Lifely
Lifely is an Italian IoT company developing smart agriculture sensors (Agrumino), irrigation platforms (SPRITZ), and mobility monitoring hardware (WiCOUNTER) for farmers, hobbyists, and research institutions, with revenue drawn from hardware sales, subscriptions, and EU grant-funded R&D.
- Company typePrivate
- Founded2017
- HeadquartersSassari, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lifely does
Lifely S.r.l. is an Italian IoT company headquartered in Sassari, Sardinia, focused on precision agriculture, smart communities, and environmental monitoring. The company's product portfolio centers on the Agrumino family of wireless sensors (Lemon for professional/SMB growers, Orange for hobbyists) that monitor soil moisture, temperature, and ambient light, the SPRITZ smart irrigation platform using ESP32 modules, LoRaWAN connectivity, solar power, and predictive algorithms to optimize water and energy use, and WiCOUNTER, a passive WiFi-sniffing device for public transport passenger counting. Lifely complements these products with custom IoT solutions developed through EU-funded research projects, including VOC-based pathogen detection (VOCATION), grain supply chain traceability (AC2S), and ICT platforms for active aging (Turntable).
The company operates a hybrid revenue model combining hardware sales (Agrumino via direct website e-commerce), recurring/subscription smart agriculture solutions (SPRITZ), and grant-funded professional R&D services through European programs such as HORIZON2020, INEST, and regional Sardinian funding. Customers span three segments: commercial farmers and growers (primary), hobbyists/home gardeners, and research institutions and universities (CNR IBE, University of Sassari, University of Cagliari). Lifely pursues a product-led growth motion with go-to-market executed through its own e-commerce storefront, social media channels, newsletter marketing, and Maker Faire / innovation event participation.
Despite a broad research footprint and multiple product launches between 2024 and 2025, Lifely remains a micro-cap operation (1-10 employees) with revenue heavily dependent on EU grant cycles and a limited set of pilot customers in Sardinia. The company has no disclosed funding rounds, patents, or trademarks, and its growth trajectory is tied to converting research consortia outputs into scalable commercial products.
Lifely firmographics
Firmographics- Name
- Lifely
- Legal name
- Lifely S.r.l.
- Website
- https://lifely.cc
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lifely is an Italian IoT company developing smart agriculture sensors (Agrumino), irrigation platforms (SPRITZ), and mobility monitoring hardware (WiCOUNTER) for farmers, hobbyists, and research institutions, with revenue drawn from hardware sales, subscriptions, and EU grant-funded R&D.
- Ownership category
- akta.pro rank
Lifely industry classification
Industry- Product category
- Precision Agriculture IoT
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)
- akta.pro secondary industries
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where Lifely is headquartered
LocationHeadquarters
- HQ city
- Sassari
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Lifely business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- IoT Hardware Sales: Sale of IoT devices including Agrumino sensor devices and related smart agriculture hardware
- Smart Agriculture Solutions: Integrated monitoring and management systems for precision agriculture including SPRITZ irrigation management
- Research and Development Services: Collaborative R&D projects funded by public grants (EU Horizon programs, regional funding)
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Lifely product offering
Product offeringCore offering
Lifely designs and sells IoT-based sensor devices and integrated monitoring systems for precision agriculture and smart gardening. Its product ecosystem centers on the Agrumino wireless sensor family (Orange for hobbyists, Lemon for professionals), the SPRITZ smart irrigation management platform, and the WiCOUNTER public-transport passenger-counting hardware, all integrated with a web and mobile monitoring application.
Product overview
Lifely is an IoT and precision agriculture company offering a product ecosystem centered on smart gardening and agricultural monitoring. The core offering includes the Agrumino device family (Orange and Lemon variants) for soil and plant monitoring, the SPRITZ smart irrigation system for water/energy footprint management, and the WiCOUNTER public transport monitoring solution. These products integrate with a unified Lifely web/mobile application that provides real-time monitoring dashboards, plant maintenance guidance, and community sharing features. The company also develops custom IoT solutions for research projects including VOC detection for pathogen monitoring (VOCATION) and precision agriculture platforms (Nicolaus, AC2S).
