OrangePOS

What OrangePOS does

OrangePOS (legal entity: clouDeal B.V.) is a Dutch distributor and integrator of point-of-sale (POS) systems headquartered in Apeldoorn, Netherlands, founded in 2019. The company sells and configures POS hardware (Tiger, Rhino, Lion, Falcon, Coyote, Ant Server, Spider 21.5) priced between €649 and €1,599, complemented by peripherals including barcode scanners, cash drawers, thermal printers, network switches, and handheld PDAs. Its core software platform is SambaPOS V5 Pro, which OrangePOS resells at €250 with a lifetime license, offering table management, delivery management, advanced reporting, and inventory tracking.

The business operates four revenue streams: one-time hardware sales, perpetual software licensing, recurring support agreements (09:00-22:00 availability, annual renewal, 3-month cancellation), and professional services covering configuration and on-site installation. The go-to-market is consultative and sales-led, following a 7-step process (Consult, Advice, Quote, Configuration, Installation, Service, Upgrade) supported by free 1:1 demonstrations. Distribution combines a direct e-commerce storefront, a direct field-sales channel, and a formal partner program. OrangePOS serves Dutch SMBs across hospitality (primary), retail, sports and events, beauty, mobile trade, and theater and museum verticals, with integrations to Dutch payment terminals (Sepay, Pingoedkoop) and delivery platforms (Thuisbezorgd, RestaJET). The company holds no disclosed funding, no patents, and operates with 1-10 employees.

Name

OrangePOS

Legal name

clouDeal B.V.

Website

https://orangepos.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

OrangePOS is a Dutch POS systems distributor and integrator (legal entity: clouDeal B.V.) selling SambaPOS V5 Pro-licensed hardware and accessories (€649-€1,599) to SMBs across hospitality, retail, sports, beauty, mobile trade, and cultural sectors in the Netherlands.

Ownership category

akta.pro rank

Product category

Point of Sale (POS) Systems

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industries

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL), POS Installation, Maintenance & Field Services (FSAMADAJ), POS Hardware Leasing, Financing & Rental (FSAMADAI), Point-of-Sale (POS) & On-Property Commerce (THALACAI)

Keywords

• POS systems
• Cash register hardware
• Barcode scanners
• POS software
• Hospitality technology

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of POS hardware systems including registers, terminals, and peripherals. Products include Tiger (€1,399), Rhino (€999), Lion (€1,599), Falcon (€1,099), Coyote (€649), and various accessories.
2. Software Licensing: Sale of POS software licenses. SambaPOS V5 Pro offered at €250 with lifetime license. Initial term of one year with annual renewal.
3. Support Services: Support services with availability from 09:00 to 22:00. Support agreements include 3-month cancellation notice and annual renewal.
4. Professional Services: Configuration, installation, and consultation services. Professional installation by OrangePOS experts on customer premises.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OrangePOS is a Dutch distributor and integrator of point-of-sale (POS) solutions, selling proprietary-branded POS hardware systems (TIGER, RHINO, LION, FALCON, COYOTE, ANT SERVER, SPIDER 21.5), reselling and integrating SambaPOS V5 Pro POS software, and supplying a full ecosystem of POS accessories (barcode scanners, cash drawers, thermal printers, network switches, PDAs). The company delivers complete POS solutions including configuration, installation, and ongoing support services to Dutch SMBs across hospitality, retail, sports & events, beauty, mobile trade, and theater & museum sectors.

Product overview

OrangePOS is a Dutch POS (point-of-sale) systems provider offering a modular, hardware-plus-software solution portfolio. The core software platform is SambaPOS V5 Pro, a lifetime-licensed POS software with multi-terminal support, table management, delivery management, advanced reporting, and inventory tracking. This software powers a range of branded POS hardware systems across multiple price segments: the COYOTE (entry-level, compact, no built-in printer or payment terminal), FALCON (premium all-in-one touchscreen with integrated barcode scanner, NFC reader, and receipt printer), ANT SERVER (multifunctional compact server for robust service operations), and SPIDER 21.5 (large 21.5-inch touchscreen all-in-one). Additional hardware models available include TIGER, RHINO, and LION. The product ecosystem is complemented by a suite of accessories including barcode scanners (2D FIXED BARCODESCANNER, BARCODESCANNER PARROT, BARCODESCANNER EAGLE), a handheld PDA with integrated scanner (PDA/HANDHELD TURTLE), an 8-port network switch (SWITCH 8 POORTS), a cash drawer (KASSALADE), and thermal label printers (TERMISCHE LABEL PRINTER FROG and related models). The platform integrates with payment terminals (via Sepay and Pingoedkoop), online delivery platforms (Thuisbezorgd and RestaJET), and Google Analytics, targeting diverse vertical segments including hospitality, retail, sports, beauty, and mobile trade.

Differentiator

Problem solved

Functional benefit

Brands

• SambaPOS V5 Pro: POS software platform with table management, delivery management, advanced reporting, and inventory tracking capabilities.

