AnalysisPro

What AnalysisPro does

AnalysisPro Ltd is a privately held, founder-owned UK company headquartered in Penygroes, Llanelli, Wales, that provides video analysis, filming, and live-streaming solutions primarily to sports teams and educational institutions across the UK and Ireland, with growing international reach. The company operates as an authorized reseller of Nacsport video analysis software (Basic+ through Elite tiers), KlipDraw telestration software, and Codimg behaviour-analysis software, layered with its own proprietary hardware ecosystem: the AP Capture line of Full HD PTZ IP cameras (built on Axis Communications optics) available in fixed or portable sports-mast configurations, the AP Multifeed/AP Feed/AP Minifeed RTSP encoder family for converting SDI/HDMI feeds into RTSP streams, and the AP Wireless portable 5GHz LAN solution for in-bench video sharing. Control software includes AP Capture, AP Live tablet review, AP Scoreboard overlay, and AP Joystick (co-developed with the English FA), all integrated to deliver a capture-to-analysis-to-sharing workflow.

The business model is a hybrid of one-time hardware sales, software license resales (lifetime or annual), recurring SaaS subscriptions (Nacsport Hub tiered from £400 to £2,000+/year, plus a £250/year live-streaming plugin), and professional services including half-day (£400) and full-day (£600) in-person training, online sessions (£50), and certification courses delivered in partnership with Lear Training. Revenue mix spans core sports verticals (football, GAA, rugby union and league, hockey, disability sport) and a non-sport expansion into healthcare simulation, emergency services, and teacher coaching via Codimg. The company is direct-to-customer, operating through its website with 'Talk to our Experts' CTAs, free 30-day Nacsport trials, content marketing (blog, YouTube, webinars), and international shipping. Anchor customers include Liverpool FC, Warrington Wolves, Bristol Bears, Norwich City FC, The FA, Saracens, Stade Rochelais, FC Nantes, Cagliari, British Curling, GB Wheelchair Rugby, and a long tail of UK and Irish universities including Cardiff Met, Durham, Hartpury, Ulster, and SETU. The company has 7 named staff and no external institutional investment.

Name

AnalysisPro

Legal name

AnalysisPro Ltd

Website

https://analysispro.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

AnalysisPro is a UK-based reseller and integrator of sports video analysis solutions, distributing Nacsport, KlipDraw, and Codimg software alongside its own AP Capture IP camera, RTSP encoder, and wireless hardware, serving professional sports clubs, governing bodies, and universities in the UK, Ireland, and continental Europe.

Ownership category

akta.pro rank

Product category

Sports Video Analysis Software

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Sporting and Athletic Goods Manufacturing (33992), Motion Picture and Video Industries (5121)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Sports video analysis
• Performance analysis software
• IP camera filming
• RTSP encoders
• Video telestration

Headquarters

HQ city

Llanelli

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Resale (Nacsport): AnalysisPro operates as authorized resellers of Nacsport video analysis software, offering various versions (Basic+, Scout, Pro, Elite) with lifetime license or annual subscription options. Revenue generated from software sales with pricing ranging from entry-level to professional tiers.
2. Hardware Sales (AP Capture, Encoders, Wireless): Sale of proprietary hardware including AP Capture IP cameras, portable sports masts, RTSP encoders (Multifeed, Feed, Minifeed), AP Wireless networking equipment, and accessories. One-time hardware purchase model.
3. Subscription Services (Nacsport Hub): Annual subscription plans for Nacsport Hub online platform with tiered storage and feature options (H40, H100, H300, Custom). Also includes annual fees for live streaming plugins and support services.
4. Professional Services (Consultancy & Training): In-person and online training sessions, workflow consultation, and system setup services. Includes half-day (£400), full-day (£600), and online session (£50) pricing tiers.
5. Education & Certification Courses: Online performance analysis courses in partnership with Lear Training and official Nacsport certification courses. Sport-specific courses for Gaelic Games, Football, Rugby, Hockey, Basketball, and Ice Hockey.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AnalysisPro sells an integrated sports video analysis ecosystem comprising its own proprietary hardware (AP Capture Full HD PTZ IP cameras, AP Multifeed/Feed/Minifeed RTSP encoders, AP Wireless portable LAN) and accompanying software (AP Capture Software, AP Live, AP Joystick, AP Scoreboard, Nacsport Hub), combined with authorised resale of Nacsport video analysis software (Basic+, Scout, Pro, Elite), KlipDraw telestration, and Codimg behaviour analysis software. The company also delivers paid consultancy, training, and certification services to install workflows and onboard teams.

