MicroGIS

What MicroGIS does

MicroGIS SA is a Swiss geomarketing and territorial planning firm founded in January 1996 in Yverdon-les-Bains by four geographers and headquartered at Rue de la Tour 16, Lausanne. The company sells a portfolio of proprietary Swiss geographic data products — anchored by the ZipCodes+™ data range built on Swiss postal codes, with layer additions including purchasing power data (2009), Swiss Neighborhoods urban-block segmentation (2010), and Market Districts, Living Areas and Cultural Regions (2013) — together with an online geomarketing platform, DataStudio™ (launched 2011), and an interactive cartography capability exemplified by the MGonline PAC Lavaux consultation interface.

The firm's services cover territorial analysis, demographic projections, equipment needs assessment, school transport schedule planning (operated for multiple Vaud school associations), daycare/childcare needs forecasting, electoral cartography for Le Temps (since 1998), story mapping (added 2020), and bespoke consulting for both public institutions and private enterprises across Switzerland. Customers include the cantons of Vaud, Geneva, Fribourg, Neuchâtel and Valais, Lausanne Région, Transports Lausannois, CHUV, BCV, BCGE, Migros, Coop, McDonald's, L'Oréal, EPFL and others, with a stated reference base of 50+ logos.

MicroGIS operates as a privately held boutique consultancy with 8-10 employees, generating revenue through project-based professional services contracts — typically multi-year — with quote-based, non-publicly-disclosed pricing. Go-to-market is sales-led and relationship-driven, supported by content marketing via publications, thematic maps and interactive web applications, and by a longstanding resale partnership with the Swiss Federal Statistical Office dating to the firm's founding. The company has not raised external funding, has no disclosed subsidiaries or parent, and conducts no business outside Switzerland.

Name

MicroGIS

Legal name

MicroGIS SA

Website

https://microgis.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

MicroGIS SA is a Swiss geomarketing and territorial planning consultancy (founded 1996, ~8-10 staff) that delivers proprietary geographic data products, interactive cartography, and project-based consulting to Swiss cantons, communes, and private enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-sulpice

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Professional Consulting Services: MICROGIS generates revenue through customized consulting assignments for territorial planning, demographic analysis, market studies, and spatial planning for private and public sector clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MicroGIS is a Swiss geomarketing and GIS consulting firm that provides custom-tailored territorial and geospatial solutions to private enterprises and public institutions. Its core offerings combine proprietary geographic data products (e.g., ZipCodes+™), an online geomarketing platform (DataStudio™), interactive cartography interfaces, and bespoke consulting services covering demographic analysis, market studies, equipment needs assessment, school transport planning, and territorial planning studies across Switzerland.

Product overview

MICROGIS is a Swiss company with over 25 years of experience providing custom territorial and geospatial solutions. The core offering centers on geographic information systems, interactive cartography, and spatial analysis services. Key products include the DataStudio™ online geomarketing platform, ZipCodes+™ (a comprehensive Swiss postal code-based demographic and market data range), and the MGonline interactive mapping platform. The company offers related services in story mapping, school transport planning, equipment needs assessment, and territorial analysis. Publications include thematic maps and specialized geography books.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 50 client references across various sectors including government, finance, retail, and healthcare

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Le TempscoreStrategic or Co-development PartnerLong-standing partnership since 1998 for political cartography. MICROGIS has been mapping and providing analysis of Swiss federal and cantonal voting results for publication in Le Temps newspaper for over 20 years.
• Office Fédéral de la Statistique (Swiss Federal Statistical Office)coreStrategic or Co-development PartnerPartnership established in 1996 at company founding for resale of spatially-oriented statistical data. MICROGIS collaborates on publications including census data analysis (e.g., 'Recenser la population en Suisse avant 1850').
• evaluandamajorStrategic or Co-development PartnerAssociation partnership for childcare needs studies. MICROGIS handles quantitative analysis while evaluanda provides evaluation expertise for studies such as faje child care placement needs (2025-2030) and PC Familles evaluation.
• UrbaplanmajorStrategic or Co-development PartnerPartnership for Grand Genève Agglomeration Project 4. MICROGIS and Urbaplan provide methodological support for diagnostic and prospective analysis for the cross-border metropolitan area.
• Transports Lausannois (tl)majorStrategic or Co-development PartnerOngoing partnership providing GIS consulting, training, support, SIG application development, and cartography services (static and interactive online maps) for Lausanne's public transport authority.
• Loisirs & Pédagogie (LEP Editions)minorChannel Partner/ Reseller/ DistributorPublishing partnership for geography and political institutions books. MICROGIS provides cartography for books such as 'Géographie de la Suisse' and 'Institutions politiques vaudoises/genevoises'.
• ASIOR - Association scolaire intercommunale Orbe & RégionmajorChannel Partner/ Reseller/ DistributorSchool transport planning partnership. MICROGIS has been establishing school transport schedules for students in the Orbe region for multiple years, managing bus fleet optimization and daily operations.
• Various School Associations (ASICOPE, ASI7, ASIVenoge, ASCOT)majorChannel Partner/ Reseller/ DistributorMultiple school associations in the Canton de Vaud for whom MICROGIS manages school transport services including scheduling, fleet optimization, and hotline operations.
• EPFL Press / PPURminorChannel Partner/ Reseller/ DistributorPublishing partnership for territorial planning book 'Aménager le territoire' in the Savoir suisse collection.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• GeoPostcodes: Swiss-based provider of postal code geographic data, purchasing power data, and geomarketing datasets for Switzerland and international markets. Directly comparable to MicroGIS's ZipCodes+™ offering and Swiss geo-data positioning.
• INFRAS: Swiss research and consulting firm specializing in mobility, transport, infrastructure, and territorial development. Comparable because both firms serve Swiss cantons and communes on public-sector planning, transport, and territorial strategy projects.
• Wüest & Partner: Swiss real-estate research and consulting firm providing proprietary location, market, and demographic data products for the Swiss market. Comparable to MicroGIS's blend of territorial data products and bespoke consulting for Swiss institutions and enterprises.

Broad incumbents

• TomTom: Global provider of maps and location technology with APIs for developers and enterprise customers. Comparable because MicroGIS DataStudio and interactive cartography offerings occupy the same value chain at a much smaller, Swiss-specialized scale.
• Trimble Geospatial: Provides GNSS, surveying, mapping, and GIS software for public and private clients. Comparable as a broader geospatial technology incumbent that overlaps with MicroGIS's surveying/mapping and territorial analytics work in Switzerland.
• HERE Technologies: Global location platform providing geospatial data, mapping, and analytics used by enterprises and governments. Comparable to MicroGIS's data-product and geomarketing positioning at a global, platform scale.
• Statista: Global market and consumer data platform providing statistics, reports, and forecasts including geographic and demographic segmentation. Comparable as a broader market-data incumbent where Statista's geo-segmented market studies overlap with MicroGIS's geomarketing work for the Swiss market.
• Esri: Global leader in GIS software (ArcGIS) with Swiss public-sector and enterprise footprint. Comparable as the dominant incumbent whose platforms MicroGIS builds upon and competes against in custom Swiss-market analytics.
• Pitney Bowes (Location Intelligence): Provides location intelligence, demographic data, and geospatial analytics products globally. Comparable to MicroGIS's combination of demographic datasets (purchasing power, postal code) and spatial analytics services.

Emerging players

• Caliper (Maptitude): GIS software and mapping vendor providing Maptitude and TransCAD for demographic analysis, market study, and territorial planning. Comparable as a specialized GIS vendor with overlapping use cases in territory analysis and geomarketing that MicroGIS also serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MicroGIS