Game & Fish Magazine

What Game & Fish Magazine does

Game & Fish Magazine is a privately held American outdoor media brand that publishes a national hunting and fishing magazine organized into four regional editions (East, Midwest, South, West), supplemented by a growing lineup of special interest publications such as Saddle Hunter, Public Land Hunter, and Backcountry Hunter Fall. The publication is owned by Outdoor Sportsman Group, a Minneapolis-based diversified media conglomerate that also operates related titles including Guns & Ammo, In-Fisherman, North American Whitetail, Bowhunter, and Florida Sportsman. Game & Fish employs 11-50 staff and is operationally based in Marietta, USA.

The core product is a monthly print magazine with digital access now bundled into every subscription, delivered through a website storefront, the mymagnow.com digital platform, and dedicated iOS and Android applications. The company has built out a substantial original video slate including the Crash Course bass fishing series hosted by Shane Beilue, Beyond the Bait with Adam Heggenstaller, Turkey Hunter's Journal, Tackle Junkie, Game & Fish TV, and branded series such as the Moultrie Masterclass. Distribution is reinforced through organic social channels (Facebook, Twitter/X, Instagram, Pinterest), a weekly email newsletter, and event-driven content tied to industry shows including SHOT Show, ATA Show, and ICAST.

Revenue is generated through four streams: recurring magazine subscriptions, one-time single digital issue sales, special interest publication sales, and advertising. The audience is a long tail of U.S.-based hunting and fishing enthusiasts seeking how-to instructional content, gear reviews, destination guides, conservation and regulatory coverage, and wild game and fish recipes. The company's growth posture is maintenance-oriented, with no disclosed funding, M&A, or leadership changes in the input data, and the strategic focus appears to be extending the print franchise into digital and video formats within the Outdoor Sportsman Group portfolio.

Name

Game & Fish Magazine

Legal name

Game & Fish Magazine (Outdoor Sportsman Group)

Website

https://gameandfishmag.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Game & Fish Magazine is a U.S. outdoor enthusiast publication covering regional hunting and fishing across print, digital, mobile apps, and video series, serving American hunters and anglers under Outdoor Sportsman Group ownership.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Outdoor recreation media
• Hunting publications
• Fishing publications
• Outdoor enthusiast content
• Conservation media

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Recurring revenue from print and digital magazine subscriptions. Digital access is now included with all subscriptions.
2. Single Issue Sales: One-time purchases of individual digital magazine issues through the website and mobile app.
3. Special Interest Publications: Sale of special interest magazines covering specific topics like gear guides, destinations, and seasonal content.
4. Advertising: Revenue from advertisements placed in the magazine and on the website by hunting, fishing, and outdoor recreation brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Game & Fish Magazine publishes a national print and digital magazine covering American hunting and fishing topics, including how-to articles, gear reviews, destination guides, and conservation content. The publication operates through bundled print and digital subscriptions, single-issue sales, special interest magazines, original video series, and advertising revenue from outdoor recreation brands.