Product overview

AnalysisPro is a UK-based video analysis solutions provider serving sport and non-sport sectors. The product portfolio centres on the Nacsport video analysis software platform — a comprehensive, multi-tier video analysis tool offering fully customisable tagging windows, timeline-based clip management, interactive dashboards, and presentation capabilities across Mac and PC. This core platform is complemented by Nacsport Hub, an online sharing and collaboration platform enabling team access to videos, analysis, and presentations via web browser or mobile app, and KlipDraw, a telestration (video illustration) add-on for creating overlaid drawings and animations on video. AnalysisPro's own branded hardware suite includes AP Capture (Full HD PTZ IP Cameras with portable sports mast or fixed installation options, AP Capture software, and PTZ joystick controls), the AP Multifeed/AP Feed/AP Minifeed RTSP encoder line for converting SDI/HDMI feeds to RTSP format, and AP Wireless for portable LAN networking to share live video on the bench. A separate offering, Codimg, provides behaviour analysis software for non-sport environments such as education and emergency services, with its own iPad companion app (Codimg View) and online sharing platform (Codimg Hub). The ecosystem is tied together through consultancy and training services, including online courses, in-person sessions, and webinars.

Differentiator

Problem solved

Functional benefit

Brands

• AP Capture: Professional IP Camera filming solutions for sport, including portable telescopic sports mast and fixed installations with Full HD PTZ cameras
• AP Encoders
• AP Wireless
• AP Live
• Nacsport Hub
• Nacsport
• KlipDraw
• Codimg

Products and services

• Nacsport Video Analysis Software Powerful video analysis software for sports teams at all levels, offering fully customisable tagging windows, timeline-based clip creation, interactive dashboards, and presentation tools. Available on Mac and PC with lifetime licence or annual subscription options (Basic+, Scout, Pro, Elite).
• Nacsport Hub Online Collaboration Platform Cloud-based online platform for sharing video analysis, presentations, and insights with teams. Features online tagging, clip creation, video upload, comments, emoji reactions, and mobile app access. Offered on tiered annual subscription plans (H40, H100, H300, Custom).
• AP Capture IP Camera System Professional IP camera filming solution for sport, comprising Full HD PTZ IP cameras (32x optical zoom, weatherproof), AP Capture software, portable telescopic sports mast or fixed installation options, joystick PTZ controls, and supplementary tools for live streaming and multi-camera capture. Systems have been deployed since 2013.
• KlipDraw Telestration Software Video telestration software enabling users to add illustrations, animations, and automated tracking overlays to still frames and moving video clips. Fully integrated with Nacsport for enhanced analysis presentations.
• AP Multifeed RTSP Encoder RTSP encoder capable of handling up to four SDI or HDMI video feeds simultaneously, converting them into RTSP format for network distribution and video analysis software capture, with reduced CPU demand and integrated protective hard case.
• AP Feed RTSP Encoder RTSP encoder supporting up to two video feeds (one HDMI and one SDI simultaneously), converting them into RTSP format for capture into video analysis software, with protective hard case included.
• AP Minifeed RTSP Encoder Entry-level RTSP encoder with single HDMI input, converting video feeds into RTSP format for use with video analysis software, priced at £150.
• AP Wireless Portable Network Solution Portable network solution creating a high-speed 5GHz local area network (LAN) with line-of-sight booster for sharing live video and data to devices on the bench during matches, enabling real-time in-game reviews without internet connectivity. Ships internationally.
• AP Live Tablet App Tablet app enabling live camera review during matches or training sessions, allowing teams to wirelessly select from multiple camera feeds and review footage on the move.
• AP Joystick Software Software enabling control of AP Capture IP cameras while capturing directly into third-party video analysis software, developed in partnership with the English FA. Available for Windows PCs and Macbooks.
• AP Scoreboard App Mobile application for overlaying a live score display on live video streams for broadcasting and engagement, used in conjunction with AP Capture live streaming capability.
• Codimg Behaviour Analysis Software Behaviour analysis software for non-sport environments including simulation training, teacher coaching, emergency services, and team development. Uses bespoke digital templates to register key moments live or on pre-recorded video, with data matrix, dashboard, presentation sharing, and integration with Vosaic.
• Codimg View Mobile App iPhone/iPad companion app for Codimg enabling mobile video capture and analysis with easy tagging, live review without stopping filming, live streaming to other devices, and illustration tools.
• Performance Analysis Consultancy and Training Paid consultancy and training services including half-day (£400 + VAT) and full-day (£600 + VAT) in-person sessions at customer venues covering hands-on setup, advanced training, and workflow optimisation, plus one-hour online sessions (£50 + VAT) covering Tagging Window and Dashboard building.
• Online Performance Analysis and Certification Courses Online performance analysis courses in partnership with Lear Training (Behavioural Analysis certification) and official Nacsport certification courses. Sport-specific courses covering Gaelic Games, Football, Rugby, Hockey, Basketball, and Ice Hockey.

Quantifiable outcome

• Over 270 meetings conducted at Liverpool FC with management using AnalysisPro solutions for opposition analysis and player preparation
• +3 more outcomes

Named customers44 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NacsportcoreChannel Partner/ Reseller/ DistributorAnalysisPro is an authorized reseller and certified partner of Nacsport video analysis software in the UK and Ireland. They offer all Nacsport versions (Basic+, Scout, Pro, Elite), provide sales, training, and technical support for Nacsport products, and have deep integration with the Nacsport ecosystem including KlipDraw telestration and Nacsport Hub online platform.
• Lear TrainingminorStrategic or Co-development PartnerPartnership with Lear Training to deliver the 'Beyond the Data: Behavioural Analysis for Performance & Leadership' course. Jason Lear hosts the one-day intensive course covering decision-making, feedback design, and behavioral analysis in sport.
• CodimgcoreChannel Partner/ Reseller/ DistributorAnalysisPro distributes Codimg behavior analysis software for non-sport applications including education, healthcare simulation, and emergency services training. Codimg Hub provides online sharing platform for Codimg users.
• Axis CommunicationscoreTechnology or IntegrationAP Capture IP cameras utilize Axis network cameras known for quality lenses, frame rates, zoom levels, and movement controls suitable for sports filming. British Curling and Sport Scotland use Axis cameras integrated with AP Capture software.
• Future CCTVminorImplementation/ SI/ Consulting PartnerFuture CCTV worked with AnalysisPro on British Curling's National Curling Academy installation, providing advanced video capture and review environment integration.
• KlipDrawcoreChannel Partner/ Reseller/ DistributorAnalysisPro distributes KlipDraw telestration software for video analysis illustration and animation. Fully integrated with Nacsport for creating professional video presentations with overlays, drawings, and animations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hudl: Hudl is the dominant sports video analysis platform globally, serving clubs at every level from grassroots to professional. It directly competes with AnalysisPro's Nacsport-based video analysis offering, with the advantage of integrated AI auto-tagging and a much larger customer base.
• Pixellot: Pixellot provides AI-automated sports video capture and analysis systems used across football, rugby, and hockey clubs. Its hardware-plus-software model directly parallels AnalysisPro's AP Capture and Nacsport bundle.
• Dartfish: Dartfish is a long-established sports video analysis software provider with strong telestration and presentation tools. Like AnalysisPro, it sells into performance analysis workflows and is referenced as an integrated third-party tool alongside Nacsport.
• Veo Technologies: Veo provides AI-powered camera and video analysis solutions for amateur and semi-pro sports teams. It competes most directly with AnalysisPro's AP Capture plus analysis bundle by offering an automated, hardware-plus-software one-click experience.
• Trace (Trace Inc.): Trace offers AI-powered sports video capture and analysis aimed at youth, amateur, and academy teams. It competes with AnalysisPro's hardware-plus-Nacsport bundle in the grassroots and education tiers where AnalysisPro also plays.
• SportsCode (Hudl): SportsCode is Hudl's elite-tier video analysis software and the historical gold standard in pro performance analysis. It competes head-to-head with Nacsport Elite (which AnalysisPro distributes) for the same professional analyst seats.

Broad incumbents

• Catapult Sports: Catapult is a publicly listed sports technology company offering GPS wearables, athlete monitoring, and increasingly video. While it overlaps with AnalysisPro in serving elite performance departments, its core category is athlete tracking rather than video analysis.
• KinaTrax: KinaTrax provides markerless biomechanics and player tracking using stadium-installed cameras. It sits in the broader elite sports performance technology category where AnalysisPro's AP Capture camera systems are deployed.
• STATSports: STATSports provides GPS-based player tracking and performance analysis solutions to elite football and GAA teams. It overlaps with AnalysisPro's customer base and performance analysis mission but is differentiated by its wearable hardware focus.

Emerging players

• Coach Logic: Coach Logic is a UK-based coaching platform combining video, communication, and feedback tools. It targets the same amateur and academy coaching market as AnalysisPro but with a software-first model rather than hardware bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/analysispro
• YouTubeyoutube.com/user/AnalysisForAll
• Facebookfacebook.com/AnalysisProLtd
• LinkedInlinkedin.com/company/analysispro-ltd
• Instagraminstagram.com/analysispro_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnalysisPro