assistance partner

What assistance partner does

assistance partner GmbH & Co. KG is a Munich-headquartered, privately-held joint venture founded in 2001 that operates Germany's second-largest breakdown and accident assistance network. The company is collectively owned by seven insurance group assistance subsidiaries spanning ERGO (ALLYSCA), ARAG, Sparkassen-Finanzverbund (Deutsche Assistance Service), GENERALI (Europ Assistance), HUK-COBURG, R+V, and ROLAND. Its core product is the 'silberne Flotte' (Silver Fleet): a 24/7 nationwide network of 500+ vetted partner companies operating more than 1,800 uniformly branded breakdown and towing vehicles from bicycles to 40-ton trucks across Germany, with selected cross-border European vehicle repatriation.

The technology layer includes the ap App for electronic dispatch with real-time customer tracking, a Partner Management Cockpit for tablet-based case documentation and billing, a geographic information system mapping partner capabilities and jurisdictions, and the AP campus training academy offering certification programs including high-voltage vehicle handling. Core service lines encompass breakdown assistance, accident towing, Europe-wide vehicle transport, replacement rental vehicles, and the specialized LKW b+a truck recovery product exclusive to KRAVAG (an R+V subsidiary).

The business model is B2B network orchestration: insurance companies, automobile manufacturers, and mobility providers route breakdown and accident cases through assistance partner's dispatching platform, which then engages the partner network on a transaction-fee basis under multi-year enterprise contracts. The company does not publish pricing and generates revenue from coordination services rather than direct service provision. Since founding, the network has handled approximately 5 million cases, with 550,014 cases processed in 2022 alone. Corporate leadership is led by Managing Director Martin Kainz (since July 2021), and the firm holds ISO 9001 and ISO 27001 certifications.

Name

assistance partner

Legal name

assistance partner GmbH & Co. KG

Website

https://assistancepartner.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

assistance partner is a Munich-based joint venture of seven German insurance assistance subsidiaries that operates Germany's second-largest breakdown and accident assistance network, coordinating 500+ partner companies and 1,800+ vehicles on behalf of insurance, automotive, and mobility clients.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (488410), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)

akta.pro primary industry

Roadside Assistance & Breakdown/Recovery Services (THAIANAI)

akta.pro secondary industries

Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB), Inoperable / Non-Running Vehicle Transport (HSAKAFAI)

Keywords

• Breakdown assistance coordination
• Vehicle towing services
• Accident assistance network
• Roadside mobility services
• Insurance fleet dispatch

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Service Fees from Insurance/Assistance Companies: assistance partner generates revenue by providing breakdown and accident assistance coordination services on behalf of insurance companies, automobile manufacturers, and mobility service providers. The company acts as an intermediary between its shareholder assistance companies (from major insurance groups) and its network of 500+ partner breakdown/towing companies.
2. Rental Vehicle Services: When a customer's own vehicle breaks down, assistance partner arranges rental vehicles to ensure the customer's mobility. This mobility service complements the core breakdown assistance operations.
3. Vehicle Transport Services: The company arranges repatriation of damaged vehicles from across Europe, including specialized services like the LKW b+a (LKW bergen + abschleppen) product for truck breakdown and recovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

assistance partner coordinates nationwide breakdown and accident assistance across Germany on behalf of insurance companies, automobile manufacturers, and mobility service providers. It operates "Die silberne Flotte", a branded network of 500+ partner companies and 1,800+ service vehicles available 24/7, and supplements roadside repair and towing with vehicle repatriation across Europe, replacement rental vehicles, and the specialized LKW b+a truck recovery service for KRAVAG. Underpinning the network is a digital platform for electronic commissioning, live customer tracking, case documentation, and partner billing.

Product overview

assistance partner operates as a network-based breakdown and accident assistance platform, combining a central digital infrastructure with a nationwide fleet of over 500 partner companies. The core offering centers on 'Die silberne Flotte' (The Silver Fleet) of 1,800+ vehicles providing 24/7 breakdown and towing services across Germany. The technology stack includes the ap App for mobile field operations (electronic commissioning, real-time tracking, digital documentation), the Partner Management Cockpit for operational management, and the AP campus training academy for partner certification. Additional services include Europe-wide vehicle transport, rental car arrangements, and the specialized LKW b+a truck recovery product for KRAVAG. The portfolio operates as a unified platform-plus-partner-network model with digital tools enabling the entire case lifecycle from reporting to billing.

Differentiator

Problem solved

Functional benefit

Brands

• AP campus: Training academy offering seminars and workshops for partner businesses in breakdown assistance, recovery, and towing operations.
• Die silberne Flotte

Products and services

• Die silberne Flotte (The Silver Fleet) 24/7 nationwide breakdown and accident assistance delivered through over 500 vetted partner companies operating more than 1,800 silver-branded vehicles across Germany, available from bicycles to 40-ton trucks.
• AP campus Schulungsakademie (Training Academy) Online and in-person training academy offering seminars, workshops, and certifications (including DGUV safety and high-voltage vehicle training) for partner-company employees in the breakdown and towing industry.
• LKW b+a (LKW bergen + abschleppen) truck recovery and towing service Specialized truck breakdown, recovery, and towing service for KRAVAG-insured commercial vehicles, with case handling and documentation performed digitally end-to-end; unique in Germany.
• Fahrzeugrücktransport (Vehicle Return Transport) Europe-wide repatriation and transport service for damaged or broken-down vehicles, arranged on behalf of insurance and mobility clients.
• Mietwagen-Service (Replacement Rental Car Service) Replacement rental vehicle arrangement to keep customers mobile when their own vehicle is out of service due to breakdown or accident, delivered through the same network that dispatches the roadside repair.

