Calroy Health Sciences
Calroy Health Sciences is a Scottsdale-based dietary supplement company that develops clinically validated supplements targeting vascular, joint, and foundational health, distributed through licensed healthcare practitioners and direct-to-consumer e-commerce within the United States.
- Company typePrivate
- Founded2022
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Calroy Health Sciences does
Calroy Health Sciences is a privately held dietary supplement company organized as an Arizona LLC, headquartered in Scottsdale with a secondary office in Greensboro, North Carolina. The company develops and sells clinically validated supplements targeting foundational health systems, with a portfolio built around three proprietary ingredient platforms: Arterosil HP (containing MonitumRS, a rhamnan sulfate extract from Monostroma nitidum seaweed, marketed for endothelial glycocalyx support and vascular health at $99 per bottle), Vascanox HP (powered by the Noxa24 blend for nitric oxide production support at $69 per bottle), and Cartigenix HP (containing the RestorCel 13-component blend for joint and cartilage health at $79.99 per bottle). Cartigenix HP is backed by three published human studies covering more than 1,700 participants, including a randomized placebo-controlled trial published in Pharmaceutical Research (Vaidya 2025). The company holds two granted US patents with additional patents pending and is co-founded and led by CEO Ed Hoyt and Chief Scientific Officer Dr. Chen Chen, supported by a Science and Medical Advisory Board. A companion diagnostic product, 2-in-1 Nitric Oxide Test Strips, was launched in 2024-08.
Calroy operates a practitioner-led distribution model as its primary commercial channel. Licensed healthcare providers (MDs, naturopathic doctors, chiropractors) register for practitioner accounts, undergo license verification, and gain access to wholesale pricing, revenue sharing via referral codes, marketing toolkits, and dedicated account management. Products are also sold directly to consumers through Calroy.com with a Subscribe & Save subscription program offering 5% additional savings on recurring orders, and through the company's own Amazon storefront as the only authorized seller on that platform. Distribution is restricted to US addresses only, with international customers blocked from ordering. Pricing is positioned at the premium end of the dietary supplement market, with bundle options (such as the Arterosil HP and Vascanox HP Core Cardio Bundle at 10% discount) and a 45-day money-back guarantee. The company has no disclosed institutional funding, no reported revenue figures, and operates with a small team of 1-10 employees.
Calroy Health Sciences firmographics
Firmographics- Name
- Calroy Health Sciences
- Legal name
- Calroy Health Sciences, LLC
- Website
- https://calroy.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Calroy Health Sciences is a Scottsdale-based dietary supplement company that develops clinically validated supplements targeting vascular, joint, and foundational health, distributed through licensed healthcare practitioners and direct-to-consumer e-commerce within the United States.
- Ownership category
- akta.pro rank
Calroy Health Sciences industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Calroy Health Sciences is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Calroy Health Sciences business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Direct Supplement Sales (DTC): Calroy sells dietary supplements directly to consumers through Calroy.com. Products include Arterosil HP, Vascanox HP, Cartigenix HP, and supporting products like nitric oxide test strips. The company offers subscription options (Subscribe & Save) providing discounted recurring orders.
- Practitioner/Reseller Sales: Licensed healthcare practitioners purchase Calroy products at wholesale pricing for resale to their patients. Practitioners can sell through their private practice websites or in-office dispensaries. The company offers revenue sharing programs where practitioners earn percentages on sales made through their referral codes.
- Amazon Marketplace Sales: Calroy Health Sciences is the only authorized seller on Amazon and operates its own Amazon Storefront to ensure product authenticity and control pricing/marketing of its professional-grade supplements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Arterosil HP - Gold standard vascular support supplement |
| Unit Pricing | Monthly | Vascanox HP - Next-generation nitric oxide support |
| Unit Pricing | Monthly | Cartigenix HP - Joint health with cartilage regeneration |
| Unit Pricing | Monthly | Arterosil HP and Vascanox HP Bundle |
| Unit Pricing | Pay-as-you-go | 2-in-1 Nitric Oxide Test Strips |
| Subscription | Monthly | Subscribe & Save Program |
| Subscription | Monthly | Practitioner Wholesale Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Calroy Health Sciences product offering
Product offeringCore offering
Calroy Health Sciences develops, manufactures, and sells clinically validated dietary supplements targeting foundational health systems, including vascular endothelial glycocalyx support (Arterosil HP), nitric oxide production (Vascanox HP), and cartilage regeneration for joint health (Cartigenix HP), along with a 2-in-1 nitric oxide saliva test strip. Products are sold directly to consumers via calroy.com and Amazon, and wholesale to licensed healthcare practitioners who resell to patients.
Product overview
Calroy Health Sciences offers a focused portfolio of clinically validated dietary supplements targeting foundational health areas: vascular/cardiovascular health, joint/mobility health, and nitric oxide support. The core product line consists of four primary supplements: Arterosil HP (endothelial glycocalyx support with MonitumRS), Vascanox HP (nitric oxide production support with Noxa24), Cartigenix HP (joint/cartilage health with RestorCel), and 2-in-1 Nitric Oxide Test Strips (diagnostic tool). These products are available individually and as value bundles including the Core Cardio Bundle, Complete Cardio Bundle, and Vascanox/Arterosil combination bundle. Products are distributed through calroy.com, authorized healthcare practitioner resellers, and Amazon (Calroy's own storefront only). The company also offers practitioner accounts with wholesale pricing, revenue sharing, and educational resources.
