PetBurada
- Company typePrivate
- Founded2006
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
PetBurada firmographics
Firmographics- Name
- PetBurada
- Legal name
- Akvet Veterinerlik Hayvancılık ve Hayvan Ürünleri Ltd. Şti.
- Website
- https://petburada.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PetBurada industry classification
Industry- Product category
- Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)
Keywords
PetBurada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: PetBurada generates revenue through retail sales of pet products including pet food, accessories, toys, health products, and care supplies to individual consumers via their e-commerce platform. They also serve veterinary clinics and petshop businesses through a dedicated corporate membership program offering discounted wholesale pricing.
- B2B Corporate Sales: Corporate membership program for veterinary clinics and petshop businesses providing access to professional discounted pricing, priority shipping, and professional logistics support on thousands of products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers with free shipping threshold |
| Subscription | Pay-as-you-go | Corporate membership for veterinary clinics and petshop businesses with professional discounted pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
PetBurada product offering
Product offeringCore offering
PetBurada is an online pet retail store founded in 2006 that sells pet food, accessories, toys, health products, and care supplies for cats, dogs, birds, fish, small pets, and reptiles. It operates primarily through its e-commerce website petburada.com, offering both direct-to-consumer retail and a corporate membership program providing discounted wholesale pricing, priority shipping, and professional logistics support to veterinary clinics and petshop businesses.
Product overview
PetBurada is a comprehensive online pet retail platform operating since 2006, offering a wide range of pet supplies across multiple categories. The platform serves as a multi-brand marketplace featuring both premium international brands (Royal Canin, Proplan, Hills, N&D, Acana, Brit Care) and private label products. The core product portfolio includes cat and dog food (dry, wet, grain-free, prescription diets), pet litter and hygiene products, toys, health and grooming supplies, collars and leashes, food/water bowls, beds, and carriers. The platform extends to birds, fish/aquarium, small pets (guinea pigs, rabbits, hamsters), and reptiles. PetBurada operates a B2B corporate membership program for veterinary clinics and pet shops, and maintains a blog content platform for pet health education. The platform is built on Ticimax e-commerce infrastructure with Cloudflare SSL security.
Differentiator
Problem solved
Functional benefit
Products and services
- Cat Supplies (Kedi Malzemeleri) Comprehensive range of cat products including dry and wet cat food for all life stages, grain-free and prescription options, cat litter (bentonite, silica, organic), cat toys, scratching posts, litter boxes, health and grooming supplies, collars, leashes, food/water bowls, beds, and carriers.
- Dog Supplies (Köpek Malzemeleri) Complete range of dog products including dry and wet dog food for puppies, adults, and senior dogs, grain-free and veterinary formulas, dog toys, dental care items, calming products, bones and chewing treats, collars, harnesses, leashes, food/water bowls, beds, and carriers.
- Bird Products (Kuş Ürünleri) Bird seeds, parrot food, canary food, vitamins, baths, cages, toys, perches, and accessories for pet birds.
- Fish and Aquarium Products (Balık ve Akvaryum Ürünleri) Freshwater and saltwater fish food, aquarium maintenance supplies, filters, heaters, lights, decorations, and marine tanks.
- Small Pet Products (Küçük Hayvan Ürünleri) Products for guinea pigs, rabbits, and hamsters including food, bedding, cages, carriers, and accessories.
- Reptile Products (Sürüngen Ürünleri) Turtle food, reptile accessories, terrariums, heating equipment, substrates, and lighting for reptiles.
- Corporate Membership (Kurumsal Üyelik) B2B membership program for veterinary clinics and petshop businesses providing discounted wholesale pricing on thousands of products, priority shipping, and professional logistics support. Requires business documentation (veterinary clinic or petshop operating license, current tax plate).
Companies that use PetBurada
Customer profileSegments3 records
Ideal customer profiles3 records
PetBurada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PetBurada partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Veterinary ClinicscorePetBurada serves veterinary clinics as key business partners through its Corporate Membership system. Clinics receive discounted wholesale pricing on thousands of products including medical support products, professional pet foods, accessories, and hygiene equipment. Benefits include priority shipping and professional logistics support.
