Pedal Spin Studio

What Pedal Spin Studio does

Pedal Spin Studio, doing business as Pedal Studios, is a private, for-profit boutique fitness studio founded in 2008 and headquartered in Rancho Cucamonga, California, with two physical locations in the Los Angeles market — South Pasadena and Montrose. The company provides group indoor cycling classes alongside an expanding mix of complementary offerings, including turf-based strength training, sculpt classes, sound bath and journal wellness sessions, themed community rides (e.g., Pride Month programming), and 'Camp Pedal', a structured summer fitness camp for children.

Its core product surface is built around in-person instruction delivered across two studios, supported by a proprietary iOS and Android mobile application used for class booking and account management, plus an Instagram-first community channel ('The Gram') that drives top-of-funnel awareness through member spotlights, instructor features, and vendor events. There is no disclosed proprietary technology beyond the booking app, no AI/ML capabilities, no patents, no partnerships, and no external funding — ownership, investors, and capital structure are undisclosed.

The business operates on a direct-to-consumer, subscription-recurring model: customers purchase class packages or subscriptions to access studio facilities, with specific price points held private behind the website's pricing page. The primary customer segment is fitness enthusiasts seeking community-driven group workouts, with a secondary families segment accessed through the Camp Pedal program. Headcount is stated at 51–100 employees, and the company is actively operating with new instructor onboarding and an expanding class calendar across both locations.

Name

Pedal Spin Studio

Website

https://pedalspinstudio.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Pedal Spin Studio (dba Pedal Studios) is a private boutique fitness studio operating two LA-area locations in South Pasadena and Montrose, offering indoor cycling, sculpt, turf, and sound bath classes plus Camp Pedal for kids, booked via its mobile app and supported by a community-driven Instagram presence.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industry

Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Indoor cycling classes
• Group fitness studio
• Boutique fitness
• Strength training classes
• Wellness programs

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Classes: Revenue generated from indoor cycling and group fitness class sessions. Customers purchase class packages or subscriptions to access studio facilities in South Pasadena and Montrose locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pedal Spin Studio operates boutique indoor cycling and group fitness studios offering spin/cycling classes, turf-based strength training, sculpt classes, and sound bath wellness experiences. The company runs two physical studio locations in South Pasadena and Montrose, California, supported by a proprietary iOS/Android mobile app for class booking and member management. Additional offerings include Camp Pedal fitness programs for kids and recurring community events.

Product overview

Pedal Spin Studio is a boutique fitness studio with two locations (South Pasadena and Montrose) offering cycling/spin classes, turf workouts, and sculpt classes. The company provides a mobile app for iOS and Android for class booking and account management, along with specialized programs like Camp Pedal and hosted community events.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CycleBar: National boutique indoor cycling franchise offering instructor-led spin classes in dedicated studio settings — directly comparable to Pedal's core indoor cycling offering, business model, and target customer (group fitness enthusiasts seeking community).
• SoulCycle: Iconic boutique indoor cycling brand built on community, instructor charisma, and premium in-studio experiences. Closest direct comparable to Pedal in class format, target member, and brand-driven positioning.
• Flywheel Sports: Boutique indoor cycling studio chain offering tech-enabled spin classes with performance metrics. Direct competitor in the premium indoor cycling category Pedal operates in.

Broad incumbents

• Peloton: Connected fitness platform offering streaming indoor cycling classes as its flagship product. Competes with Pedal for the same cycling-fitness consumer wallet, with the at-home/digital model serving as a potential substitute rather than complement.
• Rumble Boxing: Boutique group fitness studio with a similar premium, community-driven, instructor-led format to Pedal's cycling studios, targeting the same urban, design-conscious fitness enthusiast.
• Barry's Bootcamp: Premium boutique fitness brand combining high-intensity interval training with indoor cycling (treadmill + floor). Comparable to Pedal in boutique positioning, premium pricing, and community-driven member experience, though broader in modality.
• Equinox: Luxury fitness club operator offering indoor cycling among many group classes to affluent urban members. Overlaps with Pedal in target customer profile (premium, experience-driven) and cycling programming, though operates at much broader scale.
• Orangetheory Fitness: Large national boutique group fitness franchise offering scheduled, coach-led workout classes. Comparable in subscription-based class model and community/group fitness positioning, though oriented to HIIT rather than cycling.
• CorePower Yoga: National boutique fitness brand offering group classes on a membership/subscription basis. Comparable in boutique positioning, recurring revenue model, and community-driven member experience, though focused on yoga rather than cycling.

Emerging players

• Y7 Studio: Boutique fitness studio brand emphasizing candlelight, music-driven group classes with a strong community and identity-driven brand — closely mirrors Pedal's experience-first, community-led positioning in a smaller-scale format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/pedalstudios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal Spin Studio