What Greywolf Golf Course does

Greywolf Golf Course is an 18-hole championship golf course located in Panorama, British Columbia, within the Panorama Mountain Resort area of the Kootenay Rockies. Opened in 1999 and designed by Canadian golf course architect Doug Carrick, the course features bentgrass fairways and greens and operates as a destination golf facility. It is consistently ranked among Canada's top public courses — #7 nationally in 2025 and #1 in British Columbia in 2018 — and targets individual golfers, corporate groups, and resort guests visiting the Panorama area. Greywolf is owned by the Totem Group, a syndicate controlling four properties, and is reported as one of the largest employers in the Kootenay Region.

The business generates revenue from multiple streams including green fees (CAD $180–$230 per round), food and beverage operations run through subsidiary Cliffhanger Inc. (Cliffhanger Restaurant and The Shack), equipment rentals, driving range fees, and accommodation partnerships. Distribution is primarily direct-to-consumer via the Chronogolf online booking platform, telephone bookings, and Stay & Play packages bundled with Panorama Mountain Resort lodging. Brand extension activity includes co-branded consumer products (Greywolf Lager, Picabo Peaks apparel), suggesting a strategy to monetize the course's lifestyle identity beyond core green-fee revenue.

The course competes in the Canadian destination/resort golf segment and leverages its mountain setting, designer pedigree, and resort integration as core value propositions. There is no disclosed use of AI/ML technology in operations, marketing, or course management, and the company has not raised external funding rounds, operating as a privately held entity under the Totem Group umbrella.

Name

Greywolf Golf Course

Legal name

Greywolf Golf Course

Website

https://greywolfgolf.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Greywolf Golf Course is an 18-hole championship golf course in Panorama, British Columbia, designed by Doug Carrick in 1999. It serves individual golfers, corporate groups, and Panorama Mountain Resort guests through green fees, on-site F&B, equipment rentals, and bundled resort packages.

Ownership category

akta.pro rank

Product category

Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Public golf course
• Mountain golf resort
• Championship golf design
• Alpine golf experience
• Tee time booking

Headquarters

HQ city

Panorama

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Green Fees: Core revenue from 18-hole green fees with all-in pricing including power cart and driving range. Prices vary by day of week and time of day. Premium weekend pricing.
2. Food & Beverage: Revenue from Cliffhanger Restaurant (upscale casual dining, lunch and dinner) and The Shack (casual grab-and-go and drinks). On-course F&B service also available.
3. Golf Equipment Rentals: Rental club sets at $90/set + tax including Titleist GT2 Driver, 3 Wood, Hybrid, Titleist T350 Irons, Vokey SM11 Wedges, and Scotty Cameron Putters.
4. Accommodation Partnerships: Third-party accommodations (Creekside Lodge, Rundlestone Ridge, Greywolf Lodge, PICABO PEAKS, Copper Point Resort, and others) promoted with referral relationship. Free $400 gift card offer with PICABO PEAKS 4+ night stays.
5. Driving Range: 350+ yard practice facility included with all green fees. Stand-alone use not separately priced in available data.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Greywolf Golf Course operates an 18-hole championship public golf course set against the Purcell Mountains at Panorama Mountain Resort in British Columbia, designed by Canadian architect Doug Carrick and opened in 1999. The course is complemented by on-site dining (Cliffhanger Restaurant and The Shack), a golf shop with Titleist club rentals, a 350+ yard driving range, GPS-enabled power carts, and group event hosting for parties of 12 or more.

Product overview

Greywolf Golf Course is a single-property golf resort offering an 18-hole championship public golf course as its core product. The course is complemented by on-site dining venues including Cliffhanger Restaurant (upscale casual dining) and The Shack (casual outdoor fare). Supporting services include a golf shop, online tee time booking, and group event planning. The property is owned and operated by Totem Group and is located at Panorama Mountain Resort in British Columbia.

