Check Cherry
Check Cherry is a cloud-based SaaS platform providing booking, contracts, payment processing, and client management software for event professionals including DJs, photo booth operators, photographers, mobile bartenders, and venues, serving thousands of SMBs through tiered subscriptions starting at $29 per month.
- Company typePrivate
- Founded2016
- HeadquartersRiverside, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Check Cherry does
Check Cherry, Inc. is a privately held, founder-backed software company founded in 2016 and headquartered in Riverside, California, that provides cloud-based booking and client management software for event professionals. The platform is purpose-built for verticals including photo booth operators, wedding DJs, mobile bartenders, photographers, event spaces, and entertainment production companies, with event-specific features such as travel-fee calculation, equipment and add-on inventory, staff scheduling, song-request and do-not-play lists, design/backdrop selection, flex pricing (peak, weekday, last-minute rules), and mini-session scheduling that generalist CRMs typically lack. The product portfolio is organized around Online Booking, Proposals & Contracts, Payments & Deposits, Payment Plans, Invoicing, CRM, Client Portal, Event Management, Staff Scheduling, Automated Workflows, Email Automation, Calendar Sync, and Reporting, extended by native iOS and Android mobile applications and a REST API with webhooks. Technology architecture is API-first: a full OpenAPI spec, OAuth for partner apps, webhooks with retries and a delivery log, and a Model Context Protocol (MCP) endpoint that allows AI assistants (ChatGPT, Claude, Perplexity, Gemini) to query business data in natural language. The go-to-market motion is primarily product-led growth (self-serve, 14-day free trial, no credit card, embeddable booking widget), augmented by comparison-SEO against HoneyBook, Square Appointments, and Wix Bookings, paid search, webinars, and a partner program for third-party developers and template designers. Monetization is threefold: tiered SaaS subscriptions (Standard starting at $29/month, Growth, and Unlimited), payment processing fees of 2.9% + $0.30 per transaction, and transactional lift from add-on upsells (the company reports an average 12% add-on lift across customers). The platform has processed $212M+ in cumulative bookings, 213,000+ events, and $26M+ in add-on sales for thousands of SMB customers, and is rated 5.0 on Google (160+ reviews), 4.9 on G2, and 4.8 on Trustpilot.
Check Cherry firmographics
Firmographics- Name
- Check Cherry
- Legal name
- Check Cherry, Inc.
- Website
- https://checkcherry.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Check Cherry is a cloud-based SaaS platform providing booking, contracts, payment processing, and client management software for event professionals including DJs, photo booth operators, photographers, mobile bartenders, and venues, serving thousands of SMBs through tiered subscriptions starting at $29 per month.
- Ownership category
- akta.pro rank
Check Cherry industry classification
Industry- Product category
- Event Booking and Client Management Software
- akta.pro primary industry
- Restaurant/Table Reservation & Booking Engines (THALADAH)
- akta.pro secondary industry
- Reservation & Waitlist Management Services (HSACALAO)
Keywords
Where Check Cherry is headquartered
LocationHeadquarters
- HQ city
- Riverside
- HQ country
- United States
- HQ region
- North America
Markets served
Check Cherry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Monthly/annual SaaS subscription tiers (Standard, Growth, Unlimited). All plans include unlimited clients, full support, core booking features. Starting at $29/month.
- Payment Processing: 2.9% + 30 cents per transaction for credit card processing. Apple Pay and Google Pay supported. ACH bank transfers available.
- Add-on Services: Additional revenue from add-on upsells during booking. 12% average add-on lift reported across customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan with 30 upcoming bookings and core features |
| Subscription | Monthly | Most popular plan with 100 upcoming bookings and video support |
| Subscription | Monthly | High-volume plan with unlimited bookings |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Check Cherry product offering
Product offeringCore offering
Check Cherry provides an online booking and client management SaaS platform built specifically for event professionals such as DJs, photographers, photo booth operators, mobile bartenders, and venues. The platform bundles online booking, proposals, contracts, CRM, client portal, payments, automated workflows, and reporting into a single subscription-based service accessible via web and mobile apps.
Product overview
Check Cherry is a unified event booking and client management platform designed for event-based businesses including DJs, photo booths, photographers, bartenders, venues, and entertainment production companies. The core platform centers on Online Booking, Proposals & Contracts, Payments & Invoicing, CRM, Client Portal, Staff Scheduling, and Event Management — all connected to eliminate tool fragmentation. Add-on modules include Automated Workflows, Email Automation, Calendar Sync, Reporting, Flex Pricing, Travel Fees, Availability Limits, Sales Tax, Checklists, Questionnaires, Design Collections, Mini Sessions, Lead Forms, Discounts/Coupons, Appointments, and Expense Tracking. Mobile apps for iOS and Android extend functionality to the field. Plans are tiered (Standard, Growth, Unlimited) with API and MCP AI integration included on all plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Check Cherry Event Booking and Client Management Platform Cloud-based SaaS platform that provides online booking, proposals, contracts, CRM, client portal, event management, payments, automated workflows, and reporting for event professionals such as DJs, photographers, photo booth operators, mobile bartenders, and venues. Sold as a monthly subscription.
- Check Cherry Mobile App (iOS and Android) Native mobile applications for iOS and Android that allow event professionals to manage bookings, clients, events, and communications from their phone. Distributed via the Apple App Store and Google Play Store.
- Check Cherry API and MCP Integration Developer-facing REST API and Model Context Protocol (MCP) server that expose Check Cherry's booking, client, and event data to third-party systems, custom workflows, and AI assistants such as ChatGPT and Claude.
- Check Cherry Embedded Booking Widget Embeddable web widget that lets event professionals capture leads and bookings directly from their own websites, feeding inquiries into the Check Cherry platform for follow-up, contracting, and payment.
Quantifiable outcome
- $212M+ in bookings created through the platform
- +5 more outcomes
Companies that use Check Cherry
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Check Cherry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability2 records
Feature15 records
Check Cherry partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Google CalendarcoreTwo-way calendar sync so bookings automatically appear in users' Google Calendar. Changes sync both directions.
- QuickBooks OnlinecoreAccounting integration to sync bookings, payments, and expenses with QuickBooks for financial management.
- ZapiercoreConnect Check Cherry to 2000+ Zapier apps without code to automate workflows and sync data.
- TwiliocoreConnect Twilio account to send and receive SMS messages from Check Cherry and track replies.
- ChatGPT (OpenAI)coreConnect ChatGPT to query bookings, leads, and payments in plain English via MCP.
- Claude (Anthropic)coreConnect Claude to query bookings, leads, and payments in plain English via MCP.
Scale indicators10 records
Recent moves6 records
Check Cherry competitors and assessment
Company assessmentBroad incumbents
- Square Appointments: Square Appointments, part of Block's Square ecosystem, offers online booking, payments, and client management for service-based SMBs. It is a broader incumbent named on Check Cherry's comparison pages and bundles booking into a much larger payments and commerce platform.
- Acuity Scheduling: Acuity Scheduling (owned by Squarespace) provides online appointment scheduling, payments, and client self-service for service SMBs. It overlaps Check Cherry's booking and client portal functionality, but as a horizontal tool across many service categories rather than an event-vertical specialist.
- Calendly: Calendly is a widely adopted scheduling and appointment-booking tool for SMBs and enterprise teams. While broader and less vertical-specialized, it competes for the same booking-and-payments workflow that Check Cherry targets for event professionals.
- Wix Bookings: Wix Bookings is the booking module of Wix's website-building platform, offering online scheduling, payments, and CRM-like features to service businesses. It is a broad incumbent bundled with a major website builder and is explicitly compared to Check Cherry on its site.
Direct peers
- 17hats: 17hats is an SMB CRM and business management suite for photographers, coaches, and event pros offering booking, contracts, invoices, and client portals — competing head-to-head with Check Cherry for the same solo and small-team event professional.
- HoneyBook: HoneyBook is a leading SMB-focused client management, booking, contracts, and payments platform for event and creative professionals — directly overlapping Check Cherry's core market, feature set, and pricing model, and explicitly named on Check Cherry's comparison pages.
- Dubsado: Dubsado provides booking, contracts, invoicing, and workflow automation for small creative and event-based businesses, serving photographers, event planners, and venue operators — the same SMB verticals as Check Cherry with similar subscription SaaS economics.
Emerging players
- Aisle Planner: Aisle Planner is wedding planning and event management software offering timelines, vendor coordination, and client portals. It overlaps Check Cherry's wedding venue and event-pro customer segments with a more wedding-specific workflow focus.
- Sprout Studio: Sprout Studio is a CRM, booking, and gallery platform built specifically for photographers — a narrower vertical focus than Check Cherry but overlapping in photo booth and event photographer use cases with similar subscription SaaS positioning.
- Táve: Táve is a studio management CRM focused on photographers and creative studios, offering booking, contracts, invoicing, and workflow automation — addressing part of Check Cherry's photographer segment with comparable SMB SaaS pricing.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Check Cherry social profiles
Digital presenceCheck Cherry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Check Cherry leadership team
Management profileNumber of profiles
Profiles2 records
Check Cherry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Check Cherry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Check Cherry
What does Check Cherry do?
Check Cherry provides an online booking and client management SaaS platform built specifically for event professionals such as DJs, photographers, photo booth operators, mobile bartenders, and venues. The platform bundles online booking, proposals, contracts, CRM, client portal, payments, automated workflows, and reporting into a single subscription-based service accessible via web and mobile apps.
Is Check Cherry a public or private company?
Check Cherry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Check Cherry founded?
Check Cherry was founded in 2016. It employs 1 to 10 people.
Where is Check Cherry based?
Check Cherry is headquartered in Riverside, United States, in the North America region.
How does Check Cherry make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are payment Processing and add-on Services.
Who are Check Cherry's main competitors?
Broad incumbents on record are Square Appointments, Acuity Scheduling, Calendly and Wix Bookings. Direct peers are 17hats, HoneyBook and Dubsado. Emerging players are Aisle Planner, Sprout Studio and Táve.
Does Check Cherry have an API?
Yes. REST API and webhooks included on every Check Cherry plan at no extra cost. The API provides read and write access to bookings, leads, payments, catalog, availability, and more, with a full OpenAPI spec for code generation. Authentication uses private API keys (ik_) as bearer tokens via the Api-Key HTTP header. Webhooks deliver POST requests to customer endpoints when bookings, leads, payments, or appointments change, with built-in retries and a browsable delivery log. The API also exposes data over the Model Context Protocol (MCP) so users can plug Claude, ChatGPT, or Cursor straight into their account without code. Rate limits are enforced per account. Developer documentation is at www.checkcherry.com/api/docs.
What industry is Check Cherry in?
Check Cherry's product category is Event Booking and Client Management Software. Its primary akta.pro industry code is THALADAH, Restaurant/Table Reservation & Booking Engines, with a secondary code of HSACALAO, Reservation & Waitlist Management Services.