Fashiola
Fashiola is a Netherlands-based fashion search engine that aggregates roughly 4 million products from 200+ retailers and 1,000+ brands across women, men, kids, and plus-size categories. It monetizes via affiliate commissions from partner retailers including FARFETCH, MYTHERESA, and SSENSE, serving global consumers for free.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fashiola does
Fashiola is a Dutch fashion search engine and product aggregator operated by Kleding B.V., founded in 2012 and headquartered in Amsterdam. The platform aggregates approximately 4 million fashion SKUs from over 200 partner retailers and 1,000+ brands across women, men, kids, baby, and plus-size categories, allowing consumers to search, filter, and compare products from multiple retailers in a single interface. Notable partners include FARFETCH, MYTHERESA, SSENSE, THE OUTNET, Revolve, ASOS, JD Sports, 24S, and Selfridges, alongside editorial content delivered via a fashion blog and curated sale/discount code sections. The company operates with a small team of 11–50 employees and maintains a global consumer-facing website with no native mobile app.
Fashiola monetizes exclusively through an affiliate/referral revenue model: consumers browse and search for free, click through to partner retailer websites to complete purchases, and Fashiola earns a commission on resulting transactions. There is no disclosed consumer pricing, subscription, or advertising revenue. The platform's go-to-market is product-led growth with no sales force; traffic is driven through SEO, an email newsletter, a fashion blog, and organic social media presence across Instagram, Facebook, Twitter, YouTube, and Pinterest. There are no documented venture capital or institutional funding rounds in the input data, and the legal entity is Kleding B.V., a private holding company registered in the Netherlands.
Fashiola firmographics
Firmographics- Name
- Fashiola
- Legal name
- Kleding B.V.
- Website
- https://fashiola.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fashiola is a Netherlands-based fashion search engine that aggregates roughly 4 million products from 200+ retailers and 1,000+ brands across women, men, kids, and plus-size categories. It monetizes via affiliate commissions from partner retailers including FARFETCH, MYTHERESA, and SSENSE, serving global consumers for free.
- Ownership category
- akta.pro rank
Where Fashiola is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fashiola business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Revenue: Fashiola earns commissions when users click through to partner retailer's sites and make purchases. The platform aggregates products from partner shops and monetizes through affiliate referral links embedded in product listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access to fashion search and discount discovery |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Fashiola product offering
Product offeringCore offering
Fashiola is a fashion search engine and product aggregation platform that indexes over 4 million fashion products from 200+ partner retailers and 1,000+ international brands. Shoppers browse, search, compare prices, and access exclusive discount codes before being redirected to partner retailer websites to complete purchases. The platform monetizes via affiliate commissions from those partner retailers.
Product overview
Fashiola is a fashion search engine and aggregator platform that allows users to discover, compare, and shop fashion products from hundreds of international brands and online retailers. The platform operates across multiple categories including Women's Fashion (2.4 million products from 200 shops), Men's Fashion (1.37 million products from 156 shops), and Kids' Fashion (129,000 products from 53 shops). The core offering includes a search engine for browsing products by category, brand, size, color, material, and pattern, combined with a sale section featuring discounted items and a discount code portal. Additional services include a fashion blog with editorial content, plus-size fashion options, and new collection releases. The platform aggregates products from major luxury and designer retailers including Farfetch, Mytheresa, SSENSE, Revolve, and hundreds of other partner shops.
Differentiator
Problem solved
Functional benefit
Products and services
- Fashiola Fashion Search Engine A fashion search engine and aggregation platform that lets consumers search, compare, and shop products from hundreds of international brands and online retailers in one place. It indexes products across Women's, Men's, Kids', Plus Size, Sale, and brand-specific categories and redirects shoppers to partner retailer websites to complete purchases.
- Women's Fashion Catalog A browseable catalog of women's clothing, shoes, accessories, and activewear aggregating 2.4 million products from 200 partner shops including designer and luxury brands.
- Men's Fashion Catalog A browseable catalog of men's clothing, shoes, accessories, and activewear aggregating 1.37 million products from 156 partner shops including premium and luxury brands.
- Kids' Fashion Catalog A browseable catalog of kids' clothing, shoes, and accessories for boys, girls, and babies aggregating 129,000 products from 53 partner shops.
- Sale & Clearance Deals A dedicated discount and clearance section surfacing over 1.2 million sale products with discounts up to 60% off from partner retailers including Farfetch, Mytheresa, and others.
- Fashion Blog Editorial fashion content including trend guides, style tips, holiday shopping guides, celebrity-inspired outfit ideas, and NYFW coverage written by Fashiola editors.
- Discount Codes & Coupons Portal A standalone portal listing exclusive discount codes and promotional offers from partner fashion retailers, including up to 60% off at Farfetch and offers at Mytheresa and Base Blu.
