What Black Tie Digital Marketing does

Black Tie Digital Marketing is a privately held, full-service digital marketing agency founded in 2010 by Scott Brazdo and Steve Buck and headquartered in Melbourne, Florida, with a second office in Lake Mary. The agency consolidates the capabilities of ten traditional marketing vendors into a single integrated offering spanning custom website design and development (WordPress-based), search engine optimization, pay-per-click/internet advertising, graphic design, social media marketing, video production, motion graphics, email marketing, and analytics/reporting. Its core technology stack is anchored by HubSpot (Gold Partner status, leveraging Marketing Hub, Sales Hub, and Service Hub for CRM, automation, and inbound strategy) and Google Partner credentials, supplemented by WordPress, MailChimp, and Hootsuite. Service delivery follows a proprietary five-step Success Formula: Brand DNA Architecture (a discovery process examining client history, market, and goals), Branding, custom Website build, Growth Marketing combining paid and organic channels, and Measurement/analytics.

The business operates on a sales-led, consultative go-to-market motion targeting growth-focused businesses, with retainer-based partnerships as the primary commercial vehicle and project-based engagements as secondary. Customers are SMB to mid-market accounts concentrated in Central Florida and across the U.S. Southeast, with demonstrable vertical depth in healthcare/dental practices, aerospace and defense (including firearms manufacturers), real estate, insurance, and select technology and nonprofit clients. Pricing is not publicly disclosed; the only benchmark is a $35,000–$42,000 annual salary for a full-time Creative Content Writer, consistent with a small-to-mid-sized agency cost structure. Customer acquisition relies on direct sales, an inside sales contact line, HubSpot/Google partner channels, an active content blog covering 41+ marketing topics, multi-platform organic social, and event participation (e.g., Florida Dental Convention).

The agency maintains 11–50 employees across two offices and has been recognized with industry awards, including three Communicator Awards of Excellence (gold) and six Awards of Distinction (silver) from the Academy of Interactive and Visual Arts in 2016, plus a 2015 W3 Silver Award. Ownership is founder-controlled with no institutional investors, private equity involvement, or acquisition history identified in the public record. Active hiring for Web Developer and Creative Content Writer roles signals ongoing incremental team expansion rather than aggressive scaling.

Name

Black Tie Digital Marketing

Legal name

Black Tie Digital Marketing

Website

https://blacktiedigital.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Tie Digital Marketing is a Central Florida-based, full-service digital marketing agency founded in 2010 that serves SMB and mid-market clients across healthcare, aerospace, defense, and other verticals with retainer-based web design, SEO, PPC, branding, social media, video, and HubSpot-powered inbound marketing services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click advertising
• Web design development
• Social media marketing

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service agency offering comprehensive digital marketing services including web design, branding, marketing, video production, SEO, internet advertising, graphic design, social media, blogging, motion graphics, pay-per-click advertising, and email marketing. Revenue is generated through retainer-based partnerships and project-based engagements.
2. SEO Services: Search engine optimization services focusing on end-user experience, mobile-first design, long-form content creation, and unique varied content. Services include SEO strategy development, keyword research, and implementation.
3. Social Media Marketing: Social media management and advertising services across platforms including Facebook, Instagram, LinkedIn, and Twitter. Includes content creation, scheduling, and paid social advertising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Black Tie Digital Marketing is a full-service digital marketing agency that bundles web design, branding, SEO, paid advertising, social media, email marketing, video production, and analytics into a single integrated offering. The agency follows a proprietary 'Success Formula' methodology beginning with Brand DNA Architecture discovery, followed by branding, website build, growth marketing, and measurement. Services are delivered under retainer-based and project-based engagements to growth-focused businesses.

