Shipwire
Shipwire is an AI-powered third-party logistics platform providing ecommerce order fulfillment, warehousing, transportation management, and reverse logistics across 30 global fulfillment centers. It serves direct-to-consumer brands, B2B wholesalers, and marketplace sellers via 200+ pre-built integrations and a hybrid self-serve and enterprise sales model.
- Company typePrivate
- Founded2006
- HeadquartersSanta Clara, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Shipwire does
Shipwire is a third-party logistics (3PL) and ecommerce fulfillment platform founded in 2006 and headquartered in Santa Clara, California (legally Shipwire, Inc., governed by Texas law). The company operates 30 global fulfillment centers spanning North America (US and Canada), Europe (UK, Germany, Netherlands), and Asia-Pacific (China, Australia), totaling more than 10 million square feet of warehouse space. Shipwire serves direct-to-consumer ecommerce brands across use cases including D2C order fulfillment, B2B wholesale, marketplace fulfillment (Amazon, Walmart, Target), reverse logistics, and cross-border shipping, with named customers including Peak Design, Back to the Roots, BabyList, Razer, Libbey, and BedJet.
The company's core product is a machine-learning-powered fulfillment platform that connects to over 200 shopping carts, marketplaces, and ERP systems via pre-built integrations. The platform automates order routing, optimizes inventory placement across the global warehouse network in real time, calculates optimal shipping routes, and provides business analytics. Supporting modules include Transportation Management, B2B Fulfillment via EDI/API, Reverse Logistics, Cross-border Solutions, and the recently launched Nesting service for packaging optimization. The platform integrates with major carriers including FedEx, UPS, USPS, DHL, Canada Post, and Australia Post across 200 service levels.
Shipwire operates a usage-based revenue model charging merchants for pick-and-pack handling, storage (pallet/unit volume), and third-party carrier shipping fees, with on-demand pricing that scales with merchant volume and quote-based enterprise pricing. Distribution is hybrid: self-serve platform onboarding for SMBs and account-based sales for enterprise customers. The company was originally part of Ingram Micro Commerce, was acquired by CEVA Logistics, and most recently was acquired by Stord on January 1, 2026, under which Shipwire continues to operate as a Stord Company brand. The combined Stord-Shipwire entity generates approximately $147 million in revenue across 23 fulfillment centers and processes over $15 billion in annual GMV.
Shipwire firmographics
Firmographics- Name
- Shipwire
- Legal name
- Shipwire, Inc.
- Website
- https://shipwire.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- Shipwire is an AI-powered third-party logistics platform providing ecommerce order fulfillment, warehousing, transportation management, and reverse logistics across 30 global fulfillment centers. It serves direct-to-consumer brands, B2B wholesalers, and marketplace sellers via 200+ pre-built integrations and a hybrid self-serve and enterprise sales model.
- Ownership category
- akta.pro rank
Shipwire industry classification
Industry- Product category
- Third-Party Logistics (3PL) and eCommerce Fulfillment Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA)
Keywords
Where Shipwire is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Shipwire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- 3PL Fulfillment Services: Shipwire provides third-party logistics (3PL) fulfillment services including receiving, storage, pick-and-pack, and shipping. Fees are charged for handling, storage, and third-party carrier/shipping fees. The company acts as a broker of third-party warehouse and shipping services, providing order and inventory management technology.
- Transportation Management: Shipwire offers order and inventory technology that automatically routes and rates orders to choose optimal fulfillment locations and carriers. Transportation fees include carrier rates and shipping charges.
- Value-Added Services: Additional services including kitting, labeling, light assembly, sort and recycle, packaging, repackaging, bundling/unbundling, product customization, and product testing available at select facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | On-demand fulfillment pricing based on order volume and storage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Shipwire product offering
Product offeringCore offering
Shipwire is a machine-learning-powered AI fulfillment platform that connects e-commerce storefronts, automates order routing, and optimizes inventory placement across a global network of 30 warehouses spanning North America, Europe, and Asia-Pacific. The company provides third-party logistics (3PL) services including receiving, warehousing, pick-and-pack, shipping, returns processing, marketplace fulfillment, B2B wholesale fulfillment, cross-border shipping, and transportation management, integrated with 200+ pre-built shopping cart, marketplace, and ERP connectors.
Product overview
Shipwire is a machine-learning-powered AI fulfillment platform for ecommerce brands. The platform provides an integrated suite of services built on a core order and inventory management engine with 30 global fulfillment centers across North America, Europe, and Asia-Pacific. The solution portfolio includes: the Shipwire Platform (core engine); eCommerce Fulfillment, Marketplace Fulfillment, and B2B Fulfillment (order management modules); Warehousing, Transportation Management, and Nesting (logistics modules); Reverse Logistics & Returns and Cross-border Solutions (specialized services); plus Order & Inventory Management, Business Analytics, and Route Optimization (platform features). Industry-specific solutions cover Apparel & Fashion, Consumer Electronics, Consumer Goods, Food & Beverage, and Health & Beauty. The platform integrates with 200+ shopping cart, marketplace, and ERP connectors including Shopify, Amazon, Walmart, NetSuite, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Shipwire Platform Machine-learning-powered fulfillment platform that connects ecommerce storefronts, automates order routing, and optimizes inventory placement across a global network of warehouses in real time for ecommerce brands.
- eCommerce Fulfillment Automates and optimizes direct-to-consumer fulfillment by managing multiple shopping cart integrations to automate shipping for D2C ecommerce orders.
- Warehousing Global fulfillment center network spanning North America, Europe and Asia-Pacific that decreases transit times, shipping costs, and enables growth in new markets.
- Marketplace Fulfillment Integrates with popular marketplaces like Amazon and Target to expose stored products to a larger audience for omnichannel sales expansion.
- B2B Fulfillment Manages and monitors retail orders via EDI or API connections with retailers for B2B wholesale fulfillment from Shipwire warehouses, adhering to retail compliance.
- Reverse Logistics & Returns Maximizes value through comprehensive returns solutions with return shipping optimization allowing merchants to select cost-effective return shipping methods.
- Dropshipping Provides scalable integrations and fulfillment solutions to sell products on major retail channels while ensuring retail compliance.
- Transportation Management Automatically routes and rates orders to choose optimal fulfillment location and carrier based on merchant-controlled settings, leveraging Shipwire's extensive transportation portfolio and competitive rates.
- Cross-border Solutions Supports expansion into new markets and automates complexities of international shipping including customs documentation and commercial invoicing.
- Nesting Consolidates smaller SKUs into primary product cartons to reduce excess packaging and lower shipping costs.
Quantifiable outcome
- Up to 30% warehouse productivity improvements for combined Stord-Shipwire entity
- +1 more outcomes
Companies that use Shipwire
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Shipwire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature5 records
Shipwire partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- CEVA LogisticscoreCEVA Logistics was Shipwire's parent company prior to the Stord acquisition. Through existing agreements, Stord gains continued access to CEVA Logistics' global warehouse network spanning more than 170 countries and 120 million square feet of contract logistics space.
- StordcoreStord acquired Shipwire from CEVA Logistics on January 1, 2026. The acquisition adds 12 fulfillment locations and strengthens Stord's presence in the EU and UK. Shipwire's AI-enabled platform connects with over 200 ecommerce carts, marketplaces and ERP systems. The combined entity processes over $15 billion in annual GMV.
- ShopifycorePre-built integration partner providing seamless connection between Shopify stores and Shipwire's fulfillment network for automated order processing and shipping.
- AmazoncoreIntegration partner enabling marketplace fulfillment through Amazon, exposing stored products to a larger audience through the Amazon marketplace.
- WalmartcoreMarketplace integration partner for multichannel fulfillment through Walmart's ecommerce platform.
- DHLcorePrimary carrier partner providing international and domestic shipping services across the fulfillment network, particularly for shipments from Australia, Netherlands, and China warehouses.
- FedExcoreMajor carrier partner supporting shipments from US fulfillment centers including Rialto, Redlands, Reno, Mira Loma, and other US locations. FedEx Ground, Express, Smartpost services available.
- UPScorePrimary carrier partner for US and Canadian fulfillment operations with multiple service levels including UPS Saver, Expedited, Standard, and Express options.
- Canada PostcorePrimary Canadian carrier partner for Mississauga and Richmond fulfillment centers with domestic and international shipping options including Purolator International.
- Australia Post / StarTrackcorePrimary Australian carrier partners for Eastern Creek, AUS fulfillment center providing domestic shipping services.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Shipwire competitors and assessment
Company assessmentDirect peers
- ShipMonk: Multi-channel fulfillment 3PL providing warehousing, pick-pack-ship, and inventory technology to ecommerce brands. Comparable merchant profile, technology stack, and use of shopping cart integrations.
