Al Mulla Media
Al Mulla Media is a Kuwait-based SaaS and digital services company operating since 2008, offering bulk SMS, WhatsApp Business API, social CRM, media monitoring, and ecommerce tools to SMB and mid-market customers across Kuwait and the GCC.
- Company typePrivate
- Founded2008
- HeadquartersKuwait, Kuwait
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Al Mulla Media does
Al Mulla Media is a Kuwait-based private technology company founded in 2008 that operates a multi-product SaaS portfolio alongside a broad professional services catalog, primarily serving small and mid-market businesses across Kuwait and the broader GCC region (Saudi Arabia, Qatar, Bahrain, Oman, UAE). The company originated as one of Kuwait's top three bulk SMS providers with over 100,000 registered users and 1,000,000+ consumer contacts, and has since expanded into a one-stop digital media and technology solutions provider. Its product suite includes News Fetcher (real-time media and social media monitoring), Ai-Octopus (omni-channel social CRM covering WhatsApp, Facebook Messenger, Instagram, Twitter, YouTube, and LinkedIn), WhatsApp Business API (authorized Meta solution provider integration), Tiktik (WhatsApp-integrated ecommerce and business management app for Kuwaiti SMEs), SMS (bulk messaging platform supporting SMPP, WEB REST, and SOAP with up to 500 messages/second throughput), and Ai Transporters (AI-powered delivery and fleet management platform). The company also offers 15+ professional services spanning AI and automation, data analytics, blockchain, IoT, mobile and application development, cloud services, digital marketing, digital commerce, DevOps, API and microservices, testing, engineering, and IT consulting.
Underlying technology is delivered via dedicated web SaaS portals (ai-octopus.com, news-fetcher.com, almulla-sms.com, tiktik.ai), iOS and Android mobile apps distributed through the Apple App Store and Google Play Store, and protocol-level APIs (SMPP, WEB REST, SOAP). Revenue is generated through a hybrid model combining per-seat SaaS subscriptions (Ai-Octopus at 10-30 KD/agent/month, WhatsApp API at 9 KD/agent/month), usage-based bulk SMS billing, one-time custom application development projects, and managed services for digital process automation and consulting. Go-to-market is split between self-serve product-led growth for SMB and individual customers and direct enterprise field sales led by CEO Hamad Al Mulla and BDM Ahamad Ansar Basha, with on-premise installation options offered for Ai-Octopus. The company is ISO 9001:2015 certified and serves a diversified customer base across automotive, banking, healthcare, financial services, hi-tech, information services, and mining verticals.
Al Mulla Media firmographics
Firmographics- Name
- Al Mulla Media
- Legal name
- Almulla Media
- Website
- https://almulla-media.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Al Mulla Media is a Kuwait-based SaaS and digital services company operating since 2008, offering bulk SMS, WhatsApp Business API, social CRM, media monitoring, and ecommerce tools to SMB and mid-market customers across Kuwait and the GCC.
- Ownership category
- akta.pro rank
Al Mulla Media industry classification
Industry- Product category
- SaaS Communication & Marketing Software
- NAICS
- Software Publishers (513210), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
- akta.pro secondary industries
- Billing, Payments & Subscription Management (MPAHAJAC), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Al Mulla Media is headquartered
LocationHeadquarters
- HQ city
- Kuwait
- HQ country
- Kuwait
- HQ region
- Middle East
Offices1 record
Markets served
Al Mulla Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Product Subscriptions: Recurring subscription revenue from proprietary SaaS products (Ai-Octopus CRM, WhatsApp API, News Fetcher, Tiktik) with per-agent or per-user pricing tiers, including inhouse installation options.
- Bulk SMS Services: Volume-based SMS messaging revenue where customers pay per message or per second throughput, with account management and balance transfer features across multiple user accounts.
- Custom Application Development: One-time project-based revenue for bespoke software, mobile app, and application development tailored to specific industry verticals including retail, manufacturing, logistics, healthcare, and hospitality.
- IT Consulting Services: Engagement-based consulting services for IT-driven businesses providing strategic planning, digital transformation, and technology advisory.
- Digital Process Automation: Custom workflow automation, digital workplace platforms, and process digitization services for enterprises looking to centralize operations and improve productivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Standard - 15 KD/agent/month, WhatsApp-only, basic chatbot, 4+ agents, 5000 outgoing messages/month, free 1GB media storage |
| Per seat | Monthly | Professional - 10 KD/agent/month, WhatsApp + FB Messenger, custom chatbot, 10+ agents, 10000 outgoing messages/month, free 3GB media storage |
| Per seat | Monthly | Business - 30 KD/agent/month, Omni-channel (WhatsApp, FB Messenger, Instagram, Twitter, YouTube, LinkedIn), custom chatbot, unlimited agents, 20000 outgoing messages/month, free 5GB media storage |
| Per seat | Monthly | Custom - quoted pricing, fully customizable channel selection, chatbot, and agent configuration with inhouse installation |
| Per seat | Monthly | Starter - 9 KD/agent/month, 1 WhatsApp number, 3 agents, 5000 outgoing messages/month, standard chatbot |
| Per seat | Monthly | Professional - 9 KD/agent/month, 1 WhatsApp number, 10 agents, 10000 outgoing messages/month, custom chatbot |
| Per seat | Monthly | Business - 9 KD/agent/month, 1 WhatsApp number, 15 agents, 20000 outgoing messages/month, custom chatbot |
| Per seat | Monthly | Enterprise - quoted pricing, unlimited agents, unlimited WhatsApp numbers, custom chatbot with full API access |
| Usage-based | Pay-as-you-go | SMS - Usage-based per message or per second throughput pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Al Mulla Media product offering
Product offeringCore offering
Al Mulla Media develops and sells proprietary SaaS products (News Fetcher, Ai-Octopus, WhatsApp Business API, Tiktik, bulk SMS, Ai Transporters) for social media monitoring, omnichannel CRM, messaging automation, and ecommerce. It complements these products with professional services in AI/automation, data analytics, blockchain, mobile app development, cloud, IoT, and IT consulting for SMBs and enterprises in Kuwait and the GCC.
Product overview
Al Mulla Media operates as a comprehensive B2B and B2C technology solutions provider with a portfolio of six core software products: News Fetcher (social media monitoring), Ai-Octopus (social media CRM with omni-channel support), WhatsApp Business API, Tiktik (ecommerce app with WhatsApp integration), SMS (bulk messaging platform), and Ai Transporters (AI-powered delivery logistics). The company delivers these products alongside professional services including AI & Automation, Data Analytics, Blockchain, Mobile/Web Application Development, Digital Marketing, Digital Commerce, Cloud Services, IoT, Agile/DevOps, Engineering, Testing, API/Microservices, and IT Consulting. The product ecosystem centers on communication automation and customer engagement across WhatsApp, social media, and SMS channels.
Differentiator
Problem solved
Functional benefit
Brands
- Ai-Octopus: Social Media CRM tool for businesses to monitor mentions, engage customers, and manage social media channels across WhatsApp, FB Messenger, Instagram, Twitter, YouTube, and LinkedIn.
- News Fetcher
- Tiktik
- WhatsApp Business API
- SMS
- Ai Transporters
Products and services
- News Fetcher Real-time social media aggregator and news monitoring tool that tracks brand mentions, blog posts, newspaper articles, social media discussions, and forum threads. Provides hashtag analysis, smart filtering, and data storage capabilities for marketing intelligence. Targeted at businesses and PR/marketing professionals who need to monitor brand reputation and consumer sentiment.
- Ai-Octopus Omnichannel social media CRM platform that monitors brand mentions across WhatsApp, Facebook Messenger, Instagram, Twitter, YouTube, and LinkedIn from a unified dashboard. Includes AI-powered analytics, lead generation tools, chatbot automation, and 24/7 tracking. Offered as a per-agent subscription with Standard, Professional, Business, and Custom tiers, including on-premise installation for enterprises.
- WhatsApp Business API Authorized WhatsApp Business API integration enabling automated customer conversations, real-time support, personalized marketing messages, appointment reminders, order notifications, chatbot integration, and multi-agent support. Offered in Starter, Professional, Business, and Enterprise tiers for businesses in Kuwait and the GCC region.
- Tiktik WhatsApp-integrated ecommerce and business management app for Kuwait's SMEs enabling service bookings, online ordering, contactless dining, coupon management, delivery management, and centralized monitoring. Built for retail, restaurants, salons, and service-based businesses to leverage WhatsApp's reach for customer acquisition and order processing.
- SMS (Bulk SMS Platform) Bulk SMS marketing platform supporting SMPP, WEB REST, and SOAP protocols with Unicode for multi-language messaging, Google data import, group management, scheduled dispatch, OTP verification, and throughput up to 500 SMS per second. Usage-based pay-as-you-go pricing with balance transfer across multiple user accounts.
- Ai Transporters AI-powered delivery platform providing fleet management, vehicle health monitoring, and intelligent delivery logistics for businesses operating vehicle fleets and delivery operations.
- Custom Application Development Services
Quantifiable outcome
- Reduce operational costs by up to 10X compared to traditional methods
- +12 more outcomes
Companies that use Al Mulla Media
Customer profileSegments7 records
Ideal customer profiles2 records
Al Mulla Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature6 records
Al Mulla Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WhatsApp (Meta)coreAl Mulla Media is an authorized WhatsApp Business API solution provider enabling businesses in Kuwait and GCC countries to integrate WhatsApp as a customer communication channel for real-time conversations, automated messaging, and customer acquisition. The partnership provides access to Meta's WhatsApp infrastructure with end-to-end encryption and global reach of 2+ billion users.
- WhatsApp Business (Tiktik Integration)coreTiktik, Al Mulla Media's flagship business app, is built as a native integration with WhatsApp Business platform, enabling Kuwaiti SMEs to leverage WhatsApp's massive user base for customer discovery, service booking, coupon distribution, and order processing.
