SmartMan

What SmartMan does

SmartMan (legal entity V4EMS Inc.) is a private medical simulation company founded in 2008 and headquartered in Fontana, California. The company designs and distributes emergency resuscitation training systems for healthcare professionals, including CPR manikins (BLS, ALS, Baby/Neonate), Megacode advanced training systems, RSIM resuscitation simulators, and Airway Management trainers (AM1, AM2). Its core technology combines proprietary sensors with analog-to-digital converters and specialized Windows-based software to deliver real-time visual feedback on chest compression depth, rate, recoil, and ventilation parameters. The signature proprietary capability is the Delta Tidal Flow Interaction System (DTFIS), which simulates realistic air movement and chest resistance during ventilation training, plus the eSERT cloud data service that aggregates training performance data across multiple sites and countries in three subscription tiers.

The business operates on a multi-stream revenue model: one-time hardware sales of training manikins built on the Ambu platform with SmartMan-installed sensors; perpetual software licenses with free updates; recurring eSERT cloud subscriptions; professional services including on-site and TeleDistance Learning courses; and optional accessories such as IV trainer arms, I.O. kits, wireless modules, and extended warranties. Distribution is direct via website and email-based sales, supported by demonstration-led selling to hospitals, EMS agencies, fire departments, and medical/nursing education institutions. The company has built an OEM partnership with Ambu for hardware manufacturing and claims international reach via eSERT deployments across multiple countries, with multilingual support (English, Spanish, French).

Name

SmartMan

Legal name

V4EMS Inc

Website

https://smartman.biz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartMan (V4EMS Inc.) is a private medical simulation company that designs proprietary sensor-based CPR and resuscitation training manikins for hospitals, EMS agencies, fire departments, and medical schools. It generates revenue through hardware sales, subscription-based eSERT cloud data services, and professional training courses.

Ownership category

akta.pro rank

Product category

Medical Simulation Training Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYEDAFAJAC

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction)

Education/Education Technology (EdTech) & Digital Learning/AR/VR/XR, Simulations & Immersive Learning

SECONDARYHLAFANAL

EMS Education, Training & Simulation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency Medical Services

SECONDARYEDAOAMAC

Emergency Medical Services (EMT/Paramedic) Training

Education/Vocational, Technical & Trade Education/Protective Services & Public Safety Training

Keywords

• Medical simulation training
• CPR training manikins
• Emergency resuscitation systems
• Airway management training
• Training data analytics

Headquarters

HQ city

Fontana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales (Training Manikins): Sale of physical training manikins including BLS, ALS, Baby/Neonate, RSIM, Megacode, and Airway Management products. Manikins are built on Ambu platform with proprietary sensors and modifications.
2. Software Products: Software licenses and updates for SmartMan training systems. Software includes free updates and operates without requiring internet connectivity.
3. eSERT Data Services: Cloud-based data service with three tiers (Starter, Power, Max) that collects, cleans, and displays training data. Includes setup and structure services with customizations for the first two years.
4. Professional Services and Training: Expert instructor-led courses covering product usage, team cooperation, data analysis, and specialized protocols. Includes TeleDistance Learning via video conferencing and face-to-face sessions.
5. Optional Add-ons and Accessories: Optional accessories including IV Trainer arms, I.O. training kits, wheeled duffel bags, extended warranties, wireless options, and laptop/tablet computers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SmartMan designs, manufactures, and sells medical simulation training manikins equipped with proprietary sensors and analog-to-digital converters for emergency resuscitation training. The portfolio covers CPR (BLS, ALS, Baby/Neonate), Megacode, RSIM resuscitation simulators, and Airway Management (AM1/AM2) trainers, paired with desktop software (QCI Basic, Data Pro 201) and the eSERT cloud-based data aggregation service. The company also delivers instructor-led professional courses and TeleDistance Learning for protocol implementation and team dynamics training.

Product overview

SmartMan provides a comprehensive portfolio of medical simulation training systems for emergency resuscitation, built on proprietary sensor technology and real-time feedback systems. The core product lines include CPR training manikins (BLS, ALS, Baby/Neonate), Resuscitation Simulation Systems (RSIM series), Airway Management trainers (AM1, AM2), and Megacode advanced training products. All systems are built on Ambu manikins enhanced with SmartMan's proprietary sensors and software. The architecture consists of hardware (manikins with advanced sensors), software (desktop application running on Windows), and data platforms (QCI Basic for local data, eSERT cloud services for aggregated analysis). DTFIS (Delta Tidal Flow Interaction System) is the key proprietary technology enabling realistic air movement simulation. Products are available at Pro level (standalone training) and Pro+e level (bundled with eSERT Starter data service). Add-on options include IV training arms, I.O. kits, wireless connectivity, wheeled transport, and extended warranties. The system integrates with users' own defibrillators and supports export to Excel for analysis.