Differentiator

Problem solved

Functional benefit

Brands

• Cliffhanger: The Cliffhanger hole is the world-famous signature hole at Greywolf, a par-3 widely regarded as one of the best holes in the world
• The Shack

Products and services

• Greywolf Golf Course An 18-hole championship public golf course nestled against the Purcell Mountains in Panorama, BC, ranked 7th best public course in Canada. Features bentgrass fairways, dramatic elevation changes, and the world-famous Cliffhanger par-3 hole.
• Cliffhanger Restaurant Upscale casual dining restaurant located in the clubhouse, offering breakfast, lunch, and dinner with floor-to-ceiling views of the Purcell Mountains. Open Sunday-Thursday 8:30am-9pm, Friday-Saturday 8:30am-10pm.
• The Shack Casual outdoor dining and beverage venue at Little Hopeful Plaza offering coffee, grab-and-go eats, and refreshing drinks. Opens daily at 9am.
• Golf Shop On-site pro shop offering golf equipment, apparel, and club rentals including Titleist GT2 Driver, 3 Wood, Hybrid, T350 Irons, Vokey SM11 Wedges, and Scotty Cameron Putters at $90/set + tax.
• Tee Time Booking Online tee time reservation system allowing golfers to book directly through the website via Chronogolf, with GPS-enabled power carts and driving range included in green fees.
• Group Bookings Corporate and group golf event planning services with special rates and packages for groups of 12 or more players, including tournament hosting and coordination.

Quantifiable outcome

• Ranked 7th best public course in Canada (2025)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Totem GroupcoreStrategic or Co-development PartnerTotem Group is a syndicate of 4 properties providing golf resort and hospitality in Sundre, Alberta and Panorama, British Columbia. Greywolf Golf Course is owned and operated by Totem Group. The group provides centralized management, employment coordination, and cross-property benefits including ski, golf, and biking passes for employees.
• Panorama Mountain ResortcoreStrategic or Co-development PartnerGreywolf Golf Course is located at Panorama Mountain Resort and integrates with its hospitality ecosystem. The resort offers Stay & Play packages combining accommodation with golf. The course benefits from resort infrastructure, staff accommodation, pools, restaurants, and the broader resort experience for guests.
• PICABO PEAKSminorGTM or Marketing PartnerOffering a free $400 gift card with minimum 4-night stay between May and September at PICABO PEAKS vacation home. Gift cards can be used at the Greywolf pro shop for green fees or at Cliffhanger Restaurant, driving cross-promotion between accommodation and golf.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Copper Point Golf Club: BC Kootenay-region public course also based in the Invermere/Panorama resort corridor, listed as a Greywolf accommodation partner. Direct local competitor for rounds and shoulder-season stay-and-play packages.

Direct peers

• Predator Ridge Resort: BC interior resort with 36 holes of championship golf, comparable in regional market, premium public-play positioning, and resort-anchored stay-and-play packages within a few hours of Greywolf.
• Whistler Golf Club: BC mountain public course within a major four-season resort, sharing the same Canadian West Coast destination golfer and integrated resort distribution model as Greywolf at Panorama.
• Kananaskis Country Golf Course: Alberta mountain public course designed by Robert Trent Jones Sr., similarly serving destination travelers from Calgary with comparable elevation and alpine-playing conditions to Greywolf.
• Nicklaus North Golf Course: Jack Nicklaus-designed BC resort course at Whistler, comparable in mountain setting, premium pricing, and four-season resort integration with the broader Whistler visitor economy.
• Stewart Creek Golf & Country Club: Premium Canadian mountain public course near Canmore, Alberta, comparable in elevation, destination positioning, and pricing tier to Greywolf, and competing for the same Calgary feeder market.
• Cabot Cape Breton (Cabot Cliffs & Cabot Links): Top-ranked Canadian destination public course complex. Comparable as a must-play Canadian resort course commanding premium rates and driving destination travel, with a similarly strong signature-hole-driven brand.
• Fairmont Jasper Park Lodge Golf Course: Stanley Thompson-designed mountain course within a Canadian Rockies resort, comparable in heritage, scenic setting, and integrated resort-and-golf business model. Operates in a similar climate window and targets a similar destination-golfer segment.
• Fairmont Banff Springs Golf Course: Iconic Canadian mountain-resort public course in Alberta, similarly drawing destination travelers with premium green fees and integrated resort lodging. Comparable in scale, season length, and bucket-list positioning to Greywolf.

Emerging players

• The Links at Brunello: Modern Thomas McBroom-designed public course near Calgary that targets a similar premium, experience-led golfer with a strong stay-and-play/real-estate-anchored resort model, representing newer competitive supply in the regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greywolf-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greywolf Golf Course