Empire Fish
- Company typePrivate
- Founded1913
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Empire Fish firmographics
Firmographics- Name
- Empire Fish
- Legal name
- Empire Fish Company
- Website
- https://empirefishmarket.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Empire Fish industry classification
Industry- Product category
- Seafood Retail
- NAICS
- Fish and Seafood Retailers (44525), Fish and Seafood Merchant Wholesalers (424460)
- SIC
- Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industries
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)
Keywords
Where Empire Fish is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Empire Fish business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Seafood Sales: Empire Fish generates revenue primarily through retail sales of fresh and frozen seafood directly to consumers. Products are sold at retail counter prices with daily specials and discounts offered throughout the week. The company also operates a wholesale side servicing restaurants and food service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily discount programs and weekly featured specials |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Empire Fish product offering
Product offeringCore offering
Empire Fish & Seafood Market is a single-location retail seafood market in Milwaukee, Wisconsin, selling fresh and frozen premium seafood including East and West Coast oysters, fish, and shellfish to walk-in and phone-order customers. The company complements its retail counter with daily discounts, weekly featured specials, and a recipe library. A wholesale operation servicing restaurants and food service providers throughout the Midwest is run by its parent company, Fortune Fish & Gourmet.
Product overview
Empire Fish & Seafood Market is a single-location retail seafood market operating as part of Fortune Fish & Gourmet's portfolio. The core offering is fresh and frozen premium seafood products, supported by two specialized oyster programs: East Coast Oysters (featuring 14 varieties from Maine to Virginia) and West Coast Oysters (featuring 4 varieties from Washington and British Columbia). The business also offers a Weekly Specials discount program and an extensive recipe library as customer engagement tools. All products are sourced through Fortune Fish & Gourmet's distribution network, which handles over 8,000 different products.
Differentiator
Problem solved
Functional benefit
Products and services
- Empire Fish & Seafood Market
- East Coast Oysters
- West Coast Oysters
Companies that use Empire Fish
Customer profileSegments2 records
Ideal customer profiles2 records
Empire Fish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Empire Fish partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Fortune Fish & GourmetcoreFortune Fish & Gourmet, based in Bensenville, IL and Minneapolis, MN, purchased Empire Fish and Neesvig's in 2020. Fortune Fish & Gourmet is the Midwest's premier fresh and frozen seafood processor and specialty food distributor. Both companies share the same commitments to quality and sustainability, making it a strategic fit. Fortune now operates the wholesale side of Empire Fish's business.
- Sustainable Fisheries PartnershipcoreFortune Fish & Gourmet works with the Sustainable Fisheries Partnership as part of its sustainability program. SFP helped develop Fortune's comprehensive Sustainable Seafood Policy and is a partner in the Sustainability Initiative that promotes products currently in a FIP or AIP.
- Marine Stewardship Council (MSC)coreFortune Fish & Gourmet is MSC certified. MSC is a global nonprofit that certifies sustainable fisheries and responsible sourcing practices.
- Aquaculture Stewardship Council (ASC)coreFortune Fish & Gourmet is ASC certified, ensuring responsible aquaculture sourcing alongside their MSC wild-caught seafood certification.
- Sea PactminorFortune Fish & Gourmet is a founding member of Sea Pact, a group of North American seafood companies committed to responsible sourcing and environmental stewardship.
- Best Aquaculture PracticesminorBest Aquaculture Practices (BAP) certification program is referenced as part of Fortune Fish & Gourmet's sustainability resources and certification framework.
- FishChoiceminorFishChoice is listed as a sustainability resource partner, providing access to sustainable seafood sourcing information and supplier assessments.
- Shedd AquariumminorShedd Aquarium is listed as a sustainability partner, contributing to conservation and research initiatives aligned with Fortune Fish & Gourmet's sustainability goals.
- Environmental Defense FundminorEnvironmental Defense Fund is listed as a sustainability resource partner supporting Fortune Fish & Gourmet's ocean health and sustainable seafood initiatives.
- FisheryProgress.OrgminorFisheryProgress.Org is referenced as a sustainability resource for tracking Fishery Improvement Projects (FIPs) and Aquaculture Improvement Projects (AIPs).
- Urban OrganicsminorUrban Organics is an indoor aquaponics farm in St. Paul, MN that grows salad blends, Arctic Char, and Rainbow Trout. Their Twin Kales product is featured in Empire Fish recipes. Products are available at grocery stores and co-ops throughout the Twin Cities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Empire Fish competitors and assessment
Company assessmentBroad incumbents
- Seattle Fish Company: Seattle Fish Company is a large, established Midwest and Mountain West seafood processor and distributor with retail-adjacent wholesale operations. Broader incumbent peer given its larger scale and broader geographic footprint relative to Empire Fish's single-store retail model.
- Santa Monica Seafood: Santa Monica Seafood is a large West Coast seafood processor, distributor, and retailer. Broad incumbent peer because it overlaps with Empire Fish across both wholesale distribution and specialty seafood retail, but operates at significantly greater scale.
Direct peers
- The Lobster Place: The Lobster Place operates a NYC seafood market and wholesale division with retail, restaurant, and prepared foods. Comparable to Empire Fish as a specialty seafood retailer that pairs walk-in consumer sales with wholesale supply to restaurants.
- Taylor Shellfish Farms: Taylor Shellfish is a multi-generational Seattle shellfish farmer and retailer operating its own retail market and wholesale business. Direct peer given its combination of in-house sourcing, retail storefront, and foodservice supply in a specialty seafood format.
- Citarella: Citarella is a multi-location NYC-based retail seafood market and gourmet foods retailer offering fresh fish, shellfish, and prepared seafood. It directly mirrors Empire Fish's model of specialty seafood retail with daily deliveries, expert staff, and recipe-driven customer engagement.
- Pike Place Fish Market: Pike Place Fish Market is a Seattle-based retail and wholesale seafood operation serving both walk-in consumers and restaurants. Comparable to Empire Fish in combining a strong destination retail brand with a foodservice supply business anchored in daily fresh product.
- Coastal Seafoods: Coastal Seafoods operates Twin Cities retail seafood markets and is owned by Fortune Fish & Gourmet, Empire Fish's parent. It is the closest comparable: same parent, same specialty seafood retail format, same supply backbone — making it effectively a sister-store peer.
Others
- Fortune Fish & Gourmet: Fortune Fish & Gourmet is Empire Fish's parent company and the Midwest's premier seafood and specialty foods processor/distributor. Included as an ecosystem participant (not a direct retail competitor to Empire Fish) because it controls Empire Fish's wholesale operations and supply backbone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Empire Fish social profiles
Digital presenceEmpire Fish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empire Fish leadership team
Management profileNumber of profiles
Empire Fish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empire Fish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empire Fish
What does Empire Fish do?
Empire Fish & Seafood Market is a single-location retail seafood market in Milwaukee, Wisconsin, selling fresh and frozen premium seafood including East and West Coast oysters, fish, and shellfish to walk-in and phone-order customers. The company complements its retail counter with daily discounts, weekly featured specials, and a recipe library. A wholesale operation servicing restaurants and food service providers throughout the Midwest is run by its parent company, Fortune Fish & Gourmet.
Is Empire Fish a public or private company?
Empire Fish is a private company. It is classified as corporate owned and is currently operating.
When was Empire Fish founded?
Empire Fish was founded in 1913. It employs 101 to 250 people.
Where is Empire Fish based?
Empire Fish is headquartered in Milwaukee, United States, in the North America region.
How does Empire Fish make money?
One revenue line is on record: retail Seafood Sales.
Who are Empire Fish's main competitors?
Broad incumbents on record are Seattle Fish Company and Santa Monica Seafood. Direct peers are The Lobster Place, Taylor Shellfish Farms, Citarella, Pike Place Fish Market and Coastal Seafoods. Fortune Fish & Gourmet is listed as an others.
Does Empire Fish have an API?
No public API is recorded for Empire Fish.
What industry is Empire Fish in?
Empire Fish's product category is Seafood Retail. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of AFAIADAD, Seafood Wholesale (Fresh & Frozen). Its NAICS code is 44525 and its SIC code is 5400.