SmileTown Dentistry North Delta

What SmileTown Dentistry North Delta does

SmileTown Dentistry North Delta is a single-location pediatric dental practice operating from 7511 120th Street in North Delta, British Columbia. The practice delivers dental care exclusively to children from infancy through teenage years, with a service portfolio organized into General Dentistry (caries control, fillings, gum therapy, custom mouth guards, space maintainers, thumb-sucking appliances, tooth eruption monitoring), Pediatric Dental Care (baby/oral hygiene/sedation/silver diamine fluoride/teen care), and Early Orthodontics (interceptive orthodontics, braces/appliances, and Invisalign First clear aligners). It also provides emergency dental services and dedicated care for children with special needs, supported by sedation dentistry protocols. The clinic markets itself as a kid-friendly environment with interactive waiting areas, free parking, and accessibility for families across Delta, Surrey, and the surrounding Lower Mainland.

The practice is anchored by clinical leadership with credible credentials: Dr. Nicki De Francesco is an orthodontist with 27 years of experience and serves as an Assistant Clinical Professor in Orthodontics at the University of British Columbia (UBC) Faculty of Dentistry, while Dr. Chadha focuses on special-needs pediatric care. Service delivery is enabled through partnerships that include membership in the Straight Smile Centres network (governing Invisalign First delivery), a co-branded educational relationship with Colgate Kids, and acceptance of the Canadian Dental Care Plan (CDCP) federal insurance program. Marketing is content-led (blog, Facebook, Twitter/X, Instagram, downloadable activity book) with localized SEO positioning.

Commercially, the business runs a fee-for-service professional services model. Pricing is partially transparent: orthodontic cases range from $5,000 to $10,000 over 16-24 months, with an online treatment-cost calculator converting totals into weekly payments; other services are priced per procedure and partly covered under CDCP. The practice operates as one node in a broader SmileTown network that also includes locations in Burnaby and Langley, BC. Revenue, headcount, and ownership details are not publicly disclosed.

Name

SmileTown Dentistry North Delta

Legal name

Smile Town Dentistry

Website

https://smiletownnorthdelta.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SmileTown Dentistry North Delta is a single-location pediatric dental practice in North Delta, BC that provides preventive, restorative, sedation, and orthodontic (including Invisalign First) dental services to children from infancy through teenage years, including children with special needs.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Emergency Pediatric Dental Clinics (HLABALAG)

Keywords

• Pediatric dentistry services
• Children's dental care
• Orthodontics for children
• Special needs dentistry
• Sedation dental services

Headquarters

HQ city

Delta

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including examinations, cleanings, fillings, extractions, and preventive treatments for children from infancy through teenage years.
2. Orthodontic Treatment: Orthodontic services including interceptive orthodontics, braces, appliances, and Invisalign First treatment. Average orthodontic cases range from $5,000-$10,000 with payment plans available.
3. Canadian Dental Care Plan (CDCP): Government-funded dental coverage program accepted at the practice for eligible children and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SmileTown Dentistry North Delta is a kid-focused pediatric dental practice providing comprehensive dental care for children from infancy through teenage years. The practice delivers general dentistry, preventive care, special needs dentistry, sedation dentistry, emergency services, and early orthodontic treatment including Invisalign First and traditional braces, all within a child-friendly clinical environment.

Product overview

SmileTown Dentistry North Delta is a pediatric dental practice offering a comprehensive suite of children's dental services. The practice operates as a unified service portfolio organized into three main areas: General Dentistry Services (caries control, gum therapy, mouth guards, space maintainers, habit breaking, tooth eruption care), Pediatric Dental Care (baby care, oral hygiene, sedation, silver diamine fluoride, special needs, teen dentistry), and Early Orthodontics (braces, appliances, and Invisalign First). The practice also provides emergency dental services and accepts the Canadian Dental Care Plan. All services are specifically designed for children from infancy through teenage years.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Services Comprehensive general dentistry services for children including caries control and fillings, gum therapy, custom sports mouth guards, space maintainers, thumb sucking habit breaking appliances, and tooth eruption monitoring.
• Pediatric Dental Care Specialized dental care for infants, toddlers, and children including baby care, oral hygiene education, dental sedation options, silver diamine fluoride treatment, special needs dentistry, and teen dental care.
• Early Orthodontics Interceptive orthodontic treatment for children aged 7-11, including traditional braces and appliances, as well as Invisalign First clear aligners designed specifically for growing children.
• Invisalign First Clear, removable orthodontic aligners designed specifically for children to gently straighten teeth as they grow, using dental arch expansion technology to correct arch development, spacing issues, crowding, and protrusions.
• Emergency Dental Services Emergency dental care for children experiencing dental trauma, severe tooth pain, swelling, or other urgent dental issues.
• Canadian Dental Care Plan (CDCP) Acceptance Government dental insurance program acceptance for eligible families, providing coverage for children's dental services at the practice.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Straight Smile CentrescoreStrategic or Co-development PartnerSmileTown is a Straight Smile Centres Member Practice. As a member, the practice provides orthodontic treatment including Invisalign First, guided by the Straight Smile Centres network standards and protocols.
• Colgate KidsminorGTM or Marketing PartnerPartnership with Colgate Kids providing online games and educational resources for children through the Colgate Bright Smiles, Bright Futures program.
• Canadian Dental Care Plan (CDCP)coreOthersThe practice accepts the Canadian Dental Care Plan (CDCP), a government dental care program that provides coverage for eligible children and families. The practice displays information about CDCP acceptance prominently on their website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Brush Pediatric Dentistry: Pediatric dental clinic in Western Canada offering a kid-focused environment similar to SmileTown. Comparable on service mix (preventive, restorative, sedation, orthodontics) but operating in a different regional market.
• Just 4 Kids Pediatric Dentistry: Pediatric dental practice focused exclusively on children, offering preventive and restorative pediatric care. Comparable on pediatric-only positioning though operating in a separate geographic market.

Broad incumbents

• 123Dentist: One of Canada's largest dental support organizations, providing non-clinical support to a network of dental practices across BC and other provinces. Comparable as a multi-site Canadian dental operator serving similar patient populations, though it operates broadly across general and specialty dentistry.
• dentalcorp: Canada's largest network of dental practices, providing practice support services to hundreds of clinics nationwide. Relevant as a benchmark for multi-location dental operations in Canada, although its portfolio spans general and specialty dentistry rather than pediatric-only.

Direct peers

• Children's Dental Centre: Pediatric-focused dental practice in the Lower Mainland of British Columbia offering children's dentistry, orthodontics, and special-needs care. Directly comparable to SmileTown on patient demographic, service mix, and regional market.
• SmileTown Dentistry Burnaby: Sister location within the SmileTown multi-site pediatric dental group in Burnaby, BC. Operates the same pediatric-only model with orthodontics, Invisalign First, and special-needs services under a shared brand.
• Little People's Dentistry: Pediatric dental practice serving infants, children, and adolescents in the Metro Vancouver area with preventive, restorative, and orthodontic care. Closely comparable to SmileTown on target population and service scope.
• SmileTown Dentistry Langley: Sister SmileTown location in Langley, BC, offering the same pediatric dental and orthodontic service portfolio under the SmileTown brand. Closest comparable peer by service mix, brand, and operating geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smiletownvan
• Facebookfacebook.com/smiletowndentistry
• Instagraminstagram.com/smiletownvan
• LinkedInlinkedin.com/company/smiletown-dentistry-north-delta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmileTown Dentistry North Delta