- Stord: Acquirer of Shipwire in January 2026. Operates a cloud supply chain with owned warehouses, fulfillment, and OMS/WMS software — directly comparable in business model, customer base (D2C ecommerce brands), and integrated platform approach.
- Rakuten Super Logistics: Tech-driven 3PL serving D2C and marketplace sellers across North America with fulfillment and shipping services. Comparable merchant base and fulfillment-as-a-service model.
- Deliverr: Was a fast-growing ecommerce fulfillment 3PL with marketplace fulfillment focus (acquired by Shopify in 2022). Direct competitor in D2C and marketplace fulfillment prior to acquisition.
- Radial: Large ecommerce fulfillment and omnichannel commerce provider serving enterprise retailers and brands. Direct peer in B2B and B2C fulfillment, retail compliance, and marketplace integrations.
- ShipBob: Tech-enabled 3PL for D2C ecommerce brands offering global fulfillment centers, WMS, and shopping cart integrations. Direct competitor for SMB and mid-market merchants with similar API-first positioning.
Broad incumbents
- Shopify Fulfillment Network: Shopify's owned fulfillment network serving Shopify-merchant D2C orders. As Shopify's distribution channel, it directly competes with Shipwire for Shopify-based merchants and bundles fulfillment with the platform.
- FedEx eCommerce Fulfillment: FedEx's warehousing and fulfillment arm combines owned warehouse footprint with carrier network. Larger incumbent offering fulfillment-as-a-service to enterprise ecommerce shippers.
- Amazon FBA (Fulfillment by Amazon): Dominant ecommerce fulfillment service from Amazon serving marketplace and multi-channel sellers. Massive scale, Prime badge, and logistics network make it the broad incumbent Shipwire competes against for marketplace sellers.
Emerging players
- Whiplash: Tech-enabled ecommerce fulfillment provider focused on D2C and B2B brands with API-driven integrations. Smaller scale than Shipwire but overlapping merchant base and fulfillment model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Shipwire social profiles
Digital presenceShipwire compliance and trust
Trust signalCompliance14 records
Shipwire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shipwire leadership team
Management profileNumber of profiles
Profiles1 record
Shipwire funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shipwire M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shipwire
What does Shipwire do?
Shipwire is a machine-learning-powered AI fulfillment platform that connects e-commerce storefronts, automates order routing, and optimizes inventory placement across a global network of 30 warehouses spanning North America, Europe, and Asia-Pacific. The company provides third-party logistics (3PL) services including receiving, warehousing, pick-and-pack, shipping, returns processing, marketplace fulfillment, B2B wholesale fulfillment, cross-border shipping, and transportation management, integrated with 200+ pre-built shopping cart, marketplace, and ERP connectors.
Is Shipwire a public or private company?
Shipwire is a private company. It is classified as corporate owned and is currently acquired.
When was Shipwire founded?
Shipwire was founded in 2006. It employs 5,001 to 10,000 people.
Where is Shipwire based?
Shipwire is headquartered in Santa Clara, United States, in the North America region.
How does Shipwire make money?
Three revenue lines are on record. 3PL Fulfillment Services are the primary driver. The others are transportation Management and value-Added Services.
Who are Shipwire's main competitors?
Direct peers on record are ShipMonk, Stord, Rakuten Super Logistics, Deliverr, Radial and ShipBob. Broad incumbents are Shopify Fulfillment Network, FedEx eCommerce Fulfillment and Amazon FBA (Fulfillment by Amazon). Whiplash is listed as an emerging player.
Does Shipwire have an API?
Yes. Shipwire offers RESTful APIs and developer tools through its Developer Center. The API allows developers to integrate and extend the Shipwire Platform for internal business purposes only. Third-party software applications used to connect to Shipwire Services are subject to the third-party provider's software licenses. The Developer Tools are provided 'as is' and Shipwire may change or discontinue any Developer Tools at its reasonable discretion. API endpoints include order management, inventory management, and shipping integrations. Developer documentation is at www.shipwire.com/developers.
What industry is Shipwire in?
Shipwire's product category is Third-Party Logistics (3PL) and eCommerce Fulfillment Services. Its primary akta.pro industry code is TLAEAAAA, Carrier/Ship-From TMS (Shipper-Facing Execution). Its NAICS code is 488510 and its SIC code is 4220.