Bud Racing

Name

Bud Racing

Legal name

Bud Racing España, S.L.

Website

https://budracing.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorcycle Parts and Accessories Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

Keywords

• Motocross parts
• Enduro accessories
• Rider equipment
• Motorcycle spare parts
• Motorcycle distribution

Headquarters

HQ city

Cuarte De Huerva

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (E-commerce + Physical Stores): Direct sales of motocross and enduro spare parts, accessories, and rider equipment to end consumers through their e-commerce website budracing.es and multiple physical store locations in Spain.
2. Wholesale/Distribution: Distribution of BUD brand products, Suter Racing components, and GASGAS motorcycles to other dealers across Spain. The company serves as exclusive distributor for BUD and Suter brands in Spain.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bud Racing specializes in retail and wholesale distribution of motocross and enduro motorcycle parts, accessories, rider equipment, and complete motorcycles. The company operates an e-commerce platform, physical retail stores, and a B2B dealer distribution network in Spain, holding exclusive distribution rights for BUD Racing and Suter Racing brands and official GASGAS dealer status. It also provides in-house suspension workshop services.

Product overview

Bud Racing España is a specialized motorcycle parts, accessories, and rider equipment retailer for motocross and enduro. The company operates as an e-commerce platform offering spare parts and accessories organized into motor components (pistons, cylinders, clutches, exhausts), cycle parts (suspension, wheels, brakes, transmission), and bodywork/plastics. Beyond parts, the portfolio includes complete GasGas and TM Racing motorcycles, full rider equipment lines (helmets, boots, protection gear), casual clothing, paddock accessories, and an outlet section. The company also provides suspension workshop services and acts as exclusive distributor for BUD, Suter Racing, and official dealer for GASGas in Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Parts and Spare Parts Complete range of motorcycle motor components including pistons, cylinder kits, cylinder heads, connecting rods, crankshafts, bearings, gaskets, carburetion, reed blocks, timing chains, clutches, and exhaust systems for 2-stroke and 4-stroke engines, sold to motocross and enduro riders and dealers.
• Chassis and Cycle Parts Complete motorcycle cycle components including suspension (forks, shock absorbers), wheels and tires, chassis, swingarms, handlebars and controls, brakes, transmission, bearings and seals, stands, tools, footpegs, holeshot kits, and engine plugs.
• Protections and Plastics Motorcycle bodywork, crash protection, and decorative items including seat covers, plastics and protections, sticker kits, tank caps, oil filler caps, fork protectors, brake disc protectors, and other protective components.
• Rider Equipment (Equipación Piloto) Full range of rider protective gear and clothing for adults and children, including helmets, goggles, shirts, pants, gloves, jackets, enduro vests, rain gear, boots, body protection (knee braces, elbow guards, chest protectors, back protectors, neck braces), and inner clothing.
• Casual Clothing (Ropa Casual) Casual apparel for adults and children including caps, t-shirts, hoodies/jackets, pants, underwear, footwear, and accessories.
• Paddock and Gifts Paddock accessories and gift items including eBikes, balance bikes, motorcycle replicas, quad-ATV replicas, truck replicas, and pajamas.
• Outlet Zone Discounted and clearance section on budracing.es offering rider equipment, motor parts and spares, various items, and motorcycles on offer, with discounts of up to 30%.
• Complete Motorcycles Complete motorcycles for sale including GASGAS (Motocross MC series, Electric MC-E series, Trial TXT series, Enduro EC series, Enduro TT) and TM Racing motorcycles across various engine sizes and categories.
• Suspension Workshop Service Professional suspension maintenance and repair service including fork and shock absorber disassembly, cleaning, inspection, spring hardness measurement, and reassembly with new seals and tuning instructions, with a typical 4-5 day turnaround.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BUD RacingcoreChannel Partner/ Reseller/ DistributorBud Racing is the exclusive distributor of BUD Racing brand products in Spain. BUD brand includes their own manufactured components such as clutch levers, brake levers, and footpegs sold through Bud Racing's distribution network to dealers and end consumers.
• Suter RacingcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Suter Racing products in Spain. Suter specializes in high-performance anti-rebound clutches and precision motorbike components. Bud Racing distributes Suter products to dealers and end consumers across Spain.
• GASGAScoreChannel Partner/ Reseller/ DistributorOfficial dealer for GASGAS motorcycles in Spain. Bud Racing sells new GASGAS motorcycles including motocross (MC series), enduro (EC series), trial (TXT series), and electric models (MC-E series), as well as GASGAS branded accessories and spare parts.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Acerbis: Italian manufacturer and distributor of plastic body parts, protections, and accessories for motocross and enduro motorcycles. Comparable role in the same product categories Bud Racing retails (plastics, protections) and similar European base.
• Motardinn: Spain-based e-commerce retailer under the Tradeinn group selling motorcycle parts, gear, and accessories across Europe. Highly comparable business model and product mix to Bud Racing, though operating at much larger scale and broader geographic reach.
• Polisport: Portuguese manufacturer of plastic kits, protectors, and accessories for motocross and enduro motorcycles, selling globally. Comparable product category overlap with Bud Racing's bodywork/protections assortment and similar European origin.
• Tucker Rocky Distributing: Major US-based wholesale distributor of powersports parts, accessories, and apparel to dealers across the country. Directly comparable to Bud Racing's B2B distribution role for BUD and Suter Racing in Spain, just at significantly larger scale.
• Moose Racing: US-based brand and distributor specializing in off-road/motocross parts, hard parts, and apparel with global dealer network. Directly comparable product specialization in motocross/enduro and the brand-owner-plus-distributor hybrid model that overlaps with Bud Racing's BUD brand activities.
• Crossmania: Spanish specialty retailer focused on motocross and enduro parts, accessories, and gear, similar to Bud Racing's domestic retail and e-commerce offering. Closest head-to-head competitor in the Spanish market.
• Parts Unlimited: One of the largest US distributors of powersports aftermarket parts and accessories, supplying dealers nationwide. Comparable to Bud Racing's dealer/reseller wholesale operations and premium-brand portfolio approach.
• Wössner: German manufacturer of high-performance pistons, cylinders, and engine components for motocross and enduro motorcycles. Comparable role as a component specialist in the same vertical and similar European premium-aftermarket positioning.

Broad incumbents

• RevZilla: Large US-based online motorcycle gear and parts retailer (now part of Comoto Holdings) with broader powersports coverage and far greater scale. Comparable e-commerce-first model and motocross/enduro adjacency, though not specialized in off-road parts distribution.
• Rocky Mountain ATV/MC: Major US powersports retailer combining e-commerce, multiple physical superstores, and parts distribution for off-road and street motorcycles. Closely comparable multi-channel retail-plus-distribution model, but operating at much larger scale across the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bud_racing_esp
• Facebookfacebook.com/BudRacingSpain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bud Racing