Differentiator
Problem solved
Functional benefit
Brands
- Agrumino: A wireless sensor device developed by Lifely (with Abinsula) that monitors temperature, soil moisture, and plant brightness. Available in two versions: Agrumino Lemon (for professionals/farmers) and Agrumino Orange (for hobbyists).
- SPRITZ
Products and services
- Agrumino Device Wireless IoT sensor with integrated battery, humidity, temperature and luminosity sensors that monitors plant and soil conditions and sends real-time alerts (e.g., 'I'm thirsty', 'I need light') to the Lifely app. Available in Agrumino Lemon (for professional farmers) and Agrumino Orange (for hobbyists) variants, developed jointly with Abinsula.
- SPRITZ Smart Irrigation System IoT-based smart irrigation platform that measures water and energy footprints in agricultural settings, using ESP32-based smart irrigation controllers, LoRaWAN connectivity, smart power meters, ultrasonic water meters, solar panels, and predictive algorithms to optimize irrigation cycles and reduce resource consumption for agricultural businesses.
- WiCOUNTER Low-cost hardware system using passive WiFi sniffing to estimate real-time passenger counts on public buses. Includes a microcontroller with WiFi chip, BLE connectivity to an Android app, an integrated OLED/LCD display, and a rechargeable battery lasting 4+ hours.
Quantifiable outcome
- Reduced water consumption through smart irrigation management
- +2 more outcomes
Companies that use Lifely
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Lifely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Lifely partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- CNR IBE (National Research Council - Institute of BioEconomy)coreCNR IBE (with operational offices in Florence, Bologna, Catania, Rome, San Michele all'Adige and Sassari) collaborates on strategies for mitigation and adaptation to global change, biodiversity enhancement, and sustainable use of bioresources. Focus areas include primary productivity of agro-ecosystems, precision agriculture, and sustainable agricultural supply chains.
- University of Sassari (Department of Agriculture)coreThe Department of Agriculture manages field measurements related to agroclimatic variables and water status assessment. Responsible for defining methodologies and algorithms for estimating water consumption, validating innovative platforms and sensors, and executing operational tests.
- University of Cagliari (DIEE - Department of Electrical and Electronic Engineering)coreDIEE brings together over 120 researchers in Information and Communication Technologies with experience in assistive ICT for disabled and elderly people and sensor solutions for health monitoring. Organized pilot studies with 20 elderly users and 26 informal caregivers.
- Primo PrincipiomajorA Cooperative Society of engineers, social scientists and digital artisans providing ICT services dedicated to the rural and agricultural world, environmental monitoring, and education. Combines ethics and innovation to offer user-friendly technology for agriculture.
- Sardo SolemajorFirst Sardinian cereal business network created in 2012, offering products from careful selection of raw materials. Currently involved in sustainability projects focused on wheat, using only 100% Sardinian grown and processed wheat.
- TomappomajorGardening application company (Proventus software company) aiming to become the first thought for every gardener with mobile applications similar to Strava for running. Long-term vision to spread beyond gardening into context-aware marketing solutions.
- AgreetechmajorBorn from 10 years of experience in Precision Agriculture, combining IoT, Predictive Models, Satellite and Drone Remote Sensing, and 4.0 solutions development. Works with hundreds of farmers nationwide and collaborates with universities and research centers.
- AbinsulacoreTechnology partner that developed the Agrumino wireless sensor board with integrated battery, humidity, temperature and luminosity sensors. Responsible for Nicolaus project lead and front-end management. Collaboration on Flying Roots project for electronics optimization.
- Turntable Project ConsortiummajorICT platform project for healthy and active aging involving partners from across Europe. Combines Tomappo, Lifely, and Agrumino technologies with social gardening to engage elderly users.
- ALSIA CNRmajorPartner in VOCATION project for developing effective VOC detection solutions in agriculture. Collaboration for field validation of sensors and development of plant health monitoring technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lifely competitors and assessment
Company assessmentDirect peers
- Davis Instruments: Established US manufacturer of weather stations and environmental sensors used by farmers, researchers, and homeowners. Comparable to Lifely in sensor hardware category and SMB customer base, with longer commercial track record.
- Pessl Instruments (METOS): Austrian manufacturer of agricultural IoT weather stations and field sensors distributed globally. Comparable to Lifely in European origin, agricultural sensor focus, and mid-market positioning, though with a far broader international dealer network.
- CropX: Israeli precision agriculture company offering IoT soil moisture sensors and irrigation analytics. Closely comparable to Lifely's SPRITZ and Agrumino offerings in product category and target farmer customer, though at significantly larger scale and capital base.
- Rachio: US smart home irrigation controller company selling Wi-Fi-connected controllers and flow sensors directly to homeowners. Closely comparable to Lifely's Agrumino Orange/SPRITZ D2C positioning in the smart-garden and consumer irrigation segment.
- Arable Labs: US-based precision agriculture sensing company combining IoT in-field hardware with cloud analytics for crop monitoring. Comparable to Lifely's integrated hardware-plus-cloud monitoring architecture and farmer customer base.
- Xiaomi (Mi Flora / Huahuacaocao): Consumer smart plant sensor brand from Xiaomi's ecosystem that monitors soil moisture, light, and temperature for home gardeners. Directly comparable to Lifely's Agrumino Orange hobbyist offering, though at much larger consumer scale and lower price point.
- Sensoterra: Dutch company specializing in wireless soil moisture sensors for precision agriculture and smart irrigation. Directly comparable to Lifely's Agrumino and SPRITZ soil-moisture-focused sensor offering, with similar European SMB farmer target.
- Semios: Canadian precision agriculture platform combining IoT in-field sensors, weather data, and pest/disease modeling for orchards and specialty crops. Directly comparable to Lifely's VOC detection and crop-monitoring value proposition for Mediterranean agriculture.
Broad incumbents
- Hunter Industries: Large established US irrigation equipment manufacturer offering smart Wi-Fi irrigation controllers as part of a broader landscape and turf portfolio. Overlaps with Lifely's SPRITZ smart irrigation offering but at vastly greater scale and distribution.
- Deere & Company (John Deere): Global incumbent in agricultural machinery and the John Deere Operations Center precision agriculture platform. Operates broadly in the same IoT-enabled precision agriculture space as Lifely, but as part of a much larger equipment ecosystem rather than as a specialized sensor company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lifely social profiles
Digital presenceLifely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifely leadership team
Management profileNumber of profiles
Profiles1 record
Lifely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifely M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifely
What does Lifely do?
Lifely designs and sells IoT-based sensor devices and integrated monitoring systems for precision agriculture and smart gardening. Its product ecosystem centers on the Agrumino wireless sensor family (Orange for hobbyists, Lemon for professionals), the SPRITZ smart irrigation management platform, and the WiCOUNTER public-transport passenger-counting hardware, all integrated with a web and mobile monitoring application.
Is Lifely a public or private company?
Lifely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifely founded?
Lifely was founded in 2017. It employs 1 to 10 people.
Where is Lifely based?
Lifely is headquartered in Sassari, Italy, in the Europe region.
How does Lifely make money?
Three revenue lines are on record. IoT Hardware Sales are the primary driver. The others are smart Agriculture Solutions and research and Development Services.
Who are Lifely's main competitors?
Direct peers on record are Davis Instruments, Pessl Instruments (METOS), CropX, Rachio, Arable Labs, Xiaomi (Mi Flora / Huahuacaocao), Sensoterra and Semios. Broad incumbents are Hunter Industries and Deere & Company (John Deere).
Does Lifely have an API?
No public API is recorded for Lifely.
What industry is Lifely in?
Lifely's product category is Precision Agriculture IoT. Its primary akta.pro industry code is AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water), with a secondary code of AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT). Its NAICS code is 333112 and its SIC code is 3523.