Re/Max Ultimate

What Re/Max Ultimate does

RE/MAX Ultimate Realty Inc. is a Toronto-based residential and commercial real estate brokerage founded in 1985, operating six physical offices strategically positioned across the Greater Toronto Area (Bayview, Yorkville, Trinity Bellwoods, Etobicoke, Corso Italia, Harbour Front) and a network of over 400 Realtors. The brokerage operates as part of the globally branded RE/MAX franchise system and serves individual home buyers, sellers, and investors across the GTA, with deeper specialization in luxury and waterfront condos (through subsidiary RE/MAX Condos Plus), commercial real estate, and pre-construction projects. The company has consolidated 14 incorporated brokerages under the RE/MAX Ultimate Group of Companies umbrella, and is led by Tim Syrianos (Owner/Broker of Record; TRREB President 2017/2018) and Larry Cerqua (Broker/Business Development Director; TRREB President 2016/2017).

The technology stack is multi-platform: the proprietary REMARKETER marketing and business console (tiered Lite, Web Master, Business Master at C$49/month, and Lead Master at C$104/month) sits alongside third-party integrations including kvCORE's AI-powered Smart CRM and Marketing Autopilot, BrokerBay for showing management, and DocuSign for e-signatures and transaction rooms. Consumer-facing inventory is served through dedicated property search portals — Toronto Homes for Sale, Condo Digs, and ICI For Sale — and agent development is supported by the Achieve the Ultimate training platform and a new-agent development program (Ultimate Spark). The firm also operates a separate in-house marketing services team for digital design, video content creation, and social media.

Revenue is generated primarily through transaction commissions on residential, commercial, and condo deals brokered by agents operating under the brokerage, with a secondary recurring revenue stream from REMARKETER subscriptions and ancillary fees (desk fees, training, marketing service charges). The go-to-market is sales-led and event-driven, combining localized agent coverage with community-engagement programs including a Children's Miracle Network/SickKids Hospital partnership that raised over C$908,000 in 2023. No external funding, private equity, or venture capital investment is disclosed; ownership is founder/management-led.

Name

Re/Max Ultimate

Legal name

RE/MAX Ultimate Realty Inc.

Website

https://remaxultimate.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Toronto-based real estate brokerage founded in 1985 operating six offices across the GTA with over 400 Realtors, providing residential, commercial, and condo services via a proprietary REMARKETER platform integrated with kvCORE, BrokerBay, and DocuSign.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Special Purpose & Alternative Asset Brokerage (BPAJABAH)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Condo sales and marketing
• Real estate agent tools
• Property listing platforms

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions from residential, commercial, and condo transactions. REALTORS operate under the brokerage and share commissions. The brokerage provides infrastructure, training, marketing tools, and administrative support in exchange for a portion of transaction revenue.
2. Agent Subscription Services: Monthly subscription fees from agents for premium tools and services including REMARKETER platform tiers ranging from free Lite to $104/month Lead Master packages

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

RE/MAX Ultimate Realty Inc. is a Toronto-based real estate brokerage operating across six office locations and serving residential, condo, and commercial property buyers and sellers in the Greater Toronto Area. The company runs a network of more than 400 Realtors under the RE/MAX franchise, supported by in-house marketing, training programs, and the proprietary REMARKETER marketing/CRM platform for its agents.

Product overview

RE/MAX Ultimate Realty Inc. is a Toronto-based real estate brokerage established in 1985 with six office locations. The company operates as a technology-forward brokerage offering a unified platform for residential, condo, and commercial property services. The core product portfolio centers on REMARKETER, a comprehensive real estate marketing and business console with tiered membership levels (Lite, Web Master, Business Master, Lead Master), complemented by integrated third-party tools including kvCORE for AI-powered CRM, BrokerBay for showing management, and DocuSign for e-signatures. Additional service offerings include property search portals (Toronto Homes for Sale, CondoDigs, ICI ForsiSale), consumer-facing tools (Home Evaluation, Listing Alert, Mortgage Calculator, Market Reports), and agent development programs (Achieve the Ultimate training platform, Four Week Fast Track, Ultimate Spark). The company also provides in-house marketing services covering digital design, web services, and social media support.

Differentiator

Problem solved

Functional benefit

Brands

• REMARKETER: The #1 real estate marketing and business console for GTA real estate professionals, offering CRM, website building, marketing automation, and transaction management tools.
• Toronto Homes for Sale
• Condo Digs
• ICI For Sale

Products and services

• Residential Real Estate Brokerage Full-service residential real estate brokerage helping home buyers and sellers across Toronto neighborhoods through a network of 400+ Realtors, supported by MLS access, marketing, and transaction management.
• Condo Real Estate Brokerage Specialized condo brokerage services for buyers, sellers, and investors, including pre-construction, luxury, and waterfront condos, with a dedicated Condo Digs property search platform.
• Commercial Real Estate Brokerage Commercial real estate brokerage providing exclusive business and investment opportunities, including sale and lease transactions for retail, office, and investment properties, supported by the ICI for Sale listings platform.
• REMARKETER Real Estate Marketing Console Proprietary marketing and business platform offering website building, CRM, listing management, marketing automation, lead nurturing, transaction management, and accounting tools for real estate professionals active in the GTA.
• Achieve the Ultimate Training Platform On-demand online training and development platform offering hundreds of hours of continuously updated training materials for real estate agents at RE/MAX Ultimate.
• In-House Marketing Services Internal marketing service offering digital and design work, web services, marketing consultations, and social media services including video content creation for RE/MAX Ultimate agents.