Products and services

• TIGER POS System High-performance POS terminal system positioned as a premium offering in the OrangePOS hardware lineup, priced at €1,399. Designed for Dutch businesses needing reliable, full-featured point-of-sale hardware.
• RHINO POS System Mid-range POS terminal system offered as part of the OrangePOS core hardware range, priced at €999. Targeted at growing Dutch businesses needing a balanced price-performance POS terminal.
• LION POS System POS terminal system in the mid-to-premium segment of the OrangePOS hardware portfolio, priced at €1,599. Suited for established Dutch businesses requiring higher-end POS hardware.
• FALCON All-in-One POS System Premium all-in-one touchscreen POS terminal priced at €1,099 with built-in 2D barcode scanner, NFC contactless payment reader, and integrated receipt printer. Described as the ultimate all-rounder for retail, hospitality, and other Dutch SMB sectors.
• COYOTE POS System Entry-level POS terminal system priced at €649, designed for stable and reliable business transactions with robustness and durability as core value propositions. Dimensions: 385mm x 320mm x 200mm; weight 8kg; no built-in receipt printer or payment terminal.
• ANT SERVER POS System Multifunctional server-class POS device priced at €989, combining cash register functions in a compact, powerful design optimized for fast and robust service operations. Weight: 3.34kg; packaged dimensions: 270mm x 475mm x 385mm.
• SPIDER 21.5 POS System Large 21.5-inch touchscreen PC POS system priced at €750 with an integrated powerful PC, designed to deliver stability and reliability as the operational core of business operations. Dimensions: 328mm x 528mm. Additional related models SPIDER 23.6 (€805) and SPIDER 27 (€910) are also offered.
• SambaPOS V5 Pro POS Software Foundational POS software platform priced at €250 with lifetime license, powering all OrangePOS hardware. Offers multi-terminal support, table management, delivery management, advanced reporting, and inventory tracking. OrangePOS operates as a SambaPOS reseller and integrator.
• 2D Fixed Barcode Scanner Fixed-mount 2D barcode scanner priced €56–€295 offering fast and reliable scanning for retail, warehouse, and other sectors, providing flexible placement options without limitations.
• Barcodescanner Parrot (Wireless Handheld) Wireless handheld barcode scanner providing freedom of movement for scanning without cable restrictions, suitable for retail, warehouse, and other sectors.
• Barcodescanner Eagle (Network Scanner) Network-connected barcode scanner designed for fast and accurate scanning to improve operational efficiency and minimize errors. Type: Network scanner; weight 376g.
• PDA/Handheld Turtle (Mobile PDA with Scanner) All-in-one mobile PDA priced at €350 with integrated scanner, combining personal digital assistant functionality with barcode scanning for on-the-go business operations including inventory and data process management. Weight: 290g.
• Switch 8 Poorts (8-Port Network Switch) 8-port network switch priced at €30 designed to improve network connectivity by providing efficient data transfer and optimized network performance for POS environments. Weight: 245g; 8 Ethernet ports; no PoE ports.
• Kassalade (Cash Drawer) Cash drawer priced at €55 designed for organized cash management and efficient transaction processing at the point of sale, providing a dedicated solution for secure cash storage and handling.
• Thermische Label Printer Frog Thermal label printer priced €169–€219 delivering fast and reliable printing performance for receipts, labels, and other business documents, providing consistent high-quality output for optimized POS workflows.
• OrangePOS Professional Installation and Support Services Professional services including configuration, on-site installation by OrangePOS experts, and ongoing support (available 09:00–22:00) under annual support agreements with 3-month cancellation notice.

Quantifiable outcome

• 5.0 Google rating based on customer reviews

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SambaPOScoreTechnology or IntegrationSambaPOS is the core POS software platform powering OrangePOS systems. Provides the foundational software technology for all POS operations including table management, delivery management, reporting, and inventory tracking.
• RestaJETcoreTechnology or IntegrationOnline delivery platform integration partner that enables seamless connection between OrangePOS systems and RestaJET online delivery services.
• SepaycoreTechnology or IntegrationElectronic payment services provider integrated with OrangePOS systems for payment processing and transaction handling.
• ThuisbezorgdcoreTechnology or IntegrationIntegration with Thuisbezorgd (Dutch food delivery platform) allowing restaurants to manage delivery orders through OrangePOS.
• PingoedkoopminorChannel Partner/ Reseller/ DistributorFormer trading name (clouDeal B.V. operating as Pingoedkoop) - the company originally operated under this name before rebranding to OrangePOS.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• TouchBistro: TouchBistro is a restaurant-focused POS platform primarily serving North America with iPad-based systems — comparable in vertical focus (restaurants/hospitality) to OrangePOS but not active in the Dutch market.
• Toast: Toast is a US-focused restaurant POS platform combining hardware, software, and payments. It shares OrangePOS's hospitality-first focus but does not currently serve the Dutch market.

Direct peers

• Bork: Bork is a Dutch provider of POS and payment solutions targeting horeca and retail, with comparable hardware, software, and payment-terminal integration to OrangePOS.
• Eijsink: Eijsink is an established Dutch POS and cash register solutions provider serving horeca and retail across the Netherlands, overlapping with OrangePOS in target verticals and product categories.
• MplusKASSA: MplusKASSA is a Dutch POS systems provider serving hospitality and retail SMBs in the Netherlands with hardware bundles and software — directly comparable to OrangePOS in geography, customer segment, and offering.
• Reeleezee: Reeleezee is a Netherlands-based POS and business software provider for SMBs, combining POS, accounting, and invoicing — directly comparable to OrangePOS in the Dutch SMB market.

Broad incumbents

• Zettle by PayPal: Zettle (owned by PayPal) provides POS hardware and payment solutions to SMBs across Europe, including the Netherlands, competing with OrangePOS in the integrated POS + payments category.
• Lightspeed Commerce: Lightspeed is a publicly listed omnichannel POS platform serving retail and hospitality globally, with Dutch operations. It competes broadly with OrangePOS in horeca and retail POS but at a larger scale and with broader feature set.
• Square (Block): Square, part of Block, offers POS hardware and integrated software for SMBs in retail and hospitality. While primarily US-focused, it operates in Europe and competes in the broader POS space.
• SumUp: SumUp is a global POS and payment provider with a Dutch presence, offering integrated POS hardware and software bundles to SMBs — overlapping with OrangePOS in Dutch SMB point-of-sale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrangePOSBV
• Facebookfacebook.com/orangeposbv
• LinkedInlinkedin.com/company/orangeposbv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrangePOS