Personalized & Compounded Nutrients

What Personalized & Compounded Nutrients does

Personalized & Compounded Nutrients, operating under the brand Freedom to Formulate, is a privately held U.S. custom nutraceutical manufacturer founded in 2012 by Justin DeTurris and Pete Duenes. The company exclusively serves licensed healthcare practitioners — primarily functional medicine doctors, integrative practitioners, chiropractors, and clinical nutritionists — and operates through two distinct product brands: Personalized Nutrients for patient-specific N-of-1 formulations built from individual lab results, genetic markers, and clinical data, and Compounded Nutrients for practitioner-branded private-label bulk supplements. Practitioners access 450+ clinically validated ingredients through a proprietary cloud-based formulator that delivers real-time pricing, dosage calculation, and ingredient database lookups; a RESTful Client API enables integration with EMR/EHR, practice management, and e-commerce systems, and a native partnership with Genova Diagnostics enables one-click import of NutrEval and Metabolomix+ lab panel results.

Manufacturing is fully vertically integrated at the company's NSF GMP-registered facility in Sisters, Oregon, including raw material receipt, third-party testing, climate-controlled storage, custom-fabricated blending and encapsulation equipment, HEPA-filtered clean rooms, in-house labeling, and direct fulfillment — no outsourced production steps. A secondary sales/consultation office operates in SoHo, New York. The company ships domestically and internationally on DDU terms, with minimum order quantities starting at 24 bottles for the private-label line and patient-specific 30–180 day supply protocols for the N-of-1 line.

The business is B2B-only with no direct-to-consumer sales, structurally preventing patients from bypassing practitioner oversight. Revenue is generated through custom manufacturing fees on per-formulation/per-batch orders rather than disclosed subscription or licensing tiers; pricing is quote-based and real-time via the formulator. The company is founder-owned, has not raised institutional capital, operates with 11–50 employees, and holds three registered brand identities (Personalized Nutrients, Compounded Nutrients, Freedom to Formulate). Certifications include NSF GMP registration and FDA 21 CFR Part 111 compliance for dietary supplement manufacturing.

Name

Personalized & Compounded Nutrients

Legal name

Freedom to Formulate

Website

https://freedomtoformulate.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Personalized & Compounded Nutrients (Freedom to Formulate) is a privately held custom nutraceutical manufacturer that produces patient-specific and private-label supplements exclusively for licensed healthcare practitioners via a cloud-based formulator and an NSF GMP-registered, vertically integrated facility in Sisters, Oregon.

Ownership category

akta.pro rank

Product category

Custom Nutraceutical Manufacturing

NAICS

Pharmaceutical and Medicine Manufacturing (3254)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL)

akta.pro secondary industries

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Compounding Pharmacies (Sterile/Non-Sterile) (HLAFALAE)

Keywords

• Custom supplement manufacturing
• Private label supplements
• Personalized nutraceuticals
• Practitioner compounding
• NSF GMP manufacturing

Headquarters

HQ city

Sisters

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Formulation Manufacturing (Personalized Nutrients): Patient-specific N-of-1 formulations manufactured to order based on individual practitioner prescriptions. 30-180 day supply protocols. Made-to-order with fresh production ensuring potency and efficacy.
2. Private Label Manufacturing (Compounded Nutrients): Practitioner-branded bulk custom supplement formulations with minimum order quantities starting at 24 bottles. Practitioners create proprietary formulas and build their own supplement brand. Recurring reorder revenue from practice dispensing programs.
3. API Integration Services: Technical integration support for connecting practitioner EMR/EHR and practice management systems to the formulation and ordering platform. Implementation, documentation, and ongoing API access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Personalized & Compounded Nutrients (doing business as Freedom to Formulate) is a B2B custom nutraceutical manufacturer producing N-of-1 patient-specific compounded supplements and private-label formulations exclusively for licensed healthcare practitioners. The company operates vertically integrated NSF GMP-certified manufacturing facilities offering custom powder and capsule manufacturing, condition-specific pre-developed formulas, and a RESTful API (Client API) for EHR and lab platform integration.

Product overview

Personalized & Compounded Nutrients operates as a dual-brand custom nutraceutical manufacturing platform serving licensed healthcare practitioners exclusively. The company offers two distinct product lines: Personalized Nutrients provides patient-specific N-of-1 supplement formulations built from individual lab results, genetic markers, and clinical data through a cloud-based formulator with 450+ ingredients; Compounded Nutrients delivers practitioner-branded bulk/private-label supplement manufacturing starting at 24 bottles per formula. Both product lines are manufactured in-house at the company's NSF GMP-certified facility in Sisters, Oregon, utilizing the same quality standards, online ordering platform, and Client API for system integration. Additional offerings include custom powder and capsule manufacturing, a RESTful Client API for EMR/EHR/practice management integration, and condition-specific formulation categories organized by health goals.

Differentiator

Problem solved

Functional benefit

Brands

• Personalized Nutrients: N-of-1 patient-specific formulations for individual patient needs based on lab results, genetic markers, symptoms, and medication interactions. Cloud-based digital formulator with 450+ clinically validated ingredients for individualized 30-180 day supply protocols.
• Compounded Nutrients

Products and services

• Personalized Nutrients
• Compounded Nutrients
• Custom Powder Manufacturing
• Custom Capsule Manufacturing
• Formulas by Health Goal
• Client API

Quantifiable outcome

• Patients prescribed 10+ separate products face 25 to 30 daily capsules; consolidation reduces to single protocols
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Genova DiagnosticscoreTechnology or IntegrationLab integration partnership enabling one-click import of patient lab results from Genova Diagnostics panels (NutrEval, Metabolomix+) directly into the cloud-based formulator. Practitioners upload patient results for biomarker-based protocol design addressing nutrient deficiencies, metabolic dysfunction, oxidative stress markers, and detoxification capacity.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Designs for Health: Designs for Health is a practitioner-exclusive nutraceutical brand with extensive custom formulation offerings and practitioner education programs. Both companies serve licensed healthcare providers exclusively with science-backed supplements and proprietary practitioner-branded product lines.
• Xymogen: Xymogen is a practitioner-exclusive supplement manufacturer offering custom formulations and condition-specific protocols. Both companies share the practitioner-exclusive B2B model, NSF GMP manufacturing, and focus on individualized patient outcomes rather than mass-market retail.
• Ortho Molecular Products: Ortho Molecular Products is a practitioner-exclusive nutraceutical manufacturer with a focus on evidence-based formulations and condition-specific protocols. Both companies share the practitioner-only B2B model and offer customizable supplement lines for integrative and functional medicine practices.
• Thorne HealthTech: Thorne is a leading practitioner-grade supplement manufacturer selling to healthcare providers and directly to consumers. Both companies serve the functional/integrative practitioner channel with science-backed, NSF-registered custom formulations, though Thorne operates at much greater scale with a broader product catalog and direct-to-consumer business.
• Standard Process: Standard Process is a long-standing practitioner-channel whole food nutrient supplement manufacturer with practitioner exclusivity and clinical education programs. Both companies serve licensed healthcare practitioners with vertically integrated manufacturing and condition-specific formulations.
• Metagenics: Metagenics is one of the largest practitioner-channel nutraceutical manufacturers with a focus on clinical formulations and chronic condition protocols. Both companies target integrative and functional medicine practitioners and offer condition-specific formulas with vertical integration.
• Pure Encapsulations: Pure Encapsulations is a premium practitioner-grade supplement brand owned by Nestle Health Science. Both companies cater exclusively to healthcare practitioners with hypoallergenic, science-backed formulations and emphasize purity and quality standards.

Direct peers

• Wellevate (Emerson Ecologics): Wellevate by Emerson Ecologics is a practitioner supplement dispensing and ordering platform for integrative and functional medicine providers. Both companies serve the same practitioner segment with digital tools to dispense and reorder supplements, though Wellevate curates third-party brands rather than manufacturing custom formulas.
• NutraScience Labs: NutraScience Labs is a custom contract supplement manufacturer offering private-label and custom formulation services with low minimum order quantities. Both companies compete directly in custom dietary supplement manufacturing for healthcare practitioners and emerging supplement brands, with overlapping capabilities in capsules, powders, and bespoke formulations.
• Fullscript: Fullscript is a practitioner-focused supplement dispensing platform that integrates lab data, protocol recommendations, and direct fulfillment. While Fullscript is more of a marketplace/distributor, both companies enable practitioners to prescribe and dispense personalized supplement protocols through digital workflow tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FreetoFormulate
• YouTubeyoutube.com/channel/UCj5zvjbGOD20RZCxwbXtOtQ?view_as=subscriber
• Facebookfacebook.com/FreeToFormulate
• LinkedInlinkedin.com/company/freedomtoformulate
• Instagraminstagram.com/freedomtoformulate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personalized & Compounded Nutrients