Curatif
Curatif is a Melbourne-based premium canned cocktail producer founded in 2019, serving Australian and New Zealand consumers and venues with award-winning ready-to-drink cocktails in cans and 3-litre party kegs, distributed via D2C, major retailers, and hospitality channels.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Curatif does
Curatif Operations Pty Ltd is a Melbourne-based, privately held premium ready-to-drink canned cocktail company founded in 2019. The company produces award-winning cocktails in 130ml cans and a 3-litre party keg format, using 100% natural ingredients, premium global spirits (Archie Rose vodka, Four Pillars gin, Appleton Estate rum, Disaronno amaretto, Tequila Tromba, Never Never gin, Plantation Rum), and proprietary production technology including nitrogen-fuelled canning for crema texture and a proprietary Brazilian single-origin coffee extraction process. The company also developed a nitrogen keg module that plugs into existing draught taps to enable venue placements. The core product portfolio spans approximately 9 SKUs including Espresso Martini, Tommy's Margarita, Spicy Margarita, Pornstar Martini, Piña Colada, Amaretto Sour (Bar Bambi collaboration), Never Never Negroni, Rum Old Fashioned, and Peach Iced Tea, alongside curated collection boxes and limited seasonal releases.
Curatif generates revenue through three primary streams: direct-to-consumer e-commerce via curatif.com (with 4-pack, 24-pack, and 3-litre keg formats plus a monthly subscription, The Club), wholesale distribution through Australian retail chains operated by Endeavour Group (Dan Murphy's, BWS, Vintage Cellars) following a nationwide ranging deal from September 2021, and venue/hospitality placements including Qantas in-flight service, cinema concessions, and hotel minibars. The company has won the IWSC RTD Producer Trophy for four consecutive years (2022-2025), the first producer in any category in IWSC's 55-year history to achieve this four-peat.
The business operates a single production facility in Port Melbourne, Victoria. As of 2024, Curatif has actively pursued international expansion with discussions underway with distributors in Japan, Korea, and China, and London meetings with UK retailers ahead of a planned English summer launch. The company was founded by Matt Sanger (Co-Founder & Managing Director) and is funded through a $2.5 million seed round completed in 2021 led by Brodie Arnhold (now Chairman), with no institutional venture or private equity backing disclosed.
Curatif firmographics
Firmographics- Name
- Curatif
- Legal name
- Curatif Operations Pty Ltd
- Website
- https://curatif.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curatif is a Melbourne-based premium canned cocktail producer founded in 2019, serving Australian and New Zealand consumers and venues with award-winning ready-to-drink cocktails in cans and 3-litre party kegs, distributed via D2C, major retailers, and hospitality channels.
- Ownership category
- akta.pro rank
Curatif industry classification
Industry- Product category
- Premium Ready-to-Drink Canned Cocktails
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Curatif is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Curatif business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-Commerce: Online sales through curatif.com of canned cocktails (4-pack, 24-pack), 3-litre party kegs, and curated collection boxes. Primary B2C revenue channel with per-transaction pricing.
- Wholesale / Retail Distribution: Sale of canned cocktails through third-party Australian retailers including Dan Murphy's, BWS, and Vintage Cellars, as well as placement in venues like cinemas and hotel minibars. Revenue generated through bulk purchase orders.
- Cocktail Subscription (The Club): Monthly subscription delivering four exclusive new cocktails to subscribers' doorsteps every month, curating and delivering new flavour discoveries. Generates recurring subscription revenue with monthly billing cadence.
- 3-Litre Party Keg Subscription: The Entertainer 3-litre margarita keg available as a one-time purchase ($220) or via subscription with delivery every two, four, or eight weeks. Generates recurring or one-time revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-Pack Cans |
| Unit Pricing | Pay-as-you-go | 24-Pack Carton |
| Unit Pricing | Pay-as-you-go | Bartender's Dozen Collection Box |
| Unit Pricing | Pay-as-you-go | 3-Litre Entertainer Party Keg |
| Subscription | Monthly | 3-Litre Entertainer Subscription |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Curatif product offering
Product offeringCore offering
Curatif manufactures and sells premium ready-to-drink canned cocktails made with 100% natural ingredients and spirits from world-renowned brands (Archie Rose, Four Pillars, Appleton Estate, Disaronno, Tequila Tromba). The portfolio includes individual canned cocktails sold in 4-packs and 24-packs, a 3-litre party keg (The Entertainer), curated gifting collections (The Collection / Bartender's Dozen), limited-edition boxes, and a monthly cocktail subscription (The Club). Cocktails are designed in collaboration with acclaimed bars and bartenders and packaged using proprietary nitrogen-fuelled can technology to deliver bar-quality texture.
Product overview
Curatif is a Melbourne-based premium canned cocktail company offering world-class cocktails in cans. The core product portfolio includes individual canned cocktails (Espresso Martini, Tommy's Margarita, Spicy Margarita, Pornstar Martini, Piña Colada, Amaretto Sour, Negroni, Rum Old Fashioned, Bramble, Peach Iced Tea) and the 3-litre The Entertainer Party Keg. Curatif also offers curated multi-packs: The Collection (12-cocktail Bartender's Dozen) and limited seasonal releases like the Masterita Box and Pacer Pack. The Club is a monthly subscription service delivering exclusive cocktails. Products are crafted with premium global spirits (Four Pillars Gin, Archie Rose Vodka, Appleton Estate Rum, Disaronno Amaretto, Never Never Gin) in collaboration with renowned bars and bartenders. The company positions itself as the bridge between bar-quality cocktails and at-home convenience.
Differentiator
Problem solved
Functional benefit
Brands
- The Collection: A curated selection of 12 world-class cocktails (A Bartender's Dozen) presented as a gift box for cocktail connoisseurs.
- The Entertainer
- The Club
- Masterita Box
- Bartender's Dozen
Quantifiable outcome
- Four consecutive IWSC RTD Producer Trophy wins (2022–2025) — first producer in any category in 55 years to achieve this
- +4 more outcomes
Companies that use Curatif
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Curatif technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Curatif partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Endeavour Group (Dan Murphy's, BWS, Vintage Cellars)coreNationwide ranging agreement with Endeavour Group (Australia's largest drinks retailer) from September 2021, making Curatif's full suite of premium canned cocktails available across selected Dan Murphy's, BWS, and Vintage Cellars stores nationwide. Supporting the growing demand for bar-quality cocktails at home.
- Archie Rose Distilling Co.corePremium Australian distillery providing vodka for the Espresso Martini. Curatif uses Archie Rose's bespoke-distilled vodka alongside single-origin Brazilian coffee from Seven Seeds Coffee. Archie Rose Espresso Martini has won multiple awards including Double Gold at SFWSC and Platinum at SIP Awards.
- Never Never Distilling Co.coreSouth Australian distillery providing Triple Juniper Gin for the Never Never Negroni. Tim Boast's award-winning team in McLaren Vale provides the gin for this collaboration, creating a Negroni using Mancino Vermouth and Campari.
- Appleton EstatecoreJamaican rum producer providing Signature Blend rum for the Rum Old Fashioned. Appleton Estate's amber elixir reflects the Nassau Valley's tropical climate, capturing notes of vanilla, stone fruits, and molasses that Curatif elevates in canned format.
- Bar BambicoreMelbourne hospitality venue (founded by Nick and Nick Russian of Eve Bar fame) collaborating on the Amaretto Sour, using Disaronno Amaretto, fresh lemon, and their signature cocktail techniques. Won Innovation Award at SIP Awards.
- Jacoby's Tiki BarcoreMelbourne Tiki bar collaboration producing the Trader Vic's Mai Tai, which was named 'World's Best Classic Cocktail' at the World Drinks Awards.
- Four Pillars GincoreAward-winning Australian distillery providing Spiced Gin for the Negroni, specifically manufactured for making this iconic cocktail. Four Pillars also won IWSC's Gin Producer Trophy for a record third time in 2023.
- Tequila TrombacorePremium tequila brand used in Curatif's Tommy Margarita. The Tommy's Margarita (Tequila Tromba) won multiple awards including Platinum at SIP Awards, Vintage Cellars 'Best Of' Award, and Dan Murphy's Decoded Spirit Awards.
- Seven Seeds CoffeecoreMelbourne specialty coffee roaster providing single-origin Brazilian coffee beans for the Espresso Martini. The Espresso Martini won Double Gold at SFWSC and Platinum at SIP Awards, with judges praising the 'gorgeously fragrant' nose with 'big notes of roasted coffee beans, chocolate and vanilla'.
- QantascoreQantas serves Curatif's Aviation Spritz to thousands of passengers daily onboard flights, demonstrating Curatif's ability to serve at scale in the premium aviation hospitality segment.
- QT HotelsminorQT Hotels & Resorts provided a $1,000 voucher as the Grand Prize in Curatif's Margarita Month 2026 giveaway, promoting the collaboration to Curatif's audience.
- Masterita Box Spirits PartnerscoreLimited-edition Masterita Box (2026) featured collaborations with Cointreau (original Margarita orange companion), Marionette Pineapple Liqueur, Pampelle Grapefruit Aperitif, and Joseph Cartron Mangue, alongside Los Arcos Blanco and mezcal for six Margarita variants.
- Iain 'Huey' HewitsonminorCelebrity TV chef collaboration for the Strawberry Margarita, leveraging Huey's multi-generational Australian brand recognition and food media presence (TV, social media, new book) to reach audiences beyond traditional cocktail consumers.
- DisaronnocoreItalian liqueur brand providing Amaretto for the Bar Bambi Amaretto Sour collaboration, bringing authentic Italian amaretto to the premium canned cocktail format.
- Ron Colón SalvadorenominorSalvadoran rum brand featured in two exclusive cocktail collaborations. Also featured in the Piña Colada alongside Appleton Estate.
- Los Arcos BlancocorePremium 100% agave blanco tequila used in the Entertainer 3-litre party keg and multiple margarita variants. Provides authentic tequila base for Curatif's core margarita offerings.
- Pierre FerrandcoreFrench cognac house providing Dry Curacao for the Entertainer 3-litre margarita keg and other margarita variants, adding authentic French orange liqueur to the recipe.
- Plantation RumcoreCaribbean rum brand featured in the Hurricane cocktail and the Pineapple Daiquiri (named World's Best Contemporary Cocktail at World Drinks Awards).
- Tia MariacoreCoffee liqueur used alongside Archie Rose vodka and Brazilian espresso in the Espresso Martini, contributing to the cocktail's rich, complex coffee profile.
- Australia PostcoreAustralia Post is used as the primary shipping carrier for Curatif's e-commerce orders. Standard and Express Post shipping options are offered to consumers across Australia and New Zealand.
- Douglas Ankrah / Original Pornstar Martini CreatorcoreThe Pornstar Martini was originally created by Douglas Ankrah in early 2000s London. Curatif's canned version pays homage to this iconic cocktail, using Brazilian passionfruit, Madagascan vanilla, and house-distilled vodka.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Curatif competitors and assessment
Company assessmentBroad incumbents
- Diageo: Global spirits conglomerate behind Smirnoff, Johnnie Walker, Captain Morgan, and Tanqueray, with growing canned RTD ranges. Comparable as a deep-pocketed incumbent with broad off-premise distribution and brand-building resources that can crowd out specialist RTD brands.
- White Claw Hard Seltzer: Mark Anthony Brands' market-leading hard seltzer franchise. Comparable in canned RTD format and mass-market off-premise presence, and a credible competitor for the same at-home/social occasions targeted by Curatif's premium cocktails.
- Pernod Ricard: Global spirits group (Jameson, Absolut, Beefeater, Malibu) and parent of On The Rocks, with active investment in premium canned cocktails. Direct strategic relevance through its RTD arm and a key channel competitor for retail and venue placements.
- High Noon: Premium vodka-based canned RTD brand from E&J Gallo dominating the US premium RTD category. Comparable in canned RTD format and off-premise distribution, though harder seltzer-leaning in flavor profile; key competitor for shelf space and consumer occasions.
- Truly Hard Seltzer: Boston Beer Company's hard seltzer/RTD brand with broad flavored sparkling RTD range. Overlaps with Curatif on canned RTD, off-premise retail, and consumer occasions, though positioned in the lighter, lower-ABV segment.
- E&J Gallo: Major US wine and spirits company and parent of High Noon, with broad RTD distribution. Comparable as a scaled competitor with deeper capital and wider off-premise presence contesting premium RTD shelf space and consumer attention.
Direct peers
- Cutwater Spirits: San Diego-based premium canned cocktail brand produced by a working distillery, with a portfolio spanning Espresso Martini, Margaritas, and other classic cocktails. Directly comparable to Curatif across product format, premium positioning, and bar-quality cocktail range.
- Lyre's Spirit Co. Premium non-alcoholic 'spirit' brand offering whiskey, gin, rum alternatives and pre-mixed classic cocktails (Margarita, Espresso Martini, Negroni). Closely comparable to Curatif in premium cocktail portfolio and at-home entertaining use case, with category-adjacent positioning.
- On The Rocks Cocktails: Premium RTD cocktail brand (a Pernod Ricard brand) offering classics like Old Fashioned, Margarita, and Negroni in glass bottles/cans. Same premium RTD category, similar cocktail heritage positioning, and overlapping venue and retail distribution.
- Batched Cocktails: Premium pre-batched bottled cocktail brand delivering classic cocktails (Old Fashioned, Negroni, Margarita) at the bar-style serve. Comparable in targeting bar-quality cocktails for at-home convenience, with overlapping trade and D2C channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Curatif social profiles
Digital presenceCuratif financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curatif leadership team
Management profileNumber of profiles
Profiles2 records
Curatif funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curatif M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curatif
What does Curatif do?
Curatif manufactures and sells premium ready-to-drink canned cocktails made with 100% natural ingredients and spirits from world-renowned brands (Archie Rose, Four Pillars, Appleton Estate, Disaronno, Tequila Tromba). The portfolio includes individual canned cocktails sold in 4-packs and 24-packs, a 3-litre party keg (The Entertainer), curated gifting collections (The Collection / Bartender's Dozen), limited-edition boxes, and a monthly cocktail subscription (The Club). Cocktails are designed in collaboration with acclaimed bars and bartenders and packaged using proprietary nitrogen-fuelled can technology to deliver bar-quality texture.
Is Curatif a public or private company?
Curatif is a private company. It is classified as venture growth investor backed and is currently operating.
When was Curatif founded?
Curatif was founded in 2019. It employs 11 to 50 people.
Where is Curatif based?
Curatif is headquartered in Melbourne, Australia, in the Oceania region.
How does Curatif make money?
Four revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are wholesale / Retail Distribution, cocktail Subscription (The Club) and 3-Litre Party Keg Subscription.
Who are Curatif's main competitors?
Broad incumbents on record are Diageo, White Claw Hard Seltzer, Pernod Ricard, High Noon, Truly Hard Seltzer and E&J Gallo. Direct peers are Cutwater Spirits, Lyre's Spirit Co., On The Rocks Cocktails and Batched Cocktails.
Does Curatif have an API?
No public API is recorded for Curatif.
What industry is Curatif in?
Curatif's product category is Premium Ready-to-Drink Canned Cocktails. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 3121 and its SIC code is 2080.