Adkey.Agency
Adkey.Agency is a Warsaw-based performance marketing agency founded in 2014 that provides user acquisition and media buying services for iGaming, betting, mobile app, and financial product clients globally, leveraging proprietary PWA/webview technology and AdKey.Link attribution across Facebook, Google, TikTok, and In-App channels.
- Company typePrivate
- Founded2014
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Adkey.Agency does
Adkey.Agency is a private performance marketing and media buying agency founded in 2014 and headquartered in Warsaw, Poland. The company specializes in user acquisition for iGaming operators, betting companies, mobile app developers, and financial product platforms (binary options/crypto), operating across approximately 15 countries spanning North America, Latin America, Europe, CIS, Asia, Oceania, and Africa/Middle East. Its GTM motion is enterprise-focused performance media buying, with revenue tied to outcomes (FTD, CPI, CPA, CPL, CPS) across Facebook, Google, TikTok, In-App networks, and SEO channels.
The company's core technology stack centers on AdKey.App — a PWA platform with iOS/Android support — combined with proprietary AdKey.Link attribution technology, custom webview and progressive web applications used as traffic delivery infrastructure, and an in-house push notification retention system integrated into PWAs. It also operates its own IT infrastructure for process automation and analytics, enabling rapid bidaily optimization of CTR, CR, ROI, and LTV. The agency additionally runs AdKey.App as a subscription-based product offering app rental services (Start, Android Star, Wild Star tiers at $100/month) for affiliate traffic operators.
Adkey.Agency generates revenue primarily through performance-based commissions (transaction fees on FTDs or installs) and professional services for media buying and campaign management. It is independently owned with no disclosed parent company, venture backing, or institutional investors identified. The team has grown to 100+ specialists with 30+ new employees added in the past year, and cumulative paid user acquisitions exceed 1.195 million across all served geographies.
Adkey.Agency firmographics
Firmographics- Name
- Adkey.Agency
- Legal name
- Adkey.Agency
- Website
- https://adkey.agency
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adkey.Agency is a Warsaw-based performance marketing agency founded in 2014 that provides user acquisition and media buying services for iGaming, betting, mobile app, and financial product clients globally, leveraging proprietary PWA/webview technology and AdKey.Link attribution across Facebook, Google, TikTok, and In-App channels.
- Ownership category
- akta.pro rank
Where Adkey.Agency is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Markets served
Adkey.Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance Marketing Commissions: Revenue generated through performance-based campaigns where payment is received for First Time Deposits (FTD), or on commission basis. They launch CPI, CPA, CPL, CPS campaigns and charge based on user acquisition outcomes.
- Advertising Services: Media buying services for clients across Facebook, Google, TikTok, In-App and SEO channels. Revenue from managing advertising campaigns and driving traffic to client products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start Package - Basic rental access |
| Subscription | Monthly | Android Star - Full Android access |
| Subscription | Monthly | Wild Star - Premium all-access package |
| Subscription | Monthly | AdKey.App Subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Adkey.Agency product offering
Product offeringCore offering
Adkey.Agency is a performance marketing and media buying agency that acquires paying users for enterprise clients through multi-channel campaigns across Facebook, Google, TikTok, In-App networks, and SEO. The agency develops proprietary webview and progressive web applications (PWAs) as traffic delivery infrastructure, offers the AdKey.App PWA rental platform with iOS/Android support, and provides in-house creative production, analytics setup, and bidaily optimization of CTR, CR, ROI, and LTV metrics. Its primary revenue is earned on a performance basis — commission per First Time Deposit (FTD) or per-install/lead/sale (CPI, CPA, CPL, CPS).
Product overview
Adkey.Agency is a media buying company founded in 2014, operating with 100+ specialists across multiple regions. The company's core product portfolio centers around AdKey.App — a PWA platform with iOS/Android application support — combined with proprietary AdKey.Link attribution technology and custom webview/PWA applications for traffic acquisition. The agency delivers performance marketing services including rapid optimization (CTR, CR, ROI, LTV), campaign launches (CPI, CPA, CPL, CPS), creative production (videos and banners), and analytics setup, serving verticals in iGaming, betting, dating, and financial offers.
