8x8

Cloud Communications8x8.vc

8x8, Inc. is a communications platform provider offering cloud-based video conferencing (8x8 Work) built on Jitsi technology. It targets businesses of any size with a subscription-based UCaaS/CCaaS model delivered through owned digital properties.

Company typePublic
Founded1987
HeadquartersCampbell, United States
Headcount1,001–5,000
GTM typeB2B
OfferingSoftware

What 8x8 does

8x8, Inc. is a communications and collaboration platform provider operating under the '8x8 Work' sub-brand. The company's core offering is a cloud-based video conferencing solution — branded 8x8 Work — that targets businesses of any size with positioning around security, reliability, and ease of use. The platform is built on Jitsi, an open-source WebRTC video conferencing technology, which provides the underlying real-time communication infrastructure.

The product is delivered as a unified communications offering, with the source data indicating a broader UCaaS/CCaaS (Unified Communications as a Service / Contact Center as a Service) platform that combines video conferencing with voice and contact center capabilities. 8x8 operates owned digital properties — notably 8x8.vc and 8x8.com — for direct digital distribution and content marketing, using 'Learn more' CTAs and product pages to drive mid-funnel demand generation. The go-to-market is described as product-led, blending self-serve digital adoption with enterprise sales outreach.

The business model is subscription-based recurring revenue typical of the UCaaS/CCaaS category. The source data does not disclose specific pricing tiers, contract values, or revenue figures; it also lacks named customer logos, headcount, or partnership details. The company is described in one source block as publicly traded on NYSE under ticker EGHT, though the firmographics simultaneously mark ipo_status as 'private,' reflecting an unresolved discrepancy in the supplied data. The company's strategic context includes participation in the global cloud-based contact center market projected at $91.04 billion by 2030 (24.2% CAGR).

8x8 firmographics

Firmographics

Name: 8x8
Legal name: 8x8, Inc.
Website: https://8x8.vc
Company type: Public
Founded year: 1987
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: 8x8, Inc. is a communications platform provider offering cloud-based video conferencing (8x8 Work) built on Jitsi technology. It targets businesses of any size with a subscription-based UCaaS/CCaaS model delivered through owned digital properties.
Ownership category
akta.pro rank

8x8 industry classification

Industry

Product category: Cloud Communications
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
SIC: Computer Communications Equipment (3576)
akta.pro industry: PRIMARYHDAEALAL
Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Service Management (ITSM/ESM) Platforms
SECONDARYBPAHAEAC
Customer Experience (CX) & Digital Experience
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

Cloud communications
Video conferencing
Unified communications
Contact center as a service
Business collaboration

Where 8x8 is headquartered

Location

Headquarters

HQ city: Campbell
HQ country: United States
HQ region: North America

Markets served

8x8 business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

Cloud Communications Platform (inferred): 8x8 operates as a Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) provider, generating recurring subscription revenue from video conferencing, voice, and contact center solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

8x8 product offering

Product offering

Core offering

8x8 provides a cloud-based unified communications and contact center platform sold as a subscription service to businesses. Its flagship offering, 8x8 Work, is a secure, reliable, feature-rich video conferencing solution built on Jitsi technology and designed for simplicity of use across organizations of any size. The platform extends beyond video to include broader UCaaS and CCaaS capabilities for enterprise business communications.

Product overview

8x8 offers a unified communications platform featuring 8x8 Work as its core video conferencing solution. The product is positioned as a secure, reliable, and feature-rich video conferencing offering suitable for businesses of any size.

Differentiator

Problem solved

Functional benefit

Products and services

8x8 Work Cloud-based video conferencing solution for businesses of any size, offering secure, reliable communication with a feature-rich platform built on Jitsi technology and designed for simplicity of use. It serves organizations seeking professional video communication tools for remote collaboration, team meetings, and client presentations, and is part of 8x8's broader UCaaS/CCaaS portfolio.

Companies that use 8x8

Customer profile

Segments1 record

Ideal customer profiles1 record

8x8 technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

8x8 partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

8x8 competitors and assessment

Company assessment

Direct peers

Dialpad: Dialpad provides AI-powered cloud communications including voice, video, and contact center solutions for businesses. It is a direct competitor in the UCaaS/CCaaS space with comparable horizontal SMB-to-enterprise targeting and subscription-based delivery.
Nextiva: Nextiva offers cloud-based UCaaS solutions (voice, video, chat) plus contact center capabilities, targeting SMBs and mid-market businesses. It directly competes with 8x8 Work in unified communications on a subscription model.
Zoom: Zoom Video Communications offers cloud-based video conferencing, voice, and contact center (Zoom Contact Center) for businesses. It is a direct competitor to 8x8 Work in both video collaboration and broader UCaaS/CCaaS, with comparable subscription-based delivery and horizontal SMB-to-enterprise targeting.
Five9: Five9 is a leading cloud contact center (CCaaS) provider serving enterprises and SMBs. While more CCaaS-focused than 8x8's full UCaaS suite, it directly competes in the cloud contact center segment that drives 8x8's larger addressable market.
RingCentral: RingCentral provides cloud-based UCaaS and CCaaS solutions (RingCX) on a subscription model, directly competing with 8x8's combined voice, video, and contact center offering for businesses of all sizes.

Broad incumbents

Microsoft (Teams): Microsoft Teams bundles video conferencing, voice, and collaboration within the broader Microsoft 365 productivity suite. It is a broad incumbent that competes with 8x8 Work through aggressive bundling and enterprise distribution advantages.
Vonage (Ericsson): Vonage, now part of Ericsson, provides cloud communications APIs and UCaaS/CCaaS solutions for businesses. It competes with 8x8 in UCaaS while also serving as a broader communications platform provider.
Twilio: Twilio is a leading cloud communications platform offering APIs for voice, video, and messaging, plus Twilio Flex for contact center. As a broad incumbent, it overlaps with 8x8's UCaaS/CCaaS offerings, particularly for developer-driven and customer engagement use cases.
Google Meet (Workspace): Google Meet is bundled within Google Workspace, providing cloud-based video conferencing for businesses. As a broad incumbent, it competes with 8x8 Work primarily through low-priced, productivity-suite-bundled video meetings.
Cisco Webex: Cisco Webex offers cloud-based video conferencing, calling, and contact center as part of Cisco's broader collaboration portfolio. It competes with 8x8 Work in the enterprise segment with strong security and compliance positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

8x8 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

8x8 leadership team

Management profile

Number of profiles

8x8 funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

8x8 M&A and investment

M&A and investment

M&A15 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8x8

What does 8x8 do?

Is 8x8 a public or private company?

8x8 is a public company. It is classified as public and is currently operating.

When was 8x8 founded?

8x8 was founded in 1987. It employs 1,001 to 5,000 people.

Where is 8x8 based?

8x8 is headquartered in Campbell, United States, in the North America region.

How does 8x8 make money?

One revenue line is on record: cloud Communications Platform (inferred).

Who are 8x8's main competitors?

Direct peers on record are Dialpad, Nextiva, Zoom, Five9 and RingCentral. Broad incumbents are Microsoft (Teams), Vonage (Ericsson), Twilio, Google Meet (Workspace) and Cisco Webex.

Does 8x8 have an API?

No public API is recorded for 8x8.

What industry is 8x8 in?

8x8's product category is Cloud Communications. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 51821 and its SIC code is 3576.