Differentiator
Problem solved
Functional benefit
Brands
- Arterosil HP: Gold standard dietary supplement for endothelial glycocalyx support and vascular health.
- Vascanox HP
- Cartigenix HP
- MonitumRS
- Noxa24
- RestorCel
Products and services
- Arterosil HP
Quantifiable outcome
- 67% average reduction in pain scores at 90 days
- +4 more outcomes
Companies that use Calroy Health Sciences
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Calroy Health Sciences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Calroy Health Sciences partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Healthcare Practitioners (Licensed Network)coreLicensed healthcare practitioners including doctors, naturopaths, and chiropractors are authorized resellers of Calroy products. They purchase at wholesale, receive revenue sharing, and have access to marketing materials and practitioner resources. The company requires proof of active professional license for enrollment.
- Co-brand Partnership ProgramminorCalroy offers white-label/co-brand partnership opportunities for compatible brands. Landing page at lp.calroy.com/white-label-partnerships suggests B2B partnership exploration.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Calroy Health Sciences competitors and assessment
Company assessmentDirect peers
- Designs for Health: Practitioner-channel supplement company selling science-based formulas for cardiovascular, joint, and metabolic health through licensed healthcare providers; comparable go-to-market, premium positioning, and clinical research emphasis.
- Pure Encapsulations: Practitioner-exclusive supplement brand offering cardiovascular, joint, and foundational health formulations with strong clinical positioning; one of the closest analogues to Calroy's practitioner-channel and science-led business model.
- Life Extension: Large premium dietary supplement brand selling clinically-validated cardiovascular, joint, and foundational health products direct-to-consumer; directly comparable in category focus, premium pricing, and science-forward positioning versus Calroy.
- Integrative Therapeutics: Practitioner-exclusive supplement brand offering cardiovascular, joint, and immune health products through licensed providers; directly comparable practitioner channel and clinical-grade positioning.
- Metagenics: Practitioner-grade supplement manufacturer focused on foundational health systems with clinical research behind formulations; comparable practitioner distribution model and cardiovascular/metabolic health focus.
- Standard Process: Whole-food supplement company selling practitioner-grade nutritional products through licensed healthcare providers; comparable practitioner channel and foundational-health positioning.
- Thorne Health Sciences: Premium practitioner-grade supplement manufacturer selling clinically-validated cardiovascular, joint, and metabolic health products through both healthcare providers and DTC; mirrors Calroy's practitioner-plus-DTC model and clinical-evidence differentiation.
Broad incumbents
- Jarrow Formulas: Mid-to-large supplement manufacturer offering cardiovascular (e.g., arginine, citrulline for nitric oxide) and joint health products across mass retail; relevant as a category competitor on vascular and joint supplements.
- NOW Foods: Large mass-market supplement manufacturer with broad cardiovascular, joint, and foundational health product lines sold across mass retail and online channels; represents the broader incumbent competitive context against which Calroy's premium science-led positioning competes.
- Doctor's Best: Supplement brand offering science-backed branded-ingredient formulations including cardiovascular and joint products through mass-market retail and online; comparable in branded-ingredient science marketing approach to Calroy's proprietary extract positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Calroy Health Sciences social profiles
Digital presenceCalroy Health Sciences compliance and trust
Trust signalCompliance1 record
Calroy Health Sciences financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calroy Health Sciences leadership team
Management profileNumber of profiles
Profiles2 records
Calroy Health Sciences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calroy Health Sciences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calroy Health Sciences
What does Calroy Health Sciences do?
Calroy Health Sciences develops, manufactures, and sells clinically validated dietary supplements targeting foundational health systems, including vascular endothelial glycocalyx support (Arterosil HP), nitric oxide production (Vascanox HP), and cartilage regeneration for joint health (Cartigenix HP), along with a 2-in-1 nitric oxide saliva test strip. Products are sold directly to consumers via calroy.com and Amazon, and wholesale to licensed healthcare practitioners who resell to patients.
Is Calroy Health Sciences a public or private company?
Calroy Health Sciences is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Calroy Health Sciences founded?
Calroy Health Sciences was founded in 2022. It employs 1 to 10 people.
Where is Calroy Health Sciences based?
Calroy Health Sciences is headquartered in Scottsdale, United States, in the North America region.
How does Calroy Health Sciences make money?
Three revenue lines are on record. Direct Supplement Sales (DTC) is the primary driver. The others are practitioner/Reseller Sales and amazon Marketplace Sales.
Who are Calroy Health Sciences's main competitors?
Direct peers on record are Designs for Health, Pure Encapsulations, Life Extension, Integrative Therapeutics, Metagenics, Standard Process and Thorne Health Sciences. Broad incumbents are Jarrow Formulas, NOW Foods and Doctor's Best.
Does Calroy Health Sciences have an API?
No public API is recorded for Calroy Health Sciences.
What industry is Calroy Health Sciences in?
Calroy Health Sciences's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 325411 and its SIC code is 2833.