Quantifiable outcome

• 5th highest fundraising RE/MAX Brokerage for SickKids Hospital
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature5 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Appex-PropertiesminorChannel Partner/ Reseller/ DistributorPartner brokerage under RE/MAX Ultimate Group of Companies providing real estate services through the brokerage network
• Barros GroupminorChannel Partner/ Reseller/ DistributorPartner brokerage operating under the RE/MAX Ultimate umbrella
• City AccordminorChannel Partner/ Reseller/ DistributorPartner brokerage under RE/MAX Ultimate
• Dash RealtyminorChannel Partner/ Reseller/ DistributorPartner brokerage operating as part of the RE/MAX Ultimate network
• Downtown Condo TeamminorChannel Partner/ Reseller/ DistributorSpecialized condo team partner brokerage
• One-StopminorChannel Partner/ Reseller/ DistributorPartner brokerage under RE/MAX Ultimate
• ParadigmminorChannel Partner/ Reseller/ DistributorPartner brokerage operating within the RE/MAX Ultimate network
• Plus City TeamminorChannel Partner/ Reseller/ DistributorPartner brokerage under RE/MAX Ultimate
• Real Estate SolutionsminorChannel Partner/ Reseller/ DistributorPartner brokerage within the RE/MAX Ultimate network
• Regal HomesminorChannel Partner/ Reseller/ DistributorPartner brokerage operating under RE/MAX Ultimate
• Ultimate EstatesminorChannel Partner/ Reseller/ DistributorPartner brokerage within the RE/MAX Ultimate network
• Urban TorontominorChannel Partner/ Reseller/ DistributorPartner brokerage under RE/MAX Ultimate
• Wealth BuildersminorChannel Partner/ Reseller/ DistributorPartner brokerage operating as part of the RE/MAX Ultimate network
• SickKids HospitalcoreStrategic or Co-development PartnerChildren's Miracle Network member hospital partnership - RE/MAX Ultimate agents donate a portion of each home sale to SickKids. The brokerage was the 5th highest fundraising RE/MAX Brokerage for SickKids Hospital raising over $908,000 in 2023.
• kvCOREcoreTechnology or IntegrationAI-powered real estate platform providing Smart CRM, Lead Generating Website, Marketing Autopilot, and Built-In Market Reports used by RE/MAX Ultimate agents
• BrokerBaycoreTechnology or IntegrationShowing management system used by agents to track and manage listing showings
• DocuSigncoreTechnology or IntegrationE-signature and transaction room platform providing digital document signing for all RE/MAX Ultimate Professional agents
• Furniture BankminorStrategic or Co-development PartnerCharitable partnership serving displaced families by distributing unwanted furniture to those in need of a fresh start
• Leukemia & Lymphoma SocietyminorStrategic or Co-development PartnerAnnual Light the Night walk participation to build awareness of blood cancers and raise money for research and support
• CP24 CHUM Christmas WishminorStrategic or Co-development PartnerAnnual holiday toy drive program - one of the largest distributors of toys to children in need in the Greater Toronto Area

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Harvey Kalles Real Estate Ltd. Toronto-based boutique brokerage specializing in central Toronto luxury and family-home neighbourhoods. Comparable to RE/MAX Ultimate in agent count scale, geography, and customer profile of midtown/downtown Toronto buyers and sellers.
• Bosley Real Estate Ltd. Toronto-headquartered independent brokerage long associated with midtown and downtown Toronto. Directly comparable to RE/MAX Ultimate's Yorkville and Bayview offices, with a similarly strong local brand and agent culture.
• Sotheby's International Realty Canada: Luxury-focused real estate brokerage with strong presence in Toronto's high-end neighbourhoods (Yorkville, Bridle Path, waterfront). Directly comparable to RE/MAX Ultimate's Ultimate Estates and luxury condo verticals for high-net-worth buyers and sellers.
• Sutton Group Inc. Canadian real estate franchise network with significant presence in the GTA, including multiple Toronto-area offices and a similar franchise/sub-brokerage model. Competes head-to-head with RE/MAX Ultimate for both agents and listings in Toronto neighbourhoods.

Broad incumbents

• Coldwell Banker Canada: Global real estate franchise with a significant Canadian franchisee footprint, particularly in Ontario. Competes for agents and luxury-residential clients in the GTA in a similar franchise-brokerage model.
• Century 21 Canada: Major Canadian real estate franchise brand with broad national reach and a large Toronto-area agent base. Comparable to RE/MAX Ultimate in offering multi-office residential, condo, and commercial services under a globally recognized brand.
• Royal LePage: One of Canada's largest and most established real estate brokerage networks, with a national footprint and a strong brand in Ontario. Direct competitor to RE/MAX Ultimate for agents and consumers in the GTA, and the only other Canada-headquartered national brand at similar scale.

Emerging players

• eXp Realty Canada: Cloud-based, low-overhead brokerage with rapid agent growth in Canada. Competes with RE/MAX Ultimate on agent recruitment via aggressive commission splits and a tech-forward model, particularly attractive to newer or cost-sensitive agents.
• Wahi Real Estate (Condos and Homes): Toronto-based tech-enabled brokerage and consumer real estate platform focused on the GTA market. Represents the new model of consumer-direct and team-based brokerage that competes with RE/MAX Ultimate's traditional split-based agent model, particularly in the condo segment.

Regional players

• Engel & Völkers Canada: Global luxury-focused real estate brand with boutique offices in Toronto. Comparable to RE/MAX Ultimate's luxury/condo and Ultimate Estates verticals, though typically with smaller agent rosters and a narrower product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/remaxultimate

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re/Max Ultimate