zalando. Emerging players are Mytheresa and BrandsGateway. Direct peers are BazarChic, Westwing Group and Veepee (formerly Vente-privée.com).
Does Showroomprive Group have an API?
No public API is recorded for Showroomprive Group.
What industry is Showroomprive Group in?
Showroomprive Group's product category is Online Flash Sales E-commerce. Its primary akta.pro industry code is CRAFAAAH, Off-price/Flash-sale Generalist Marketplaces, with a secondary code of BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services. Its NAICS code is 455 and its SIC code is 5961.