Product overview

Game & Fish Magazine is a print and digital publication offering hunting and fishing content across multiple platforms. The company operates a core magazine product supplemented by mobile applications for iOS and Android, digital subscription services through mymagnow.com, and extensive video content including the Crash Course, Beyond the Bait, and Game & Fish TV series. The publication also produces special interest magazines and operates as part of the Outdoor Sportsman Group network of outdoor recreation publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Game & Fish Magazine National print and digital magazine covering American hunting and fishing topics, featuring articles, gear reviews, how-to instructional content, and destination guides across categories including deer, turkey, bass, and other game and fish species.
• Game & Fish Mobile App Mobile application available on iOS and Android that allows subscribers to read the Game & Fish Magazine digitally on phones and tablets.
• Game & Fish Digital Subscription Digital magazine subscription service delivered through the mymagnow.com platform, bundled with print subscriptions and also available for single digital issue purchases.
• Crash Course Video Series Bass fishing instructional video series hosted by Shane Beilue covering techniques, lure selection, and fishing strategies.
• Beyond the Bait Video Series Bass fishing tactics video series hosted by Adam Heggenstaller featuring techniques, lure selection, and equipment guidance.
• Game & Fish TV Television-style video programming featuring hunting and fishing content from Game & Fish Magazine.
• Tackle Test Video Series Annual gear testing video series featuring reviews of fishing rods, reels, and equipment, filmed at Lake Picachos, Mexico.
• Turkey Hunter's Journal Video Series Turkey hunting video series documenting hunts, techniques, and turkey hunting strategies.
• Moultrie Masterclass Video Series Video series featuring new Moultrie products for scouting, property management, and hunting.
• Special Interest Magazines Specialized one-time publications covering specific hunting and fishing topics such as gear guides, destinations, and seasonal content. Titles include Fly Fisherman Destinations, Breaking News Bucks, Backcountry Hunter Fall, Hunting Gear Guide, Saddle Hunter, and Public Land Hunter.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Outdoor Sportsman GroupcoreOthersGame & Fish Magazine is owned and operated by Outdoor Sportsman Group, a media company specializing in outdoor recreation content. Outdoor Sportsman Group publishes multiple outdoor enthusiast publications including Guns & Ammo, Petersen's Hunting, North American Whitetail, and Bowhunter.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sports Afield: Sports Afield is a heritage hunting and conservation magazine that competes with Game & Fish Magazine for the same big-game and adventure-hunting enthusiast audience across print and digital channels.
• Outdoor Life: Outdoor Life is a long-established American hunting and fishing magazine covering similar gear, techniques, destinations, and conservation topics. It serves the same enthusiast audience with overlapping content categories, making it the most direct head-to-head competitor.
• North American Whitetail: North American Whitetail is a deer-hunting specialty magazine also published under Outdoor Sportsman Group. It overlaps with Game & Fish Magazine's whitetail hunting content and shares the same parent company, advertising, and distribution infrastructure.
• In-Fisherman: In-Fisherman is a leading fishing publication under Outdoor Sportsman Group covering freshwater species and techniques. It directly overlaps with Game & Fish Magazine's fishing content and shares parent company advertising and audience synergies.
• Deer & Deer Hunting: Deer & Deer Hunting is a whitetail-focused hunting magazine that competes directly with Game & Fish Magazine for whitetail hunters' attention, subscriptions, and advertising dollars.
• Petersen's Hunting: Petersen's Hunting is a sister publication under Outdoor Sportsman Group that focuses on big-game hunting content. It targets a subset of the same hunting enthusiast audience served by Game & Fish Magazine, sharing parent company resources.
• Bowhunter: Bowhunter is a bowhunting specialty magazine under Outdoor Sportsman Group that overlaps with Game & Fish Magazine's bowhunting content category. It competes for the same advertisers and a meaningfully overlapping subscriber base.
• Fly Fisherman: Fly Fisherman is a fly fishing specialty magazine under Outdoor Sportsman Group covering fly fishing techniques and destinations. It overlaps with Game & Fish Magazine's fly fishing content category and shares parent distribution.
• Field & Stream: Field & Stream is one of the oldest American outdoor magazines, covering hunting, fishing, and conservation. It competes directly with Game & Fish Magazine for the same audience of hunters and anglers across print, digital, and video.

Regional players

• Florida Sportsman: Florida Sportsman is a regional outdoor publication under Outdoor Sportsman Group focused on saltwater and Florida-specific fishing and boating. It overlaps with Game & Fish Magazine's fishing content but is geographically concentrated in the Southeast U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GameAndFishMag
• Facebookfacebook.com/GameAndFish
• Instagraminstagram.com/gameandfishmag
• Pinterestpinterest.com/gameandfish0541
• LinkedInlinkedin.com/company/game-and-fish

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game & Fish Magazine