What Oculos does

Oculos AS is a privately held Norwegian marketing technology company founded in 1998 and headquartered in Oslo. It operates as part of Ahead Group and serves large Norwegian enterprises with a portfolio spanning CRM, customer journey management, loyalty programs, and marketing technology consulting. The company packages its services into four integrated modules: Strategy and Advisory (Strategi og rådgivning), MarTech, Marketing Operations (customer journey execution), and Analysis and Insight. Its proprietary product, the Trigg Loyalty platform, is a separately branded loyalty SaaS offering hosted at triggloyalty.no, designed to let enterprises create and manage loyalty programs with an emphasis on simplicity, effectiveness, and security.

Oculos generates revenue through two streams: professional services (consulting, CRM/MarTech implementation, customer journey design, and analytics) and recurring subscription fees from Trigg Loyalty. Pricing is quote-based and not publicly disclosed, with annual billing implied; sales motion is consultative, enterprise-direct, and led by a Head of Business Development as the primary inbound contact. The firm markets primarily through Norwegian-language thought leadership (the Inspirasjon blog, webinars, and seminars), an active LinkedIn/Instagram/Facebook presence, and event-driven demand generation — most notably around the Norwegian Data Protection Authority's (Datatilsynet) ruling against Elkjøp, which it has converted into compliance-focused advisory demand.

The customer base is concentrated among well-known Norwegian brands across retail (Coop, Elkjøp, Bjørklund, Hageland, Nille, Skeidar), automotive (Harald A. Møller), and financial services (DNB). The firm operates exclusively within Norway, with all website content in Norwegian and no documented international expansion. Operations are supported by 51–100 employees under CEO Annika Grumert Klang, with no disclosed external funding and no public revenue figures.

Name

Oculos

Legal name

Oculos AS

Website

https://omg.no

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Oculos AS is a Norwegian MarTech consultancy and SaaS provider, serving large Norwegian enterprises with CRM, customer journey, marketing automation, and loyalty solutions — including its proprietary Trigg Loyalty platform.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Marketing Consulting Services (541613), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Success & Account Management CRM (HDAEAFAD)

akta.pro secondary industries

Loyalty, Rewards & Retention Platforms (BPAFAFAH), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• CRM consulting services
• Loyalty platform software
• Marketing automation services
• Customer journey management
• Personalized marketing technology

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Consulting and advisory services including strategy, MarTech implementation, marketing operations, customer journey mapping, and analytics services.
2. Technology Platform (Trigg Loyalty): Subscription-based loyalty platform providing tools for creating and managing loyalty programs for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Oculos helps Norwegian enterprises realize the potential of personalized communication by combining CRM, customer journey, and marketing automation consulting services with its proprietary Trigg Loyalty platform. The company delivers strategy and advisory work, MarTech implementation, marketing operations, and analytics, enabling large organizations to design, run, and measure personalized customer engagement and loyalty programs.

Product overview

Oculos is a Norwegian marketing technology company and part of Ahead Group, offering a unified portfolio of CRM, customer journey management, loyalty programs, and personalized marketing communication solutions. The core offering consists of the Oculos Platform complemented by the Trigg Loyalty sub-brand, which operates as a dedicated loyalty platform accessible at triggloyalty.no. Service delivery is structured around four integrated modules: Strategy and Advisory (Strategi og rådgivning), MarTech, Marketing Operations (customer journey management), and Analysis and Insight. The company also provides a customer support portal (Oculos Service Desk) for existing clients.

Differentiator

Problem solved

Functional benefit

Brands

• Trigg Loyalty: A loyalty platform designed to make loyalty simple, effective, and secure, enabling businesses to create and manage their own loyalty programs.

Products and services

• Oculos Platform A marketing technology platform providing CRM, customer journey management, loyalty program capabilities, and personalized communication solutions for large Norwegian enterprises.
• Trigg Loyalty A loyalty platform enabling businesses to create, administer, and manage their own loyalty programs, designed to make loyalty simple, effective, and secure.
• Strategy and Advisory (Strategi og rådgivning) Consulting services that help clients develop strategies for customer engagement, CRM implementation, and marketing technology adoption.
• MarTech Services Marketing technology services encompassing technology selection, implementation, and optimization of marketing tools and platforms for Norwegian enterprises.
• Marketing Operations Services focused on customer journey design and operational execution of marketing activities across channels for enterprise clients.
• Analysis and Insight (Analyse og innsikt) Analytics and business intelligence services providing data-driven insights for marketing optimization and customer understanding.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ahead GroupcoreStrategic or Co-development PartnerOculos is part of Ahead Group, indicating a parent company or group structure. This strategic relationship positions Oculos within a larger group of companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nosto: Nordic (Finland-based) e-commerce personalization and customer data platform. Competes for the same Norwegian and Nordic retail personalization and loyalty budgets as Oculos' Trigg Loyalty.
• Actito: European (Belgian-rooted) omnichannel marketing and CRM platform with strong presence in France, Benelux and the Nordics. Closely comparable to Oculos in offering consultative MarTech deployments plus a proprietary engagement platform.
• Voyado: Swedish-based CRM and loyalty platform focused on retail and e-commerce across the Nordics. Directly competes with Oculos' Trigg Loyalty and CRM platform offerings for the same enterprise retail customers in the region.

Broad incumbents

• HubSpot: Broad CRM and marketing automation platform serving mid-market and enterprise. Offers overlapping CRM, marketing automation, and customer journey functionality that competes with the Oculos Platform.
• Optimizely: Digital experience and experimentation platform with adjacent CMS, commerce, and personalization capabilities. Targets similar enterprise marketing and customer experience use cases as Oculos.
• Salesforce: Dominant global CRM platform with Marketing Cloud and Loyalty Management products. Competes with Oculos' CRM and loyalty offerings, particularly in large Norwegian accounts such as DNB.
• Sitecore: Enterprise digital experience and MarTech platform with content, personalization, and commerce modules. Competes at the larger end of Oculos' enterprise customer base for customer journey and personalization projects.
• SAP Emarsys: Global omnichannel customer engagement platform with strong loyalty and personalization capabilities, owned by SAP. Targets the same retail and enterprise marketing use cases as Oculos but at significantly greater scale.

Emerging players

• Braze: Cross-channel customer engagement platform with CRM and loyalty-adjacent functionality. A more recent entrant gaining share in European retail and enterprise marketing, comparable to Oculos' omnichannel engagement focus.
• Bloomreach: Commerce-focused digital experience and personalization platform with CRM-adjacent capabilities. An emerging challenger to Trigg Loyalty for retail and e-commerce customers in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oculosas
• LinkedInlinkedin.com/company/oculos
• Instagraminstagram.com/oculosas
• Xx.com/oculosas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oculos