Differentiator
Problem solved
Functional benefit
Products and services
- AdKey.App
Quantifiable outcome
- 3000-4000 FTDs per month achieved for betting client in Russia
- +3 more outcomes
Companies that use Adkey.Agency
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Adkey.Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Adkey.Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wild Wild Apps / Wild Wild GroupcoreWild Wild Apps (now part of Wild Wild Group alongside Wild Wild Leads and Wild Wild Partners) is a strategic partner for Adkey.Agency. They offer app rental services including WWAppsBot for smart app selection, top apps by GEO, and conversion tracking. Adkey.Agency recommends Wild Wild Apps rental services to their media buyers and works together on joint educational content about app rental best practices.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Adkey.Agency competitors and assessment
Company assessmentDirect peers
- ClickDealer: ClickDealer is a global performance marketing agency running CPI, CPA, CPL, and FTD-based campaigns across iGaming, finance, and mobile apps. It is the closest direct peer to Adkey.Agency, operating a comparable multi-channel media buying model with similar pricing logic.
- Clickadu: Clickadu is a self-serve ad network with strong iGaming focus, offering popunder, push, and in-page push traffic with agency-style campaign optimization. Operates in similar verticals and on comparable traffic economics to Adkey.Agency.
- Adsterra: Adsterra is a global ad network with strong iGaming vertical penetration, offering CPA/CPL campaign management and traffic acquisition services. Comparable traffic sourcing and vertical alignment with Adkey.Agency.
- Galaksion: Galaksion is a performance ad network specializing in user acquisition for iGaming, apps, and finance verticals. Its media buying infrastructure and POP/PUSH traffic focus position it as a directly comparable traffic source and channel partner.
- PropellerAds: PropellerAds is a performance ad network/media buying platform serving affiliates and advertisers in iGaming, dating, and finance verticals. It overlaps with Adkey.Agency's traffic-sourcing and campaign-optimization capabilities at the network level rather than agency level.
- Zorka.mobi: Zorka.mobi is a performance marketing agency specializing in mobile user acquisition for iGaming and apps, with proprietary tools and multi-channel traffic sourcing. Comparable to Adkey.Agency in customer base, vertical focus, and Eastern European operating model.
- RollerAds: RollerAds is a multi-format ad network with strong iGaming and dating vertical focus, offering push, pop, and in-app traffic with agency-style optimization services. Highly comparable to Adkey.Agency in both vertical mix and traffic delivery model.
Broad incumbents
- Affle: Affle is a publicly listed mobile ad tech and consumer intelligence platform offering user acquisition and audience targeting solutions. It overlaps with Adkey.Agency on the UA/performance side but serves a broader set of verticals and geographies.
- Yeahmobi: Yeahmobi is a larger mobile marketing and advertising platform providing global user acquisition services across multiple verticals. Comparable to Adkey.Agency in mobile UA and performance model but at materially larger scale.
- Mobvista (Nativex): Mobvista's Nativex division is a global mobile performance marketing platform delivering UA, ad creative, and programmatic media services. It is comparable to Adkey.Agency on the performance UA and creative production dimensions, at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Adkey.Agency social profiles
Digital presenceAdkey.Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adkey.Agency leadership team
Management profileNumber of profiles
Profiles2 records
Adkey.Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adkey.Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adkey.Agency
What does Adkey.Agency do?
Adkey.Agency is a performance marketing and media buying agency that acquires paying users for enterprise clients through multi-channel campaigns across Facebook, Google, TikTok, In-App networks, and SEO. The agency develops proprietary webview and progressive web applications (PWAs) as traffic delivery infrastructure, offers the AdKey.App PWA rental platform with iOS/Android support, and provides in-house creative production, analytics setup, and bidaily optimization of CTR, CR, ROI, and LTV metrics. Its primary revenue is earned on a performance basis — commission per First Time Deposit (FTD) or per-install/lead/sale (CPI, CPA, CPL, CPS).
Is Adkey.Agency a public or private company?
Adkey.Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adkey.Agency founded?
Adkey.Agency was founded in 2014. It employs 51 to 100 people.
Where is Adkey.Agency based?
Adkey.Agency is headquartered in Warsaw, Poland, in the Europe region.
How does Adkey.Agency make money?
Two revenue lines are on record. Performance Marketing Commissions are the primary driver. The others are advertising Services.
Who are Adkey.Agency's main competitors?
Direct peers on record are ClickDealer, Clickadu, Adsterra, Galaksion, PropellerAds, Zorka.mobi and RollerAds. Broad incumbents are Affle, Yeahmobi and Mobvista (Nativex).
Does Adkey.Agency have an API?
No public API is recorded for Adkey.Agency.