Companies that use Fashiola
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Fashiola technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fashiola partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FARFETCHcoreFARFETCH is a major partner retailer on Fashiola's platform, offering luxury fashion products. Fashiola users can browse FARFETCH products and access exclusive discount codes through the platform.
- MYTHERESAcoreMYTHERESA partners with Fashiola to provide women's luxury fashion products to Fashiola users. The partnership includes access to discount codes and promotional offers.
- SSENSEcoreSSENSE is featured as a partner retailer on Fashiola, offering contemporary and luxury fashion. Users access SSENSE products through Fashiola with discount code availability.
- RevolvecoreRevolve partners with Fashiola to reach fashion-conscious consumers through the aggregation platform.
- ASOSminorASOS is listed as a partner retailer on Fashiola, providing affordable fashion options to platform users.
- JD SportsminorJD Sports partners with Fashiola to offer sportswear and sneakers to Fashiola's consumer base.
- THE OUTNETcoreTHE OUTNET is a partner retailer offering designer fashion at discounted prices through Fashiola's platform.
- 24Sminor24S (LVMH's luxury fashion retailer) partners with Fashiola to reach US consumers.
- Selfridges & CominorUK luxury department store Selfridges partners with Fashiola for international fashion reach.
Scale indicators6 records
Expansion highlights5 records
Fashiola competitors and assessment
Company assessmentDirect peers
- Lyst: Lyst is a leading global fashion aggregator that aggregates products from thousands of retailers and brands into a single search and discovery platform. It is the most direct comparable to Fashiola, with a similar affiliate/referral revenue model and luxury fashion focus.
- Stylight: Stylight is a European-based fashion and lifestyle aggregator that lets users search and compare products across hundreds of brands and online shops. It competes directly with Fashiola in the fashion discovery and price-comparison space.
- ShopStyle: ShopStyle is a fashion shopping aggregator that collects products from retailers and brands into a single platform, with editorial content and sale alerts. It is a direct competitor to Fashiola in the women's fashion discovery category.
Emerging players
- LTK (formerly rewardStyle): LTK is an influencer-driven shopping platform that aggregates shoppable content from creators linking to fashion and lifestyle retailers. It overlaps with Fashiola's affiliate-based discovery model but is differentiated by its creator-driven content layer.
Others
- FARFETCH: FARFETCH is a global luxury fashion platform that operates both as a direct retailer and as a marketplace for boutiques. While Fashiola's partner, FARFETCH's owned marketplace and discovery features create indirect competition for end-consumer fashion search.
- MYTHERESA: MYTHERESA is a luxury multi-brand fashion retailer that is both a partner on Fashiola and a direct destination for shoppers. It shares an audience with Fashiola and benefits from the same aggregator-driven traffic but competes for direct purchases.
- The Outnet: The Outnet is a discounted luxury fashion retailer (part of YOOX Net-a-Porter Group) that competes with Fashiola's sale and clearance value proposition. It is also a partner retailer on Fashiola's platform, illustrating a partner/competitor dynamic.
- Pinterest: Pinterest is a visual discovery platform with strong adoption in fashion inspiration and shopping. Its shoppable pins and product catalog integrations create an alternative discovery channel that competes for fashion-shopper attention and intent.
Broad incumbents
- Amazon Fashion: Amazon Fashion is a broad e-commerce incumbent that aggregates apparel from thousands of sellers and brands, including many of the same luxury and contemporary retailers that partner with Fashiola. It competes for fashion discovery and purchase intent, though without Fashiola's curated editorial and discount-code focus.
- Google Shopping: Google Shopping is a generalist product search and comparison platform covering apparel alongside all other retail categories. It competes with Fashiola for high-intent fashion queries and affiliate-style traffic referrals to retailers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fashiola social profiles
Digital presenceFashiola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fashiola leadership team
Management profileNumber of profiles
Fashiola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fashiola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fashiola
What does Fashiola do?
Fashiola is a fashion search engine and product aggregation platform that indexes over 4 million fashion products from 200+ partner retailers and 1,000+ international brands. Shoppers browse, search, compare prices, and access exclusive discount codes before being redirected to partner retailer websites to complete purchases. The platform monetizes via affiliate commissions from those partner retailers.
Is Fashiola a public or private company?
Fashiola is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fashiola founded?
Fashiola was founded in 2012. It employs 51 to 100 people.
Where is Fashiola based?
Fashiola is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Fashiola make money?
One revenue line is on record: affiliate/Referral Revenue.
Who are Fashiola's main competitors?
Direct peers on record are Lyst, Stylight and ShopStyle. LTK (formerly rewardStyle) is listed as an emerging player. Others are FARFETCH, MYTHERESA, The Outnet and Pinterest. Broad incumbents are Amazon Fashion and Google Shopping.
Does Fashiola have an API?
No public API is recorded for Fashiola.