Pampas

What Pampas does

Pampas is a privately-held, single-location Brazilian churrascaria restaurant founded in 2006 and operating on the Las Vegas Strip at 3663 S. Las Vegas Blvd #610, Las Vegas, NV. The company operates a traditional hospitality, direct-to-consumer model with no digital product, app, or proprietary technology stack; the core offering is a rodizio-style all-you-can-eat dining experience featuring approximately 14 varieties of fire-roasted, seasoned meats (including sirloin, garlic beef, bacon-wrapped chicken, sausage, and lamb) carved tableside by passadors until the guest signals to stop. Sides such as grilled pineapple, creamy polenta, and feijoada, plus a full bar of cocktails and mocktails, complement the menu.

Pampas generates revenue almost exclusively from in-person dine-in service (operational hours 4:00pm–10:00pm daily), with menu pricing not publicly disclosed but referenced in customer reviews at approximately a $60 gratuity charge per ticket, consistent with mid-tier Vegas churrascaria pricing. The company has expanded its revenue surface beyond walk-in dining through dedicated events/catering and banquet service lines, and it has cultivated brand credibility through third-party platforms — earning OpenTable Diner's Choice 2022, Restaurant Guru 2021 Gold, a People's Choice recognition, and a listing on The Knot wedding platform.

The customer base is composed of Las Vegas tourists and local diners seeking an upscale, occasion-driven Brazilian churrascaria experience, with no enterprise or B2B customer concentration. Marketing is conducted through the company's website (pampasusa.com), email newsletter sign-ups, online reservation platforms, and earned review media. The firm operates with 11–50 employees and shows no public funding rounds, parent company, or M&A activity; ongoing public hiring across front-of-house, kitchen, management, and dedicated sales/events roles is the principal observable signal of near-term capacity investment.

Name

Pampas

Legal name

Pampas

Website

https://pampasusa.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pampas is a privately-held Brazilian churrascaria restaurant on the Las Vegas Strip, founded in 2006, offering all-you-can-eat rodizio dining, gourmet sides, a full bar, and events/catering services to tourists, locals, and private-event clients.

Ownership category

akta.pro rank

Product category

Brazilian Churrascaria / Steakhouse Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Brazilian churrascaria dining
• Rodizio style restaurants
• Steakhouse restaurant
• Event catering services
• Banquet venue dining

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue generated from customer dine-in purchases including rodizio (all-you-can-eat meat service), gourmet sides, cocktails, mocktails, and other beverages. Customers pay per meal with gratuity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pampas operates a single-location Brazilian churrascaria restaurant on the Las Vegas Strip, offering an all-you-can-eat rodizio dining experience with 14 varieties of fire-roasted meats carved tableside, gourmet sides, and a full bar. The restaurant also sells event catering and banquet services for private dining, celebrations, and corporate events.

Product overview

Pampas is a single-location Brazilian churrascaria restaurant on the Las Vegas Strip offering an authentic rodizio dining experience. The core product is an all-you-can-eat rodizio service featuring 14 varieties of fire-roasted, seasoned meats carved tableside, complemented by gourmet sides including grilled pineapple, creamy polenta, and feijoada. The restaurant also provides a full bar with cocktails and mocktails, and offers events/catering and banquet services for private dining and celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodizio Dining Experience All-you-can-eat Brazilian rodizio service with 14 varieties of fire-roasted, seasoned meats carved tableside for individual diners and groups at the Las Vegas Strip location.
• Gourmet Sides Brazilian-style accompaniments (grilled pineapple, creamy polenta, feijoada) served alongside the rodizio meats.
• Full Bar and Cocktails Beverage service providing cocktails, mocktails, and other bar offerings to complement the meal.
• Events and Catering Event planning and catering services for private dining, celebrations, weddings, and corporate functions.
• Banquet Services Banquet facilities and service for larger group dining, weddings, and special occasions at the Las Vegas Strip location.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Capital Grille: The Capital Grille is a Darden-owned upscale steakhouse chain with a Las Vegas location. Comparable to Pampas as a competing fine-dining steakhouse for special occasions, business dinners, and private events on or near the Strip.
• Bazaar Meat by José Andrés: Bazaar Meat is a James Beard-recognized steakhouse at Sahara Las Vegas offering a modern take on meat-centric dining. Comparable to Pampas as a competing Strip steakhouse targeting tourists, special occasions, and group dining, though with a broader, non-rodizio format.
• Cut by Wolfgang Puck: Cut is a celebrity-chef steakhouse at The Palazzo on the Las Vegas Strip. Comparable to Pampas as a competing high-end steakhouse targeting tourists, celebrations, and group/private events.
• SW Steakhouse: SW Steakhouse is a premium steakhouse at Wynn Las Vegas offering high-end cuts and a celebrity-chef reputation. Comparable to Pampas as a competing fine-dining steakhouse on the Strip targeting tourists and special occasions, though with a broader steakhouse (not churrascaria) format.
• Mastro's Steakhouse: Mastro's is an upscale steakhouse and seafood chain with a prominent Las Vegas location. Comparable to Pampas as a competing premium steakhouse targeting celebrations, business dining, and high-spend tourists on the Strip.
• Golden Steer Steakhouse: Golden Steer is one of the oldest steakhouses in Las Vegas, serving classic American steakhouse fare just off the Strip. Comparable to Pampas as a competing Las Vegas steakhouse targeting special occasions and steak-focused diners.

Direct peers

• Texas de Brazil: Texas de Brazil is a Brazilian-American churrascaria chain operating full-service rodizio restaurants nationwide, including a Las Vegas location. Directly comparable to Pampas in cuisine, service model, and target customer.
• Fogo de Chão: Fogo de Chão is a publicly-traded Brazilian steakhouse chain with multiple Las Vegas locations. It is the most direct competitor to Pampas, offering an identical rodizio churrascaria format targeting tourists and event guests on the Strip.
• Chima Brazilian Steakhouse: Chima is a Brazilian steakhouse located in Las Vegas offering traditional rodizio service with fire-roasted meats carved tableside. Directly comparable to Pampas in cuisine, format, and Las Vegas tourist customer base.
• Rodizio Grill: Rodizio Grill is a Brazilian steakhouse chain operating rodizio-style restaurants across multiple US states. It is a direct competitor in the same churrascaria format and price tier as Pampas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PampasLasVegas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pampas