Oxa
Oxa (Nanoleq AG) built a wearable ECG/breathing biofeedback sensor integrated into smart textile garments, paired with a mobile app delivering personalized resonance breathing exercises for stress relief and improved sleep, sold direct-to-consumer and now integrated into Myant's Skiin medical textile platform.
- Company typePrivate
- Founded2022
- HeadquartersRümlang, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oxa does
Oxa (legal entity Nanoleq AG) is a Switzerland-based wellness technology company that developed a wearable breathing coach system combining a snap-on biofeedback sensor with smart textile garments (shirt, bra, or strap) and a paired mobile application. The sensor captures real-time respiration rate, ECG, heart rate, heart rate variability (HRV), and skin temperature, then drives personalized resonance (coherence/HRV) breathing exercises and a real-time Calmness Score to address stress, burnout, anxiety, and insomnia. Quantified outcomes claimed by the company include 95% of users reporting immediate stress reduction, a 50% improvement in sleep quality on the GSQ scale after 14 days, and 75–90% of users learning to reach relaxation states within 5–10 sessions.
Oxa's go-to-market was product-led and direct-to-consumer: hardware was sold one-time (no subscription) at approximately $349 per garment-plus-sensor bundle via shop.oxalife.com, with a free Oxa Breathe web app and a community-led Ambassadors Program supporting adoption among breathwork professionals in the US, Canada, Switzerland, the UK, and the EU. Free content marketing, SEO, scientific white papers, and endorsements from clinicians (e.g., University Hospital Geneva) and academic researchers (ETH Zurich) anchored top-of-funnel acquisition. In 2024, Oxa Life was acquired by Canada-based Myant, a smart-textile AI healthcare company; the consumer segment was wound down, with existing-device support continuing until October 30, 2026, and the underlying technology being redirected toward Myant's Skiin product line and medical certification. The operating entity therefore sits inside a strategic acquirer's portfolio rather than as a standalone growth-stage company.
Oxa firmographics
Firmographics- Name
- Oxa
- Legal name
- Nanoleq AG
- Website
- https://oxalife.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Oxa (Nanoleq AG) built a wearable ECG/breathing biofeedback sensor integrated into smart textile garments, paired with a mobile app delivering personalized resonance breathing exercises for stress relief and improved sleep, sold direct-to-consumer and now integrated into Myant's Skiin medical textile platform.
- Ownership category
- akta.pro rank
Oxa industry classification
Industry- Product category
- Wearable Biofeedback Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)
- akta.pro secondary industries
- Respiratory Monitoring & Oximetry (Capnography, Pulse Oximeters, Respiratory Rate) (HLAHAGAI), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)
Keywords
Where Oxa is headquartered
LocationHeadquarters
- HQ city
- Rümlang
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Oxa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Sales (Wearable Devices): Oxa generates revenue primarily through one-time hardware sales of wearable breathing coach devices. Products include sensor units and smart textile garments (shirts, bras, bands). The app is provided free with device purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Garment + Sensor bundles (Shirt, Bra, Band) |
| One time/ perpetual license | Pay-as-you-go | Night & Day Bundle |
| One time/ perpetual license | Pay-as-you-go | Extra Sensor Unit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Oxa product offering
Product offeringCore offering
Oxa sells a wearable breathing coach system consisting of a proprietary sensor that snaps onto smart textile garments (shirt, bra, or strap) and pairs with a mobile app to measure breathing rate, ECG, heart rate, heart rate variability (HRV), and skin temperature in real time. The sensor and app deliver personalized resonance/coherence breathing exercises with live biofeedback and a Calmness Score, plus sleep tracking, to help consumers reduce stress and improve sleep. Supporting free offerings include the web-based Oxa Breathe App for guided breathing and Oxa Lab, a professional data tool for breathwork coaches.