Differentiator

Problem solved

Functional benefit

Brands

• eSERT: Enhanced System for Emergency Response Training - a cloud-based data service that collects, cleans, and displays training performance data. Available in Starter, Power, and Max levels.
• DTFIS

Products and services

• BLS CPR Pro Basic Life Support CPR training manikin with real-time visual color feedback for chest compressions and ventilations. Provides accurate sensors for depth, rate, recoil, and tidal flow measurement, includes jaw thrust feature and mouth-to-mouth training capability, and allows external adjustment for different patient sizes. Targeted at hospitals, EMS agencies, fire departments, and educational institutions.
• BLS CPR Pro+e BLS CPR Pro bundled with eSERT Starter data service, combining Basic Life Support CPR training with cloud-based data collection, cleaning, and visualization. Allows organizations to focus on data meaning rather than data management.
• ALS CPR Pro Advanced Life Support CPR training manikin that includes BLS skills plus advanced airway management. Features DTFIS for realistic air movement, intubation capability, head tilt-chin lift, physical feedback, and Low Volume protocol support for high-density training.
• ALS CPR Pro+e ALS CPR Pro bundled with eSERT Starter cloud-based data service, combining advanced airway and CPR training with automated data collection, verification, and expert-created graphical displays.
• Baby CPR Pro Full baby manikin simulating infants from 1 month to 12 months of age with adjustable lung capacity, extremely accurate volume and rate sensors, and real-time feedback for chest compressions, ventilations, and CPR. Supports AAP, AHA, and PALS protocols.
• Neonate Pro Full-size neonate manikin simulating newborns to 1 month of age with extra-sensitive sensors for low-volume ventilations, real-time feedback on chest compressions and rescue breaths, and head positioning requirements for realistic training.
• Baby CPR Pro+e Baby CPR Pro (or Neonate Pro) bundled with eSERT Starter cloud-based data service, including the full functionality of the advanced eSERT Max system for data collection and analysis.
• Megacode LV Pro High-fidelity advanced life support training manikin available as full-body or torso option, featuring DTFIS for realistic air movement, intubation capability, objective feedback, and real-time patient condition response. Includes skills performance analysis and after-action reporting for debriefing.
• Megacode LV Pro+e Megacode LV Pro bundled with eSERT Starter data service. Cloud-based system collects, cleans, and validates training data with expert-created graphs and tables for easy analysis.
• Megacode + Shock Megacode training product integrated with defibrillation capability, allowing practice using the user's own AED or monitor/defibrillator with rhythm generation. Includes detailed debriefing reports focused on skills that improve survival outcomes.
• RSIM1 Resuscitation Simulator Full-body resuscitation simulator with high-fidelity airway, DTFIS thoracic build, and advanced sensors. Responds to skills in real time, shows patient condition evolution, and includes objective evidence-based debriefing with perishock analysis and cerebral perfusion display.
• RSIM1+ with Professional Course RSIM1 bundled with a professional-designed course covering consensus science and key practice aspects. Students select focus on standard AHA protocol or Low Volume/High Density training. Includes hands-on class delivered via hybrid format.
• RSIM1+MC Master Class RSIM1 bundled with Master Class, the highest-level course covering both standard AHA protocol and Low Volume/High Density Training, including the main variations different locations implement in both protocols.
• RSIM ARDS Specialized resuscitation simulator for Acute Respiratory Distress Syndrome training. Focuses on ventilating proficiency via BVM or intubation, transition training from BVM to intubation, high-frequency lower-volume ventilation practice, and team communication through PPE. Includes eSERT Power and free TeleDistance Training.
• Airway Management 1 (AM1) High-fidelity airway management training system for invasive and non-invasive procedures. Includes realistic airway anatomy (mouth, teeth, tongue, pharynx, larynx, epiglottis, vocal cords, trachea, esophagus) with usable lungs. Supports BVM ventilation practice with natural resistance and intubation training.
• Airway Management 2 (AM2) Advanced airway management training including all AM1 features plus nasopharyngeal and nasotracheal airway placement. Features tongue edema simulation for increased difficulty and uses high-tech materials for enhanced realism, visibility, and durability.
• QCI Basic Quality Control Information module included in all SmartMan products. Provides immediate access to performance data, percentage scores, breakdown by parameter, visual display of results, real-time replay capability, backup to external storage, and export to spreadsheet. Free with all products.
• Data Pro 201 Enhanced data tools for trainers included in Pro-level products. Adds single-click backup to external storage, advanced filtering by activity and date, export to comma-delimited file for Excel analysis, and easier processing of class and individual performance over time.
• eSERT Cloud Data Service (Starter, Power, Max tiers) Cloud-based data service with three tiers: eSERT Starter (up to 1,000 results or 3 manikins, bundled with Pro+e products), eSERT Power (included with all RSIM products, multi-site aggregation), and eSERT Max (designed for organizations with many SmartMan systems across large geographic areas or countries). All tiers include custom graphs, agency-specific branding, drill-down, filtering, and PDF export.
• IV Trainer Arm Accessory Arm attachment for vascular access training. Allows insertion of cannulas and catheters, infusion of fluids, and injection of medication, with realistic movements, pulse simulation, 3 veins and 1 artery, and replaceable skins/veins. Attaches to BLS, ALS, Megacode, and RSIM products.
• I.O. Training Kit Intraosseous infusion training kit containing 1 bone, 5 injection pads, and 5 skins. Allows realistic training of the IO procedure with identifiable landmarks (patella, tibia, tibial tuberosity) and compatibility with all commercially available IO devices.
• Arms and Legs Conversion Kit Full-body conversion kit for torso manikins. Lightweight attachable arms and legs come with carry bag for easy transportation and storage. Available for BLS, ALS, and Megacode torso manikins.
• SmartMan Professional Training Courses Expert instructor-led professional courses covering product usage, team cooperation, data analysis, and specialized protocols. Delivered as on-site face-to-face sessions or via TeleDistance Learning using Zoom or Microsoft Teams, including hands-on practice with real-time feedback.
• Wheeled Duffle Transport Bag Wheeled carry bag replacing the standard gray carry mat, holding torso manikin with harness, cables, computer, SmartBaby, and accessories. Ships as regular luggage on planes and includes kneeling pad.