Product overview

Black Tie Digital Marketing is a full-service digital marketing agency combining the capabilities of ten traditional vendors into one unified team. The company operates as a single integrated agency rather than a platform-plus-modules architecture, offering a comprehensive suite of services including custom website design and development, search engine optimization, pay-per-click/internet advertising, graphic design, social media marketing, video production, motion graphics, email marketing, branding services (including their proprietary Branding DNA Architecture process), HubSpot management and integration, growth marketing, and analytics/reporting. Services follow their 'Success Formula' methodology: Branding DNA Architecture, Branding, Website, Growth Marketing, and Measure Your Growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand DNA Architecture Proprietary discovery process that examines company history, target market, goals, pain points, and mission to inform a customized marketing strategy; positioned as the first step of Black Tie's Success Formula.
• Branding Services World-class brand development and brand identity creation intended to position companies for the future, delivered as step 2 of the Success Formula.
• Custom Website Design & Development Custom websites designed and built for specific customers, including online store (eCommerce) development and responsive mobile-first design, delivered as step 3 of the Success Formula.
• Growth Marketing Digital marketing strategies combining paid and organic traffic via ads, blogs, and social media to generate engaged prospects, delivered as step 4 of the Success Formula.
• Analytics & Reporting Trend discovery and key metric tracking used to inform campaign changes and business evolution, delivered as step 5 of the Success Formula ('Measure Your Growth').
• Search Engine Optimization (SEO) Organic search optimization focused on end-user experience, mobile-first design, long-form content creation, and unique varied content; includes SEO strategy development, keyword research, and implementation.
• Pay-Per-Click (PPC) / Internet Advertising Paid search and pay-per-click advertising campaigns run across search engines and social platforms with cost-per-click billing, leveraging Google Partner credentials.
• Social Media Marketing Social media strategy, content creation, scheduling, and paid social advertising campaigns across Facebook, Instagram, LinkedIn, and Twitter.
• Email Marketing Email automation, campaigns, and newsletter management used to nurture leads and engage customers; includes HubSpot-powered email marketing and MailChimp-supported campaigns.
• Video Production Video content creation including explainer videos, promotional videos, and motion graphics for marketing and brand communication.
• Graphic Design Visual design services including logos, brand identity, marketing materials, and custom graphics for client campaigns.
• Inbound Marketing Long-term approach to attracting, engaging, and converting customers through meaningful digital experiences powered by HubSpot's marketing automation and CRM platform.
• HubSpot Management & Integration Gold-level HubSpot partner services managing inbound marketing, CRM, automation, and reporting across Marketing Hub, Sales Hub, and Service Hub for client growth.

Quantifiable outcome

• Increased lead generation and client acquisition for clients
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationGold HubSpot Partner status. Agency leverages HubSpot as core growth platform for inbound strategy, managing CRM, automation, marketing campaigns, and reporting for clients. Partnership involves meeting certification requirements and delivering HubSpot implementation services.
• GooglecoreTechnology or IntegrationGoogle Partner designation with less than 500 partners globally. Status requires meeting AdSpend requirements and employee certification standards. Active in Google Ads management and search advertising.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Digital marketing agency specializing in PPC, paid media, and CRO; comparable to Black Tie on the performance/paid-acquisition side of its full-service offering.
• WebFX: Full-service digital marketing agency offering SEO, web design, PPC, and content marketing to mid-market and enterprise clients; comparable to Black Tie's integrated services model and sales-led GTM.
• OuterBox: Digital marketing agency focused on eCommerce website design, SEO, and PPC; particularly comparable to Black Tie's regulated-industry eCommerce work for firearms clients like KelTec and Spikes Tactical.
• SmartSites: Award-winning digital marketing agency offering web design, SEO, PPC, and social media; comparable to Black Tie as a Google Premier Partner with a full-service, sales-led agency model.
• Directive: B2B-focused digital marketing agency specializing in SEO, PPC, and content; comparable to Black Tie in its full-service delivery and enterprise-oriented client base.
• Ignite Digital: Canadian-based full-service digital marketing agency offering web design, SEO, PPC, and social media; comparable to Black Tie's service breadth though operating in a different geography.
• Lounge Lizard: Full-service digital marketing and web design agency offering branding, SEO, PPC, and social media; aligned with Black Tie's integrated agency positioning and creative award pedigree.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, social media, and PPC; similar positioning to Black Tie as a one-stop-shop agency targeting growth-focused businesses.
• Big Leap: Full-service digital marketing agency offering SEO, web design, content, and HubSpot services; highly comparable to Black Tie given its HubSpot partnership and integrated service model.

Broad incumbents

• HubSpot: Marketing automation platform and broader marketing ecosystem; Black Tie is a Gold HubSpot Partner that both implements HubSpot for clients and competes with its expanding suite of in-house tools and partner services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blacktiedigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Tie Digital Marketing