Digital Practice

What Digital Practice does

Digital Practice, legally ITV Technology Pty Ltd (ABN 46147013714), is a privately held Australian digital marketing agency founded in 2016 and headquartered in Perth, Western Australia (registered address North Beach). The firm specialises exclusively in marketing for healthcare providers, with a customer base of specialist doctors, surgeons, and private practices operating across Western Australia, New South Wales, Victoria, Queensland, the Australian Capital Territory, and regional Australia. The agency positions itself on AHPRA and MBA compliance, ten-plus years of medical-marketing specialisation, and direct founder-led client engagement without account-management middlemen; co-founders Kris Borgraeve (Director/Founder) and Els Van de Veire personally lead strategy, content, and delivery.

The core service offering centres on three 'Popular' products — Medical Website design and development, Medical Copywriting, and SEO and AI Visibility — augmented by a set of 'Innovative' and 'Other' add-ons: AI Video Avatars, AI Photography, a Website Chatbot, Medical Social Media, Online Advertising, and Custom Integrations (notably with booking platforms HotDoc and Healthengine). The underlying technology stack combines generative AI for video and image production, an intelligent chatbot, and Generative Engine Optimisation designed to surface medical practices in both Google and AI-search results. The firm publishes more than 500 expert health articles per year across its client base, totalling over 190,000 monthly health-focused pageviews.

Revenue is generated primarily through project-based website builds (one-time licence, with ownership transferring upon full payment) and ongoing monthly retainers covering SEO, content, social, advertising, and hosting/maintenance. Pricing is not publicly disclosed; the firm positions as a premium agency and recommends an introductory meeting for indications. Operations are virtual-first, supported by an internal stack of Keap (CRM), Asana (project management), Xero (accounting), Stripe (payments), Helpscout (support), Cloudways (hosting), and Canva. The business is bootstrapped with no external funding, parent company, or institutional ownership identified.

Name

Digital Practice

Legal name

ITV Technology Pty Ltd t/a Digital Practice

Website

https://digitalpractice.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Practice is a Perth-based, founder-led Australian digital marketing agency founded in 2016 that builds AHPRA-compliant medical websites, SEO/AI-visibility, copywriting, and AI-assisted content services for specialist doctors, surgeons, and private healthcare practices across Australia.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Medical marketing services
• Healthcare SEO
• Medical website design
• Healthcare digital strategy
• AHPRA-compliant websites

Headquarters

HQ city

North Beach

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Medical Website Design & Development: Custom website development for medical practices, with ownership transferred upon full payment. Websites are designed to be AHPRA and MBA compliant.
2. Ongoing Medical Marketing Services: Ongoing marketing packages including SEO improvements, new website content, blog writing, video avatars, service page updates, social media content, Google Ads management, reporting, and strategic advice. Monthly retainer arrangements.
3. Digital Content Products: Digital content including graphic design, fonts, images, shapes, and copy for use on social media accounts or websites. Templated graphic content and copy in template setup with third-party providers.
4. Hosting and Maintenance: Monthly fees for hosting, maintenance, monitoring and back-ups. Invoiced as per applicable monthly rates. Optional add-on services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Digital Practice is a specialist medical marketing agency that designs, builds, and markets websites for private healthcare practices across Australia. Its core offering combines custom AHPRA- and MBA-compliant medical websites with medical copywriting, SEO and AI visibility, AI-powered content (video avatars, photography, chatbots), managed social media, online advertising, and custom integrations to convert visitors into patients.

Product overview

Digital Practice is a specialist medical marketing agency that offers a unified platform for private medical practices seeking professional digital presence. The core offering centers on Medical Websites as the foundational product, supported by Medical Copywriting and SEO and AI Visibility services that form the content and discovery strategy. The portfolio includes innovative AI-powered add-ons (AI Video Avatars, AI Photography, Chatbot) that leverage generative AI and automation capabilities. Additional growth services include Medical Social Media, Online Advertising, and Custom Integrations. Everything is designed to work together under one roof, providing a coordinated digital strategy for specialist practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Website Custom medical websites designed to build trust, support patient decision-making, and convert interest into enquiries; built for AHPRA and MBA compliance with fast loading, easy navigation, and conversion-focused design. Sold to specialist doctors, surgeons, and private healthcare practices across Australia.
• Medical Copywriting Clear, compliant medical content writing that strengthens credibility and helps patients understand when and why to choose a specialist practice. Provided to private medical practices as a standalone or bundled service.
• SEO and AI Visibility SEO and Generative Engine Optimisation (GEO) strategies that help medical practices appear in Google and emerging AI search results. Includes website structure, metadata, performance, internal linking, and schema. Sold to specialist practices seeking patient acquisition through organic search.
• AI Video Avatars Generative-AI-powered scalable video content that allows doctors to communicate consistently via reels and educational videos without filming each piece manually. Offered as an add-on to specialist medical practices.
• AI Photography Custom AI-generated imagery giving medical websites a more distinctive visual identity where stock photography is unsuitable, misleading, or too generic. Sold as an add-on to medical practice websites.
• Medical Chatbot Intelligent website chat designed to answer common patient questions, reduce friction, and help patients take the next step (e.g., book an appointment). Offered as an add-on module to medical websites.
• Medical Social Media Managed social media service that keeps medical practices visible on Facebook, Instagram, LinkedIn, and X, using compliant content to engage patients. Sold as an ongoing monthly service.
• Online Advertising Targeted paid campaigns (primarily Google Ads) that expand reach and attract the right patients to medical practices. Sold as an ongoing managed service to specialist doctors and surgeons.
• Custom Integrations Bespoke website functionality and integrations (e.g., booking platforms such as HotDoc and Healthengine) that improve workflows, enhance user experience, and support practice growth. Sold to medical practices with specific integration needs.
• Digital Content Products (Templates & Graphic Packs) Standalone digital content products including templated graphic design packs, fonts, images, shapes, and copy licensed for use on social media accounts or websites. Customers edit templates via Canva or similar third-party tools.

