LaManna Premier Group

What LaManna Premier Group does

LaManna Premier Group, operating commercially as Premier Fresh Australia, is an Australian fresh produce supply chain company headquartered in Footscray that grows, sources, supplies, and distributes fruit and vegetables to wholesale, retail, and international customers. The company operates an integrated model combining wholly owned farming operations — including Lancaster Farms, which produces gourmet tomatoes in Victoria's Goulburn Valley, and the ABC (Australian Banana Company) subsidiary, which manages banana production including the 2024-acquired Zahra Family Farms plantations in Innisfail, QLD — with strategic grower partnerships nationwide, notably the 220+ acre Karden (QLD) Pty Ltd banana operation. Premier distributes produce domestically through a Trade Customer Portal for B2B ordering and direct sales channels, while its Premier Farms International subsidiary handles worldwide export and import. The company sells branded product lines including Banana Buddy and the ABC of Bananas educational guide, and is led by Group CEO Anthony Di Pietro with a workforce of 251-500 employees. Revenue is generated through wholesale produce distribution and sales under undisclosed B2B pricing, with dedicated category management teams supporting both customers and growers across fruit and vegetable categories.

Name

LaManna Premier Group

Website

https://lpgroup.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

LaManna Premier Group, operating as Premier Fresh Australia, is an Australian B2B fresh produce supply chain company that grows, sources, and distributes fruit and vegetables domestically and internationally through owned farms, strategic grower partnerships, and a Trade Customer Portal.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Fresh produce distribution
• Fruit and vegetable supply
• Wholesale produce supply
• Produce export services
• Integrated farming operations

Headquarters

HQ city

Footscray

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Produce Distribution and Sales: Distribution and sale of fruit and vegetables grown through owned farms and strategic grower partnerships. The company sources, supplies, and develops produce varieties year-round for domestic and international markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LaManna Premier Group (operating as Premier Fresh Australia) is an Australian fresh produce supply chain company that grows, sources, supplies, distributes, and develops fruit and vegetable varieties year-round through wholly owned farms and strategic grower partnerships nationwide. It runs international export and import operations, manages category development via dedicated category management teams, and sells produce to wholesale and retail customers via direct sales and a Trade Customer Portal. Key operating brands include Lancaster Farms (gourmet tomatoes), the Australian Banana Company (ABC, including the acquired Zahra Family Farms banana plantations), and Banana Buddy.

Product overview

Premier Fresh Australia operates as a unified fresh produce supply chain platform distributing fruit and vegetables worldwide. The company combines owned farms (including Lancaster Farms for tomatoes and ABC-managed banana plantations) with strategic grower partnerships nationwide. Its product portfolio spans produce categories managed by dedicated category management teams, including branded offerings like Banana Buddy and the ABC of Bananas educational guide. The company provides end-to-end services encompassing farming, sales and distribution, international export and import, operations, and quality and food safety assurance.

Differentiator

Problem solved

Functional benefit

Brands

• ABC (Australian Banana Company): Premier's Australian Banana Company managing banana production and operations
• Banana Buddy
• Lancaster Farms

Products and services

• Premier Fresh Australia Fresh Produce (core fruit and vegetable supply) Core offer of fresh fruit and vegetables sourced year-round from owned farms (Lancaster Farms and ABC banana plantations) and strategic grower partnerships, distributed domestically and internationally to wholesale and retail produce buyers via direct sales and the Trade Customer Portal.
• Lancaster Farms Gourmet Tomatoes Wholly owned gourmet tomato line grown sustainably in Victoria's Goulburn Valley, marketed as fresh from farm to consumer and supplied through Premier's distribution network to wholesale and retail produce customers.
• Australian Banana Company (ABC) Bananas Wholly owned wholesale banana production and packing operation in Innisfail, QLD, including the Zahra Family Farms plantations acquired in 2024, supplying bananas through Premier's domestic and international distribution channels.
• Banana Buddy Branded Bananas Premier's branded retail banana line, supported by educational content under the Banana Buddy character, sold through the company's wholesale and retail produce distribution channels.
• International Produce Export and Import Services Cross-border export and import services that distribute Australian fresh fruit and vegetables to wholesale and retail produce buyers in overseas markets, leveraging Premier's owned production and grower partnerships.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Karden (QLD) Pty LtdcoreStrategic or Co-development Partner · 1 January 2024Long-time exclusive growing partners of Premier Fresh Australia. Karden farms over 220 acres of bananas in the Innisfail region of Wangan. They were awarded Farm Biosecurity Producer of the Year 2024 for best-practice preventative measures to protect their farm from pests and diseases.
• Zahra Family FarmscoreStrategic or Co-development PartnerZahra Family Farms banana plantations were acquired by Premier Fresh Australia. The Zahra banana plantation is now farmed and packed under the management of Premier's Australian Banana Company 'ABC'.
• Lancaster FarmscoreStrategic or Co-development PartnerOwned by Premier, Lancaster Farms grows gourmet tomatoes sustainably in Victoria's Goulburn Valley. Products are marketed as fresh from farm to consumer.
• Strategic Grower Partners NationwidecoreStrategic or Co-development PartnerPremier operates through owned farms and strategic grower partnerships nationwide, enabling year-round sourcing, supply, and development of fruit and vegetable varieties.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chiquita Brands International: Major global banana producer and distributor with branded consumer products. Comparable on banana category leadership and integrated production-plus-marketing distribution.
• Costa Group: Australia's largest vertically integrated fresh produce company, growing, packing, and marketing fruits and vegetables domestically and internationally. Most directly comparable to Premier on integrated farm-to-distribution model and category breadth.
• Perfection Fresh: Australian family-owned fresh produce grower, packer, and distributor operating across multiple categories with national wholesale reach. Closely comparable on private ownership, multi-category produce, and integrated farming plus distribution.
• T&G Global: New Zealand-headquartered fresh produce grower and marketer with global sales across multiple categories including bananas and other tropicals. Comparable on integrated production, international distribution, and category-led branding.
• Calavo Growers: US-headquartered fresh produce distributor and marketer with owned sourcing and global supply. Comparable on the grower-plus-distributor model and category management across multiple fresh SKUs.
• Nutrano Produce Group: Australian fresh produce company growing and distributing a broad range of fruits and vegetables via owned farms and third-party growers. Direct peer on integrated production-plus-wholesale model and category management approach.
• Fyffes: Global tropical produce producer and importer specializing in bananas, pineapples, and melons. Comparable on banana-led product mix and international wholesale distribution model.

Others

• Mission Produce: World's largest avocado producer and distributor with vertically integrated global operations. Comparable on vertically integrated global fresh produce distribution and brand-led marketing approach, though focused on a single category.

Broad incumbents

• Dole plc: Global fresh produce giant with leadership positions in bananas and a broad diversified produce portfolio. Comparable on banana production scale and worldwide distribution, though materially larger and more diversified than Premier.
• Fresh Del Monte Produce: Global vertically integrated producer, distributor, and marketer of fresh produce including bananas and other fresh categories. Comparable on integrated global supply chain and banana exposure, though at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lamannapremiergroup
• LinkedInlinkedin.com/company/lamannapremiergroup
• Instagraminstagram.com/premierfreshaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaManna Premier Group