What Solus Ceramics does

Solus Ceramics is a UK-headquartered distributor of architectural tiles founded in 1995 in Birmingham. Its product range spans ceramic, porcelain, glass, metal, stone, marble, and concrete tiles, sold primarily to architects, interior designers, and construction firms for specification into commercial and residential projects. The company operates three UK showrooms in Birmingham, London (Clerkenwell), and Manchester, and advertises worldwide shipping capability. It maintains ISO 9001 and ISO 14001 certifications, Investors in People Gold status, and BES6001 responsible-sourcing certification through its proprietary Solus Plus program.

The business model is project- and quote-based specification selling, anchored by showroom experience and supported by curated product collaborations (notably Sidequest X Lakwena, April 2026) and institutional partnerships such as the Canal & River Trust (October 2025). Recent commercial activity has emphasized responsible sourcing (Solus Plus, September 2025), renovation-oriented ranges (ReCover, February 2026), and flagship showroom reinvestment (Birmingham, April 2026), alongside a 30-year operating milestone in December 2025. Revenue mechanics are transactional per project, with no disclosed subscription, platform, or recurring component. Headcount sits in the 101-250 range, and the company operates independently with no disclosed external funding.

The go-to-market is fundamentally physical and specification-driven: showrooms serve as sampling and selection environments for design professionals, while worldwide supply extends reach beyond the UK footprint. No software platform, marketplace, or digital self-service channel is described, and no AI/ML capabilities are referenced. Solus Ceramics' competitive identity is built on curation, certification, and brand partnerships rather than technology-led differentiation.

Name

Solus Ceramics

Legal name

Solus Ceramics

Website

https://solusceramics.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Solus Ceramics is a Birmingham, UK-based distributor of architectural ceramic, porcelain, glass, metal, and stone tiles, serving architects, interior designers, and construction firms through three UK showrooms and worldwide shipping.

Ownership category

akta.pro rank

Product category

Architectural Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260), Cut Stone & Stone Products (3281)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Terrazzo & Decorative Aggregate Flooring (IMADAJAF), Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Architectural tiles
• Porcelain floor tiles
• Ceramic wall tiles
• Mosaic tile collections
• Responsible sourcing tiles

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile Sales: Solus generates revenue through the sale of architectural tiles including porcelain, ceramic, glass, stone, terrazzo, marble, and concrete-effect tiles. The company offers various product ranges targeting architectural and design professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Solus Ceramics manufactures, sources, and supplies architectural wall and floor tiles including porcelain, ceramic, glass, metal, stone, terrazzo, marble-effect, and concrete-effect tiles to the architectural and design industry. The company also offers a digital Tile Finder discovery tool and the Solus Plus responsible sourcing program certified to BES6001.

Product overview

Solus Ceramics is a single-brand architectural tile company offering a diverse portfolio of tile collections alongside digital discovery tools and sustainability services. The core offering consists of ten distinct tile collections spanning various materials (porcelain, ceramic, stone, glass, marble, concrete) and applications (walls, floors, external floors), including Spolia (terrazzo), Vector (patterned porcelain), Polychrome (mono colour), Bubble (ceramic), ReCover (sustainable stone), Sidequest (glass mosaic), Damier (marble), Formatech (concrete), Masso, and Lento. These are complemented by the Tile Finder digital tool for product discovery. The company also operates Solus Plus, a responsible sourcing service supporting BREEAM-compliant projects. Showrooms in Birmingham, London, and Manchester provide physical engagement channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Spolia Terrazzo-style tile collection for walls, floors, and external floors, available in 19 colours, targeted at architectural and interior design projects.
• Vector Patterned porcelain tile collection for walls and floors featuring 23 design options for architectural interiors.
• Polychrome Mono colour porcelain tile collection offering 20 colour variations for architectural wall and floor applications.
• Bubble Ceramic tile collection designed for walls only, available in 4 colour options for interior architectural use.
• ReCover Sustainable stone-effect porcelain tile collection for floors only, designed with recycled content and waste-reduction principles for circular-economy projects.
• Sidequest Glass mosaic tile collection featuring 170 design options suitable for decorative wall and floor applications in architectural projects.
• Damier Marble-effect porcelain tile collection with 29 colour and design variations for walls and floors.
• Formatech Concrete-effect porcelain tile collection featuring 14 design options for architectural interiors.
• Masso Stone-effect porcelain tile collection with 4 design options for walls only.
• Lento Concrete-effect porcelain tile collection with 8 design options for walls, floors, and external floors.
• Tile Finder Online search and discovery tool that helps architects and designers find tiles by colour, usage, appearance, and material specifications.
• Solus Plus Responsible sourcing programme certified to BES 6001, providing documented supply-chain assurance for sustainable building projects and BREEAM-aligned specifications.

Quantifiable outcome

• BREEAM Excellence achievable with appropriate tile specification

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Canal & River TrustcoreStrategic or Co-development Partner · 16 October 2025Solus partners with Canal & River Trust to help make life better by water. This partnership demonstrates the company's commitment to community engagement and environmental wellbeing beyond commercial tile sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Original Style: UK-based tile manufacturer and distributor with a broad range of ceramic, porcelain, glass, and mosaic tiles. Comparable to Solus on product categories and UK architectural specification channel, with the added dimension of in-house manufacturing.
• Stone Age: UK natural stone and porcelain tile supplier serving architects, designers, and developers. Comparable to Solus as a UK tile specialist with showroom-style operations and a specification focus.
• Topps Tiles: UK's largest tile specialist retailer with a national multi-branch footprint. Directly comparable as a UK tile distribution/sales business, though Topps is more DIY/retail-skewed whereas Solus is specification/architect-led — useful benchmark for UK tile-channel scale and economics.
• Craven Dunnill: UK tile manufacturer and supplier with a long heritage in decorative, architectural, and bespoke ceramic tiles. Comparable to Solus on UK architectural specification and curated, design-led product positioning.
• Mandarin Stone: UK specialist in natural stone and porcelain tiles with showrooms and a design-led customer proposition. Highly comparable to Solus on premium positioning, multi-material range, and showroom-based specification sales targeting architects and homeowners.
• Fired Earth: Premium UK tile and surface brand with showrooms and a strong design heritage. Comparable to Solus as a UK-based, design-led tile specialist serving architectural and residential customers with curated ranges.
• Domus Tiles: UK architectural tile supplier with showrooms and a curated portfolio serving architects, designers, and contractors. Closely comparable to Solus on customer base, product breadth, and specification-led sales model.

Broad incumbents

• Porcelanosa: Spanish global tile, bathroom, and surface brand with extensive product range and international showrooms. Comparable to Solus as a global tile specification player, but operates at much larger scale and across multiple surface categories.
• Florim: Large Italian ceramic and porcelain tile manufacturer with strong international presence and architectural specification focus. Comparable to Solus on architectural channel and porcelain ranges, but as a vertically integrated global manufacturer.

Emerging players

• Walls and Floors: UK online-led tile and flooring retailer with a broad catalogue at value-to-mid price points. Comparable to Solus on UK tile distribution and product breadth, but positioned more toward trade and DIY customers than the architect-led specification channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/solusceramics
• Xx.com/SolusCeramics
• Facebookfacebook.com/solusceramics
• LinkedInlinkedin.com/company/solus-ceramics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solus Ceramics