Quantifiable outcome

• Wesley Hyperbaric achieved 1,211 sessions/month with 62.55% of traffic from organic search and 65.48% engagement rate
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• KeapcoreTechnology or IntegrationCRM system used for customer support and account management. Processes customer data as part of Digital Practice's service delivery infrastructure.
• AsanacoreTechnology or IntegrationProject management platform used for managing client projects and production workflows. Integral to service delivery and accountability.
• XerocoreTechnology or IntegrationAccounting software used for financial management and invoicing. Processes billing and payment information.
• StripecoreTechnology or IntegrationPayment gateway provider for processing online payments for products and services. Handles secure payment transactions.
• CanvasupportingTechnology or IntegrationGraphic design platform used for product creation. Customers may use Canva to store, modify, share and edit content purchased as Products.
• GmailsupportingTechnology or IntegrationEmail service used for customer support about products. Part of Digital Practice's support infrastructure.
• HelpscoutsupportingTechnology or IntegrationEmail support platform used for managing customer communications about products. Processes support request data.
• CloudwayscoreTechnology or IntegrationCloud hosting platform used for hosting and website communication. Critical infrastructure for website hosting and delivery.
• HotDocsupportingTechnology or IntegrationOnline booking platform integration recommended for medical practices. Part of custom integrations to improve patient enquiry and booking workflows.
• HealthenginesupportingTechnology or IntegrationOnline booking platform alternative recommended for medical practices depending on how the practice works. Used in custom integration projects.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Practis: Healthcare digital marketing company offering website design, SEO, and reputation management for medical practices and specialty groups. Comparable niche focus on private practice digital presence.
• Sagapixel: Healthcare-focused SEO and digital marketing agency serving plastic surgeons, dentists, and other specialists. Highly comparable specialty-SEO-led service stack, including AI/SEO offerings.
• Intrepy Healthcare Marketing: Specialized healthcare marketing agency serving private practices, specialty groups, and healthcare organizations with SEO, web design, and patient acquisition services. Similar premium niche-agency positioning.
• Healthcare Success: US-based healthcare marketing agency offering SEO, web design, and content for medical practices. Closely comparable agency model targeting private practices, though focused on the US healthcare market rather than Australia.
• Cardinal Digital Marketing: Healthcare-specific digital marketing agency providing SEO, paid media, and web design for hospitals, health systems, and specialty practices. Similar vertical-specialized service portfolio to Digital Practice.
• Sequence Health: Healthcare marketing and patient engagement firm offering website development, SEO, and patient acquisition for specialty practices. Comparable target market and service mix.

Broad incumbents

• WebFX: Large full-service digital marketing agency with a dedicated healthcare vertical offering SEO, web design, and content for medical practices. Broad incumbent with overlapping but much wider portfolio.
• Tebra (formerly PatientPop): All-in-one practice growth and EHR platform for independent practices, including website, SEO, reputation, and patient communication. A larger incumbent that bundles marketing with practice operations software.

Regional players

• Healthengine: Australia's leading healthcare appointment and practice directory platform. Regional player overlapping in the Australian specialist practice ecosystem that Digital Practice also serves.
• HotDoc: Australian online booking and patient engagement platform widely used by Australian GPs and specialists. Regional comparable operating in the same healthcare-Australia market, though product-led rather than agency-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dpaustralia
• Facebookfacebook.com/digitalpractice
• LinkedInlinkedin.com/company/digitalpractice-marketing-for-doctors
• Instagraminstagram.com/digitalpractice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Practice