J. Fitzgerald Group
J. Fitzgerald Group is a privately held, full-service advertising agency in Amherst, NY, founded in 2001, providing branding, digital marketing, traditional advertising, and web development to healthcare, construction, nonprofit, and SMB clients across Western New York.
- Company typePrivate
- Founded2001
- HeadquartersLockport, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What J. Fitzgerald Group does
J. Fitzgerald Group (JFG) is a privately held, full-service advertising and marketing agency founded in 2001 and headquartered in Amherst, New York (with a Lockport mailing address). The firm serves businesses and organizations primarily in Western New York, with claimed global client reach, across verticals including healthcare, construction, nonprofit, manufacturing, financial, legal, and retail. Core service lines are Branding & Corporate Identity, Digital Marketing, Traditional Marketing, and Website Development, delivered through a proprietary five-step "Brand Fitz" methodology (Examine, Develop, Conceptualize, Execute, Evaluate) and underpinned by WordPress CMS for web projects and Google Partner-certified Google Ads management.
JFG's revenue model is professional services with both project-based and subscription pricing. Entry-level engagements start at $1,500 for landing pages and $4,000 for five-page WordPress websites; ongoing social media management is priced at $350/month with 3-5 posts, content calendars, and reporting. Larger engagements span full brand development, multi-channel campaigns (TV, radio, outdoor, digital), SEO retainers, and Google Ad Grants management for nonprofits (up to $10,000/month in managed ad spend). The firm distributes via direct consultative sales, with long-tenured client relationships (Windsong 10+ years, Clark Peshkin 6+ years, Bristol Village since 2020) anchoring the book of business.
Technically, JFG relies on commodity platforms (WordPress, Google Ads, Meta, LinkedIn) rather than proprietary infrastructure. Its AI posture is AI-assisted rather than AI-native: generative AI is used for copywriting, graphics, and video production, with predictive analytics and AI-driven ad targeting applied on top of platform-native tools. The firm has 11-50 employees, no disclosed institutional ownership, and operates without external funding, suggesting a founder-led, regionally rooted agency positioned on relationship depth and vertical specialization rather than technology differentiation.
J. Fitzgerald Group firmographics
Firmographics- Name
- J. Fitzgerald Group
- Legal name
- J. Fitzgerald Group
- Website
- https://jfitzgeraldgroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- J. Fitzgerald Group is a privately held, full-service advertising agency in Amherst, NY, founded in 2001, providing branding, digital marketing, traditional advertising, and web development to healthcare, construction, nonprofit, and SMB clients across Western New York.
- Ownership category
- akta.pro rank
Where J. Fitzgerald Group is headquartered
LocationHeadquarters
- HQ city
- Lockport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
J. Fitzgerald Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Professional Services - Project-Based: Full-service marketing agency providing customizable marketing solutions including branding, digital marketing, website development, traditional marketing, and SEO services. Revenue generated through project-based engagements with pricing varying by service scope and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Landing Page - WordPress website landing page for simple, effective web presence |
| One time/ perpetual license | Pay-as-you-go | Professional Five-Page Website - Polished WordPress website with standard pages |
| One time/ perpetual license | Pay-as-you-go | Social Media Account Creation & Setup - Initial business account setup |
| Subscription | Monthly | Social Media Management & Content Creation - Monthly ongoing management |
| One time/ perpetual license | Pay-as-you-go | Two-Sided Full Color Flyer - Marketing piece |
| One time/ perpetual license | Pay-as-you-go | Four-page Full Color Brochure - Marketing brochure |
| One time/ perpetual license | Pay-as-you-go | Full Page Color Print Ad - Professional print advertisement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
J. Fitzgerald Group product offering
Product offeringCore offering
J. Fitzgerald Group is a full-service advertising and marketing agency providing integrated branding, digital marketing, traditional marketing, website design and development, search engine optimization (SEO), social media marketing, and paid media management (including Google Ads, Meta, and LinkedIn advertising). The firm serves clients across healthcare, construction/trades, nonprofit, and small business verticals, with deep specialization in branding strategy via its proprietary Brand Fitz process. It is a Google Partner and offers both project-based and ongoing retainer engagements.