Quantifiable outcome

• People trained on SmartMan consistently perform at the highest levels and produce the highest survival rates in the world (per independent research)

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• AmbucoreOthersSmartMan training systems are built on Ambu manikins, which are re-built to meet SmartMan's more accurate requirements, with proprietary sensors and digital measuring components installed. The Ambu SmartMan brand is used on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nasco Healthcare: Nasco's Life/form line includes CPR and airway training manikins sold into EMS, nursing programs, and hospitals — directly comparable to SmartMan's BLS, ALS, Baby, and airway products on price-conscious buyers.
• Gaumard Scientific: Gaumard produces high-fidelity patient simulators (HAL, Victoria, Super Tory) used in the same nursing/medical school and hospital training environments as SmartMan's RSIM and Megacode lines, with comparable CPR and airway training features.
• Simulaids: Simulaids manufactures CPR, rescue, and trauma training manikins for EMS, fire, and military customers — a direct competitor in the same emergency resuscitation training niche as SmartMan's BLS/ALS lines.
• 3B Scientific: 3B Scientific distributes CPR/AED trainers, airway management trainers, and full-body manikins through a global medical education catalog, overlapping with SmartMan on product type, customer segments (medical schools, EMS training), and distribution model.
• Laerdal Medical: Laerdal is the global leader in CPR/resuscitation training manikins (Resusci Anne, SimMan family) and the dominant competitor to SmartMan in the same hospitals/EMS/fire department buyer set, with overlapping feedback and data platform offerings.
• CAE Healthcare: CAE Healthcare (now part of Elevate Healthcare) sells high-fidelity manikins and simulation software to the same healthcare education and hospital customers, competing head-to-head with SmartMan's RSIM/Megacode products and data platforms.

Emerging players

• Surgical Science: Surgical Science focuses on virtual reality and software-based medical simulation (LapSim, EndoSim), representing an emerging modality that competes for the same hospital simulation budgets as SmartMan's hardware-based training systems.
• Mentice: Mentice provides endovascular and interventional procedure simulation used in physician training programs, adjacent to SmartMan's emergency resuscitation portfolio but increasingly competing for hospital simulation center budget allocation.

Broad incumbents

• Ambu: Ambu is both SmartMan's hardware platform partner (SmartMan manikins are built on Ambu bodies, co-branded as "Ambu SmartMan") and a broader medical device company with its own airway and patient monitoring products, making it simultaneously supplier and partial competitor.

Others

• Intelligent Ultrasound: Intelligent Ultrasound sells AI-driven simulation (HeartWorks, ScanTrainer) for point-of-care and procedural ultrasound training — adjacent to SmartMan's clinical simulation niche and often present in the same simulation centers that buy resuscitation manikins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100076558681150
• LinkedInlinkedin.com/company/smartmancpr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMan