What SG Sistemas does

SG Sistemas de Automação LTDA is a privately held Brazilian software company, founded in 1989 and headquartered in Maringá, Paraná, that develops ERP and commercial automation solutions for the Brazilian retail, supermarket, and food-service markets. Its product suite is built around modular architecture: two core on-premise ERP platforms (SG ERP Linux and SG ERP Windows) plus SG Cloud for multi-branch cloud deployments and SG Foods for restaurants, bars, bakeries, pizzerias, and food trucks. These are extended by add-on modules covering point-of-sale (SG Frente), fiscal document management for Brazilian NF-e, NFC-e, SAT, CT-e, and MDF-e compliance (SG DFe), payment terminal integration (SG Tef), mobile access (SG Pocket), centralized purchasing for retail cooperatives (SG Centrais), self-service checkout (SG Self Checkout), field sales force automation (SG Força de Vendas), digital menus (SG Cardápio Digital), and business intelligence (SG View Reports and SG Análise).

The company monetizes through software licenses and subscriptions across these modules, supported by a nationwide go-to-market model built on more than 60 authorized distributors providing localized sales, implementation, training, and support across all regions of Brazil, supplemented by direct enterprise sales through the corporate website and a digital marketing program spanning blog, YouTube, and major social platforms. Target customers are predominantly small and mid-sized Brazilian retailers and food-service operators across at least seven verticals (supermarkets, food service, distributors, building materials, atacarejo, apparel, and butcher shops), with named references limited to small neighborhood supermarkets, an auto repair shop, and a ceramics manufacturer. Key leadership includes Roger Toshi as Administrative and Marketing Director (MBA in People Management from FGV).

Name

SG Sistemas

Legal name

SG Sistemas de Automacao LTDA

Website

https://sgsistemas.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

SG Sistemas is a privately held Brazilian software company that develops modular ERP and commercial automation solutions for small and mid-sized supermarkets, retailers, and food-service operators, distributed through a nationwide network of 60+ resellers across Brazil.

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• Retail management software
• ERP systems
• Commercial automation
• Point of sale
• Fiscal compliance

Headquarters

HQ city

Maringá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: SG Sistemas generates revenue through the sale of ERP software licenses and subscriptions for their various products including SG ERP Linux, SG ERP Windows, SG Cloud, and SG Foods. Solutions are offered in different platform versions to meet varying customer needs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SG Sistemas develops and sells ERP and commercial automation software for the Brazilian retail and food service markets, including SG ERP Linux, SG ERP Windows, SG Cloud, and SG Foods. Its solutions integrate point-of-sale, inventory, purchasing, fiscal document management, payments, and analytics into a single ecosystem targeted at supermarkets, restaurants, distributors, and other retail verticals across Brazil. The company distributes these solutions through a network of more than 60 regional distributors.

Product overview

SG Sistemas offers a suite of modular ERP and commercial automation solutions targeting the Brazilian retail, supermarket, and food service markets. The core offerings consist of two operating-system-specific ERP platforms — SG ERP Linux and SG ERP Windows — complemented by the cloud-based multi-branch SG Cloud platform and the food-service-specialized SG Foods system. These core platforms are augmented by a set of add-on modules addressing specific functions: SG DFe (fiscal document management for NF-e, NFC-e, SAT, CT-e), SG Tef (payment terminal integration), SG Frente (point-of-sale/PDV), SG Pocket (mobile access), SG Centrais (centralized purchasing for buying cooperatives), SG Self Checkout (autonomous self-service checkout), SG Força de Vendas (field sales force automation), SG Cardápio Digital (customer-facing digital menu for food service), SG View Reports (reporting and analytics), and SG Análise (logistics and resource management). The company serves market segments including supermarkets, food service, meat shops, distributors, building materials, retail, clothing, bakeries, bars, pizzerias, and convenience stores, with a network of over 60 distributors throughout Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• SG Foods: ERP solution specialized for food service businesses including restaurants, bakeries, pizzerias, bars, and nightclubs.
• SG ERP Linux
• SG ERP Windows
• SG Cloud
• SG DFe
• SG Tef
• SG Frente
• SG Pocket
• SG Centrais
• SG Self Checkout
• SG Força De Vendas
• SG Cardápio Digital
• SG View Reports
• SG Análise

Products and services

• SG ERP Linux Robust ERP system for supermarket and retail management running on the Linux operating system, integrating point-of-sale (PDV), inventory management, and all fiscal routines including NF-e, NFC-e, and MDF-e issuance into a unified ecosystem for Brazilian retailers.
• SG ERP Windows Management ERP system for supermarkets and retail businesses running on the Windows operating system, providing integrated control of sales, inventory, and fiscal operations for retailers of all sizes in Brazil.
• SG Cloud Cloud-based multi-branch retail management system that enables centralized control across multiple store locations, integrating all store operations over the internet and connecting the central hub with distributors and physical stores for real-time visibility.
• SG Foods Specialized ERP for the Brazilian food service segment covering restaurants, bars, bakeries, pizzerias, food trucks, and similar establishments, integrating table management, digital ordering, stock control, production tracking, fiscal document issuance, and delivery automation into a unified platform accessible in real time.
• SG Análise Logistics and resource management analytics solution providing inventory analysis, operational performance tracking, and business intelligence for optimizing supply chain and resource allocation decisions for retail and food service operators.

Quantifiable outcome

• Eliminates manual rework through integrated ecosystem of POS, inventory, and fiscal management
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature13 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Totvs: Largest Latin American ERP vendor with broad SMB through enterprise coverage. Totvs competes head-on with SG in retail and food service while also serving many verticals SG does not address.
• NCR Voyix: Global retail technology vendor with Brazilian presence, offering POS and store technology to larger supermarket chains — a broader incumbent competing for SG's enterprise aspirations.

Direct peers

• Linx (Stone Co.): Brazilian retail and payment software vendor acquired by Stone, offering ERP, POS, and commerce solutions to supermarkets and food service — overlapping directly with SG's core verticals.
• Bematech: Brazilian POS hardware and software vendor serving retail and food service; overlapping on the checkout and POS layer of SG's stack.
• Bluesoft (Bluesoft ERP): Brazilian ERP and POS provider for supermarkets, restaurants, and retail chains, with comparable vertical specialization and SMB focus.
• Consinco: Brazilian ERP and retail management software vendor specializing in supermarkets, food service, and distribution — the most direct functional and vertical competitor to SG Sistemas in the Brazilian SMB retail ERP market.
• PDV Sistemas: Brazilian retail automation and POS software vendor serving supermarkets and food service, directly comparable to SG's core product line.
• Intelidata: Brazilian retail technology vendor offering ERP and POS solutions for supermarkets, bakeries, and food service — direct functional overlap with SG's product portfolio.
• SysEmp Sistemas: Brazilian ERP vendor focused on small and mid-sized retailers, supermarkets, and distributors — comparable size and vertical focus to SG Sistemas.

Emerging players

• Stone (Stone POS / Ton): Brazilian payments company expanding into integrated POS and commerce software for SMB retailers — a newer competitive threat combining payments with retail software at potentially lower customer cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SGSistemas
• YouTubeyoutube.com/user/SGSistemasAutomacao
• Facebookfacebook.com/SGSistemasAutomacao
• LinkedInbr.linkedin.com/company/sg-sistemas-de-automa-o-ltda
• Instagraminstagram.com/sg_sistemas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SG Sistemas