Quantifiable outcome

• Over 85% of customers rate assistance partner partners with 9 or 10 out of 10 points in satisfaction surveys
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• KRAVAG (R+V subsidiary)coreStrategic or Co-development Partner · 1 April 2019Exclusive partnership since April 2019 for the LKW b+a (LKW bergen + abschleppen) truck breakdown and recovery service. This unique service for KRAVAG customers (one of Germany's leading truck insurers) provides comprehensive truck recovery services, with the entire case handling and documentation done digitally.
• ALLYSCA Assistance GmbH (ERGO Gruppe)coreStrategic or Co-development PartnerJoint venture shareholder and partner. ALLYSCA Assistance GmbH, part of the ERGO insurance group, is one of the seven founding shareholders of assistance partner, providing mutual ownership and strategic alignment in the breakdown assistance business.
• ARAG Service Center GmbH (ARAG Versicherungsgruppe)coreStrategic or Co-development PartnerJoint venture shareholder and partner. ARAG Service Center GmbH, part of the ARAG insurance group, is one of the seven founding shareholders of assistance partner.
• Deutsche Assistance Service GmbH (Sparkassen-Finanzverbund)coreStrategic or Co-development PartnerJoint venture shareholder and partner. Deutsche Assistance Service GmbH, part of the Sparkassen-Finanzverbund, is one of the seven founding shareholders of assistance partner.
• Europ Assistance Services GmbH (GENERALI Gruppe)coreStrategic or Co-development PartnerJoint venture shareholder and partner. Europ Assistance Services GmbH, part of the GENERALI insurance group, is one of the seven founding shareholders of assistance partner.
• HUK-COBURG Assistance GmbH (HUK-COBURG Versicherungsgruppe)coreStrategic or Co-development PartnerJoint venture shareholder and partner. HUK-COBURG Assistance GmbH, part of the HUK-COBURG insurance group, is one of the seven founding shareholders of assistance partner.
• R+V Service Center GmbH (R+V Versicherungsgruppe)coreStrategic or Co-development PartnerJoint venture shareholder and partner. R+V Service Center GmbH, part of the R+V insurance group, is one of the seven founding shareholders of assistance partner. Additionally operates the KRAVAG subsidiary for truck insurance.
• ROLAND Assistance GmbH (ROLAND Gruppe)coreStrategic or Co-development PartnerJoint venture shareholder and partner. ROLAND Assistance GmbH, part of the ROLAND group, is one of the seven founding shareholders of assistance partner.
• JobRadminorOthersPartnership with JobRad for employee bicycle leasing program. assistance partner offers employees the opportunity to lease bicycles through this arrangement, contributing to the company's sustainability and employer attractiveness goals.
• Black EventsminorOthersEvent planning partner that has organized events for assistance partner, including beer brewing introduction at the 10-year assistance partner e.V. celebration.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• ADAC: Germany's largest breakdown assistance organization with ~21 million members and a directly operated yellow-fleet. Directly competes with assistance partner in the same product category (roadside assistance) and same B2B2C model (via insurance and OEM contracts), but is substantially larger and uses a vertically integrated rather than partner-network model.
• AXA Assistance: Global provider of roadside and travel assistance services serving insurance policyholders. Competes with assistance partner for B2B contracts from insurance groups in Germany and across Europe.
• Falck (Subsidiary of BC Partners): European leader in roadside assistance and emergency services with operations in multiple countries. Comparable for its insurance-anchored B2B roadside model, but at broader geographic and service-line scale including healthcare and fire services.
• Allianz Partners: Global travel insurance and assistance provider offering roadside and accident assistance as part of a broader portfolio. Comparable to assistance partner's insurance-shareholder structure and B2B coordination model, but at much larger international scale with vertically integrated capabilities.
• Europ Assistance: Generali-owned global assistance company that is both a JV shareholder of assistance partner (via Europ Assistance Services GmbH) and a potential competitor/partner for cross-border vehicle repatriation services. Comparable for its insurance-anchored B2B assistance coordination model.

Others

• Wreckerz / Avag (German Towing Association): German industry association for towing and recovery companies. Comparable as a network-style coordination body for the German breakdown industry, though focused on advocacy and standards rather than commercial coordination.

Direct peers

• AvD (Automobilclub von Deutschland): German automobile club offering breakdown assistance and recovery services. Competes with assistance partner's network for both B2B partnerships and end-customer memberships in the German market.
• ARC Europe: European roadside assistance network providing cross-border breakdown services for partner automobile clubs and insurers. Highly comparable as a network orchestrator with insurance/club ownership and pan-European coordination capabilities.

Regional players

• ÖAMTC: Austria's largest automobile club providing breakdown assistance. Comparable operating model (membership-based roadside assistance with directly operated fleet), but operates primarily in Austria rather than directly competing in Germany.
• TCS (Touring Club Schweiz): Swiss automobile club offering roadside assistance and recovery services with its own patrol fleet. Similar membership/insurance B2B2C model to assistance partner but geographically focused on Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ap.assistance.partner
• LinkedInlinkedin.com/company/assistancepartner

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about assistance partner