The international programming school for children CODDY

What The international programming school for children CODDY does

CODDY is an international programming school for children and teenagers aged 4-17, founded in 2016 and headquartered in Moscow, Russia. The company delivers coding and design education through proprietary teaching methodologies, with course content certified to European UN and UNESCO standards and accredited by Microsoft, Google, the European university association HiSTES, and Harvard's CS50 program. Supporting sub-brands include CODDY CAMP and CODE CAMP for seasonal intensive learning experiences.

The business operates almost exclusively through a franchise model, with 170+ franchise partners operating CODDY-branded schools across Russia and select international markets including the USA (New York) and Belarus (Mogilev). CODDY provides franchisees with brand rights, curriculum, training, marketing support, and a personal launch curator, while franchisees pay an initial investment starting from 600,000 RUB and monthly royalties from 105,000 RUB. Per the company's published unit economics, a typical branch with 120 students at a 54,000 RUB average check generates 6,480,000 RUB in annual revenue and 3,660,000 RUB in profit, with stated payback of 6 months to 1 year.

CODDY reports network revenue of 695,976,313 RUB for 2023 and a cumulative base of 150,000+ students educated. The company is registered as a Small Technology Company with the Russian Ministry of Economic Development, is a Skolkovo resident, and holds two state educational licenses alongside its trademark portfolio. No external funding rounds or institutional investors are disclosed; growth appears internally funded through franchise fees and recurring royalties.

Name

The international programming school for children CODDY

Legal name

Школа программирования для детей CODDY®

Website

https://franchise.coddyschool.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

International programming school for children aged 4-17, operating through a franchise network of 170+ partners across Russia, USA, and Belarus. Delivers proprietary coding and design curricula with 150,000+ students educated since 2016.

Ownership category

akta.pro rank

Product category

Children's Programming and Design Education

NAICS

Business Schools and Computer and Management Training (6114), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum Design & Scope/Sequence (School-Led) (EDAJAFAA)

Keywords

• Children's programming education
• Coding school franchise
• Kids coding courses
• Franchise education business
• Youth IT training

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Royalty Fees: Monthly royalty payments from franchise partners. Special terms available: 0% royalty for first 3 months, -15% discount on initial franchise fee for new partners
2. Franchise Initial Fee (Lump Sum): One-time franchise fee for joining the CODDY network. Special promotional terms: -15% discount available for new partners
3. Student Tuition Revenue: Revenue from teaching children programming. Based on the calculation model, average check is 54,000 rubles with 120 students per branch generating 6,480,000 rubles annual revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CODDY operates an international programming and design school for children and teenagers aged 4-17, delivering courses in coding, game development, web design, and other IT disciplines through proprietary teaching methodologies. The company primarily monetizes its educational content by licensing it to a franchise network of 170+ partner-operated schools across Russia, the USA, and Belarus. End students are educated via online and offline classes, while franchise partners receive a ready-made business model, curriculum, marketing, training, and ongoing support.

Product overview

CODDY is an international programming school for children aged 4-17, offering a unified educational platform with multiple delivery formats. The core offering consists of CODDY Courses teaching programming, game development, web design, and digital skills through proprietary methodologies. Supporting sub-brands include CODDY CAMP and CODE CAMP for seasonal intensive camps. The company also operates a franchise model (CODDY Franchise) enabling partners to establish CODDY schools under the established brand, with over 170 partner schools across Russia and other countries.

Differentiator

Problem solved

Functional benefit

Brands

• CODDY CAMP: Camp brand; trademark registered as CODDY CAMP (№ 885725).
• CODE CAMP

Products and services

• CODDY Courses Comprehensive programming and design courses for children and teenagers aged 4-17, teaching coding, game development, web design, and other IT disciplines through proprietary teaching methodologies. Delivered online and offline at CODDY franchise schools for parents and their children as end learners.
• CODDY CAMP Summer and seasonal coding camps for children providing immersive programming education experiences during holiday periods. Sold under a separately registered trademark (CODDY CAMP).
• CODE CAMP Intensive coding camp programs offering concentrated learning experiences in programming and digital skills for young students. Distinct sub-brand with two registered trademarks.
• CODDY Franchise Business franchise opportunity that licenses entrepreneurs to open CODDY-branded programming schools for children. Includes a tested business model, curriculum, marketing, staff training, and ongoing support, with initial investment from 600,000 rubles plus monthly royalty from 105,000 rubles. Targeted at aspiring and existing small-business entrepreneurs.

Quantifiable outcome

• Return on investment achievable in 6 months to 1 year
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MicrosoftcoreOthersCODDY has received official Microsoft accreditation for its educational programs, demonstrating alignment with Microsoft technology and educational standards
• GooglecoreOthersCODDY has received official Google accreditation for its educational programs
• HiSTES (European Association of Universities)coreOthersCODDY is accredited by the European association of universities HiSTES, providing international academic recognition
• Harvard University (CS50)coreStrategic or Co-development PartnerCODDY is an official educator of the Harvard CS50 course, one of the world's most prestigious computer science courses
• Skolkovo Innovation CentercoreStrategic or Co-development PartnerCODDY is an official resident of the Skolkovo innovation center, Russia's premier technology park
• ANO Digital EducationminorStrategic or Co-development PartnerCODDY is a member of the expert council of ANO 'Digital Education', contributing to digital education policy and standards
• TopFranchisecoreGTM or Marketing PartnerCODDY is ranked in Top-5 and Top-10 best franchises in Russia by TopFranchise rating agency

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tynker: Self-paced kids' coding platform (ages 5-18) with structured curriculum, used in schools and at home. Competes for the same end customer as CODDY via subscription, but with lower-cost delivery model.
• WhiteHat Jr: BYJU'S-owned 1:1 live coding platform for kids aged 5-14. Direct competitor in online live-instructor format and curriculum (programming, math, music coding), with similar premium positioning.
• Kodland: International kids' programming school with a franchise/partner model across Europe, CIS, and beyond. Direct competitor targeting ages 7-17 with coding and digital design curriculum.
• CodeWizardsHQ: Online live-instructor kids' coding school serving ages 8-18 with structured curriculum and project-based learning. Competes with CODDY's online offering for the same family demographic.
• iD Tech: US-based operator of in-person and online STEM and coding camps for children and teens. Comparable in audience (kids/teens), delivery model (camp + course), and curriculum (programming, game dev, design).
• Algorithmics: International kids' programming school operating on a franchise model across 55+ countries. Closest direct competitor to CODDY, with comparable franchise structure, age range, and curriculum focus.
• KIBERone: Russian kids' IT and programming school franchise, direct home-market competitor to CODDY with a similar age target (6-14), franchise model, and curriculum (programming, robotics, digital skills).

Emerging players

• Scratch (MIT Media Lab): Free block-based visual programming platform for kids aged 8-16 from MIT. Indirect competitor: parents and kids may use Scratch instead of paid CODDY courses for entry-level programming.
• Roblox Education / Roblox Studio: Roblox's educational initiative teaches kids game design and Lua-based coding through a major global platform. Competes for the same kids-coding-and-game-development end customer and household budget.

Broad incumbents

• Code.org: US-based nonprofit offering free K-12 computer science curriculum and the Hour of Code. Not a commercial peer but shapes baseline expectations for kids' coding education and competes indirectly for the same end-customers (free alternative).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The international programming school for children CODDY