Product overview
Oxa offers a digital breathing coach system consisting of a wearable sensor device that snaps onto smart textile garments (shirt, bra, or strap), paired with a mobile app that provides real-time biofeedback and personalized breathing exercises. The core Oxa system measures breathing rate, heart rate (ECG), and HRV to guide users through resonance breathing exercises for stress relief and better sleep. Additional offerings include the free Oxa Breathe App (online breathing exercise timer), Oxa Lab (professional data tool for breathwork coaches), and an Ambassadors Program for the breathwork professional community. Note: Oxa Life has been acquired by Myant, and consumer sales have ended as of the acquisition announcement.
Differentiator
Problem solved
Functional benefit
Brands
- Oxa Lab: Specialized tool for breathwork professionals seeking advanced insights into the effects of their practice on clients
- Oxa Breathe App
Products and services
- Oxa Breathing Coach (Sensor) A wearable sensor device that snaps onto Oxa smart textile garments and measures breathing rate, heart rate (ECG), heart rate variability (HRV), and skin temperature in real time, transmitting vitals to the Oxa mobile app for personalized breathing guidance.
- Oxa Smart Textile Garments (Bra, Shirt, Band) Sensor-equipped unisex adjustable band, sports bra, and comfortable shirt that integrate with the Oxa sensor to enable real-time breathing and heart rate monitoring during exercises and sleep, sold bundled with the Oxa sensor at $349 per bundle.
- Oxa Mobile App A mobile application included with Oxa sensor purchase that receives real-time vital data and guides users through personalized breathing journeys with immersive audio and visuals, live biofeedback, and a Calmness Score tracker for stress relief and sleep.
- Oxa Breathe App (Online Breathing Exercise Timer) A free online web tool offering three video-based breathing exercises (Immediate Stress Relief, Focus, Resilience) and a customizable breathing pattern tool with adjustable inhale, exhale, and hold times, used as a lead generation entry point before hardware purchase.
- Oxa Lab A specialized data tool for breathwork professionals that provides advanced insights into the effects of breathing practice on clients, including features for monitoring clients, tracking practice and results, and adjusting breathwork programs to individual needs.
- Oxa Night & Day Bundle A bundled kit combining Oxa smart textile garments and the Oxa breathing sensor for daytime stress relief and nighttime sleep use, priced at $359 USD (down from an original $439 MSRP).
Quantifiable outcome
- 95% of users experienced immediate stress reduction
- +3 more outcomes
Companies that use Oxa
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Oxa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Oxa partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- MyantflagshipOxa Life has been acquired by Myant, a Canada-based company pioneering AI-assisted healthcare powered by smart textile interfaces. The acquisition aims to integrate Oxa's capabilities into Myant's Skiin product line and pursue medical certification. Both companies united their expertise with a shared mission to transform healthcare through innovative textile technologies.
- NanoleqflagshipBoth Myant and Nanoleq united their expertise with a shared mission to transform how they care for patients through innovative textile technologies and advanced materials. Nanoleq AG is the parent company behind Oxa and developer of the smart textile technology.
- Amazon Web Services (AWS)coreAll website and app data is stored on secure servers managed by Amazon Web Services located in Frankfurt, Germany (EU-Central-1). AWS provides cloud infrastructure for the Oxa platform.
- Google FirebasecoreFirebase provides authentication services for the Oxa App. Email addresses are processed through Firebase for login authentication and notifications.
- ShopifycoreE-commerce platform powering the shop.oxalife.com online store for product sales and order processing.
- StripecorePayment processing provider for credit card transactions in the online store. Handles secure payment processing and fraud detection.
- PayPalcoreAlternative payment method offered in the online store for customer convenience.
- KlaviyominorEmail marketing automation platform used for newsletters and promotional communications with customers.
- Sopro (Prospect Global Ltd)minorDigital marketing agency appointed to conduct marketing activity on behalf of Oxa for compliant processing of personal information.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Oxa competitors and assessment
Company assessmentDirect peers
- Apollo Neuro: Wearable device that delivers gentle vibrations to help users manage stress and improve sleep via autonomic nervous system regulation. Closely comparable use case (stress/sleep via continuous-wear intervention) and consumer hardware-plus-app model.