- Apple (iOS App Store)coreAl Mulla Media distributes its mobile applications (Ai-Octopus, News Fetcher, Tiktik) through the Apple App Store, enabling iOS device users in Kuwait and the GCC to download and use the company's SaaS products.
- Google (Android Play Store)coreAl Mulla Media distributes its mobile applications (Ai-Octopus, News Fetcher, Tiktik) through the Google Play Store, enabling Android device users in Kuwait and the GCC to download and use the company's SaaS products.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Al Mulla Media competitors and assessment
Company assessmentBroad incumbents
- Twilio: Global CPaaS leader that is also a WhatsApp Business API solution provider. Competes with Al Mulla Media on the WhatsApp API layer and omnichannel messaging, but at a vastly larger scale and across many more geographies.
- HubSpot: Global CRM, marketing automation, and customer service suite. Competes with Ai-Octopus at the CRM/engagement layer for growing businesses, including in MENA where it is expanding localization.
- Infobip: Global CPaaS and omnichannel customer engagement platform offering WhatsApp Business API, SMS, and AI-powered customer support tooling — directly overlapping Al Mulla Media's product stack at a much larger, multi-region scale.
- Zoho: Comprehensive SMB-focused business software suite including CRM, desk, and campaign tools. Overlaps with Ai-Octopus and Al Mulla's broader digital transformation services for cost-sensitive SMB and mid-market customers in the GCC.
Emerging players
- Interakt: WhatsApp Business API solution provider focused on SMB ecommerce and customer engagement, with shared inbox and chatbot features. Comparable to Tiktik and Ai-Octopus in WhatsApp-native SME use cases.
Direct peers
- 360dialog: Specialist WhatsApp Business API enabler serving SMBs and enterprises globally. Highly comparable in product focus and business model to Al Mulla Media's WhatsApp API and Ai-Octopus CRM, though without a regional SMS legacy.
- Respond.io: Omnichannel customer conversation platform with strong WhatsApp Business API support for sales, marketing, and support. Directly competes with Ai-Octopus in the unified inbox / agent CRM layer.
- WATI: WhatsApp Business API platform targeted at SMBs, offering shared inbox, chatbots, and broadcast messaging — closely comparable to Al Mulla Media's Ai-Octopus CRM and WhatsApp API tiering for smaller customers.
- Bird (formerly MessageBird): Direct WhatsApp Business API solution provider and omnichannel CRM/marketing platform. Closely comparable to Ai-Octopus and Al Mulla's WhatsApp API offering in product scope and target use cases (B2C conversational engagement).
Regional players
- Unifonic: Saudi-headquartered CPaaS and WhatsApp Business API provider serving MENA enterprises. Most direct regional peer to Al Mulla Media, with comparable WhatsApp-first SaaS positioning and GCC enterprise sales motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Mulla Media social profiles
Digital presenceAl Mulla Media compliance and trust
Trust signalCompliance1 record
Al Mulla Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Mulla Media leadership team
Management profileNumber of profiles
Profiles2 records
Al Mulla Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Mulla Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Mulla Media
What does Al Mulla Media do?
Al Mulla Media develops and sells proprietary SaaS products (News Fetcher, Ai-Octopus, WhatsApp Business API, Tiktik, bulk SMS, Ai Transporters) for social media monitoring, omnichannel CRM, messaging automation, and ecommerce. It complements these products with professional services in AI/automation, data analytics, blockchain, mobile app development, cloud, IoT, and IT consulting for SMBs and enterprises in Kuwait and the GCC.
Is Al Mulla Media a public or private company?
Al Mulla Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Al Mulla Media founded?
Al Mulla Media was founded in 2008. It employs 11 to 50 people.
Where is Al Mulla Media based?
Al Mulla Media is headquartered in Kuwait, Kuwait, in the Middle East region.
How does Al Mulla Media make money?
Five revenue lines are on record. SaaS Product Subscriptions are the primary driver. The others are bulk SMS Services, custom Application Development, IT Consulting Services and digital Process Automation.
Who are Al Mulla Media's main competitors?
Broad incumbents on record are Twilio, HubSpot, Infobip and Zoho. Interakt is listed as an emerging player. Direct peers are 360dialog, Respond.io, WATI and Bird (formerly MessageBird). Unifonic is listed as a regional player.
Does Al Mulla Media have an API?
Yes. SMS service supports multiple protocols including SMPP (Short Message Peer-to-Peer), WEB REST, and SOAP for message transmission. The platform enables bulk SMS dispatch with capability of up to 500 SMSs per second. Supports Unicode for multiple languages and provides direct Google data import functionality.
What industry is Al Mulla Media in?
Al Mulla Media's product category is SaaS Communication & Marketing Software. Its primary akta.pro industry code is MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging), with a secondary code of MPAHAJAC, Billing, Payments & Subscription Management. Its NAICS code is 513210 and its SIC code is 7310.