Product overview
J. Fitzgerald Group is a full-service advertising and marketing agency providing a comprehensive range of customizable marketing solutions. The offering consists of core service pillars—Branding & Corporate Identity, Digital Marketing, Traditional Marketing, and Website Development—that work together as an integrated marketing approach. Supporting these are specialized sub-services including Google Ads Management (as a Google Partner), Search Engine Optimization, and Social Media Marketing across Meta and LinkedIn platforms. The agency also offers industry-specific specializations in Healthcare Marketing, Nonprofit Marketing (including Google Ad Grants management up to $10,000/month), and Construction Marketing. For small businesses, targeted packages provide entry-level solutions from landing pages to full websites. All services are delivered with personal attention and consistent quality, designed to meet individual business goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services
- Digital Marketing Services
- Website Design and Development
- Search Engine Optimization (SEO)
- Social Media Marketing
- Google Ads Management
- Traditional Marketing Services
Quantifiable outcome
- SEO rankings improved by 444% for Aspire of WNY
- +7 more outcomes
Companies that use J. Fitzgerald Group
Customer profileNamed customers31 records
Segments5 records
Ideal customer profiles4 records
J. Fitzgerald Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature1 record
J. Fitzgerald Group partnerships and signals
Strategic signalScale indicators11 records
Recent moves5 records
Expansion highlights4 records
J. Fitzgerald Group competitors and assessment
Company assessmentDirect peers
- Mainstreethost: Buffalo-based digital marketing agency specializing in SEO, PPC, web design, and social media for SMBs. Comparable on service offering (SEO, Google Ads, web development) and on the SMB customer segment.
- Gelia: Western New York-based full-service marketing agency with deep B2B, agricultural, and industrial client work. Highly comparable as a regional mid-market agency combining research-driven branding with digital and traditional execution.
- Crowley Webb: Independent Buffalo-based advertising agency offering branding, media, digital, and PR services. Comparable as a same-market independent full-service agency competing for the same regional client roster.
- SmartSites: Mid-sized digital marketing agency offering web design, SEO, PPC, and social media services to SMB and mid-market clients. Comparable business model and service mix at slightly larger scale.
- The Martin Group: Buffalo-based full-service marketing and advertising agency serving regional and national clients across healthcare, nonprofit, and consumer verticals. Closest direct peer given shared WNY headquarters, similar full-service model (brand, digital, traditional, PR), and comparable client mix.
Broad incumbents
- HubSpot: Large marketing/CRM platform with agency partner ecosystem and in-house agency-style services. Represents the platform-driven competitive threat to traditional agencies on inbound, CRM, and content marketing.
- WPP: Global advertising holding company with extensive agency networks. Represents the enterprise-scale competitor JFG could not service, but whose holding-company acquisitions reshape the regional competitive landscape.
- Omnicom Group: Global advertising holding company with agency networks including DDB, BBDO, and Goodby Silverstein. Represents the broad incumbent threat across integrated marketing, branding, and media buying.
- Publicis Groupe: Global advertising group spanning creative, media, digital, and healthcare specialty practices. Notable for its Publicis Health footprint, which directly competes with JFG's healthcare marketing vertical.
- Deloitte Digital: Large consulting/agency hybrid serving enterprise clients with marketing transformation and digital build services. Represents the consultant-grade incumbent competing for healthcare and mid-market enterprise mandates JFG targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
J. Fitzgerald Group social profiles
Digital presenceJ. Fitzgerald Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
J. Fitzgerald Group leadership team
Management profileNumber of profiles
J. Fitzgerald Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
J. Fitzgerald Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about J. Fitzgerald Group
What does J. Fitzgerald Group do?
J. Fitzgerald Group is a full-service advertising and marketing agency providing integrated branding, digital marketing, traditional marketing, website design and development, search engine optimization (SEO), social media marketing, and paid media management (including Google Ads, Meta, and LinkedIn advertising). The firm serves clients across healthcare, construction/trades, nonprofit, and small business verticals, with deep specialization in branding strategy via its proprietary Brand Fitz process. It is a Google Partner and offers both project-based and ongoing retainer engagements.
Is J. Fitzgerald Group a public or private company?
J. Fitzgerald Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was J. Fitzgerald Group founded?
J. Fitzgerald Group was founded in 2001. It employs 11 to 50 people.
Where is J. Fitzgerald Group based?
J. Fitzgerald Group is headquartered in Lockport, United States, in the North America region.
How does J. Fitzgerald Group make money?
One revenue line is on record: professional Services - Project-Based.
Who are J. Fitzgerald Group's main competitors?
Direct peers on record are Mainstreethost, Gelia, Crowley Webb, SmartSites and The Martin Group. Broad incumbents are HubSpot, WPP, Omnicom Group, Publicis Groupe and Deloitte Digital.
Does J. Fitzgerald Group have an API?
No public API is recorded for J. Fitzgerald Group.