- Petshop BusinessescorePetBurada partners with petshop retail businesses as corporate members, providing access to wholesale pricing across all product categories. Partners can stock their stores without inventory problems through this single-platform supply solution.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
PetBurada competitors and assessment
Company assessmentEmerging players
- Petlove: Petlove is a leading online pet retailer in Brazil offering pet food, accessories, and veterinary products with subscription autoship and growing B2B services. Comparable emerging-market online pet specialist to PetBurada in business model and stage, though at larger scale.
Broad incumbents
- Trendyol: Trendyol is Turkey's largest e-commerce marketplace, carrying the same premium pet brands (Royal Canin, Hills, Pro Plan) alongside thousands of other categories. It is a major competitor for online pet spend in Turkey but operates as a broad horizontal marketplace rather than a pet-specialist.
- Amazon Turkey: Amazon Turkey carries premium pet food brands and a wide pet supplies assortment, competing with PetBurada in the same domestic Turkish market for online pet spend, though Amazon does not specialize in pets.
- PetSmart: PetSmart is the largest specialty pet retailer in North America, combining physical stores with a growing e-commerce channel. Comparable in pet-category focus, omnichannel presence, and B2B partnerships with veterinary clinics (through its in-store vet clinics).
- Petco: Petco is a major US pet specialty retailer operating physical stores and a robust online channel, with veterinary services partnerships. Similar omnichannel pet retailing model and premium-brand assortment to PetBurada.
- Fressnapf | Maxi Zoo: Fressnapf/Maxi Zoo is Europe's largest pet specialty retailer, operating more than 1,900 stores across Europe plus an online channel. Comparable omnichannel pet retail model with deep assortment across multiple species and strong veterinary diet brand distribution.
- Hepsiburada: Hepsiburada is one of Turkey's leading horizontal e-commerce platforms, with significant pet food and supplies assortment. It competes with PetBurada on price, delivery speed, and assortment but does not specialize in pets.
Regional players
- N11: N11 is a major Turkish horizontal e-commerce marketplace carrying pet food and supplies alongside many other categories. Competes with PetBurada for Turkish online pet spend but is not a pet specialist.
Direct peers
- Chewy: Chewy is the largest online pet retailer in the US, offering pet food, supplies, prescription medications, and pet care services through its e-commerce platform with subscription autoship and strong customer service. Comparable to PetBurada in product breadth and DTC-first distribution.
- Zooplus: Zooplus is Europe's leading online specialist retailer of pet food and supplies, operating a similar D2C e-commerce model with multi-category pet assortment, exclusive own-brand products, and direct distribution. It is the closest large-scale analog to PetBurada's online-only first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PetBurada social profiles
Digital presencePetBurada compliance and trust
Trust signalCompliance1 record
PetBurada financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetBurada leadership team
Management profileNumber of profiles
PetBurada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetBurada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetBurada
What does PetBurada do?
PetBurada is an online pet retail store founded in 2006 that sells pet food, accessories, toys, health products, and care supplies for cats, dogs, birds, fish, small pets, and reptiles. It operates primarily through its e-commerce website petburada.com, offering both direct-to-consumer retail and a corporate membership program providing discounted wholesale pricing, priority shipping, and professional logistics support to veterinary clinics and petshop businesses.
Is PetBurada a public or private company?
PetBurada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PetBurada founded?
PetBurada was founded in 2006. It employs 11 to 50 people.
How does PetBurada make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are B2B Corporate Sales.
Who are PetBurada's main competitors?
Petlove is listed as an emerging player. Broad incumbents are Trendyol, Amazon Turkey, PetSmart, Petco, Fressnapf | Maxi Zoo and Hepsiburada. N11 is listed as a regional player. Direct peers are Chewy and Zooplus.
Does PetBurada have an API?
No public API is recorded for PetBurada.
What industry is PetBurada in?
PetBurada's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 45991.