- Muse: Brain-sensing headband that provides real-time biofeedback during meditation for stress and sleep improvement. Directly comparable as a consumer biofeedback wearable with a paired app delivering guided, measurable wellness outcomes.
- Whoop: Subscription wearable that tracks HRV, heart rate, sleep, and recovery for stress and performance optimization. Most direct consumer-facing competitor using HRV-based biofeedback to drive behavioral coaching, overlapping Oxa's core value proposition.
- Oura: Smart ring with continuous HRV, sleep, and readiness tracking used for stress and recovery insights. Comparable as a premium consumer wearable monetizing longitudinal biometric data and a paid membership, similar to Oxa's wellness positioning.
Broad incumbents
- Apple (Apple Watch / Health): Apple Watch delivers ECG, HRV, and sleep tracking within an integrated health ecosystem with a massive installed base. Competes on multi-vital biometric monitoring and ecosystem effects rather than dedicated respiratory biofeedback.
- Garmin: Major wearables company offering watches and devices with HRV, stress, and advanced sleep tracking. Overlaps with Oxa on biometrics and stress/sleep use cases but competes from a broad fitness/sports portfolio rather than a dedicated breathing coach.
- Fitbit (Google): Mass-market wearables with stress management, sleep scoring, and HRV tracking integrated into Google Health. Broad incumbent competing for the same consumer stress/sleep tracking wallet share.
- Polar Electro: Established sports/health wearables with HRV-based recovery and sleep features. Overlaps on continuous biometric monitoring for stress and recovery, though focused on athletic performance rather than breathing coaching.
Emerging players
- Withings: Connected health devices (watches, sleep analyzers, ECG) targeting proactive health monitoring. Comparable as a focused health hardware brand extending into sleep and cardiac metrics for wellness-conscious consumers.
Others
- Calm: Leading meditation and sleep app with guided breathing exercises, content, and a subscription model. Competes for the same stress/sleep use case via software-only delivery, illustrating the alternative non-wearable path to the same end user.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oxa social profiles
Digital presenceOxa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxa leadership team
Management profileNumber of profiles
Profiles3 records
Oxa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxa
What does Oxa do?
Oxa sells a wearable breathing coach system consisting of a proprietary sensor that snaps onto smart textile garments (shirt, bra, or strap) and pairs with a mobile app to measure breathing rate, ECG, heart rate, heart rate variability (HRV), and skin temperature in real time. The sensor and app deliver personalized resonance/coherence breathing exercises with live biofeedback and a Calmness Score, plus sleep tracking, to help consumers reduce stress and improve sleep. Supporting free offerings include the web-based Oxa Breathe App for guided breathing and Oxa Lab, a professional data tool for breathwork coaches.
Is Oxa a public or private company?
Oxa is a private company. It is classified as corporate owned and is currently acquired.
When was Oxa founded?
Oxa was founded in 2022. It employs 11 to 50 people.
Where is Oxa based?
Oxa is headquartered in Rümlang, Switzerland, in the Europe region.
How does Oxa make money?
One revenue line is on record: hardware Sales (Wearable Devices).
Who are Oxa's main competitors?
Direct peers on record are Apollo Neuro, Muse, Whoop and Oura. Broad incumbents are Apple (Apple Watch / Health), Garmin, Fitbit (Google) and Polar Electro. Withings is listed as an emerging player. Calm is listed as an others.
Does Oxa have an API?
No public API is recorded for Oxa.
What industry is Oxa in?
Oxa's product category is Wearable Biofeedback Devices. Its primary akta.pro industry code is CRACANAD, Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband), with a secondary code of HLAHAGAI, Respiratory Monitoring & Oximetry (Capnography, Pulse Oximeters, Respiratory Rate). Its NAICS code is 334510 and its SIC code is 3845.