sportbm

What sportbm does

Sportbm is a Polish SaaS company that provides an integrated management platform for sports academies and clubs. Founded in 2015 and headquartered in Sopot, sportbm targets the operational needs of youth and amateur sports organizations through a modular, in-house developed system covering scheduling, multi-channel communications (SMS, push, email), automated payment collection, document management, training session planning, drills/exercise libraries, e-learning, online forms, and website publishing. The platform supports more than twenty sports disciplines—including football, basketball, judo, table tennis, baseball, chess, curling, cycling, and e-sports—and is localized in sixteen languages, serving academies and clubs across at least fifteen European markets including Poland, the Czech Republic, Slovakia, Ukraine, Romania, Spain, Italy, Germany, France, Sweden, Croatia, Hungary, Greece, the United Kingdom, and Ireland.

The underlying technology is built and maintained entirely in-house by the company's own programmers without third-party templates; user data is stored on proprietary servers with redundant backup in two independent locations and processed in compliance with GDPR. Delivered through web and native mobile applications (Android, iOS, and Huawei AppGallery), the core platform is extended by add-on modules including a Training Module with a graphic drill creator, a Talent Module for e-learning and player evaluations, an Equipment/Market module with supplier integration, a Forms builder, a Sign-ups/Event Registration module, and file storage with 1 GB included. Sportbm additionally serves as the official Polish distributor of VEO Technologies cameras, integrating AI-powered video analytics into its offering, and supports the Polish Football Association's (PZPN) Certification Program through attendance tracking and National Game Model-aligned training outline templates.

Sportbm monetizes primarily through a per-registered-player subscription (€0.40 per player per month, capped at €100/month at 250+ players, with a minimum of €4/month for 10 players) that includes the core platform and Training Module with no limits on teams, coaches, or messages. A 30-day free trial gates a self-serve, product-led sign-up flow complemented by community-led growth through federation partnerships. Secondary revenue streams include hardware resale of VEO cameras (PLN 5,839-7,209 per unit) and accessories, a 3% transaction commission on Equipment/Market module sales via supplier integration, and a 2024-launched Active&Safe sports insurance product (NNW and medical-cost coverage for athletes aged 4-19) distributed through UNIQA and STBU broker within the application.

Name

sportbm

Legal name

sportbm Ltd.

Website

https://sportbm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportbm is a Poland-based SaaS platform providing integrated management for European sports academies and clubs, covering scheduling, payments, communications, training planning, e-learning, certification compliance, and equipment resale, delivered through web, mobile, and federation partnerships across 16 languages and 20+ sports.

Ownership category

akta.pro rank

Product category

Sports Academy Management Software

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports academy management
• Club management software
• Youth sports platform
• Team administration SaaS
• Athlete training software

Headquarters

HQ city

Sopot

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - per registered player: Monthly subscription based on number of registered players. Pricing tiers: 0.40 EUR per registered player (min 4 EUR/month for 10 players, max 100 EUR/month for 250+ players). No team limit, coach limit, or message limit.
2. VEO camera hardware sales: SportBM is official distributor of VEO Technologies products in Poland, selling cameras (Veo Cam 3 from 5,839 PLN, Veo Cam 3 5G from 7,209 PLN) and accessories (tripods, cases, mounts).
3. Market module - transaction commission: Market module enables equipment sales with automatic margin sharing between academy and supplier. Commission of 3% on transaction value. Module for suppliers is free.
4. Training module: Training module included free with subscription. No additional charge for exercise libraries and training content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

sportbm is a proprietary SaaS platform for managing sports academies and clubs, delivering calendar/event scheduling, multi-channel communication (SMS, push, email), automated recurring payment collection, document management, file storage, website building, and a training module with graphic drill creation. The platform supports 20+ sports disciplines, is offered in 16 languages, and is positioned as the official tool supporting PZPN Certification Program requirements for football academies in Poland.

Product overview

sportbm is a comprehensive sports academy management system delivered as a unified SaaS platform with modular architecture. The core platform (sportbm) provides foundational capabilities including calendar/scheduling, communication (SMS/push/email), payment processing, administration, document management, file storage, and website hosting. Modular add-ons extend functionality across specialized domains: Training Module for exercise libraries and session planning, Drill Creator for custom exercise graphics, Talent Module for e-learning and player evaluations, Forms Creator for custom data collection, Equipment/Market Module for merchandise sales, Supplier Module for distributor management, Sign-ups Module for event registration, and Website Builder for academy web presence. The platform also distributes Veo camera systems for AI-powered match recording and analytics, and integrates Active&Safe insurance products for sports accident coverage. Native mobile applications are available for Android and iOS.

Differentiator

Problem solved

Functional benefit

Products and services

• sportbm Platform Comprehensive SaaS platform for sports academies and clubs covering calendar/event scheduling, multi-channel communication (SMS, push, email), automated recurring payment collection, administration of teams/coaches/players/venues, document management with access control, file storage (1 GB included), website builder, and training module with drill creation. Subscription priced per registered player from 4 to 100 EUR per month.
• Veo Camera Systems AI-powered sports camera systems distributed in Poland, including Veo Cam 3 (from 5,839 PLN) and Veo Cam 3 5G (from 7,209 PLN) along with tripods, cases and mounts. Provides operator-free match recording with AI-driven ball tracking, automated statistics, heat maps, passing networks, and HDR live streaming.
• Active&Safe Insurance Module Sports accident insurance (NNW) and medical cost coverage for young athletes aged 4-19, offered through partnership with UNIQA Insurance and STBU broker. Integrated into the sportbm application for purchase, payment and claims management, with monthly premiums of 33 PLN (group policy) or 37 PLN.

Quantifiable outcome

• Fee collection rate improvement to 98-99%
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• VEO TechnologiescoreTechnology or IntegrationSportBM is official distributor of VEO Technologies products and services in Poland. Offers Veo Cam 3 and Veo Cam 3 5G cameras along with all available accessories. Also helps with selecting optimal subscription plans for individual licenses. VEO provides AI-powered analytics for player and coach development with automatic ball tracking and no operator needed.
• Active&Safe (UNIQA Insurance)coreStrategic or Co-development PartnerPartnership with insurance broker STBU and UNIQA Insurance Company to offer Active&Safe insurance for young athletes aged 4-19. Includes sports NNW (accident) coverage and medical costs treatment. Platform enables insurance purchase, payment, and claims management directly within SportBM application.
• Polish Football Association (PZPN)coreStrategic or Co-development PartnerSportBM supports PZPN Certification Program requirements including training module with National Game Model alignment, attendance tracking for certification compliance, and generator of training outlines compatible with union system requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heja: Sweden-based team communication and management app focused on amateur clubs and academies. Overlaps directly with sportbm's communication, scheduling and signup modules for SMB sports organizations.
• Hudl: Dominant sports video and analytics platform for amateur and academy teams with integrated team management. Closest peer to sportbm's Veo-powered video and training module stack, but at significantly larger scale.
• TeamSnap: Leading North American team and league management SaaS for amateur sports (rosters, scheduling, payments, communication). Closest direct competitor to sportbm's per-player subscription model serving SMB academies and clubs.
• Sport:80: UK-based sports governance, membership and federation management platform serving national governing bodies and clubs. Highly comparable to sportbm's federation-anchored, certification-aligned GTM.
• Playtomic: European (Spanish) sports booking, club and academy management platform for padel, tennis and football. Comparable SMB academy/club SaaS peer with similar European geographic focus.
• Spond: Norwegian-origin club and team management app used widely across European amateur sports for events, payments and communication. Direct SMB-club peer to sportbm with overlapping feature set and self-serve onboarding.

Emerging players

• CoachAccountable: Coach-focused SaaS for session planning, drill libraries and athlete accountability across individual and team sports. Comparable niche peer to sportbm's Training Module and Drill Creator capabilities.

Broad incumbents

• Stack Sports: Large US sports technology ecosystem (Stack Team Apps, NBC Sports Next, etc.) offering broad club, league and federation management. Broader incumbent serving amateur and youth sports with deeper capitalization than sportbm.
• Catapult Sports: Global sports performance and analytics platform serving professional and elite academies with wearables and video. Adjacent incumbent to sportbm via the Veo AI-analytics angle, but operating up-market at the elite level.

Regional players

• Vereon / Clubmeister: Germany-based club administration and member-management solutions serving German sports associations and amateur clubs. Comparable European SMB club-management peer but with primary focus on the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pl.sportbm
• LinkedInlinkedin.com/company/sportbm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sportbm